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How to Convert Blog Visitors into Customers

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Seeing the number of visitors to your blog increase over time can be a thrilling experience. Who wouldn’t get excited knowing there are people who are actually reading your content?

But blogging is more than just a platform for spreading your ideas. In fact, you can also use it to increase brand awareness and rake in more sales for your business!

So you’re probably wondering – if my blog is generating traffic, then why aren’t they becoming my clients?

Let me put it this way:

Traffic =/= sales!

There are lots of factors why your visitors aren’t converting into sales anytime soon. But instead of focusing on why they aren’t converting, it’s better to discuss how to turn them into customers!

Luckily, there are plenty of ways to turn your blog readers into revenue. Here are the best ones to get you started:

Build highly targeted landing pages

One of the most effective ways to convert visitors into customers is to build landing pages.

A landing page is a page on your website where people “land” from a specific traffic stream like an email campaign or a Google ad.

Because these visitors are targeted and the landing page has a single focus, it’s much easier to convert visitors into leads.

In 2017, Moz earned $1 million dollars in new subscribers with just one landing page. After optimizing their landing page and boosting email promotion, their subscribers doubled in number. Not only that, Moz was able to keep their subscription rates. It’s because their landing page offered what their target market wanted and needed!

So how do you make your landing page work hard for you? It should have the following vital elements:

  • Compelling offer – Whatever your industry or niche, the best way to win visitors over is with a compelling proposition. You should always strive to answer the question, “What’s in it for them (visitors)?” If you don’t think your offer is something that would improve your target’s audience’s quality of life, then you need to go back to the drawing board.
  • A strong call to action – When visitors land on your site, think of what exactly it is that you want them to do. Do you want them to fill out a lead generation form or do you want them to use a coupon in their next purchase? Your call to action should be easy to follow and straight to the point.
  • Complete and concise information about the offer – Since you want to convert your visitors fast, make sure to keep your landing page short and simple. According to experts, long landing pages and complicated sign-up forms will hurt your conversion rate.

Utilize social proof

Social proof is a psychological phenomenon where people support services or buy products just because someone famous is using it.

When a teenage girl buys an expensive lip gloss that her favorite celebrity is endorsing, that’s social proof in action.

Kylie Jenner and her Kylie cosmetic line is probably the best example of an influencer using the power of social proof to her full advantage.

Even though her matte lip kits are not exactly cheap, people from all over the world are still buying it. She broke sales when the first kits were released in 2016, and she’s still earning a steady income from it to this day.

Psychological triggers can have a significant impact on your visitors’ buying behavior. if you want to get higher conversion rates, it’s crucial that you understand why they do the things they do, and what you can do to get them to support your brand.

Once you land a targeted lead, you need to focus on closing the deal. Account-based marketing tools, for example, can help you organize your data and get your brand in front of prospects who are likely to buy from you.

Leverage the limited-time offer

limited offer

Since we’re on the subject of consumer psychology, did you know that people are wired to buy products that are on limited offer? Why? Because nothing convinces people to buy like a deadline.

You see, there are two types of offers you can feature to your audience:

Open-ended offers give people a sense of security that they can go back for the product or service any time they want.

Limited-time offers, on the other hand, creates a sense of urgency that makes people generally uncomfortable. If they don’t buy it or sign up for it now, then there’s that chance they might never have it. People usually don’t like feeling that they can’t have something.

This is the reason why flash sales are very useful for e-commerce websites. During 2017’s Black Friday Cyber Monday sale, Shopify merchants saw $1 billion dollars in Gross Merchandise Value worldwide because people didn’t want to pass up a good deal. You can use the same principle for your blog. Give your visitors a limited-time offer, and watch your conversion rates soar.

You can apply this concept to your blog’s landing page. If there’s an upcoming holiday, you can run a campaign where people can purchase your premium content at discounted prices. Mention that it’s a limited-time offer and the deal expires soon.

You can then set up a countdown timer to help inform people of the time left for them to make a decision.

Conclusion

Managing a blog requires valuable resources like time, energy, and money. Since you’re already putting in that much work, you might as well ensure that your efforts pay off by converting visitors into customers. And the tips above should help you get a better sense on how to achieve that.

Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging

What Is Your Blog Post Publishing Frequency and Why?

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From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.

I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.

Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.

You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.

But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.

On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.

Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.

Optimal Blog Post Frequency

None exists.

Follow your fun and relaxation.

What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.

I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.

Making Money and Frequency

In my eBook:

How to Find Buyers Online

I break down how you find buyers for your business online.

Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.

Do the inner work and the outer results expand freely and easily over time.

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Blogging Income Tip: How Do You Feel about Money?

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As I promote my eBook:

11 Techniques to Conquer Anxiety

I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.

Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.

How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.

I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.

Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.

Expect to do the same if you want to live your dreams through blogging.

 

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Blogging

What Few Bloggers Understand

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I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?

But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.

Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.

Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.

Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.

Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.

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Do you want to make money blogging?

Buy my eBook:

How to Build a Profitable Blog from the Inside Out

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