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How to Convert Blog Visitors into Customers

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Seeing the number of visitors to your blog increase over time can be a thrilling experience. Who wouldn’t get excited knowing there are people who are actually reading your content?

But blogging is more than just a platform for spreading your ideas. In fact, you can also use it to increase brand awareness and rake in more sales for your business!

So you’re probably wondering – if my blog is generating traffic, then why aren’t they becoming my clients?

Let me put it this way:

Traffic =/= sales!

There are lots of factors why your visitors aren’t converting into sales anytime soon. But instead of focusing on why they aren’t converting, it’s better to discuss how to turn them into customers!

Luckily, there are plenty of ways to turn your blog readers into revenue. Here are the best ones to get you started:

Build highly targeted landing pages

One of the most effective ways to convert visitors into customers is to build landing pages.

A landing page is a page on your website where people “land” from a specific traffic stream like an email campaign or a Google ad.

Because these visitors are targeted and the landing page has a single focus, it’s much easier to convert visitors into leads.

In 2017, Moz earned $1 million dollars in new subscribers with just one landing page. After optimizing their landing page and boosting email promotion, their subscribers doubled in number. Not only that, Moz was able to keep their subscription rates. It’s because their landing page offered what their target market wanted and needed!

So how do you make your landing page work hard for you? It should have the following vital elements:

  • Compelling offer – Whatever your industry or niche, the best way to win visitors over is with a compelling proposition. You should always strive to answer the question, “What’s in it for them (visitors)?” If you don’t think your offer is something that would improve your target’s audience’s quality of life, then you need to go back to the drawing board.
  • A strong call to action – When visitors land on your site, think of what exactly it is that you want them to do. Do you want them to fill out a lead generation form or do you want them to use a coupon in their next purchase? Your call to action should be easy to follow and straight to the point.
  • Complete and concise information about the offer – Since you want to convert your visitors fast, make sure to keep your landing page short and simple. According to experts, long landing pages and complicated sign-up forms will hurt your conversion rate.

Utilize social proof

Social proof is a psychological phenomenon where people support services or buy products just because someone famous is using it.

When a teenage girl buys an expensive lip gloss that her favorite celebrity is endorsing, that’s social proof in action.

Kylie Jenner and her Kylie cosmetic line is probably the best example of an influencer using the power of social proof to her full advantage.

Even though her matte lip kits are not exactly cheap, people from all over the world are still buying it. She broke sales when the first kits were released in 2016, and she’s still earning a steady income from it to this day.

Psychological triggers can have a significant impact on your visitors’ buying behavior. if you want to get higher conversion rates, it’s crucial that you understand why they do the things they do, and what you can do to get them to support your brand.

Once you land a targeted lead, you need to focus on closing the deal. Account-based marketing tools, for example, can help you organize your data and get your brand in front of prospects who are likely to buy from you.

Leverage the limited-time offer

limited offer

Since we’re on the subject of consumer psychology, did you know that people are wired to buy products that are on limited offer? Why? Because nothing convinces people to buy like a deadline.

You see, there are two types of offers you can feature to your audience:

Open-ended offers give people a sense of security that they can go back for the product or service any time they want.

Limited-time offers, on the other hand, creates a sense of urgency that makes people generally uncomfortable. If they don’t buy it or sign up for it now, then there’s that chance they might never have it. People usually don’t like feeling that they can’t have something.

This is the reason why flash sales are very useful for e-commerce websites. During 2017’s Black Friday Cyber Monday sale, Shopify merchants saw $1 billion dollars in Gross Merchandise Value worldwide because people didn’t want to pass up a good deal. You can use the same principle for your blog. Give your visitors a limited-time offer, and watch your conversion rates soar.

You can apply this concept to your blog’s landing page. If there’s an upcoming holiday, you can run a campaign where people can purchase your premium content at discounted prices. Mention that it’s a limited-time offer and the deal expires soon.

You can then set up a countdown timer to help inform people of the time left for them to make a decision.

Conclusion

Managing a blog requires valuable resources like time, energy, and money. Since you’re already putting in that much work, you might as well ensure that your efforts pay off by converting visitors into customers. And the tips above should help you get a better sense on how to achieve that.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Blogging

Do You Need to Make a Huge Blogging Shift?

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Sometimes, you get bogged down with your blogging routine. Routines feel comfortable, right?

But blogging is a feeling game like life is a feeling game. All flows based on your emotions. If you feel really good – first – then you take good feeling blogging actions and over time, with patience and trust, see good feeling blogging results.

Unfortunately, most humans give almost zero thought to their emotions before diving in to a blogging routine. Bloggers believe you need to do something or follow a set routine to succeed, to drive traffic, and to make money. Day after day, year after year, most bloggers follow a routine without giving zero thought to how they are feeling, if they enjoy blogging, if they have fun following the routine, and if they feel detached, patient and trusting in the process.

This is the only reason why as of about 7 years ago, 80% of bloggers never made more than $100 during their blogging careers. If 8 out of 10 humans can not make $100 through blogging over 1, 2, 5 or 10 years, 8 out of 10 bloggers clearly give zero thought to their feelings BEFORE blogging. Feel bad, and you see no money. But those 2 out of 10 bloggers who feel really good make lots of money over the long haul.

Shift

Maybe it is time to make a shift, guys.

2-3 months ago I made one shift. 1 month ago I made an even bigger shift; quite huge, for me. But what I did differently made almost zero difference. How I chose to feel marked the big shift, then, I moved into different blogging actions.

For example, I faced some deep fears, felt the fears, and instantly, after feeling pretty crappy for a short time, I felt better and better. Choosing to face fear, clear it, and feel better, helped me see things clearly. I tired of my blogging schedule, my social sharing groups, blog commenting and heavy cross promotion. In truth, I hated it. I did have some fun with each for a while but the passion long left me. Since how you feel before and while you blog means everything, my mindset-feeling shift told me I’d have so much fun guest posting. So as of about 3-4 weeks ago – maybe less – all I do is guest posting because I have fun guest posting and guest posting comes easily to me.

Making the shift involved facing deep fears of failure, loss and struggle. I had to feel the fear of letting go lifeless activities for me – at the time – to clear out the fear, and properly release these strategies, and to move forward so I could feel good, then, decide what blogging actions would feel fun and easy and enjoyable to me.

All shifts happen emotionally first, by your choice. After feeling some muck and then feeling better, you clearly and intuitively feel through the next fun-feeling, enjoyable step.

What About You?

Do you need to make any shifts with your blogging campaign? Or do you need to make one big, sweeping, all-encompassing shift?

Getting caught up in blogging routines feels comfortable, familiar and safe, sometimes. But do you feel good before you begin the routine? Do you feel good working the routine? Do you feel detached, relaxed, trusting and like you are cared for, and prospering, while following your blogging routine?

Be honest to make a necessary shift. If you love following your routine, cool. Proceed. But most humans are taught – me included – to follow some routine (no matter how you feel) to get something, specifically money, so you can avoid failure, struggle, poverty, going hungry, illness, and embarrassment. This is exactly why most humans work jobs. Follow a routine to get money even if you feel really bad or terrible following the work-routine; aka, even if you hate your job and it feels lifeless, or soul-less.

May be time for a big shift guys.

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Blogging

Why Comedians Teach You a Powerful Blogging Lesson

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Last night I saw a funny comedian perform in Atlantic City.

Chris Delia charmed the audience with his silly, somewhat absurd, level of humor.

He also explained how comedians need thick skin to become successful. Humor is a very personal, subjective topic. Some people find some comedians hysterical but never laugh at other comedians. As you imagine, bombing feels terrible to most comedians. At least until they develop a thick skin.

I once read how Kevin Hart often waited until 1 AM to work an open mic. Sometimes he waited until 1 AM and the place closed down so he never got the chance to do his set. Imagine how thick-skinned you need to be to not let that bother you? Is it any wonder why he is now worth $150 million? He became immune to criticism, failure and rejection. As a matter of fact, after developing a thick skin, he likely did not see criticism, failure or rejection.

All those evenings of 1 AM sets in front of 1-2 lifeless people or all those nights of being told to go home at 1 AM after waiting for hours to do his act purged the fear of criticism, failure and rejection from his being. Void of these fears, he rose up to being one of the most famous, wealthy and powerful comedians on earth.

Bloggers Need Thick Skin

I once promoted a course to the tune of 8000 page views before I sold one copy. Did I quit promoting the course? No. I developed a thick skin during the process. I did not see 8000 rejections. I only saw meeting and helping more human beings through my blog. Even during moments when I felt like giving up I trusted in myself and believed in the blogging process. Quitting and failure were no options for me. But in the same vein, I needed to be thick skinned to see through criticism, rejection and failure.

I needed to be aware of opportunity amid the appearance of nobody reading my blog. Toss in being patient and persistent in helping folks during my most trying times and you have a pretty thick-skinned individual.

Do Not Care What People Think

Chris Delia shared how he could care less what people thought about him. He dressed down a few hecklers during the show.

Comedians succeed because they care less about what people think of their acts; being heckled, ignored or criticized had nothing to do with their belief in self and their belief in their comedic style.

As a blogger, give no thought to what people think of you. Guess what? You cannot control your reputation. No matter how long and hard you work in life to maintain a positive reputation, you can never physically control what people think of you. I am largely a nice guy 99.99% of the time yet some people genuinely hate me. I cannot control their demons. Plus I know we see the world as we see ourselves so if someone hates themselves I cannot do anything about that self-loathing.

Focus on yourself. Focus on what you think about yourself because this is the only thing that matters. Being comfortable in your own skin aligns you with loving, loyal followers who appreciate you for who you are. Let go everybody else. Critics form an energetic yoke if you care about their thoughts but dissolve into thin air when you could care less about what they think of you.

Bloggers become successful because these few folks who have thick skins shine brightly in a world of thin-skinned bloggers who fear criticism, judgment and rejection. The few who step it up do wonders because we all want a piece of free spirits who march to the beat of their own drum without caring what people think, say or do, in response or reaction to them simply being themselves.

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Blogging

Do You Have an Exit Plan for Your Blog?

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This past week I ceased sharing posts in blogging tribes.

I finally got it; I joined tribes because I feared unless I shared other blogger content, nobody would read my content. I feared if nobody shared my content, nobody reads my content, and I needed to share other blogger content to effectively influence bloggers and people to share mine. Ouch.

As you can imagine, I put in many long, hard hours working a job, NEEDING to be online to succeed with my blog. Rewind. Working a job. Did you see this phrase? I worked a job. I needed to be online to succeed. Largely, at least. Does that sound like a business owner to you? Does that sound like leveraging? Sure I drive some passive traffic and profits to my blog but being honest, I largely worked a job and had a job for much of my 10 years online, and I did not have a pure business so I could step away from my blog and business for months, at a time. Or, forever.

Exit Plan

I have more of an exit plan now. I have a blogging business. I am writing my tail off to be in as many spots as possible without relying on sharing tribes and other groups that require me to be online, to social share posts, so other people can social share my posts, so I get traffic and profits. I began to think; what am I doing? I mean, if you love joining social sharing tribes, do it. Nice friendship builder. But you need to have some exit plan with your business and need to see how you can step away one day so it is about a 100% passive income machine – or, so you can sell it at a tidy profit – in order for you to be a free entrepreneur, versus a bound employee.

Think Leveraging

I am having so much fun writing blog posts and guest posts daily. Plus it is easy peasy. Every piece of content is forever, unless all these blogs vanish or get closed out by all these bloggers. Fat chance. Plus I can drive to Atlantic City today with my wife and enjoy a show this afternoon into evening and my business will still grow from a heavy passive element. Even though I am online writing this morning, all my blog posts and guest posts serve as a passive promotional army for the Blogging From Paradise blog and brand.

Imagine me trying to social share other blogger posts as I am driving down the Parkway? Not happening.

Networking Rocks

Network. Have fun making friends. Build a rock solid foundation for your blog. But eventually, evolve into someone who leverages your presence so you work a business, not a job. Any strategy 100% dependent on you being online, sharing blogger content so other bloggers share your content and boost your success, is a job, not a business, because you are tied to the online world and have no exit strategy, and a light passive element to your blogging business.

Gradually place less emphasis on networking online. Focus on purely passive elements, like writing more blog posts and guest posts, which last forever. Humans change, quit, fail, change tastes; you never want to be at the mercy of the fickle human beast. Unless all blogs close down, all of those blog posts and guest posts you wrote are pretty much forever.

Focusing a bit more on things – things helping people – helps you leverage your blog and business powerfully so you can make an exit plan and step away from your blogging business for 1, 2 or 3 months. I know bloggers who take vacations for months; everything keeps growing money-wise because they leverage, and are not dependent on people for cash flow, because their system creates the cash flow.

Trust in the process plays a big role too.

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