It’s not long after you first decide you want to start a blog that you realize there’s more to success than just sitting and putting down your freely associated thoughts. When you’ve been blogging for awhile, you might even notice there’s a few bucks to be made if you learn the right set of rules and best practices.
It might sound a little hippy-dippy, but you really do need to blog about something you believe in. Although that really does sound a trifle tacky, it works from the standpoint of dollars and personal satisfaction. You really do need to like posting or the whole thing will more than likely run out of steam well before you start making those wheelbarrow loads of cash you’re hoping for. Many promising blogs have been dropped off at the side of the cyber highway because their owners didn’t have a personal interest.
You also need to understand what the blog needs to do to make money. All the traffic in the world and a whole busload of subscribers doesn’t matter at all unless you’ve got a way to monetize clearly laid out. In the end, you’ll be selling this blog and anyone who will want to buy it won’t want to put a ton of effort into figuring out how it will line their pockets with cash.
Interaction is a key element and that doesn’t mean all you need to do is write the blog. Pay attention to all the comments made and respond to each on a personal level. Remember, the best blogs are not only platforms for you to get your points across. Look at each post as an invitation to coffee with friends and your subscriber rate will grow in leaps and bounds.
Make sure you network by leaving posts and comments on other sites as well. This is an extremely important point and one you can’t afford to ignore. Guest blogging is a critical aspect for getting people to come back to your blog. This is in fact free advertising and it will pay off in more readers and better ranking on Google.
When you’re guest posting, it’s good to keep in mind the best posts are the ones you wish you’d posted on your own website. In other words, a half effort is never excusable when you’re putting your name on a post no matter where it goes. Giving guest blogs your best effort will only draw readers to your site in the long run anyway. Finally, if you’re selling something, you need to have a clear call to action so readers know just what’s expected of them.