Pay per click (PPC) is an internet marketing campaign that is designed to attract targeted customers to your website. There are various other techniques that plays important roles in the vast field of internet marketing but PPC is one that I know well! Some people feel that running a PPC campaign alone is enough to get users to their website and have a successful business. I personally think it is a bad idea to just run PPC. People should start running other campaigns such as search engine optimization, social media marketing, etc to get good rankings and have a successful website. Here is a little teaser on getting PPC traffic to your website. Also, top comment below will receive a code for $100 if free Google Adwords PPC traffic to your site.
How to Set Up a Successful PPC Program
A PPC campaign is an easy way to bring targeted customers to your website. But it takes a lot of time to make the campaign a success. There is a lot of trial and error method involved in the process. It is important to optimize your content of the advertisement so that users click on it. The optimization of PPC campaign works in three distinct steps
- Keywords: Firstly, you need to come up with the keywords which suit your website well and sign up for a PPC cost program. Only then your advertisements will crop up in the first page of the search engine result page. You need to keep analyzing and find out which keywords work best for you.
- Ad content: Each advertisement will have a unique message stated below the website name. Optimize the content well so that users get the information they need. You should try and minimize the number of words as much a possible because users do not have much time to read through lengthy content. They might be side tracked by other websites content. You only have two seconds to catch the user’s attention. So minimize the content length and explain about your website. If you are not good with content editing, you may need to recruit professionals to come up with this particular piece of information to have a successful PPC campaign.
- Landing page: Landing page is nothing but the web page the user lands on when they click on the advertisements. Many advertisers give their home page as landing page but creating a separate landing page is important to have a successful PPC campaign. When a user lands in the homepage, they are lost and have no clue what to do next, they may leave. It will unnecessarily increase your bounce rate. Create a landing page that gives the user some information about the website in a short and precise manner. Then give a link of your home page. This will help in reducing your bounce rate and help you in converting visitors to your customers.
How Important is PPC in Online Marketing
I believe that only 30% of your website visitors should be brought to your site through your PPC campaigns. That being said, you shouldn’t let this deter you if you’re getting 60% of your website visitors through PPC cause it can be one of the best ways to get targeted traffic while you work on other things like SEO. PPC shouldn’t be ignored because it gives a head start in your marketing campaign. When you start a website, the ranking gained through other online marketing techniques are not enough to have decent amount of traffic. A PPC campaign will bring in target users to your website that are searching for what you have.
I’m giving away a $100 coupon to start your own campaign with Google Adwords. Best comment below gets it! I’d love to hear what your experience is with PPC. If you have any questions about PPC please visit our PPC Tips page or leave a comment below.