How can you Better Measure the Effectiveness of Content?

By: | Updated: December 2, 2015

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You have decided on a web host like FatCow, you have been learning how to use WordPress, you even created and started promoting your website. These are all important steps in the process. The final and most important step is measuring How you can Better Measure the Effectiveness of Content on your website.
The unfortunate truth is 45 percent of all marketing professionals do not have any type of effective analysis tools in place to decide whether or not their marketing efforts are effective. Fortunately, there are a lot of free (and cheap) marketing and analysis tools that can make figuring this data out a little easier.

How can you Better Measure the Effectiveness of Content


It is a common misconception that Buffer For Business is just a social media scheduling tool. Sure, you use this tool to tell your social media accounts when to share various content on your website. However, it also comes with a set of analytics that has the same capacity and power as Google Analytics. This means you are going to be able to learn everything you were learning about the people who view your website from Google Analytics as you would with Buffer for Business.
You might be asking yourself – why should you bother with this one when Google Analytics is free? Well, this one is going to give you a little more information regarding whether or not your social media sharing efforts are working. You can use the data you obtain to figure out the best time to share your content to get more views.

Google Analytics


There is no other free marketing an analysis tool like Google Analytics. It gives you an incredible insight into your website and tracks your content to see what kind of feedback each and every page is getting. You can learn where they are reading your website from, how they got to your website, you can even see if they are on mobile or desktop. Having this information is huge in figuring out how you should have your website set up. If you find out a large portion of your website is mobile, for example, it is in your best interest to make sure your website is mobile friendly.
You can also use the information you find from this tool to learn more about who the people viewing your website are. Then, you know what kind of content and images you should continue to add based on what they are interested in.



Scoop.It is partially a content creation tool and partly an analytical tool. It allows you to publish a post and then share the post using social tools such as Buffer. Then, it will measure your visitors, comments, views, and shares in order to give you as much information as possible about how well your posts are (or are not) doing. Effectiveness of Content is very important to google , results from readers and social sharing seem to drive higher quality measurements.
Tracking the analytics of your website will help you figure out what you are doing right as well as what you are doing wrong. You can use this information to better your website or blog by bettering your content allowing you to get more traffic and more money.


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