From the past decade, blogging continues to be one of the best methods for reaching out to new audience, sharing ideas, and most importantly, for making money online. Apart from the usual blogs, companies (small and big) focus on blogging as we can determine from the ‘Blog’ tab attached to company business websites.
Main Problem with Blogging
Running out of blogging ideas is one of the drawbacks of this niche. There are two reasons for this:
1) Limited Niche –
The niche you have selected does not have much exposure. Let’s take the example of ‘weight loss’ vs ‘gardening’. You will agree with me that the chances of running out of ideas with the ‘gardening’ niche is higher than the ‘weight loss’ niche. Why?
Because every niche is bound by the concept of ‘time’ and ‘usability’. While the ‘weight loss’ niche is never ending primarily because the desire for maintaining an ideal weight is shared by millions of people, whereas the ‘gardening’ niche is limited because only a handful of people is interested in this vocation, right?
This limitation of niche due to lack of exposure works negatively for blogging.
2) Limited Creativity –
It is a double bummer if you are not a creative person and you don’t have the budget to hire creative writers for blogging. A certain amount of creativity is a necessity for every kind of blogging. Unlike what many newcomers in blogging believe, writing a blog is more than just scribbling three paragraphs, adding an image and publishing it.
Blogging is a craft, an art and like any other artistic venture, this too requires oodles of creativity.
Therefore, if you do NOT want to run out of blogging ideas ever, do these things:
1) Select a Niche You are Comfortable With –
Working with a niche you are comfortable with is much better than choosing a niche just because everyone else says its ‘profitable’ and ‘easy’. Moreover, you will rarely find yourself lacking in ideas with a niche which YOU have chosen because you know the ‘ins’ and ‘out’ of that niche.
Further, I recommend that instead of posting a new blog daily, it is good to lessen the frequency to thrice a week in the beginning and then twice a week. Quality is more important than the quantity of blogs. Lesser frequency of posts will give you time to brainstorm and select creative ideas.
2) Listen to Your Audience –
If you are not promoting your blog posts on social media networks, its time to start doing it because excellent ideas can come through the audiences. People who read your blogs will comment and discuss it on, let’s say, Facebook page/s so if you network with them, good ideas will be forthcoming.
3) Get Contributors –
Whether you are running a blog-based income model or a company blog, it is always good to have contributors writing for the blog. Domains like SEOmoz and Examiner.com have a lot of contributors, both paid and non-paid, so after some time open the blog/s for “serious” contributors who will add value to the blog and not contribute just for the sake of few back links.
4) Revise Previous Content –
When running out of ideas, revise previously published posts. You will find many things to update, guaranteed. This way the content remains fresh and up-to-date, giving the blog/s more value.
Do you have any other way to avoid running out of blogging ideas? Share with me!