Starting a blog on the internet is easy enough, but what starts to happen when your site makes real money and turns into a nice little side business of its own? When it comes to this point, you may want to start considering your options with better analytical data and understanding who your audience is. At the same time, with data analytics so accessible these days, it would be foolish to not take advantage of the many different software solutions and business management tools now available.

When you own a business, it’s important to make sure you take the time to do everything you can to ensure it succeeds. Using real-time analytics to track the progress of your business can be a great way to know if there are issues that need to be addressed within your business and how the business is thriving. The following guide walks you through a few different types of business analytics that can be used to ensure the success of a business.

Statistical Analytics

Statistical analytics is the practice of using software to track statistics for a company so that finances and production can be accurately accounted for. The same can also be said of site traffic and usage, thus provided through solutions like Google Analytics. Not all statistical data needs to be in reference to finance or have a monetary valye, however, hnowing how much money is coming in and going out every month helps you track future financial decisions. You can also track which things you are doing that work for the business and which ones you might need to improve upon.

Prescriptive Analytics

Prescriptive analytics use different forms of simulation to help you learn what the outcome might be of a specific decision you are considering. This can help you see consequences you might not have thought of and then determine if the benefits of that decision outweigh the risks. There are many times when analytics of this type can help business owners realize that there are more risks involved with their decision than they originally thought.

Descriptive Analytics

Descriptive analytics help you learn how business is going for other companies. You’ll be able to learn if the way they handle their business has helped them to be profitable and what strategies they used to be successful. The studies help to determine if you are making mistakes that other businesses have made in the past so that you can avoid similar outcomes, as well.

A good example of description analytics in action, is to take a look at an existing email marketing campaign and having the ability to measure where your ROI is, then reporting such data to your clients and advertisers. For more information on this, you can view this list of top ways to monetize an email list through remarketing. Again, the more data you have, the better you can track your audience and campaign performance, to ultimate create and serve the best campaigns possible.

Predictive Analytics

Predictive modeling is used to help you anticipate the future of your business. The studies will help you make an educated guess as to where your business is headed financially and if you can anticipate any growth in the near future. You need to be able to anticipate growth to ensure that you plan financially for it. Some businesses try to grow too quickly and end up getting themselves into trouble because they can’t keep up with the high costs of doing business.

Many Companies Use Business Analytics

There are many companies who have to use business analytics on a regular basis to ensure that their business will thrive. Lenders often use predictive modeling to determine if they should give a loan to someone based on the statistical information provided to them. It helps them to determine the likelihood of the person repaying the loan.

When you’re ready to hire a company to help you with your business analytics, you need to be sure to use one that has experience working in the field your business is in. This will ensure that the specific information they provide to you is fact-based and pertains to your business. It’s important to incorporate this information into your business model to better your chances of being as successful as possible.