Joop Dorresteijn, a contributing editor at The Next Web, has found a painfully easy way of artificially inflating the feed count of a blogs FeedBurner chicklet. Basically, all you need to do is create an OPML file with the same feed copied and pasted as many times as you want and then import this into your NetVibes account.
This video explains how it works :
I applaud Joop for exposing this hack and I hope that FeedBurner fixes this soon. Personally, I wouldn’t advise anyone to use this hack. Inflating your subscriber count may sound like a good idea just now but when they fix this hole in their system your feedcount will reduce back down to it’s true level and you’ll look a bit silly to say the least.
Call me cynical but I believe there will be many bloggers out there who will use this hack. Expect to see many blogs get an unexplainable surge in subscribers over the next week or so followed by a sharp decline once the flaw gets resolved and an apology to readers for doing it in the first place! 😉