Connect with us

Writing

How Does Content Affect SEO?

Published

on

The catch with web content is that is must be fresh and original to be most effective. If it’s not, the content can do more harm than good. Content is the one element that can keep customers coming back to your site time and again. When customers return often, your site ranking improves, because the traffic registers the site with search crawlers as a valid and in-demand site.

When your content stinks, though, your site is headed in the opposite direction. If you have content that’s not professional, the search engine crawler will register this, your ranking may drop and you could possibly be delisted altogether.

How do you know if your content stinks or not? It’s mostly a game of finding the right combination of content types and consistent updates. But before you can even get to determining the right type of content, you need to create a content strategy.

Your content strategy is the plan by which you’ll infuse your site with the right types of content at the right times. It starts with determining how to reach your target audience. By now your target audience should be engraved on your forehead, but how you reach that audience is something entirely different. If your audience is teens, the language and method with which you’ll reach them will be different than if your audience is senior adults or stay-at-home mums, or even full-time professionals.

Next, determine what users will benefit from visiting your site. Visitors click through a link looking for something. If you don’t provide some benefit, the users will click away nearly as fast as they found you. When determining what value you have to offer, don’t think in terms of your desire to bring users to your site, think in terms of what those users are seeking. What do they want?

Along with determining users’ reasons for coming to your site, you should also be considering why they might want to return to your site. Do you have regular sales? Is there some form of dynamic content, like a blog or news page, that would draw them back? What other types of media might you include on your site, and what value would that be to your visitors (for example, using videos or podcasting to present training materials)?

Only when you’ve figured out what you can give your site visitors should you determine what you want from them. If you want them to sign up for a newsletter or make a purchase, include a call to action on your site and provide the tools they’ll need to complete the task that you want them to complete. Every page on your web site should have a purpose. You have to determine, on every page of your site, what it is you want from visitors.

Next you need to determine what type of content you plan to include on your site to meet all the needs that have been defined by the preceding questions. There are several different types of content, and each type has its own implications:

  • Licensed Content: Licensed content is what you might buy from a content broker. For example, if you’re looking for a quick way to populate your site with articles, you might turn to a company like FreeSticky.com that offers many different articles you can use. The problem with this type of content is that it’s often repeated all over the Internet. You’re not the only one who will need to populate your site, and others will likely use some of the same services you do.
  • Original Content: There are several types of original content. There’s the content you write and share with others for free. This is a good way to get links back to your site. You can use the content for a limited amount of time exclusively on your own site and then allow others to use it for nothing more than a link back to your site. This incoming link adds credibility to your site.
  • Another type of original content is that which is distributed freely by visitors to your site. This original content can take the form of comments on your site or forum message boards. This type of original content is an excellent addition to your SEO efforts, because it tends to be focused on a specific subject.
  • Some original content is exclusive to your site. This is content that you create, and the only place it appears is your web site. This is the most valuable type of content for your site, and it’s the type search engine crawlers like the best. Think of it as giving the crawler some variety in its diet. It gets tired of the same thing day in and day out, just like we do. The more original and exclusive content you can provide for a crawler, the better you’ll rank in search results. It also doesn’t hurt if that content has an appropriate number of keywords in it
  • Dynamic Content: Dynamic content can be licensed or original. Blogs are the perfect example of dynamic content.

Once you have all these elements decided upon, you can begin to create your content. It sounds easy enough, but there’s more to it than meets the eye. Not only does your copy need to be compelling to people, but it also needs to be focused to help increase search engine rankings. What tips do you have for other webmasters wanting to create content for their sites? Do you have a content strategy, if so, how well does it work?

Andy's blog is about creating content your site’s visitors will fall in love with, it’s about teaching you the most important tips to help you succeed in what you do. It’s about providing tips and tricks on marketing your blog or website successfully and gain top search engine rankings.

Bloggers, webmasters and business owners: My blog is written for you.
Dont want to miss a single Blogging or Marketing tip? Subscribe to our RSS Feed! Today

Continue Reading

Writing

4 Blogging Tips for Freelance Writers

Published

on

Freelance writers, do you blog?

You better be blogging.

Running a well-stocked, self-hosted, WordPress blog showing off your writing skills is the most direct way to earn a lucrative living through freelance writing. Why? People with ample means get to see what you can offer through your blog, then, pay up. Both parties win. You have fun rendering a useful service. Clients get helpful, business-building content.

Blogging is a skill freelance writers need learn, and practice, to grow their business through blogging.

Follow these 4 tips to make money freelance writing through your blog.

1: Show Off Your Writing Skills by Publishing Content

Most aspiring freelance writers expect to make money freelancing without showing off their writing skills for free. Why in the heck would anybody hire you if they have no idea what you do, how you do it and why you do it?

Show off your writing skills by publishing content to your blog. Be generous. Publish one post weekly, at a minimum. Running a freelance writing blog seems smart to me. Along with teaching people how to be a skilled freelance writer, you build your friend network and show prospective clients your writing stuff.

Note; do not hold back. Many freelance writing blogger newbies publish one post and expect the floodgates of traffic, profits and clients to open up. Nope. Be generous, patient and persistent to gain client trust and to build your business over the long haul.

2: Network with Fellow Freelancers to Grow Your Reach

Get out of a competitive, poverty conscious vibe.

Enter into an abundant, generous, vibe.

Comment genuinely on fellow freelance blogs. Promote freelancers on your blog. Promote freelance writers on social media.

Here’s how money works, guys; if you do not fear losing money or clients to other freelance writers, you make tons of money through freelance writing over the long haul because all freelance buddies you make through your generosity promote you, endorse you and heck, some may even hire you.

Be generous. Help people. Make friends. Amplify your reach. Grow your business.

3: Build a Clear Freelance Writing Services Page

If you claim to be a freelance writer you better publish a clear, easy to understand, freelance writer page.

List specific services offered. Be clear to attract ideal clients who love what you offer.

Consider adding your writing rates to avoid tire kickers and other folks who want to bargain, barter and do other silly stuff. You are a business person. Bartering is for people in a Middle Eastern Souq. Set fixed prices. If people cannot afford your prices they can move on to another freelancer. Have posture.

Feel free to show off client testimonials if you have these endorsements but I have found this; if you get clear on your writing skills, show off your work through free content and clearly state what you offer, clients will find you and hire you. I did not even have a freelance business page when I landed my highest paying client. This shows you the power of clarity and mental alignment.

4: Build Blogging and Freelance Writing Posture

Please guys, do not barter, bargain or debate your writing rates. Do not charge $5 for a 600 word post. Do not work for peanuts just to say you landed a client. Do not work for demanding, overbearing clients. Never work for someone unless the person aligns with you, your values and your work.

Work for nice people who appreciate what you have to offer. This is the path toward great success online.

You choose clients. You pick clients. Have posture. Think and act abundantly.

Most freelancers struggle terribly because they have little or no posture. Believe in yourself. Believe in your abilities. Have faith. Trust in yourself.

The more you practice writing the more you gain confidence and clarity in your offering.

Enjoy your freelance writing success!

Continue Reading

Writing

3 Rewarding Benefits for Bloggers to Consider Joining An Honor Society

Published

on

Over approximately one million students are members of the National Honor Society (NHS). Many of which are likely bloggers, freelance writers, and/or have a passion for writing or pursuing their own path in life.

High school students with outstanding achievements are joining the organization every year. But you may not be familiar with the NHS and what it does, and also how it can benefit you as either a blogger, affiliate marketer, or an entrepreneur.

You may be asking, “should I join an honor society?” Is it really that important? Before you become an honor student yourself, you should weigh the benefits.

Here’s your guide to the benefits of the National Honor Society.

Should I Join an Honor Society?

In order to join the NHS, you’ll need to know what they do.

Established in 1921, the foundation recognizes students who have achieved excellence in several different ways. These include areas of service, leadership, character, and of course, scholarship.

Members need to meet certain criteria to join. Students who want to join should have at least a 3.0 on the GPA scale. They should also show great leadership and a commitment to volunteer work.

If you think you may be eligible, here are three rewarding reasons why you should join the NHS.

1. Making a Difference

One of the great aspects of the NHS is the opportunity to make a difference. Given the foundation’s emphasis on helping others, each student must meet a service hour requirement.

As a member, you’ll be a part of service projects whether individually or as a team.

This is not only an amazing way to get involved in your community but a way to meet new people. Volunteering opens up so many doors, personal and otherwise. It helps you find yourself and connect with people in the process.

The service you complete may also open other doors and interests for you along the way.

2. Building Your Resume

Every college and university knows what an NHS membership suggests about a student. This makes it a wonderful addition to your resume or college application. It makes you competitive and helps you stand out in a sea of students.

An NHS experience shows that you’re an outstanding citizen who’s engaged with the world. It shows that you have great academic standing and the potential to be a future leader. However, academics aren’t everything, and if you can compile all of your achievements and goals into an online resume website, you may win over some new audiences and personal opportunities as well.

Joining the NHS will help you turn your goals for the future into a reality and set your professional life into motion.

3. Developing Skills

To become an NHS student, you need to exhibit certain traits and character. But your experience as a member will also help you further develop your skills. The NHS is an excellent avenue for becoming even more well-rounded and capable.

The NHS helps students flex their skills as a leader and a part of a team. The volunteering component will help you develop great time management skills. It can also motivate you to maintain your good grades.

You’ll also learn a lot about networking and professionalism during the process. This will be indelibly valuable in the future.

Learn More

The answer to “should I join an honor society?” is a resounding yes. There are no downsides to becoming an honor student and so much to gain from the experience, and if you are thinking about launching a website or blog of your own, the experience and skills you will gain from such an environment and community will only help.

Not only does being in the NHS prepare you for what’s to come, but it’s also a nice way to celebrate what you’ve already worked so hard to accomplish.

To learn more about school and lifestyle tips, be sure to visit our blog.

Continue Reading

Blogging

The Do’s and Don’ts of Writing Your Very First Blog Post

Published

on

The Dos and Donts of Writing Your Very First Blog Post

The Dos and Donts of Writing Your Very First Blog Post

Your very first blog post is a very big deal.

For businesses, it’s their way of attracting more clients by creating content that resonates with your target audience.

For hobbyists, it’s their chance to of sharing to the world your thoughts and ideas about their topics of choice.

Either way, nothing validates your online identity more than a well-written blog post.

Therefore, you need to make the most of this opportunity by writing the best possible blog post. Assuming that you don’t have much experience in writing, you can always keep things simple by following the basic do’s and don’ts of writing a blog post for the very first time.

Do: Come up with a topic that your audience would like

The success of bloggers stems from the ability to determine what their audience wants to read. To reach their primary goals, bloggers must appeal to the need of their target readers for useful and relevant information. Doing so allows them to attract lots of visitors with the content they publish, resulting in increased conversion rates.

Therefore, you need to approach blogging deliberately. You can’t just pull a topic out of thin air and expect your audience to come in droves. You must find out what makes your readers ticks and what their wants and needs are.

That means research, research, and more research!

First, you need to come up with a reader persona that you will target for your post and the succeeding ones. The persona you will develop will embody your demographic such as age, gender, hobbies, and others. Researching these factors will help you refine how you will write your post and what you will write about. From here, unearthing blog post ideas to write about will become much more convenient for you.

Don’t: Veer away from your branding and persona

Your brand is what defines you online. Your audience will associate all your online activity with the brand you’ve developed. Part of your brand is the persona you project from the blog posts you will write.

The best blogs exhibit unique voices that set them apart from the rest. The Onion is popular for its tongue-in-cheek humor veiled in satire. Lifehacker is famous for producing informative blog content geared towards readers who want to find ways to simplify their lives.

The brand and persona these sites exude help bloggers develop consistency in their writing. By observing their persona on all the posts they write at all times, they allow readers to create a level of expectation every time you publish a post. By meeting their expectations with every post you write, you can develop a sustainable stream of blog traffic over a period.

Therefore, it is crucial that you develop a writing voice that resonates with your readers and then sticking with it. You need to play your brand and persona across all your blog posts, starting with the very first post you’ll be writing.

Do: Edit before publishing

Before hitting the “Publish” button, you need to make sure that there are no grammar mistakes and errors in your writing. Your command of the language is crucial if you want to send the right message to your readers.

A post that’s filled with errors will cause readers to leave your blog and possibly not read another post from you. If you can’t write correctly, then why should your audience read your posts?

Double-checking your post and reading it again can do wonders for your edits. It’s best to take time between finishing the post and reading it for review. The time allows you to get your mind off from writing so you will have a fresh perspective on the post, which lets you spot errors easier.

If you’re not comfortable with your editing skills, then you could use tools like Grammarly and Hemingway Editor. Both will make recommendations on how to tighten your sentences and improve your blog post. Keep in mind, however, that these tools are meant to complement your editing process and not replace it entirely.

Don’t: Worry about word count

If you’re counting words when writing your post, then you’re blogging for the wrong reasons.

When writing, your focus should be communicating ideas as clearly as possible.

For SEO reasons, you want your post to be as long as possible. According to the latest studies, your post should be at least 1,890 words if you want to rank on top of Google Search.

However, if you can’t reach that many numbers of words, you don’t have to beat yourself up about it. Having lots of words doesn’t necessarily mean that it’s a great post.

What’s more important is that you can share everything that your readers need to know about the topic. By focusing on the quality of the post and not the number of words, you can engage your audience and keep them longing for more.

Do: Promote your post

Promoting your post is not part of the writing process. However, part of your job as a full-fledged blogger is to be a marketer as well.

Sharing your first blog post is your step towards reaching out to your online audience. After all, your post won’t promote itself. You need to proactive share your blog post to the right channels, so you show it to as many people interested in your topic as possible.

One of the best ways to promote your post online is to hop on Facebook and Twitter.

“If you have created high-quality content on your blog then social media is a great way to your blog to go viral.” said Scott Chow of The Blog Starter.

You can also submit your post on platforms that allow you to reach out to your audience more effectively. I have detailed the best sites where you can send your post for promotion in this article.

Don’t: Set unrealistic goals

Starting at the bottom and working your way up to where thousands of blogs are also vying for the attention of your readers will be a tumultuous journey. Therefore, you have to curb your expectations as a blogger. It is ideal to set the bar with attainable goals in mind instead of aiming for the moon.

Don’t get me wrong – reaching thousands of visitors for your blog post in a day is not impossible. However, like catching lightning in a jar, it’s more improbable than anything else. In fact, this problem is what plagues most bloggers. They set high goals that are difficult to achieve. As a result, they get discouraged once they realize that they can’t fulfill them and stop blogging altogether.

Therefore, it’s always better to follow a tried-and-true template that you can sustain for a long period. You don’t want to be one of those flash-in-the-pan bloggers who fizzle out as fast as they started.

Did I miss any other tips for first-time bloggers in preparation for their very first post? Chime in with your advice by commenting below!

Continue Reading










Trending