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How to Charge for Your Blogging Products and Services

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I have been attacked by 2 wild men in Kathmandu, Nepal. One guy mistook my arm for a buttered role and bit me. Another Mike Tyson wannabe wailed me in the shoulder.

I knocked on death’s door after losing 15 pounds in a week and getting dangerously dehydrated from giardia in Muhamma, India. Yes, I appeared to be a stand in for Gollum after drying up like a California raisin.

I mixed it up with a slobbering vagrant in Granada, Nicaragua.

I stared down bullet ants and poison dart frogs in the remote jungles of Buena Vista, Costa Rica.

Figuring out what to charge for my products and services almost scared me as much as these intense, exotic experiences.

BloggingPricing

Because money is funny like that. I had as many blocks as an NFL offensive line in all things money. I felt handcuffed by a dizzying deluge of money limiting beliefs. From feeling like I wasn’t *good enough* to being horrified of being skewered by critics to worrying endlessly about if I priced too high, I walked myself off the blogging business ledge only 15,342 times during my career.

Benefits of Pricing Your Products and Services Properly

  • reap the rewards of your playful labor (I don’t do the “hard work” bit)
  • build a powerful brand
  • avoid financial struggles
  • skip pricing-related stresses

It’s weird.

When I wax poetic about my blogging career, a few split second decisions made THE difference. Raising my coaching rates. Or elevating my freelance writing rates. Or pricing my eBooks properly. 1 minute, I priced like a blogging pauper. The next minute, I priced like a blogging pro.

Ready to live your dreams?

Here’s how to effectively price your blogging products and services.

1: Scout Around

SA: Scout Around.

A few months back I stumbled across a well known blogger’s coaching services page. After perusing his rates I had an epiphany; I charged a pittance compared to his healthy rates. I gave away the Fiji farm. I belittled my Balinese experience. I mean, think about it: I know exactly how to retire to a life of island hopping through smart blogging. Lived in Fiji for 4 months. Chilled in Bali for over a year. Hung out in Thailand for a year too.

After spending almost 5 years island hopping like a fool I can share with you the specific, practical, actionable tips – and more important, the inner techniques to raise your vibe – to help you make your blogging dreams come true.

I whipped myself with a wet noodle. Self-flagellation always gets me going. I proceeded to build a benchmark rate for my blog coaching and freelance writing services based on a collection of blogs from my niche. Like an average of rates combined. I eyeballed what fellow bloggers charged and worked out a figure.

Blogging Tip

Scout around. Peep blogs from your niche. What are fellow bloggers charging for their eBooks? For their services? Establish a benchmark rate based on your scouting sessions.

2: Overcharge

The fun part!

I learned more about myself and my relationship with money through this technique than by any other strategy.

Add $$$$’s to your benchmark rate. Or, charge a bit more than the other blogging guy or gal. This moves you outside of your comfort zone. Which is where the money is. Because overcharging is simply your mind’s way of saying: “I believe in lack and limitation.” Meanwhile, billion dollar businesses are built on offering premium products and services.

As you build your brand, make friends, share value and persist like the dickens, your readers, followers, minions, serfs, fans and connections will run through a brick wall to get what you have to offer. Fans are fanatics. Fanatics spend their dough to get their fix. Their fix of you.

My readers love my brand. My readers are all in. Price is no issue. Because my readers see the value in learning from a dude who went from New Jersey to Nepal. From Plainfield to Penang. From the US to Udon Thani, Thailand. I used to think Bali was a country. Now I can name tiny Balinese villages dotting the rice fields after living in these hot spots for months at a time.

People who want to live in paradise will gladly pay for the tips, techniques and strategies to live in paradise. And they’ll pay a premium too.

Example: if the benchmark figure for blog coaching services is $200, charge $250 or $300 for your blog coaching services. Doing so energetically aligns you with a more prospering crowd. Doing so makes you realize that you’re offering a premium product. An in-demand service. Something special.

Note: this strategy works nicely within reason. Just as you wouldn’t charge $700 for a can of tomato juice you wouldn’t charge $20,000 per hour for blog coaching services when folks in your niche charge $500 per hour.

What if You’re a Newbie Blogger?

Maybe you can’t overcharge as a blogging newbie. But from Day 1 of your blogging career – or from today going forward – offer a product or service or both and charge for that bad boy. Newbie bloggers often fall prey to the “I have no skills or experience” limiting beliefs when it comes to offering a product or service, then, charging for it.

Charge something. Pick a price point that pulls you outside of your comfort zone. A neat thing happens; your skills will catch up to the price.

You are special. Your experiences are unique. Tell your story. Wins and losses. The whole shebang. Link your stories into your niche. Build a blogging business. Charge something, anything, to program your readers to know: this is an blogging entrepreneur, not some Amateur Hour Hack.

Sitting with uncomfortable feelings like: “I don’t offer enough value, I’m not good enough, I’m charging too much” or any other limiting beliefs shows you the very ideas you need to face, embrace and release to make that sweet blogging scrilla.

As for me, I clung to some weird price block around the dreaded C Note: the $100 price point barrier. I feared charging more than A Bill because this was “expensive to me”, and “people couldn’t afford it.” Bull crap. People will pay for what they want, for what benefits them, for what they value, for what solves their problems and for what helps them live their dreams.

Since I decided to charge more than $100 for various products and services (or the exact $100 figure) I instantly felt clearer, more confident and an overall sense of happiness about my blogging prospects. Something else neat happened to: I popped up on the radar of high profile sites like Forbes and Virgin. The Blogging High Rollers of the World value you if you value yourself.

Overcharging is in essence knowing your premium to weed out the bottom feeders. Because avid fans don’t recognize the word “Overcharging.” They pay for what matters to them. And don’t see the difference of a few bucks for a low end product or a few hundred for a high end product. Benefits inspire them to break the bank or dip a bit deeper into their coffers if they are prospering folk.

3: Don’t Make this Mistake

Most bloggers terribly undervalue their products and services, and accordingly charge a pittance. Or charge way too low for their offerings. If business slows or stalls one of the worst things you can do is to lower prices. Doing so appeases bottom feeders. Or placates tire kickers. Broke folks are a poor foundation on which to build your business. Kinda like trying to build the Empire State Building on a foundation of sloppy sand.

Do not, under any circumstances, lower prices for a period of 3 or 5 months – or longer – to drum up business. This sends off a “damn I’m desperate” vibe that attracts desperate folks to your blog. Be bold! Make money blogging by knowing the value of your offering and by standing firm.

4: Follow Your Fun

If you love writing, become a freelance writer.

If you’re a ham, become a video consultant. Or whatever these guys are calling themselves these days.

If you have fun writing, you’ll write a bunch. Won’t feel like work. It’ll be play. And you’ll get pay for your play as the quality of your writing improves. This is probably the #1 tip for getting clear on your pricing levels. Especially if you’re going to charge a bit more than the average blogging bear.

Your Turn

How do you price your blogging products and services?

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Ryan Biddulph is the owner of Blogging From Paradise. He's a blogger, author and world traveler who's been featured on Richard Branson's Virgin Blog, Forbes, Fox News, Entrepreneur Dot Com and Neil Patel Dot Com. Ryan can help you become a full time blogger with his course.

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Blogging

Do You Need to Respond to ALL Comments?

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No.

One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.

Example

Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

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Blogging

Should You Aim for Blog Post Quality or Quantity?

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Both!

The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.

Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.

I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.

Avoid Scarcity Thinking

Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity.  I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.

Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!

Think abundance. Blog abundance.

Massive Exposure

I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.

He thought quality and quantity. He did not hold back.

I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.

Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.

Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!

See why it pays to think quality and quantity?

 

 

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Blogging

How to Leave Your Blogging Struggles Behind

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Exit your comfort zone on a daily basis.

Leave blogging struggles behind.

I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.

I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.

What Is Blogging Struggle?

Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.

If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.

Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.

I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.

Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:

  • nobody is listening
  • nobody is reading comments
  • nobody will click through to your blog
  • you are wasting your time
  • the comment won’t get published

This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.

Struggles happen if you choose to blog mainly from fear.

Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.

Go for it!

Exit your comfort zone.

Leave your blogging struggles behind…for good.

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