How To Use Guest Posting To Grow Your Blog

By: | Updated: July 18, 2019

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Blogging is an integral part of achieving success online.
Whether you want to launch a profitable online store or build your brand, sharing valuable information is one of the fastest and most effective ways to build your audience and ensure a stable stream of traffic to your site for years to come.
However, when starting out, getting visitors to your site can be a challenge.
Sure, you can share your articles on social media, but if you don’t have a large following, that will only get you so far.
Which is why guest posting can be incredibly useful for fast-tracking your blog’s success and getting in front of the very best readers you could get.
Also, with guest posting, you can build powerful backlinks that will help your site climb the search engine rankings. And if you ever sell your online shop or blog, having those backlinks will significantly increase your site’s value.
But they have proven, although guest posting on other blogs in your niche, is to be incredibly effective at helping you grow your blog and website  – getting your articles published is another story.
The biggest blogs in your niche get hundreds of applications every month, so you need to have an effective guest posting strategy if you are going to stand out and get noticed from the pile of applications.
So, to help you get started, we’ll go through some of the most essential aspects of guest posting that you should consider.

Identify Relevant Blogs You Should Target

Before you can move any further in your guest posting efforts, you must identify the main blogs that you want to target.
Crafting a compelling pitch to get your article published takes time and effort, so you need to pinpoint the blogs that have the most potential and offer the biggest advantages for getting published.
But what should you look for?
Well, a good starting point is to use Google and other research tools like Quora or social media to identify the top blogs related to your niche.
Don’t be afraid to branch out and look at related blogs as long as you feel like your audience could hang out at these as well. The wider the net that you cast when guest posting, the bigger the potential for growing your own audience in the future.
Then, you need to look at how established a site is – try to find out their monthly traffic information, check DNS performance to make sure that the blog is up and running consistently, and see how much engagement they get in their recent posts.
Finally, try to find out if the blog has accepted guest posts before and if so, look for whether they have any guidelines or requirements for the guest posts that they accept.

Familiarize Yourself with the Blog

If there’s one thing webmasters hate, is receiving spammy messages asking them for favors or offering services they don’t need.
If you were hoping to simply send out a generic message to hundreds of blogs and have them line up to publish your article, you are in for a disappointing and frustrating guest posting experience.
However, the fact that many guest posting requests are so generic works in your favor – by taking the time to familiarize yourself with the blog, you immediately gain the upper hand against most of the others and will have a much better chance of receiving a positive response.
When you find a blog that you’d like to get published on, take at least 15 or 20 minutes and familiarize yourself with what it’s all about.
Go through some more popular posts and try to get a feel for what are the common topics and how the blog is structured. That will also help you identify the best performing posts and see what the audience responds to best.

Taking Part in the Comments

If you want to maximize your chances of getting your guest post accepted on a prominent blog with an active audience, consider becoming a member of that community and actively taking part in the discussions on the comments section.
By offering insights and becoming visible to the site’s admins, you will become a familiar face to the decision makers of the site and so, when you ask them if they’d like to publish something you wrote that’s not only relevant to their blog but also related to some more in-depth discussions that occurred in the comments section, they will have a hard time saying no.
Also, if you are already familiar with the blog’s readers, once your article is published, they will be more likely to read it and go check out your other posts on your own blog.

Craft a Compelling Email Pitch

Once you have identified the blog that you want to target and familiarize yourself with its contents and the community, it’s time to write a compelling email pitch offering your guest post to the webmaster.
The first thing you must do is figure out how to position your message in a way that offers the most value to the webmaster.
You must try to establish a relationship as quickly as possible – if you take part in their comments and community, that will become much easier, but if not, at least try to show that you are a reader of their blog, mention specific articles that you liked, and show that you appreciate what they are doing.
Then, introduce the idea of a blog post that you think could interest their readers, and write a few different headlines for the topic to give them options to choose from.
If they don’t like your idea, be flexible and offer them another one, or ask them if they have a specific topic they’d like covered instead.
Writing effective outreach emails is an acquired skill, but if you try to approach it from the view of the webmaster and think about what you can offer them, you’ll see that it won’t take long to see results.
You should also optimize subject lines for email outreach based on the responses that you get, as the subject lines are the most critical part of the email that decides whether the message gets read or not.
Once you generate a positive response, take the time to analyze the requirements and the expectations of the blog owner so that once you deliver the article, it doesn’t disappoint.
If you do a good job on the initial article, chances are that you’ll get offered to write more articles, which can serve you at least for as long as you still want to get in front of that blogs’ audience.

by Brett Helling
Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.

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