The loading time and speed of your blog isn’t measured simply by how long visitors are waiting to read your content, it’ also affects your bottom line as well. This isn’t just about earnings, but also how many people are leaving your site because it’s taking too long to load, a loss in potential revenue and also any potential mailing lists subscribers and paying customers as well.
Everyone says content is king, but if it’s taking just a few seconds too long for your killer content to display — what’s the point? The damage is already done and people are going to leave your site.
How Loading Time Affects Your Bottom Line
In the infographic below provided by KissMetrics, we are going to look at how important web site and blog loading time is and how it’s actually affecting your bottom line in the process.
Highlights from Web Site Loading Time Infographic
The concept of having a fast loading site is more than just giving your audience what they want as soon as possible, it’s also about streamlining everything your site has to offer and converting your audience into leads and sales at the highest conversion possible.
- When it comes to web site loading time, every second counts. Any web site or blog that takes over 2 seconds to load, is typically too long, and will cause visitors to start leaving your site. The longer your site takes to load after that 2 second mark, the higher the rate people will start leaving your site.
- In addition to having your site load fast on a desktop and web browser, site owners also need to make sure they are loading fast on mobile devices as well. While some people expect sites to be slower on mobile devices, many expect sites should load faster. No matter what other people think, you need to make sure your site loads as fast as possible across all platforms and devices
- The only thing potentially worse than having a site that takes a few seconds longer to load, is to have a site that takes forever to load or even crashes after too many attempts to call up the necessary. Perform a web site speed test to make sure your site is loading at fast speeds across all platforms and locations throughout the world.
- Most people will wait around 1-5 seconds for a site to load. Few will wait 6-10 seconds… anything beyond that and you are just begging for people to leave your site.
- Loading time is extremely crucial for e-commerce and online lead generation sites, as anything that takes more than 3 seconds to load will start to decrease conversion on your site.
If you still think site loading time isn’t important… think about it like this. If you had a web site or online store that was earning roughly $100,000 per day, you could potentially be losing over $2.5 million per year just for your site having a 3 second delay in loading time. Now it’s time to go check out the speed and performance of your own site!