One of the most important things to consider when writing your blog posts is how well they will read, provide quality content to your audience and if they will actually be shared across the major social networks. In this post we are going to cover many of these topics and help you write posts that get people involved in your own blogosphere and social network.
Recently I wrote the post top 25 make money online guest post blogs which took me several days of research, formatting, writing, proof reading and adding and editing images. But all that work paid off in spades in the end, it got several retweets and facebook likes and I had a noticeable spike in traffic after it was published. It just shows that a little bit of extra effort in both making your post and promoting it afterwards can go a long way. Here is how I created it and what tools I used to help me along the way.
For this kind of post where you need to give information about other blogs the research is the most important factor. If you get any of your facts wrong your post will be flogged in the comments section and on social sites and you will also put off the blogger that you mentioned in the post. Luckily for me I knew a lot of the bloggers and their sites well but I still needed to make sure that everything was correct.
First of all I needed to find and carefully read their guest posting guidelines. I had to do this so that I could boil down the critical information that my readers needed. Website visitors are notorious for their need to get through articles quickly and so it was necessary to put the information in its most condensed form.
The next thing was to scrawl through the about me page looking for the name of the webmaster of the site. I thought this was important for the readers so that they could make contact with the webmasters without having to read the other blogs about me page as well. This adds value for the readers because it will save them those valuable seconds that we all crave to get back.
There are a couple of tools that I used as well to find out what the pagerank and the alexa rank of the particular blogs. This is useful because it gives you an idea of the value that the backlink to your site is going to provide in terms of SEO and the alexa rank will give you an idea of the kind of traffic that you can expect. I use the alexa toolbar firefox addon which shows both of these at the top of the site. If you don’t use Mozilla or don’t want to download any addons then the online tools http://www.prchecker.info/ for pagerank and http://www.alexa.com to check the alexa rank work just as well they just take a little longer.
I decided for this post that images of the blog logos were important to the overall look of the post. It would allow the user to get some continuity between my website and their click through to one of the top guest post blogs. This is because if they see the logo on my site and then click through they should see the logo as soon as they hit the guest post blog.
Also the pictures add a nice attractive finish to the post that it wouldn’t otherwise have. I didn’t want to add a picture at the top of the post so these images were my chance to make it look good.
How I Got the Logos
Believe it or not the logos were quite difficult to get hold of. I wanted all of them to be the same width and also they were not all available on google for me to get hold of straight away so I had to be a little creative.
I wanted to do it without buying any software so photoshop was out of the question. The first thing that I did was to print the screen and then paste it into paint. Then I cropped the logo out of that image. After this to adjust the image size I needed a more specialized program so I found and downloaded Gimp 2. It is a great free alternative to Photoshop and it allows you to resize images easily as well as adjust the quality to save the loading time of your site. You select the option in gimp 2 to create from clipboard and it will show you the image of the logo on its own. Then you simply resize the image to the width you want (I chose 300 pixels) and then it was ready to upload and place within the post. If you don’t want to download the gimp 2 software then there is a free online tool at http://www.resizeimage.4u2ges.com/ where you can resize your images.
One last thing, make sure that you export your image so that you can save it as a .jpeg image rather than a .PNG. This will save you space and save your users the extra loading times.
Now that the post was ready and looking how I wanted it, it was time to try and get people to read it. This is arguably the most important part of any post because if no one comes to read it then what’s the reason for spending all that time writing it?
The first thing I did was to publish it to my own social networks which should be standard for any post that you write. Then I took it a little further and searched for relevant facebook groups to post the link into. To do this it is a good idea to write a small but unique comment to introduce your link, this way your link doesn’t look like spam and facebook users know a little bit about the post before they click through.
My next method for promotion was to email the webmasters of all of the various sites that I had mentioned and tell them about it. This isn’t a usual method of promotion but because of the nature of this kind of post it was definitely worth a go. In the email I, very politely, explained what the post was about, that I had included a couple of backlinks to their site and asked them if they would be able to mention the post on their social networks. Believe it or not the response was really good. People are always happy to hear that they are among the best and about 10 out of the 25 emailed me back with a positive reply.
Now the final method of promotion I am using right now is to write articles (like this one!) that will both send traffic to the post as well as improve its SEO potential. My personal preference for this method is to do this kind of promotion slowly over the long term and increase this posts potential over time. If however you want to get a huge spike in traffic over a short period of time you could put more effort into preparing these posts beforehand. First finish writing the flagship post and before you publish it prepare a series of other posts that you can send of for guest posts on other blogs. While it is out of your control when these are published you can send then off on the same day so that you have the most chance of getting a large boost in traffic.
The benefits of this kind of post were really worthwhile. I have developed my relationships with other bloggers, I got a lot of traffic for that particular post and it has provided a permanent resource for both me and my readers to use. It is this kind of post that is going to launch your blog into the blogosphere so put in that little bit of extra time and effort and you will definitely notice the results.
This post was written by John Burnside who writes in the internet marketing and make money online niche. If you want to learn how to earn an income online then please follow him on twitter @moneyin15.
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
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