Getting consistent and quality traffic to a blog can be very difficult these days, especially if you are in the weight loss niche.
Most of us would have already heard about guest blogging, especially since it is the talk of the town in the blogosphere today. The majority of us are only familiar with guest blogging being a tactic used to generate traffic to a blog. The process is usually like this; write a quality guest post, submit it to big or medium sized blogs in your niche, expect traffic to come and look for ways to convert this traffic into subscribers.
The cool thing is that while this approach will work for some it will mostly be effectively only for people who are highly knowledgeable and experienced to get on the top blogs in their field and it will also require a lot of effort and patience to get results.
A New Guest Blogging Approach
This approach isn’t entirely new, but it is something that I have used to great success with my weight loss blog and I plan sharing my approach in details with you below.
The idea is simple, look for quality blogs in your niche, write good guest posts for them, included a few anchor text backlinks to your blog and start getting results. When I talk about “quality” blogs I’m not talking about the big blogs only; getting on the big blogs will take a lot of time and effort and in a situation like this we can start with average blogs. Since the main aim is to gain quality backlinks focused on impacting our rankings there won’t be much difference in results.
In other words, all you need to do is look for a few quality blogs in your field, write a 500 – 600 words guest post somehow tied to the topic of your blog and submit it to these blogs. If you’re able to submit to a lot of blogs you’ll be able to increase your potential of getting results on the long run.
How to Find Quality Blogs in Your Field
The effectiveness of this approach lies in the kind of blogs you’re able to get published on. In other words, getting a thousand guest posts published on blogs that were started last week will yield no results whereas getting your posts published on good authority blogs can lead to results in a matter of weeks. I’ll be sharing how I find quality blogs with you in this section.
Have a Yardstick for Measuring Blog Effectiveness: The first step you should take when it comes to looking for blogs to publish your guest posts on is to have a yardstick for measuring which blog to write for. In other words, your approach won’t just be random. You have to actually know what you’re doing, which kind of blog qualifies for a guest post from you and why the blog qualifies for a guest post from you. There are a lot of SEO metrics that can be used to determine how good a particular blog is; it could be Google pagerank, Mozrank or Customrank. In my own opinion, any blog with a Pagerank of 2 and Mozrank of 3 and above is a good candidate for a guest post.
Tools to Help You Discover Blogs
Once you’ve determined your yardstick for finding blogs the next step is to determine which tools to use. Of course, like you’ve probably imagined, there are a lot of tools available online that you can use and here are some of my top recommendations.
Technorati: The Technorati blog directory is the favorite tool in my guest blogging arsenal. Technorati has hundreds of thousands of blogs listed in its directory and as a result several thousands of blogs in each category. Almost all blog listed in Technorati with be worthy of a guest post so make sure you visit Technorati to check out a list of your niche category and to select blogs you want to write for.
Alltop: Alltop also works in a similar way to Technorati but it only contains authority blogs. You can find top blogs to write for on Alltop by visiting the category of your niche.
Google Toolbar: Like I said above, pagerank can be a good metric for measuring how good a blog will be if you were to write on it. A blog with a good pagerank is likely to have more impact on your links and the Google toolbar is your best bet as far as pagerank is concerned.
SEOmoz Toolbar: Similar to the Google toolbar, the SEOmoz toolbar helps you calculate the Mozrank of each web page you visit. You can then use this Mozrank score to determine whether to write for a blog or not.
It is very important for you to realize that writing quality guest posts alone won’t yield results; you also have to take some steps to ensure you’re getting the best from each guest article you publish.
Thematic Relevance: Most people complain about the ineffectiveness of writing guest posts for unrelated blogs. The reality is that unrelated blogs can be very effective for SEO if you’re able to master the art of writing thematically relevant content. Thematic content is content that is able to tie your niche with that of the blog you’re writing for. For example, this article is thematic because it shares how I use guest blogging for my weight loss blog. My niche is weight loss and this blog talks about blogging, so I’ve been able to tie the two topics and will get maximum results.
Use of Anchor Text: An anchor text is the keyword you use to link a particular URL. For example, the keyword “best weight loss programs” links to a particular page on my blog; and as a result the keyword “best weight loss programs” is the anchor text in this case. To really get results you need to learn to effectively use anchor texts. If you want a better idea on how to effectively use anchor texts make sure you check out this anchor text experiment on SEOMoz.
This guest post was written by, John Smith a blogger that helps find TXR coupon code through his blog. He also reviews flex belt promo code on his blog.
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
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