I have been attacked by 2 wild men in Kathmandu, Nepal. One guy mistook my arm for a buttered role and bit me. Another Mike Tyson wannabe wailed me in the shoulder.
I knocked on death’s door after losing 15 pounds in a week and getting dangerously dehydrated from giardia in Muhamma, India. Yes, I appeared to be a stand in for Gollum after drying up like a California raisin.
I mixed it up with a slobbering vagrant in Granada, Nicaragua.
I stared down bullet ants and poison dart frogs in the remote jungles of Buena Vista, Costa Rica.
Figuring out what to charge for my products and services almost scared me as much as these intense, exotic experiences.
Because money is funny like that. I had as many blocks as an NFL offensive line in all things money. I felt handcuffed by a dizzying deluge of money limiting beliefs. From feeling like I wasn’t *good enough* to being horrified of being skewered by critics to worrying endlessly about if I priced too high, I walked myself off the blogging business ledge only 15,342 times during my career.
Benefits of Pricing Your Products and Services Properly
- reap the rewards of your playful labor (I don’t do the “hard work” bit)
- build a powerful brand
- avoid financial struggles
- skip pricing-related stresses
When I wax poetic about my blogging career, a few split second decisions made THE difference. Raising my coaching rates. Or elevating my freelance writing rates. Or pricing my eBooks properly. 1 minute, I priced like a blogging pauper. The next minute, I priced like a blogging pro.
Ready to live your dreams?
Here’s how to effectively price your blogging products and services.
1: Scout Around
SA: Scout Around.
A few months back I stumbled across a well known blogger’s coaching services page. After perusing his rates I had an epiphany; I charged a pittance compared to his healthy rates. I gave away the Fiji farm. I belittled my Balinese experience. I mean, think about it: I know exactly how to retire to a life of island hopping through smart blogging. Lived in Fiji for 4 months. Chilled in Bali for over a year. Hung out in Thailand for a year too.
After spending almost 5 years island hopping like a fool I can share with you the specific, practical, actionable tips – and more important, the inner techniques to raise your vibe – to help you make your blogging dreams come true.
I whipped myself with a wet noodle. Self-flagellation always gets me going. I proceeded to build a benchmark rate for my blog coaching and freelance writing services based on a collection of blogs from my niche. Like an average of rates combined. I eyeballed what fellow bloggers charged and worked out a figure.
Scout around. Peep blogs from your niche. What are fellow bloggers charging for their eBooks? For their services? Establish a benchmark rate based on your scouting sessions.
The fun part!
I learned more about myself and my relationship with money through this technique than by any other strategy.
Add $$$$’s to your benchmark rate. Or, charge a bit more than the other blogging guy or gal. This moves you outside of your comfort zone. Which is where the money is. Because overcharging is simply your mind’s way of saying: “I believe in lack and limitation.” Meanwhile, billion dollar businesses are built on offering premium products and services.
As you build your brand, make friends, share value and persist like the dickens, your readers, followers, minions, serfs, fans and connections will run through a brick wall to get what you have to offer. Fans are fanatics. Fanatics spend their dough to get their fix. Their fix of you.
My readers love my brand. My readers are all in. Price is no issue. Because my readers see the value in learning from a dude who went from New Jersey to Nepal. From Plainfield to Penang. From the US to Udon Thani, Thailand. I used to think Bali was a country. Now I can name tiny Balinese villages dotting the rice fields after living in these hot spots for months at a time.
People who want to live in paradise will gladly pay for the tips, techniques and strategies to live in paradise. And they’ll pay a premium too.
Example: if the benchmark figure for blog coaching services is $200, charge $250 or $300 for your blog coaching services. Doing so energetically aligns you with a more prospering crowd. Doing so makes you realize that you’re offering a premium product. An in-demand service. Something special.
Note: this strategy works nicely within reason. Just as you wouldn’t charge $700 for a can of tomato juice you wouldn’t charge $20,000 per hour for blog coaching services when folks in your niche charge $500 per hour.
What if You’re a Newbie Blogger?
Maybe you can’t overcharge as a blogging newbie. But from Day 1 of your blogging career – or from today going forward – offer a product or service or both and charge for that bad boy. Newbie bloggers often fall prey to the “I have no skills or experience” limiting beliefs when it comes to offering a product or service, then, charging for it.
Charge something. Pick a price point that pulls you outside of your comfort zone. A neat thing happens; your skills will catch up to the price.
You are special. Your experiences are unique. Tell your story. Wins and losses. The whole shebang. Link your stories into your niche. Build a blogging business. Charge something, anything, to program your readers to know: this is an blogging entrepreneur, not some Amateur Hour Hack.
Sitting with uncomfortable feelings like: “I don’t offer enough value, I’m not good enough, I’m charging too much” or any other limiting beliefs shows you the very ideas you need to face, embrace and release to make that sweet blogging scrilla.
As for me, I clung to some weird price block around the dreaded C Note: the $100 price point barrier. I feared charging more than A Bill because this was “expensive to me”, and “people couldn’t afford it.” Bull crap. People will pay for what they want, for what benefits them, for what they value, for what solves their problems and for what helps them live their dreams.
Since I decided to charge more than $100 for various products and services (or the exact $100 figure) I instantly felt clearer, more confident and an overall sense of happiness about my blogging prospects. Something else neat happened to: I popped up on the radar of high profile sites like Forbes and Virgin. The Blogging High Rollers of the World value you if you value yourself.
Overcharging is in essence knowing your premium to weed out the bottom feeders. Because avid fans don’t recognize the word “Overcharging.” They pay for what matters to them. And don’t see the difference of a few bucks for a low end product or a few hundred for a high end product. Benefits inspire them to break the bank or dip a bit deeper into their coffers if they are prospering folk.
3: Don’t Make this Mistake
Most bloggers terribly undervalue their products and services, and accordingly charge a pittance. Or charge way too low for their offerings. If business slows or stalls one of the worst things you can do is to lower prices. Doing so appeases bottom feeders. Or placates tire kickers. Broke folks are a poor foundation on which to build your business. Kinda like trying to build the Empire State Building on a foundation of sloppy sand.
Do not, under any circumstances, lower prices for a period of 3 or 5 months – or longer – to drum up business. This sends off a “damn I’m desperate” vibe that attracts desperate folks to your blog. Be bold! Make money blogging by knowing the value of your offering and by standing firm.
4: Follow Your Fun
If you love writing, become a freelance writer.
If you’re a ham, become a video consultant. Or whatever these guys are calling themselves these days.
If you have fun writing, you’ll write a bunch. Won’t feel like work. It’ll be play. And you’ll get pay for your play as the quality of your writing improves. This is probably the #1 tip for getting clear on your pricing levels. Especially if you’re going to charge a bit more than the average blogging bear.
How do you price your blogging products and services?
What Does Your Blogging Network Look Like?
I do nothing on my own.
Everything is a team effort.
As I teach in my blogger networking eBook, the way to increased, ever-expanding blogging success is to look for, grow and tap into a huge, loyal network of blogging friends through the power of generosity. Be generous. Help people. Shout out fellow bloggers. Release expectations. Get super connected. Most of us understand this is how to succeed online; be generous and get connected because 100 is better than 1. 100 friend efforts are far better than your effort alone.
One basic problem arises for most new or struggling bloggers: overcoming the deep fear of networking. For odd reasons, humans cling to pulsating fears concerning reaching out to other human beings. Bloggers fear being rejected, failing, being criticized or giving up credit for their blogging success. Honor that fear. See how far you get on your own steam. Not only that, the agony of micro-managing makes you sick, broke and quite dumb, if you are honest with yourself. How silly of you! Why do everything on your own today? Why not comment genuinely on a few blogs, retweet a few blogger blog posts and mention a few bloggers on your blog? Begin networking. Build a network. Succeed online.
What’s It Look Like?
Be honest, my blogging sweet robbins. What does your network look like? Is it even there? Do you even have a network? Many bloggers publish a post, share it to Twitter and Facebook and sit there, dumbfounded. Do you honestly believe your network just materializes out of thin air? Nope. But if you buy my eBook, follow my 13 steps and build your blogger buddy network by being generous, you can land on famous blogs, earn coin and drive traffic to your blog, too. Everything hinges on your honesty. Admit having only 1, 3 or zero blogging buddies. Truths set you free to network generously and successfully.
How to Grow Your Network
Simple. Be generous. Begin now. Publish a thoughtful, personalized comment below. Be seen. I cannot read all comments but the thousands of people who read blogging tips tend to read comments. Somebody eventually reads your blog comment if you comment genuinely and generously every day on Blogging Tips after reading posts. Someone clicks your link because they love your comment and want to meet you. One visit to your blog later, you may have a blogging buddy, or even a client or customer. Or maybe you have a loyal reader. This is networking 101; be generous, engage people and you build your network.
But do not stop after commenting on Blogging Tips. Branch out. Go wide. Read and comment genuinely on other blogs in your niche. Make more friends. Life gets easier and easier if you have more blogging friends in your corner because these folks inspire you to keep going, plus your friends amplify your presence exponentially.
Be generous and genuine. Reach out to more bloggers every day. Networking is a bit uncomfortable sometimes if you look for immediate returns but gliding through these temporary feelings helps you tap into something special with your blog. Connected bloggers have no issues growing their blogging business because 100 is better than 1. Remember that they next time you try to go lone wolf with your blogging campaign.
Are You Leveling Up with Your Blog?
Every time I reach a new level with my blog, I notice another level invites me. I do not work harder. I never work longer. I love what I do and keep generously helping people but think of how to go wide as I level up. Think of that one for a moment: consider how to go wide, and what it means.
I write and publish multiple posts to my blog. Each post gains views. Going wide. 4 quality posts beats 1 quality post. But I go even wider by writing and publishing multiple guest posts daily. I speak to 2 or 3 or more different blogging audiences, going wider and wider, increasing my exposure and expanding my presence online. But I go even wider as I level up; I contribute on Quora and on the Warrior Forum daily. Leveling up is uncomfortable sometimes but always freeing. Leveling up helps you see greater success versus hitting blogging ceilings.
Be More Generous to Make More Money and to Avoid Lulls
I speak to bloggers who suffer lulls. One client signed up 4 months ago but no clients signed up since. The appearance of a 4 month client drought, or lull, simply indicates a lack of leveling up and a lack of generosity. Even if no clients signed up during your 4 months of leveling up, your eBook sales would triple. Audio book sales would jump, too. Plus you would open 2 new income streams. This just happens. Be generous and blogging will be generous to you.
Being more generous by helping more folks across multiple platforms feels uncomfortable sometimes. Who wants to go wide when doing so means leaving your comfort zone on a daily basis? I love blogging. But I feel uncomfortable writing my third post on a train ride to Connecticut. I will go super wide when I reach the destination though, publishing a combo of posts and guest posts to level up effectively, reaching more people in less time.
Most Bloggers Never Level Up
Most bloggers write and publish a post to their blog weekly. Struggles ensue because they never level up after publishing weekly for 3-6 months. Be more. Serve people generously. Go wide. Publish blog posts and guest posts more frequently to expand your reach. Increase blogging traffic and profits.
Why do you think most bloggers never make $100 during their careers? Few bloggers regularly level up, playing small to be comfortable, dodging their fears. Of course, their fears manifest as 0 dollars and 6 blog visitors daily for the next 12 months UNTIL they level up, go wide, be generous, leave their comfort zones and face their fears. This is not a fluffy, pleasant process but we all pay a fear tax to level up and to become successful bloggers.
Pay Up to Level Up and to Play Up
Pay up by spending time and generous energy reaching as many people as possible through blogging. Guest post. Publish more frequently to your blog. See increased blogging responsibility as more fun and freedom and service. I enjoy freedom offline because I level up online. I pay up, level up and play up in higher blogging circles because all top bloggers paid the same dues to reach the top. Why do top bloggers hobnob with one another? Top bloggers respect how other top bloggers pay their dues on this blogging journey and connect deeply with one another, co-promoting each other’s success.
The fun and freedom you experience through blogging is well worth the effort and discomfort of leveling up.
If you need a guide for facing blogging fears, grab my blogging mindset eBook on the way out.
1 Warning About Blog Site Speed and Successful Blogging
I know blogs should be fast loading for becoming a successful blogger.
But successful blogging depends not on site speed alone.
Before you go bananas trying to make your site as fast as possible because you believe you cannot succeed sans a razor sharp, lightning fast loading blog, get this: a handful of bloggers I came across yesterday made $10 grand, $20 grand or $30,000 monthly – or more – running relatively slow-loading sites heavy with ads and images. Far from being lightning fast loaders, the blogs took a while to render on my Chromebook. Why does someone make $30,000 monthly with a kinda slow loading blog? How clear you are on your blog determines how much you succeed with your blog.
I feared publishing high volumes of content for worrying the posts would slow down my lightning fast blog. I held back. But hugging the fear of slowing down my blog, I decided to publish more content and experienced greater blogging success. Traffic and profits rose. Even though my blog slowed down a little bit, people did not care. Like the $30,000 a month bloggers, I got clearer on my blog loading more slowly and saw greater success because I hugged the fear of having a slow loader, and proceeded in that direction.
My blog does not load lightning fast and I experience increasing success. But when my blog loaded blindingly fast, I did not see as much success because I stopped posting generously due to my fear of posting too much and slowing down my blog. Do you see how insidious fear is? Do you see why I wrote an entire blogging mindset eBook? Blogging struggle is fear. Blogging success is feeling fear and letting fear go, to blog from abundance, love and trust, being generous with your time and talents.
Slow Blog Big Bucks
I have seen legit slow loading blogs run by bloggers who make hundreds of thousands of dollars every year. The blogger proves: if you let go fear in any area of your blog, success is yours. I betcha these bloggers did not have the fear of a slow loader in their ear; these bloggers have posture, knowing loving readers read their content if said content loads in under 1 second or in 10 seconds. Seriously; some blogs load 10 seconds or longer for me and the bloggers owning these blogs make serious bank and have serious clout online
By all means, speed up your blog. But do not make the common mistake of trying desperately to preserve lightning fast load times at the expense of increased blogging profits, increased blog traffic and stunning success over the long haul. You can always upgrade hosting too; the option is available at any time. But do not foolishly believe blogging success is a simple speed test. I vividly recall feeling proud how fast my blog loaded, publishing 1 post every few days, and seeing my lukewarm to not so hot at all blogging success. I had fun generously increasing my posting frequency, then, voila! My blog slowed down some but my traffic skyrocketed and profits grew fast too.
Never allow someone’s fear – including your own – dictate your blogging campaign direction. Bloggers who make serious coin run some slow-loading blogs. People stick around and read your blog if you fear not it loads slowly. Simple energy thing. But the clarity needs to come from within if you want to make a lasting change and get super clear of this destructive, failing energy.
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging11 months ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging2 years ago
How to Become a Nimble Blogger