You’re producing excellent content; it’s well researched, well written, and chalked full of pure awesome. But no one is commenting on it! Frustrating, isn’t it? Comments are important. They reflect the popularity of your content and the engagement your audience is willing to offer. So how can you increase your blog comments fast?
The Importance of Blog Comments
Why are comments so important? Content ripe with engagement is more likely to rank higher on search engine results pages (SERPs). Comments are a form of engagement, and they can influence stronger keyword potential.
Blog comments are also a conduit to your audience. They give your readers a voice, letting you know what they think. The more vocal your readers, the better your first impression on new readers. More comments generate even more comments.
6 Ways to Increase Blog Comments
You can increase comments and interaction on your blog in five simple steps:
Poor design or formatting makes your website appear spammy, squirrely, or untrustworthy. It discourages comments. Use an attractive, responsive, and easy-to-navigate design to encourage greater audience engagement.
Publish On the Weekends
Most people work during the week. While articles published Monday through Friday get views, articles published from Friday afternoon to Sunday night get even more views AND comments. People are more likely to read and comment in one fluid motion versus snagging a read on the go and running out of time to comment thanks to the work and school week bustle.
Publish in the AM
Blogs published during the 8 to 9 AM block generally receive more comments. Readers see the material earlier, read it, and have multiple opportunities throughout the day to comment and engage in trending conversations.
Content using the words “giveaways” and “gifts” tend to receive more comments than the average article. But don’t go stuffing these words in if they aren’t relevant – that’s a sure way to lose readers for good.
Technical talk is confusing. The average person doesn’t understand technical, legal, and financial words, but they might want to understand if it applies to their personal problems. Avoid flooding content with technical jargon, and when you do use technical terms, offer a concise definition so the ordinary reader can quickly grasp their meaning.
Reply to all blog comments! Bloggers who take the time to reply to comments, even if it’s just a quick “thank you,” entice more readers to express their ideas and opinions. People don’t want to feel like their comments are an afterthought, dumped into an airless vacuum. They want engagement just as much as you do, so encourage conversation by replying to comments.
Experiment to Increase Blog Comments
Increasing engagement is all about giving the reader what they want. Don’t be afraid to experiment. Try posting more or less frequently. Experiment with short posts and longer, more in-depth articles. You can even end a few blogs with a call to action that encourages readers to leave their thoughts.