Last year, I came across the below phrase, and it made me think.
“Wherever there is money, there is influence.”
I can’t remember where exactly I saw this phrase. But I saved it in my Evernote.
When you have lots of money, you can influence people, especially those around you.
Let’s rewrite the above phrase. Let’s put influencer first and money second. Let’s see if it makes sense.
“Wherever there is influence, there is money.”
Makes more sense?
I think so!
Now this phrase resonates better with me.
This is what it means:
When you have influence, you have money.
There’s a HOT demand for influencers
Over the past two years, we’ve seen a significant rise in influencer marketing.
According to Chute, a content marketing platform, influencer marketing is expected to jump by 75% by the end of 2017.
As interest in influencer marketing keeps rising, you too can take advantage of it. You can build a real influence and make money with it.
According to Forbes, one lifestyle blogger charged $1,500 for a blog post and social shares in 2015.
The same influencer now charges $5,000 for the same blog post and social shares.
The influencer managed to increased his reached by a tiny percentage.
The demand for influencers across various channels is growing.
This is the best time ever to become an influencer.
And don’t forget that when you have influence, money follows.
A two top-tier Instagrammer can charge $15,000 for one post.
You’ll wonder how most brands can see the kind of ROI that will justify this sort of investment. But, a lot of brands are willing to pay that price.
For example, travel blogger, Matthew Karsten said he earns between $5,000 – $10,000 for short-term projects that involve a few blog posts and socials shares. He makes between $10,000 – $20,000 for long-term projects depending on what’s involved.
Here’s an example of a sponsored post on his blog.
As you can see, even a national park in Iceland is willing to pay a couple of thousand dollars to get their brand featured on Matthew’s travel blog.
Another blogger, Allison Boyer said she charges $800+ for a sponsored post on a niche blog that receives 30,000 page views per month.
Why you need to apply influence marketing to become an influencer
You need influence to acquire influence.
Think of reasons why emerging artists collaborate with well-known stars.
Upcoming artists need to build their influence. But they can’t do it alone.
Featuring popular artists introduces them to a much wider audience. It gives their names a big boost.
The same thing applies to anyone who’s trying to build their influence on the web.
Who are the well-known stars in the space you want to build your influence?
You need them.
For example, here’s a renowned SEO specialist, Brian Dean sharing a nice article he didn’t write with his followers on Twitter.
Some Brian’s fans like me now know Money Journal.
Working with an influencer to build your influence will also improve you. Who’s better than an influencer to give you feedback on your ideas?
An influencer has seen it all.
Influencers have experienced a lot of things you haven’t. They can give you one or two ideas that will help you achieve influence, far more quickly.
You can also co-create a content with an influencer or a list of influencers.
Content co-creation is very effective for building influence online. I see some top influencers using it too.
Display your influence
After working with some influencers, you should have gained some influence for yourself.
It’s time to grow your influence even further.
One of the best ways to do that is to display your influence.
Your influence may still be small at this point, but it doesn’t matter. What is important is that you have some influence.
Maybe, you’ve managed to get your website or name appeared on popular sites like Entrepreneur, Huffington Post, or the Guardian.
For example, when you visit Sean Ogle’s blog, you’ll see top websites he has appeared.
Maybe, you’ve gained 5,000 followers on Twitter.
Or, your Facebook page has just hit 10,000 fans.
Or, your Instagram page now has 10,000 followers.
You need to put that on your website.
For example, when you visit WPBeginner, you’ll see this:
Display your numbers where visitors can see them.
Your numbers may not be impressive like that of popular influencers. But, they still tell visitors that you have some influence and should be taken seriously.
When you land on the Twitter profile of Leonard Kim, you instantly know that he’s an influencer.
What is content ignition and why do you need it?
Mark Schaefer coined the phrase “Content Ignition.”
What does “content ignition” means?
Content ignition is similar to content promotion but with a different twist. It means always to be one step ahead of the competition.
Unfortunately, many people want to become influencers.
There’s a lot of content out there, and it’s hard to compete.
A few people published on LinkedIn when they first released their publishing platform to the public. Back then, some friends say they average between 500 – 1,000 reads.
It’s a different story today.
Almost everyone is writing on LinkedIn. It’s now tough to gain a good attention on LinkedIn if you have a small following.
Seventy-one percent of Facebook pages lost, at least, 30% of their organic reach from July 2013 to July 2014.
According to Facebook, there is simply too much stuff.
Today, organic reach on Facebook has worsened.
To build a real influence, you can’t just create content and promote it. You need to ignite it.
How do you ignite content?
Consider a creative promotion tactic your competitors aren’t using right now. Or, there aren’t using it well.
Maybe it’s a social channel the competition isn’t using.
Plugin Group created an infographic that shows 15 top social media sites. You can check it if you want ideas.
Some of these social sites receive a lot of traffic. You can leverage them to build your influence.
For example, are your audience on a Q & A platform like Quora?
You can start dominating Quora before your competitors do.
Don’t be afraid to experiment with new ways to share your content.
The logic here is that, if you can find a new channel and dominate it, you’ll have gained enough influence on the platform before competitors do. And you can always leverage that influence to build more influence elsewhere.
Organizations and individuals who first started marketing on platforms like Facebook, YouTube, and Instagram in their industries were able to establish influence before many do. This gives them an unfair advantage over their competitors.
Build your site authority and SEO
What do you want you and your site to be known for?
Neil Patel is known as the internet marketing guy.
Michael Hyatt is the productivity guy.
Jeff Goins is the writing man.
Jon Loomer is the Facebook marketing guy.
Creating loads of content on one or two topics will help your site become an authority. Search engines bots and humans will understand what your site is about.
This also helps SEO.
Don’t just create 500 – 1000 words articles and expect to be an influencer. Think creatively. Do things that have never be done before.
Create high-quality content. Raise the bar.
That’s how you become an untouchable influencer and make lots of money with it.
Should You Use AdSense on Your Blog?
I admit it. I have waffled on this topic a few times. Back in the day I used to call it Ad Cents. But going forward I do see benefits in adding Google AdSense as a low ticket income stream on your blog. Even for newbies. I know, I know. This seems surprising to you.
Think abundance guys. Why not add a few cents here and there to boost your income stream? Please don’t use AdSense as your prime means of income as a new blogger or if you are struggling as a blogging veteran. Cents do not make up a full-time income, as your sole income stream. But if you create courses, coach, and add Google AdSense as an income stream for driving a few bucks each month in the beginning, you are well on your way to seeing steady profits are the channel.
The key is to think detachment. New bloggers in many developing nations see Google AdSense as the Holy Grail of monetizing. Why? Mostly, because it seems easy to make money through a channel involving no creation or human interaction on your part. Think about it. All you do is post the ad and create content. Money should flow to you easily, right? The ultimate wake up call is experiencing one, two, or three cent AdSense months. Then you realize big earnings flow through blogs with a huge amount of targeted, hyper-focused traffic. This is why you need to detach from Google AdSense as your prime income stream. Big bucks flow through the channel after years of generous, patient, persistent effort on your part.
Take the Cents with AdSense
As a newbie, pennies will flow through your AdSense profits for your first few months. In most cases. But take the cents because cents add up to dollars. Dollars add up to hundreds of dollars. Hundreds of dollars add up to thousands of dollars. Think like an abundant blogger. Keep adding small ticket and big ticket income streams to boost your overall blogging income.
Everything Adds Up
I wrote a post recently discussing why wealthy bloggers take the time and effort to add affiliate links even if they earn pennies on the link. Between their ever-expanding presence and abundance mindset, the pennies add up to thousands and even tens of thousands of dollars over the long haul. Think this way with AdSense. Everything adds up. Again, just don’t make Google AdSense your prime income stream because as the pennies add up you’re better off earning more money through channels like coaching, consulting, freelancing, writing and selling eBooks or creating and publishing courses.
Ultimately, successful blogging is creating and connecting generously. Never believe that an income stream makes money. Income streams are passive, completely subject to your command, and pretty much worthless on their own. An income stream cannot do anything, including make money. You make the money with your generous effort. Practice writing, create helpful content and build meaningful connections with top blogger generously every single day over the course of years. No matter the income streams you open, your blogging profits will increase over time if you stick to the fundamentals.
Do you need a blogging guide? Buy my eBook:
Why Do People Still Sleep on Blog Commenting?
Chapters 2 and 3 of my eBook:
dissect both my commenting success stories and why to comment on blogs from your niche. I lead in with a clear primer prepping you for the blogging journey, commenting-wise.
Why do bloggers still ignore the immense power of commenting? A few reasons reveal themselves but at the core, bloggers fear nobody will read their blog comments. Seriously; do you genuinely believe folks read all blog comments? Of course not because folks sometimes skip over comments. But a percentage of bloggers and readers do scan comments or take apart comments word by word, getting to know fellow bloggers. At the core though, fear rings strong, guys. Bloggers fear wasting time. I get it. I too have to catch myself, to remind myself of these sweet blog commenting benefits.
Benefits of Blog Commenting
- bond with top bloggers through an underused vehicle, often ignored, but totally free of gatekeepers, unlike trying to reach someone through email or phone
- anybody can comment on a blog; new blogger, struggling veteran blogger, etc
- anybody can impress with comments at any stage of your career; any human being can share their thoughts in genuine fashion
- blog comments are forever; evergreen content
- blog comments serve as branding and bonding vehicles
- blog commenting is a free method for connecting with bloggers
- blog commenting on blogs with raving communities ejects you into the blogger’s tribe
- people who buy your stuff often need to see you are legit, active and social online; enter blog commenting
Those are but a few reasons why you want to comment on top blogs from your niche. Do your best to dwell on these reasons if you want to mail it in, skipping on blog commenting because you feel like commenting on a top blog wastes your time.
I just find it weird that years into me discussing blog commenting as a viable means to bond and grow business, bloggers scoff at it. I do have an idea why, though. Bloggers focus on things over people. Bloggers want links and do not put in the time and energy to develop connections with other human beings. Put in the time, and you will be golden. But if you want to deal with things to manipulate people you will have a terrible time getting traction online because business may flow through things, but business originates in humans. Think that one through for just a moment.
Commenting works if you comment genuinely on blogs from your niche. Nobody likes someone who wants to publish a link, and to leave. We call these guys comment drive-bys. Stick around. Write a few sentences. Be genuine. Be helpful. Be warm. The more you give to blog commenting, the more you get from blog commenting. Do you see how it works? The process is quite simple but you need to be onboard, fully, to be a generous, genuine blog commentor.
Be present. Imagine yourself speaking to another human being, in person. How should that feel? Good, methinks. Bask in that feeling as you publish a few sentences or paragraphs via a blog comment. Feel the fun in connecting with humans. Blogging is 100% in the connections. Never forget that.
Clients, customers, business and traffic find you through genuine, generous, frequent comments. I am living proof. Peep my example if you want to comment but believe commenting will be a waste of your time. Trust me; it won’t.
4 Ways to Respond to Blogging Critics
We all have ’em.
Or, if new to blogging, critics will pay you a visit eventually. Being seen online means being criticized sometimes. Part of your successful blogging tax.
Fools waste precious time and energy engaging critics in some way, shape or form. Avoid doing this. Paying, loyal, loving fans deserve your energy. Go to where you are loved.
Follow these 4 tips to respond to blogging critics effectively.
1: Ignore Critics Completely
If I come across a nasty 1 star review of my eBooks, I ignore the barb completely because miserable, angry, unhappy people cannot think clearly and tell the truth. Why trust a raging, mindless, idiotic bull? Ignore these people. Buy my critics eBook too to begin spotting these fools.
2: Listen for a Shred of Stinging Truth
OK guys; following this step feels uncomfortable but you need take the step to become a successful blogger. Listen closely to critic feedback. How does it feel to you? Upsetting? Embarrassing? Does a critic anger you or annoy you? Do you want to debate or debunk those morons? If any negative emotion feels triggered by receiving criticism you believe some or all of their critical feedback. I did tell you; this step/tip feels unpleasant. But how could you ever sell a bunch of eBooks and help people and make money if you genuinely do NOT believe in the value of your eBooks? How can you become a pro blogger if you believe you will always be amateur hour?
Critics trigger false beliefs you need face, feel and release to reach the next stage of your blogging growth. I never had powerful break throughs until a critic tossed some nasty barb my way, triggering some fear I needed to release to gain enough clarity and confidence to reach the next stage of my growth.
3: Psyche Homework
Critics see you as a mirror. What criticism seems doled out to you, on to you, is a critic speaking of themselves. We are connected; all of us. Critics never seem to see this and choose to speak of self via their criticism of you. Do your mindset homework. See how criticism serves as a projection of individual onto you? Relax. Prep yourself for future criticism. Consider writing blog posts discussing problems critics see in self if this topic applies to your blogging niche. Turn criticism into help and profits, too.
4: Never Gang Up
Ganging up on critics with your friends only shows your weakness. Critics fear. Critics are in pain. Imagine taking time to rile the troops and kick a wounded dog? This is what it’s like to get your tribe rounded up to gang up on and belittle critics. Plus, try getting featured on world famous blogs by building a bully image these days. I dare you.
Relax. Critics have issues. Ignore these folks outright. Leave them be, and you will be happier, healthier and wealthier, too. Never waste your time fighting critics; especially with friends. Do something uplifting and enriching with your time, energy and efforts.
Help people. Do not try to hurt, hurt people. Give your attention and energy to love, generosity, abundance and service to experience the greatest blogging success.
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