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How Hard Is Blogging?

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Bloggers often claim blogging to be super hard, but I disagree.

I once bench pressed 350 pounds, during my bodybuilding days some 25 years ago in college. Attempting to bench press 350 pounds now would be incredibly hard, absurdly difficult and nearly impossible. “Hard” means physically nearly impossible, a feat your body cannot achieve, because you have not trained yourself to physically acclimate your body to complete some taxing task. Based on this definition, blogging is not hard at all. Anyone can open a WordPress backoffice, type words and tap a publish button. But confusion arises because bloggers wrongly associate the word “hard” with the feeling of “uncomfortable”, or “scary”.  Feeling uncomfortable emotions seems to be a complete 180 degree turn from something being hard.

Imagine if I told you to bench press 400 pounds even though you never picked up a weight. Immediately, you know the task will be incredibly hard and pretty much impossible because your body cannot physically do it. But imagine if I told you to open your WordPress backoffice, write and publish a blog post. Most bloggers inaccurately say that doing so feels hard, which seems totally untrue to me. Anyone can tap keys and write words. Such action is never hard BUT may feel uncomfortable, scary or stressful. Never equate physically hard activities with physically easy but highly uncomfortable activities. Blogging is not hard. Blogging is physically simple and easy but mentally, blogging feels highly uncomfortable sometimes because you need to face subtle and deep fears again and again. Of course, most bloggers err in believing physically simple and easy actions feel hard because few have the mental clarity to define facing fear (aka being uncomfortable) as a different situation than trying to do something nearly physically impossible.

Blogging Is Simple But Highly Uncomfortable

Imagine clinging to deep fears concerning losing money for most of your life. After writing and publishing your 20th blog post, you scan your blogging profits and see the number: 0. Panic arises in your fear. Deep, pulsating fears surface. Your mind races. Shortness of breath ensues. YOU FEEL ANGRY! YOU WASTED SO MUCH TIME AND LOST OPPORTUNITIES TO MAKE MONEY AND NOW YOU WILL RUN OUT OF MONEY AND FEEL ASHAMED AND EMBARRASSED!!!

I capitalized all words because these thoughts and feelings feel terrible, aka, highly uncomfortable. But feeling terribly uncomfortable feelings is not hard like trying to bench press 500 pounds if you never even lifted a 5 pound weight. The latter is nearly impossibly hard, the former feels terrible but only for a few moments. Bloggers screw up because bloggers stop doing simple, success-promoting things after refusing to face deep fears, panicking and bailing, wrongly believing blogging is too hard or difficult. Never believe these lies. Successful blogging is doing simple, usually easy things but facing subtle and deep fears on this blogging journey. Facing strong fears feels terrible for a few moments but the sensations pass fast. Does that sound like trying to bench 1000 pounds or trying to run a 26 mile marathon when you never leave the couch? Of course not.

Blogging is not hard. Trying to run 30 miles after never walking for 1 mile is hard, quite physically impossible, even. Blogging is simple but highly uncomfortable because you need to face and feel terrible feeling fears – quickly – to succeed. Make a distinction between hard and uncomfortable to accelerate your blogging success.

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Blogging

Listen to Pro Bloggers

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I received a pitch from a stranger a few days ago. The entrepreneur offered me free file space – I think; I forget, among the thousands of pitches I get – in response for a review. I think. Genuinely, I do not remember. Why? Thousands and thousands of strangers try to pitch me stuff or ideas. Strangers want valued space on Blogging From Paradise. But strangers have nothing of value to offer me. So I ignore their pitches. If I am not too busy, I offer help, so these folks experience more success and make more money. Alas, my pro blogging advice often falls on deaf ears. Because if you program yourself mentally to fail, you WILL fail by ignoring successful advice. Guaranteed. Every time.

Look at the featured image for this post. Said pitcher offered me free storage or something. Never heard of her. Never heard of her site. I know she is awesome. Site solid, too. Nothing personal. But the second I see a cold pitch, I lose trust in the individual and in their business. If business were TRULY booming, ALL business would flow to you and you ain’t cold pitching strangers. Real talk. Anyway, I suggested she buy my eBook:

13 Tips to Make Your Blogger Outreach Campaign Sizzle

because she obviously struggles, following the amateur blogger approach of blindly cold pitching strangers. Of course she has no interest in buying and reading my eBook. Successful advice evades bloggers who think, feel and act like unsuccessful bloggers. I believe she is awesome. But I share this real world experience to teach, to inspire and to wake up bloggers with the truth. Listen to pro bloggers. Pay close attention to pro blogger advice. We teach you how to blog the right way. We teach you how to succeed. If this person bought my eBook, read it, and followed my advice, she would place her guest post and business links on hundreds of respected blogs, over years. She would gain serious trust. She would make a bunch of money for her business. But alas! Since she ignore my successful advice she will keep following her failing advice, and, will fail, cold pitching strangers, never building strong bonds with pros, burning out, and failing.

Blindness

Are you completely blind to pro blogger advice? Observe your blogging career. Do you struggle? Struggling bloggers blind themselves to pro advice because fear clouds your mind. I advise new, struggling bloggers routinely. Being filled with fear, most foolishly question my advice. Why? Obviously, you are a new, inexperienced, struggling blogger. Your strategy sucks. Now it’s time to follow a new, successful strategy. Pro bloggers succeed. Pro bloggers teach you successful strategies to succeed. Listen to them. Buy their eBooks. Follow their advice. Position yourself to succeed.

I am not right. Struggling bloggers are not wrong. But I know what works and teach what works. Do not be a fool; if a pro teaches you what works, buy the eBook. I instantly saw the thousands of hours and years of struggle this entrepreneur faces because she has zero interest in spending $7 to get excellent blogging advice. Ego errs because ego sees illusion. Ignore it. Be humble. Listen to pro bloggers. Succeed.

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Blogging

Cheapies Never Go Far in Blogging

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Someone wrote me a few moments ago. I quoted my sponsored post price. He replied asking for my best price. I told him all prices are final. Literally, I told him kindly but clearly to take it or leave it. He replied, asking me to accept his offer for $10, which is absurdly lower than my $11 sponsored post rate. I am joking; just seeing if you pay attention LOL 🙂 Anyway, his $10 offer is MUCH lower than my sponsored post fixed price. PLUS I already told him twice my fixed price, and to take the price or to leave the price. I *also* mentioned how all prices are final. Of course, I immediately labeled his email “spam” so all future emails, barterings and silly cheap-ness flow directly to my spam folder. I will never see him or his emails again. Nothing personal. But I have no time or energy for cheapies because if you are so filled with the fear of poverty that you completely ignore my emails, I cannot respect you as a blogging business partner.

This is why cheapies never go far in blogging. Imagine this lost blogging soul. He ignores my emails to ask for a ridiculous price on a sponsored post. I label his email “spam”. After 10 or 20 more pro bloggers label his email as “spam”, every single email he sends to bloggers winds up in the blogger’s spam folder. Almost all bloggers never check their spam. Most delete all spam emails without checking the emails. Imagine sending 500 emails to spam folders daily? That marks 499 to 500 emails no blogger will ever see, only to be deleted immediately.

Pay Up to Play Up

Moving up in blogging circles requires you to invest more money into your blog. From paying for your domain and hosting, to paying for your theme, to paying for your blogging education, to investing in sponsored posts advertising your business, the bigger money and greater traffic awaits in higher blogging circles, where money flows freely. Prospering people who buy your products and services without hesitating meet you through friends in higher blogging circles. Same thing happens offline. Jeff Bezos does not do business with someone who cannot afford my $7 eBooks. He does business with serious entrepreneurs who freely invest money in mutually beneficial ventures. Life works that way. Birds of a blogging feather flock together. Imagine if the $10 sponsored post cheapie paid my full price instead? I place the post, his business gets greater exposure in front of prospering eyes and he nets more sales and profits. He makes $100, or $1000 or more, earning more money to boost his sponsored post budget and to move him out of poverty. But the mental illness of poverty prevents him from seeing beyond “I HAVE NO MONEY! I NEED TO ***ONLY*** PAY $10 FOR EVERY SPONSORED POST I PLACE!!!”

He may place a few $10 sponsored post on terrible quality blogs with broke readerships. Truthfully, he should just donate the $10 to bloggers who place his sponsored post for $10 because said bloggers have either 5 daily readers or readers who cannot afford to spend $1, let alone, $100 or $1,000…or perhaps, both. Yikes. Pay up. Play up.

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How Much Confidence Do You REALLY Have in Your Blog?

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Watch this video I recorded in Brooklyn Heights today:

Sweet view, eh? I made a powerful point too. Bloggers sometimes boast of their confidence and clarity. Puffing themselves up, they believe deeply in themselves and in their blog. Critics? Who cares? These dynamos seem unstoppable. Belief! Success is on the way, right? Awesome. Then, after mentioning their blog in front of a parent or sibling or cousin, their loved ones make fun of “blogging”, telling these idiots to “get a real job”. OUCH! Like a balloon being popped, your loved ones took a pin to your ego, deflating you. AND showing how you genuinely have little confidence in your blog. Turns out, you feel filled with doubt and pure uncertainty about your blog AND in yourself, blogging-wise. This is a good thing. Critics trigger and unearth deep fears you need to face, feel and release, to reach the next stage of your blogging career. So…how much confidence do you REALLY have in your blog? Talk about your blog to friends and family members, or to strangers. You will find out. Fast. Because these folks are non-targeted and often highly NOT interested in blogging.

I recall mentioning my blog to my fam about 10 years ago. Before doing this, I believed I felt super confident about my blog and self. I BELIEVED in myself! Wild-eyed, ignorant, deluded newbie blogging excitement covered up the fact I doubted myself and my blogging abilities, horribly. After that little chat – even though no family member seemed terribly critical – I felt like crap. Awkward, and lost, my family’s questions triggered deep fears in me. I doubted myself. I doubted my blog. In truth, I had no idea what I was doing because I refused to learn from pros. Bad idea. Naturally, I gained confidence after this session – eventually – because I faced and felt doubts eating into my blogging confidence.

The quickest way to gain blogging confidence is to discuss your blog and what you do with anybody on earth, from friends, to fam, to strangers. Never try to convince or influence or convert folks, because doing so shows your lack of confidence. Let people live their lives and make their choices. Your job is to see how shy or clear you feel discussing your blog. Shy bloggers feeling awkward chatting blogging with folks simply feel filled with fear. Blogging fears need to go for you to succeed. Speak about blogging in public. Broadcast live in a public spot. Record videos in busy spots with heavy foot traffic, as I did above, in Brooklyn. Face, feel and release self-conscious fears that need to go for you to reach the next stage of blogging growth.

One way to be a smarter and richer blogger is by facing your blogging fears routinely. Speaking to or in front of fam or strangers about your blog certainly unearths some of those deep fears. Do it. See where you are at, confidence-wise. Being straight with yourself is hands down one of the quickest ways to accelerate your blogging success. Relax, share your blogging exploits and honestly assess how you feel, to increase your blogging success.

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