One of the greatest challenges most blogger face is how to up with winning contents that’s guaranteed to be read, bookmarked, and shared across the internet. It is no brain-fag that, it is of no value to anybody, including you if your articles are only sitting in your blog archive without being read by anybody except you. Many people when trying to get over the roadblock stay for minutes or hours, staring at the computer without being able to write a word
When I say compelling and winning contents, I mean the kind of contents that systematically force your readers to read on, and after reading, they’ll shout wow! I must share this on my facebook wall, I must tweet this, or I must bookmark this. These are the kind of contents that also gets a lot of comments.
How do you create this kind of content?
Everything starts by determining which contents your readers love to read. It doesn’t matter if you’re the best in writing captivating headlines; it will simply not work if it’s about something your readers aren’t interested in reading at all. Let’s take for instance, your blog is about relationship, and your readers are more interested in reading about how to keep an unceasing relationship; it doesn’t matter how good you are if you write about how to attract opposite sex, they may not like to read.
Are you getting to understand me now? What I am saying is that you need to first dig deep into your readers mind to know what they love to read before you start to write at all.
How to Know What Your Readers Love to Read
For any subject you are blogging about, you will definitely find another blog that’s already popular with a lot of happy readers, except you are just inventing a new subject. You will see that readers of those popular blogs signifies their interest in what they love through their response in commenting, sharing, tweeting, or whatever the blog is tracking. This should be a winning angle for you all the time.
All you need to do is visit those blogs regularly and look for the popular posts that are already getting a lot of response, read through and go through the readers comments; from there you will begin to understand some of the points the writer omit or a new idea from one or two of the commenters that you can write about or include in your own piece.
That’s it, you already have an idea of what you can write about that’s guaranteed to be read by a lot of people. But that’s just a fraction of the work, how you are going to use your idea is much more important than the idea itself. When writing your own post, you have to make it compelling enough that your visitors will love to read.
How to Write Compelling Contents that’s Guaranteed to be Read
Now you have an idea of what’s hot, then what? Presentation! If you are not good in presenting your idea, no matter how powerful the idea is, it will look like another crap, and your readers are just a click away. So how do you create a compelling content that’s guaranteed to be read? It has to be from start to finish.
- Your Headline
- Your opening
- The content
- Your Pitching, and
- Your conclusion
Creating a Captivating Headline
If you pay good attention on the blogs you earlier visited, you’d have probably discovered the winning headline styles as well. Ok, may be not; let me help you with these bullet points for creating compelling headlines. They have proved themselves overtime; at least, they’re what’s working for now. People always want to read headlines that follow one of these bullet points:
• Top (#) “keyword” for “your audience”.
E.g, Top 10 Productivity Tips for Work at Home Mums
• How to “keyword” in “emotion trigger”
E.g, How to make money online the easiest way
• (#) Ways To “Keyword” + “emotion trigger”
E.g. 7 Ways to Increase Business Profit… Instantly
• What _________ Can Teach You About “keyword”
• List of _________ that will “do what” for “your audience”
Do you get the scope? Hold me for it and visit the most popular blogs on any subject to confirm.
Creating Magical Opening That Compels ‘em to Read On
Once you have been able to hook your readers with the kind of headline they want to read, the next important part of your content is the opening part. You’ve got only one chance to convince them that you know what you are about to say, so you have to make it sound exactly like that. It shouldn’t be dull or out of the topic you promised, and at the same time it doesn’t have to be too lengthy, especially with irrelevant stuffs. I have seen many great writers limiting their openings to just about five lines.
Yes! It doesn’t have to be a separate topic filled with a whole new content. Here are some examples of how you can start your contents:
• Ask questions that really hit home
• Start with known fact
• Introduce a common problem
• Start with statistics
• Start with a short but interesting story
• ….. Search for more ideas from popular blogs
What should your main content look like?
Simply put, make sure it is relevant to your headline. After all, you promised your readers something; give them exactly that.
How About Your Pitching?
Your pitching is another part of your content that should be handled properly. Going in and out of content will do nothing but bore your readers and make your content look irrelevant. Watch how you connect your points together and make sure you’re not boring your readers with irrelevant stories.
This is content part that most people fail to handle well. What’s the essence of doing all the hard work if your readers will not read through to the end and reward you with positive action.
You concluding part should not make your readers feel that you are through with the important thing. In fact, you need to make it inspire them into action.
What do I mean by this?
You have something in mind for writing your contents right? Not an evil, I know. At least you want them to either leave a comment or share your content with a friend or friends. If I am right, then you need to tell them. Many people who love your content will simply not bother to reward you until you tell them with a kind of call to action words. That’s at the end of the concluding part.
A good example is a simple question, “Hope this helps? Let me know your mind in the comment box below”
Another example is, “Did you enjoy the post? Then you can share with your loved ones”
And another, If you enjoyed the post, don’t forget to subscribe to my RSS or Subscribe to our newsletter containing this kind of tips
This post was written by Toyin Aluko, who is an online business consultant, freelance/SEO writer and a blogger with years of experience working for individuals and organization of different sizes. He teaches people how to make money online and become successful on his blog.
3 Best Practices for Effective Copywriting and Blogging in 2019
Copywriting and blogging are both essential in any business, but when it comes to their purpose, each one differs. Copywriting advertises a service or product as it directly encourages the audience to make a purchase, while blogging, on the other hand, entertains and informs the audience about the product through a related article. It is not as advertorial as copywriting.
Both, however, help generate leads and advertise products. Whether you’re blogging or copywriting or doing both, you should consider these important practices:
- Know Your Audience
Knowing and understanding who and what makes up your audience is a must, whether you’re copywriting or blogging. No matter how much traffic you get, your content is useless if no leads are generated. Just like any conversation, knowing a person’s interests, preferences, and the like is one way to create a meaningful conversation. If you want to know more about your target audience, consider working with companies like Make Your Mark Digital so that they can help you analyze the characteristics of your target audience so you can engage with them successfully.
When you’re blogging, you need to create content that relates to your audience. In copywriting, what you write should depend on whether your audience desperately needs your product or if they are simply interested in it.
Create content that can increase your leads by understanding your audience. You can do this by considering the following strategies:
- Create an Audience Persona – First, gather data about your audience by using Facebook Audience insights, interviewing customers, reviewing analytics, and creating surveys. After compiling the data, create a fictitious profile of your ideal customer. You can then use this persona to think of your audience’s needs, wants, and thoughts upon which you could base your content.
- Use Analytics Tools – Tools like Google Analytics will help you figure out whether the person is convertible into a buying customer or not. It can also help in finding keywords that your target audience is using when typing in their queries. Use these keywords when writing content for a specific audience.
- Be Empathetic – After creating your content, use your audience’s point of view to evaluate it. Consider varying perspectives, such as someone who is using the product, someone who wants to use it, or someone who is disappointed from using it. Thus, these perspectives will help you write to cater to their needs.
- Write Valuable Content
People who need useful information search the internet. Thus, the content of your writing must be valuable, as well as optimized if you want to have high-ranking copywriting articles and blogs.
In copywriting, the first information that must be displayed should be the most important. After which, you can add details to support it. Following the inverted pyramid—wherein the order of information must begin with the most important to the least—you must capture your audience’s attention with the most vital piece of information. Then, the statements that follow must engage the audience.
For blogging, on the other hand, your content should be engaging, useful, and original. Applying all these can increase your ranking, thus inviting more traffic, leads, or even a blog email list. Just like copywriting, you must present the most vital part of your content through a strong headline. Then, add thought-provoking and engaging content while also providing answers to your audience’s most common questions. Lastly, your final output must be easy to read but accurate.
To create valuable content, whether for blogging or copywriting, you must practice the following:
- Use Power Words – Instead of using dull words, use vibrant words, but don’t overdo it. These are trigger words that make your audience respond positively or negatively. For instance, you can use “breathtaking” instead of “beautiful” for more impact.
- Proofread Your Content – Mistakes are inevitable, even if you think you’ve been very careful with your writing. The best way to proofread is to sleep or leave your output for some time before rereading it so that your brain would be fresh when you review your piece.
- Rebut Their Objections – Make a list of possible arguments from your readers and make counter-arguments so you can address them.
Search engine ranking is vital as it affects your traffic and leads. Making your website rank high on search engines through an unpaid and organic process is called Search Engine Optimization (SEO). When your content is optimized, you can increase your potential readers or customers. Thus, copywriting and blogging must be SEO-friendly.
There are a lot of SEO tips on the internet, and here are some of the most important ones to remember:
- Use Keywords Correctly – Include keywords in the title, first sentence, and other parts of your page, but don’t overdo it. Instead, use alternative keywords or synonyms.
- Use Headlines – Easy-to-read copies and blog posts engage more readers. Headlines can spell the difference between an interested reader or not.
- Write More Content – Writing one blog a day does not help your page if it’s only a hundred words or so. Google acknowledges content with more than a thousand words that are useful and of high-quality.
Just because you’re selling or promoting a product or service doesn’t mean you can’t produce a well-written blog or copy. Applying the best practices mentioned above will help you achieve your goal. Just remember that when you write, you have to make it SEO-friendly without sacrificing the quality of your content.
Do Your Homework: How to Do Online Research Before Writing a Blog Post
Unlike academic research, which we all learn in school and often get bogged down in, online content research is pretty simple. Unfortunately it is that simplicity that can often lead to mistakes, or just bare facts that don’t hold as much detail as our readers could use.
Your pre-content online research consists of two stages. The first is the research you do before, and the second is the research you do during the article writing process.
Before you write is the pre-research, as in pre-writing. This is where you are going to find your general facts that will support your post. This is also where you are going to draw your primary sources, which will be linked through the body of your content.
I always prefer to follow the 3x rule. You want to find three times as many sources as you will use, and pair them against one another. You keep finding sources in batches of three until you are able to verify each against one another.
This is a simple way to ensure you are finding non-biased, verifiable facts, and not baseless opinions. With misinformation running rampant thanks to lazy bloggers and social media, this is a very important process.
You don’t want to become one of those bloggers posting factual inaccuracies like they are gospel truth. Not only does this add to a serious problem in online content creation, but it impacts your authority. We all know how important that authority is to the growth of a brand.
Your article is going to be broken into sections and subheadings. These will steer your research in many ways giving you more ideas which angles and problems to cover.
Text Optimizer helps you research related questions. TextOptimizer is the semantic research tool that extracts related concepts and questions right from Google search results:
All of these questions may become subheadings of your future article (or inspire follow-up articles). You can export them in Excel and sort them into “existing content”, “currently working on” and “future articles”.
Next, you have the research you do while you are creating your post. These are supporting details related to the above citations you have found. It is also where you will narrow down the links you intend to embed, if you don’t choose all three supporting posts.
This part is much simpler, and it more about giving readers additional information to follow. Sometimes I just provide a small masterlist of links for more data if the reader chooses, so I can focus more the quality of the content.
6 Tools To Make Research a Breeze
1. Google Drive Research Box
I use Google Drive for pretty much everything, including writing and backing up posts. I find it much more manageable than other cloud services. One of the features I love best is the research box. You highlight a keyword or phrase, and right click. It will have an option to research the highlighted section.
This brings up a side box with related sources, which you can view right in your screen. Because it uses Google results you have to be just as selective as you would be from a straight search, but it is much more convenient. Google Drive includes lots of useful information visualization and organization tools including Google Slides, Google Drawings, and more.
2. Mind Meister
This is a great tool if you are dealing with a large post that is going to have a lot of involved research. Breaking the task down into simpler, smaller parts is a tried and true tactic.
MindMeister is a mindmapper tool that lets you do that. You can plan out the entire post, including linking sources so everything you need ends up in one place. All using a template that lets you easily move, edit and reformat before you ever get to the writing process.
You may be wondering what an SEO tool is doing here. After all, this is about researching for articles, not for marketing. I would argue that they are technically in the same vein, but that isn’t why I included it.
I have used this tool to create lists of related key phrases I may not have thought of. This helps me to broaden my research based on what people have published or searched for online. So I may end up with sources I never would have found, because I wasn’t using the right combination of keywords.
If you have Yoast plugin installed, you have keyword optimization basically covered. Plus there a few more plugins that will help you keep content research and optimization under control.
4. Digital Research Tool (DiRT)
This is a fantastic masterlist of tools aimed at scholars, especially those in the social science and humanities. However, I think it is a great place for bloggers to find research tools they need for any number of purposes. They are broken down into categories, which you can select on the front page.
You are then taken to the tool that is best for the job at hand. It is the best collection of research redirects I have ever found, and much more efficient than trying to keep track of everything on your own.
Normally I would avoid social media like the plague when it comes to research. There is just too much garbage floating around, and opinion outweighs facts and logic at almost all times. But I will make an exception for Quora. In spite the fact that it is a platform that is very easy to abuse, it is full of genuine experts with backed up information.
It requires you to offer well thought out answers, and to provide a source or reason for your knowledge. I go there all the time to find great links to scholarly articles, studies, website tools, or to get first hand soundbites from major players in the industry that know about topics first hand.
Speaking of experts, MyBlogU is another great place to find them. I usually go here for expert quotes as part of the secondary research process (finding backup information and supporting details). It is an easy way to add further gravity to something you have already officially cited, straight from the mouths of the people who know best.
Do you have a research tool to put on the list? Let us know in the comments!
4 Blogging Tips for Freelance Writers
Freelance writers, do you blog?
You better be blogging.
Running a well-stocked, self-hosted, WordPress blog showing off your writing skills is the most direct way to earn a lucrative living through freelance writing. Why? People with ample means get to see what you can offer through your blog, then, pay up. Both parties win. You have fun rendering a useful service. Clients get helpful, business-building content.
Blogging is a skill freelance writers need learn, and practice, to grow their business through blogging.
Follow these 4 tips to make money freelance writing through your blog.
1: Show Off Your Writing Skills by Publishing Content
Most aspiring freelance writers expect to make money freelancing without showing off their writing skills for free. Why in the heck would anybody hire you if they have no idea what you do, how you do it and why you do it?
Show off your writing skills by publishing content to your blog. Be generous. Publish one post weekly, at a minimum. Running a freelance writing blog seems smart to me. Along with teaching people how to be a skilled freelance writer, you build your friend network and show prospective clients your writing stuff.
Note; do not hold back. Many freelance writing blogger newbies publish one post and expect the floodgates of traffic, profits and clients to open up. Nope. Be generous, patient and persistent to gain client trust and to build your business over the long haul.
2: Network with Fellow Freelancers to Grow Your Reach
Get out of a competitive, poverty conscious vibe.
Enter into an abundant, generous, vibe.
Comment genuinely on fellow freelance blogs. Promote freelancers on your blog. Promote freelance writers on social media.
Here’s how money works, guys; if you do not fear losing money or clients to other freelance writers, you make tons of money through freelance writing over the long haul because all freelance buddies you make through your generosity promote you, endorse you and heck, some may even hire you.
Be generous. Help people. Make friends. Amplify your reach. Grow your business.
3: Build a Clear Freelance Writing Services Page
If you claim to be a freelance writer you better publish a clear, easy to understand, freelance writer page.
List specific services offered. Be clear to attract ideal clients who love what you offer.
Consider adding your writing rates to avoid tire kickers and other folks who want to bargain, barter and do other silly stuff. You are a business person. Bartering is for people in a Middle Eastern Souq. Set fixed prices. If people cannot afford your prices they can move on to another freelancer. Have posture.
Feel free to show off client testimonials if you have these endorsements but I have found this; if you get clear on your writing skills, show off your work through free content and clearly state what you offer, clients will find you and hire you. I did not even have a freelance business page when I landed my highest paying client. This shows you the power of clarity and mental alignment.
4: Build Blogging and Freelance Writing Posture
Please guys, do not barter, bargain or debate your writing rates. Do not charge $5 for a 600 word post. Do not work for peanuts just to say you landed a client. Do not work for demanding, overbearing clients. Never work for someone unless the person aligns with you, your values and your work.
Work for nice people who appreciate what you have to offer. This is the path toward great success online.
You choose clients. You pick clients. Have posture. Think and act abundantly.
Most freelancers struggle terribly because they have little or no posture. Believe in yourself. Believe in your abilities. Have faith. Trust in yourself.
The more you practice writing the more you gain confidence and clarity in your offering.
Enjoy your freelance writing success!
Search Blogging Tips
Blogging3 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging1 year ago
113 Bloggers share their Favorite Email Marketing Tools
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging3 years ago
How to Become a Nimble Blogger