Many bloggers make two common mistakes which cost them readers. Firstly, they write a blog post on a subject because they think it is interesting, or because they think it will rank well in the search engines. They do not think about whether that subject would actually be of any use to their readers, but this is a big mistake. Although your blog should be a medium in which you can express what you’re interested in and your opinions, it should also be a way of providing readers with interesting facts and information that they can actually use.

Secondly, many bloggers simply think that by just having a blog and writing a few blog posts, they will acquire hundreds of readers and followers. However, this is simply not the case, as just writing a blog without doing any type of promotion or advertising will not get you readers.

Methods to Increase your Number of Readers and Followers

In order to avoid these mistakes and gain more followers there are a two effective things that you can do.

Know What People in Your Niche are Interested In

A blog is a great way to express yourself and to write about your interests, but it’s really important that you also consider what might be interesting to your audience. You need to write posts that people want to read. In order to get ideas, look at blog comments and search around forums and other websites that are centered on your niche subject area. On these websites and forums you will be able to get a good idea of what people in your niche are talking about and see what the hot topics are.

Additionally, log off and look offline for ideas. Go to your local store and look for magazines that focus on your niche topic. See what those magazines are talking about. Make a list of topics that are frequently mentioned on these websites and forums and in magazines, and you will have a great starting point for writing blog posts that will grab your readers’ attention.

Let the World Know about Your Blog

Writing interesting blog posts that are useful and intriguing to readers in your niche area is not enough to guarantee an increase in your readers or followers. It doesn’t matter if your blog is filled with interesting posts if nobody knows that your blog even exists. There are many ways in which you can get exposure for your blog.

Firstly, use social media sites to promote your blog. Facebook and Twitter are two of the best sites for promoting your blog. Each time you publish a new blog post, announce it on your Facebook and Twitter pages.

Secondly, submit your blog to blog directory sites and blog search engine sites such as Technorati, BlogCatalog, Daypop, BlogPulse, Blogdex and Popdex. This will help people to find your blog. Additionally, promote each new blog post on social bookmarking sites such as StumbleUpon, reddit.com, delicious.com and Digg.

This post was written by Francine Green, who is a professional writer with a love for blogging. Through her works, Francine provides readers with useful facts and knowledge. She writes for Degree Jungle, which provides information about universities to potential students.