There’s a good chance that if you’re reading this you’re a small business owner or an internet based business owner looking for something or anything different to help you get ahead of the pack. First off get used to the fact there’s no shortcuts here. Getting on the hill going up the side of the Google mountain takes time when it comes to page ranking. Usually a couple of months to notice any difference in your standing at all and even when you get to where to where you think you need to be, only a constant effort will keep you there.
Here’s a few tips, trite as some may be, but ones that bear repeating.
Use the tracking that’s available. One of the clear advantages to internet marketing over its predecessors is the ability the online version has to give you clear data that can steer the direction you want your marketing efforts to take almost immediately. Google Analytics can dice and slice info on the visitors to your website so thoroughly you can make decisions based on what’s happening that very day. Working with the info here is an excellent way to track how well your keywords are doing when they’ve been geographically tagged to appeal to a certain market in a particular geographic area. Staying on top of what works and what doesn’t is job one.
If you’re not blogging or paying someone to do it for you, start. There’s nothing to lose and the way that you can present your goods and services to prospects is only limited by your vocabulary or the words of the people you hire to write for you. The message is of paramount importance here and if you’re just starting out, there are two things you can’t ignore when it comes to successful blogging:
- Stay away from the hard sell. What worked in the text of the print brochure and the language of the radio ad don’t wash with the online audience. A more conversational tone with some free valued added information is what works better here.
- SEO. There are still some unshakeable foundations when it comes to good internet advertising practice and search engine optimization (SEO) is still the underpinning of effective campaigns. Remember that Content is King and good keywords and links make up the crown that goes on top.
Finally you need to compare and take a look at what the competition is doing. Check out the keywords they are working with and see if you can’t mine some better results by tweaking the ones they have on their website.