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How to Build a Responsive Email List

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Are you disgusted with your open or click rates?

You have an engagement problem.

Growing your email list can be maddening. After nabbing a few hundred or even a few thousand subscribers you may be ready to print money on demand with each new email you send to subscribers.

Seeing a big fat Goose Egg in the sales department feels frustrating, if not completely deflating, after emailing your list.

Turn that frown upside down.

Engage your list and boost your blogging profits with these 4 tips.

1: Entice Subscribers with Benefits

Entice your readers with juicy benefits.

Draw in engaged subscribers by offering specifically what they want, in terms of the problems you will solve for them.

Nothing feels worse than emailing your list to see anemic click rates. You hate putting precious time and energy into building a list only to see zero profits.

Think benefits. Not features. Benefits move people into action, inspiring them to jump from their pain points to their pleasure points via your clear calls to action.

Example; recently I emailed my list an offer to buy my new eBook. On the first day I saw a nice spike in eBook sales. The following day I saw a handful of sales. On the third day I sent out a benefits-laden, sugary sweet, follow up email to my list to buy the eBook. My sales doubled from the release day.

Seeing benefits inspired my readers to buy what would help them avoid their blogging struggles and live their blogging dreams.

2: Follow Up with Valuable Emails Delivering on Your Promise

You made a big blogging promise through your opt in form. Good. You set the table.

Now the pressure is on; it’s time to follow up on your promise by delivering whatever you promised through your email list opt in form.

Create helpful blog posts. Record helpful videos. Be useful. Solve your reader’s problems.

One easy way to boost engagement is to deliver on the promise of solving your reader’s problems. Follow up on your newsletter boast.

Being frustrated by poor engagement rates shows you aren’t delivering on your sign up promise. Get clearer to cut through the frustration. Be diligent in emailing the value you need to share in order to connect with your list subscribers.

3: Send Emails Regularly

Send weekly emails at least to remain fresh in your reader’s minds. Too many bloggers fear sending frequent emails because they do not want to blow out their list. This makes their emails – and themselves – quite unforgettable. But if you email your list 1-3 times weekly – or more frequently – you will have few issues sticking out to your readers.

I email my list 2-3 times per week. I may offer a blog post, a podcast, then I will follow up with a sell email designed to inspire my readers to buy one of my products or services. This makes my readers become more familiar with me and the products or services I have to offer.

This also makes my readers more responsive. If they know my emails flow in regularly they click through and ask questions and buy stuff more regularly too.

4: Ask Questions

Asking questions is an easy way to grow a responsive email list. If you ask folks questions a few will share answers. Doing so helps boost engagement. Readers are more likely to respond to your calls to action from signing up for free webinars to buying your big ticket product or service.

If you are having a difficult time converting ask more questions. Warm up your list subscribers. Press for their pain points. Ask them to share their dreams. Asking questions is simple. Send emails based on 2 or 3 questions. Field responses. Answer to help.

Your Turn

What tips can you add to this list?

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Blogging

3 Tips for Bonding with Blogging Influencers

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Forget traditional influencer marketing. We want to go deeper.

Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.

What is the solution? Learn how to bond with blogging influencers.

I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.

Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.

Follow these tips to bond with influencers.

1: Buy a Resource

The best way to bond with an influencer is to get inside their heads.

Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.

When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.

2: Spend a Few Months Giving Not Asking

Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.

Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.

Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.

3: Never Rush the Process

Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.

Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.

Good things take some time. Never rush the bonding process.

Allow bonds to form organically to do influencer marketing right.

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Blogging

How Do Blogging and Fitness Relate?

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I spend 3 hours daily honing my mental and physical fitness.

In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.

I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.

Blogging and Fitness

Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.

Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.

I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.

Gratitude

Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.

Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.

Get fit.

Don’t quit.

Be a successful blogger by being mentally and physically fit.

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Blogging

Why Doing this Works Better than Asking for Business Referrals

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After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.

Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.

A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:

  • referral-seeking seems to be time-wasting
  • referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you

I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:

  • the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
  • I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified

Top Bloggers Become Ruthlessly Effective with their Time

Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.

12 Times Daily Sales

I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.

The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.

Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.

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