Most people think of LinkedIn as a site for professional job seekers, but it is much more than that.
LinkedIn is an underrated and underutilized platform that can transform your business.
When used correctly, LinkedIn can help you reach a greater audience, drive traffic to your website, and obtain top talent.
By staying informed of the latest industry trends, your company will have the insight to drive innovation.
Find out how to easily create a LinkedIn Business Page, the benefits of using LinkedIn, and how to optimize your page for the best results.
- What is a LinkedIn Business Page?
- Why Create a LinkedIn Company Page?
- Benefits of a LinkedIn Page
- Is it Free to Create a LinkedIn Company Page?
- How to Create a LinkedIn Business Page
- Troubleshooting: Why Can’t I Create a LinkedIn Company Page?
- Tips for Maximizing Your LinkedIn Page
- Frequently Asked Questions
- Wrapping Up
What is a LinkedIn Business Page?
A LinkedIn Page is a dedicated space for companies to feature their brand, products, and services.
LinkedIn members can go to a company page to learn more about the organization and its offers.
Your business page is the voice of your company where you can connect and share with individuals and other businesses.
LinkedIn is also a great space to promote your products and services to your audience.
If you run a business, you should have a LinkedIn Business Page.
It’s easy to start, allowing you to tap into new markets and reach more people.
Why Create a LinkedIn Company Page?
LinkedIn is more than just sharing content or posting jobs; it’s a professional hub with millions of people looking to network with like-minded people and companies.
LinkedIn is an excellent space to promote your company or acquire new talent.
If optimized correctly, a LinkedIn Page can bring you many new customers.
When you optimize your page for SEO, your company will come up in search results, making it easier for people to discover you.
Utilizing this feature makes LinkedIn an excellent tool for promoting your brand.
LinkedIn is the perfect place for your talent acquisition team to reach a professional audience with skills ideal for open positions or future positions.
Utilize the vast qualified network on this social media platform, make new contacts, and acquire new leads to build your dream team.
Benefits of a LinkedIn Page
The most significant benefit of creating a LinkedIn Page is establishing your business as reputable and trustworthy.
When people search for your business and see that you have a legitimate LinkedIn Page with recent, relevant content, they are more likely to engage with you.
When you create engaging content on your page, members will share this content where it will be seen by more people, further expanding your reach.
You can easily share new products and services with links to your website and drive more traffic.
Most companies on LinkedIn utilize the platform for checking on their competition.
You can easily monitor changes in your industry and see what your competitors are implementing and how they are driving innovation.
Seeing what your competition is doing can help you identify trends and opportunities.
Is it Free to Create a LinkedIn Company Page?
Creating a LinkedIn Company Page is 100% free and easy to set up.
All you need to get started is a Company name and a business email address.
You can create a LinkedIn Page within minutes and start sharing content!
How to Create a LinkedIn Business Page
Follow this guide to set up your LinkedIn Business Page in three easy steps.
Create a Company Page
Go to the LinkedIn Marketing Solutions Page, hover over “LinkedIn Pages,” and click on “Create a LinkedIn Page.”
Once you sign in to your LinkedIn profile, click on the “Work” menu and select “Create a Company Page.”
The following section will ask you the size and type of your company.
You can choose either small or medium to large.
Fill Out Your Business Profile
In this section, you will fill out all your business details, including name, website, industry, and company type.
You can also upload your company logo and include a tagline that describes what your company does in less than 120 characters.
Once you are satisfied, click “Create Page.”
LinkedIn will bring you to the admin view of your page, where you can make changes and complete tasks that will help you grow your business.
Spruce Up Your LinkedIn Business Page
First, you will want to add an About Us description to let your audience know who you are, what you do, and what you offer.
Use relevant keywords in your description, so you are discoverable in search results.
Add a cover photo to your showcase page so people are more likely to click on your profile.
You can add another logo picture or your latest marketing photo.
Also, add your company’s location; you can add more than one.
Adding a location is essential for professionals looking to connect with local companies.
Other relevant information you can add includes contact information, company history, and relevant LinkedIn Groups.
You can also add hashtags to your page to let people know what kind of content you post.
Troubleshooting: Why Can’t I Create a LinkedIn Company Page?
LinkedIn wants you to meet specific requirements before you can create a Company Page, so there are several reasons why you may run into roadblocks when trying to establish your business page.
Before you can create a Company Page, you must:
- Have a personal LinkedIn profile with your real first and last name
- Make ten or more connections on your profile
- Have at least an intermediate profile strength, and your company position listed
- Your profile must also be at least a week old
Some other common issues include a page that already exists for your company or a URL that is not unique.
Tips for Maximizing Your LinkedIn Page
Get the most out of your Business Page by implementing these tips.
Share Regular Content
Creating your business page is not enough; you must regularly share relevant and engaging content at least a few times a week.
Do this by posting updates on your products and services or sharing any news that pertains to your industry.
You can also increase engagement by posting new career opportunities, showing a day in the life of employees, or giving a sneak peek of what happens behind the scenes.
You want to establish your business as an authority in the industry, the profile people and companies look to for the latest news and exciting content.
Promote Your Page
LinkedIn is an excellent platform to build brand awareness and generate leads.
There are many ways to promote your page, the easiest and cheapest ways being to optimize your page for SEO using targeted keywords in your posts and throughout your profile.
Implement a LinkedIn follow button on your website and blog, so people can easily connect with you and invite your personal profile connections to follow your business page.
Use Direct Sponsored Content to make your content more relevant by personalizing content to specific audiences.
You can also run a self-service ad campaign to reach new audiences and gain more exposure.
Frequently Asked Questions
These are the most common questions people have when creating a LinkedIn Business Page.
What should I post on my LinkedIn company page?
You should post anything relevant to your business and industry.
Your posts can cover your products and services, including improvements and new launches.
You can also share industry news and how your company responds to any changes.
Take advantage of visuals by using graphics like infographics and illustrated statistics: the more striking visuals, the better chance you attract and engage people.
You want people to share your content and interact with it.
Can I create a company page on LinkedIn without a personal profile?
You must have your company page linked to your profile.
Having a personal LinkedIn account is a good thing because you want to grow your professional connections on your profile and then direct them to your business page.
LinkedIn provides a way for companies to create company pages that serves as a way for you to feature your brand and promote your products and services.
Starting a business page establishes your company as reputable and makes it easier to engage with prospects.
You can easily stay on top of changes in your industry by closely following your competition and implementing new strategies to bring forth innovation.
LinkedIn is also an excellent platform for your talent acquisition team to find top talent.
Once you create your business page, you will want to optimize it for SEO by using targeted keywords in your descriptions and posts.
Regularly post shareable content with eye-catching visuals that encourages people to share and engage.
You can easily create Direct Sponsored Content and a LinkedIn ad to reach a more extensive, targeted audience to add to your promotional efforts.
Are you searching for more powerful marketing tools to grow your business in 2023?