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How to Create a Web Site with IM Creator’s XPRS Builder



Remember the first time you started a web site or blog of your own? If it was several years ago, you probably had the joy of creating your site in one program, designing and coding it in another then uploading the site through FTP to your server. After that, all of the images would be uploaded and you would have to keep an eye on your HTML to make sure everything was setup and working properly.

Then WordPress came along and made the concept much easier for everyone to setup, without much need for coding and design work. However, when setting up your very first web site, all of this can be quite overwhelming. The idea of getting a domain, setting up hosting and designing a site can be enough to stop someone in their tracks and get them to just give up.

Fortunately there are many web site builders out there that are based off a simple drag and drop system that allows anyone to get setup with their first site in just minutes. Such services also eliminate the need to setup hosting, domains and other advanced settings, as many have them already built in.

IM Creator is one of these advanced site builders and not only do they host hundreds of thousands of sites on their platform, but they also continually update their platform and make it advanced enough for even online shopping sites, big brands and white label businesses to use.

In this article we are going to take a look at IM Creator and their latest improvements by implementing their XPRS site builder.

How to Create a Site with IM Creator

I don’t want to waste too much time on this section, as IM Creator has perfected the process of making it extremely easy for someone to visit their site and create a site of their own in just a few short clicks. The first thing you will need to do is decide between using their drag and drop site builder or their new XPRS site builder.

IMCreator Site Builder

We’ve listed some of the features and benefits of each site building method below.

Drag and Drop Web Site Builder

At the beginning of the article I talked about how much of a mission it was to create a site of your own back in the day — now it’s as easy as clicking a few different buttons based on how you want to build your site.

With the IM Creator drag and drop builder you can select a template theme that you want to use or simply start from a blank template.

IMCreator Drag and Drop Builder

After selecting a template that matches the look and feel of what you would like to build, you can then start modifying and create your own content through the visual drag and drop builder.

IM Creator Drag and Drop Builder

The drag and drop builder is the best option for anyone who is looking to setup their first site and wants to first discover how easy the system is to use. For more advanced sites and better customization, the XPRS builder is what you’ve been looking for.

– XPRS Builder

As bloggers, we are all quite familiar with the WordPress platform and how it’s made the concept of blog and site creation so easy for people throughout the world. The new XPRS website building tool has been labeled as “A Better WordPress” solution — which definitely grabs our interest.

While the drag and drop editor on IM Creator is nice for creating sites, the XPRS builder is the best way to go if you want to build a high quality site that stands out from the crowd while also meeting all of your needs in the process.

With the XPRS builder, you can still use the same drag and drop concept, but now you can take total control over how your site looks, feels and navigates through the use of “Stripes”. Stripes allow you to build your site in layers, while also being able to easily add/remove new sections to your site.


As with the drag and drop editor, the start up process is the same. When you visit, you can click on the XPRS builder and then select any of their high quality XPRS templates to start with.


After selecting your theme, you will then get to walk through a short video intro that shows you the four steps to creating an amazing site with XPRS. This video breaks down a simple 4 step process.

  1. Click on any element and edit it
  2. Add stripes to your page
  3. Switch a stripes design
  4. Manage and add items

The next step is for you to start editing your site through the XPRS builder, which can be seen below.


While the concept is extremely powerful and can seem overwhelming at first, it’s extremely easy to use and will create a much better site experience than just the traditional drag and drop editor.

IM XPRES is also powered by Amazon and Google,  and creates a strong, reliable foundation for any type of site you can think of.

Benefits and Features to All IM Creator Users

With IM Creator offering both free and Pro membership levels for all of their users, no matter which level you choose, you will still gain access to these powerful benefits and features.

  • Unlimited hosting & bandwidth
  • Free, easy to use, drag-and-drop editor and website builders
  • Connecting to your own domain
  • Access to all themes
  • Ecommerce supported
  • Ad free
  • Scalable & expansion possibilities
  • Set up to perform well with SEO

The Cost of Creating a Site with IM Creator

As with all site builders and web hosting platforms, there has to be a business model in place, and this is no different with IM Creator. After creating your site, you can then choose from various options for your site, such as adding a domain, connecting with an existing domain or even adding a white label service of IM Creator to your business. The Pro plan and business models would be perfect for affiliate marketers, design and hosting agencies, resellers and businesses that are looking to use a legitimate solution while working with their clients and getting them an established presence on the internet.


There is a free version of IM Creator, which all users start off with, and is created mainly for students, non-profits and casual users who are looking to start their first web site.

The Pro version of IM Creator includes a domain name and hosting for your site, which comes at a low cost of $7.95 per month.

The White Label version of IM Creator is especially powerful, as it essentially gives you the power of IM Creator and the ability to have people create their own sites — but through your own site, brand and platform. The cost to setup a white label solution with your own site is only $250 per year. You can learn more about and purchase the Pro package here.


IM Creator — Your Best Bet for Starting a New Site

As mentioned throughout the review, IM Creator has done a great job at establishing themselves as one of the major players in the site design and creation space. With their latest implemention of the XPRS site builder, site owners can now have more control over their sites than ever before — and still never need to touch a line of code!

To get started with your own site, visit and walk through the simple site creation process and see what you can build today!

Zac Johnson is a online marketer with 15 years of experience and also a blogger at, as well as the founder of You can also follow me on Twitter and Facebook

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How About Helping Versus Pitching Top Bloggers?



I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.

Who guest posts on my blog?  People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast.  Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems.  Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.

I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily.  Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.

My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.

Being generous has some serious perks.

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Should You Blog About Everything?



blog about everything

Blog about everything? I know this idea may be on your mind. Newbie bloggers especially ponder the idea.

I know blogging about anything on your mind seems like a good idea to new or even struggling bloggers. Maybe you gain mojo because you post daily, blogging about anything popping up in your dome. But this is a bad idea. Nobody should blog about any and every topic for the clear reason that nobody follows a specific blogger based on the blogger’s random thoughts, save world famous celebrities who built up a big following through some other niche.

Imagine a movie star begins blogging. Movie stars boast tens of millions of fans around the globe. Anything the star does, people hang on their every word, right? Imagine the icon publishing posts on a wide range of topics interesting to them. People read because of the star, not because of the wide range of broad topics. But imagine being a new blogger with zero followers. No movie stars read this post. Readers head for the hills the moment you change topics because no jack of all trades bloggers build credibility. Who has the time, energy and focus to be an expert in 5, 10 or 20 niches? No one does.

Blog About Everything?

Humans specialize. Doctors and lawyers do one thing and do it well because where attention and energy goes, grows. Imagine if your doctor delivered mail and picked up garbage professionally, too, working 2 jobs in addition to their medical practice. Would you trust her doctor skills? No. Of course not. People trust specialists because specialists devote all professional time and energy to one venture. Generalists? Nobody trusts someone who tries to master 2 or 5 or 10 skills simultaneously because thousands of other people master 1 skill, in these areas. We follow specialists and trust specialists. Generalists fade away.

If you want to blog about everything just ponder the specialist versus generalist point. Blogging about everything is trying to be a generalist. Nobody trusts you. Even though blogging about everything seems easy, seamless and almost effortless, people stop following your blog on each topic change. Imagine blogging about puppies one day. People who love puppies find your post, read it, enjoy it and follow your blog. Tomorrow, you publish about Chinese food. Puppy readers – who followed you for puppy content – skip the post…..most stop following your blog because puppy fans want only puppy-themed content. You just lost readers, for good.

Change Topics Lose Readers

Visualize the following day; you publish about relationships. Everybody stops following your blog. Perhaps a few relationships-focused folks read the post. But you lose trust the moment you shift topics again. Ultimately, who builds a large, targeted, loyal following, blogging about relationships? Relationships bloggers who blog about relationships 100% of the time. Specialists devote all blogging energy to mastering one topic, spending thousands of hours covering the topic, become skilled and trusted in the niche, build credibility and become successful. All multi topic bloggers blogging about everything fade away and vanish.

The world makes room for specialists. Generalists? Nope.


Pick one blogging topic. Blog about one thing. Focus on one discipline. Be a specialist, not a generalist, to be a leading blogger in your nice. Face your fear of releasing multiple passions to make room for a single passion. I know you fear letting go. I did too before creating Blogging From Paradise.

blog about everything


Google loves specialists too. Google turns its cyber nose down at generalists. I scanned a popular blogging key phrase a few moments ago. Guess what? I rarely note SEO but tidying up one blog post with some details for optimizing helped me reach page one on the search engine. Why? I specialize in the blogging tips niche. Apparently. Google interpreted through its complex algorithms that I published thousands of valuable blog posts on a single topic 100% of the time, virtually. Google traffic rocks. Impress the search engine gods by gaining search trust. Specialize. Stick to one blogging topic. Never blog about everything.


Let go the urge to blog about anything that comes to mind. New bloggers need release this notion to build the foundation for a successful blogging career. Specialize by picking one niche you love blogging about. Be a specialist, not a generalist, to succeed with your blogging campaign.


Do you want to be a pro blogger who circles the globe? Buy my eBook:

How to Retire to a Life of Island Hopping through Smart Blogging


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Avoid this Blogging Wake Up Call to Enjoy the Journey



Blogging need not be a lesson in harsh wake up calls. You can and will largely enjoy the journey by knowing this: success finds generous bloggers. Let that idea firmly impress onto your mind. Be with it. Allow the idea to worm its way into your consciousness until being generous becomes part of your being. Helping people for free boosts your skills and increases your exposure. Skilled bloggers with massive exposure become successful.

But one wake up call seems to find most bloggers who refuse to learn this lesson. Bloggers need to struggle, fail and suffer because they try to get money and traffic by focusing solely on receiving methods, versus giving generously of their time and talents. Imagine this scenario; a blogger writes and publishes one blog post weekly. Cool. But the blogger sits around and does nothing else blogging-wise for the remainder of the week. Hmmmm…this is not being generous, guys. This is being stingy. Bad move. At week’s end, the blogger did not make a penny of profits. Panicking, the blogger immediately analyzes their various income streams. How can they maximize profits through the streams? What is wrong with their income streams? Did they pick the right streams? Or did they pick the wrong streams? What gives?

Struggling bloggers then spend 2, 3 or 5 hours analyzing their income streams, focusing all of their attention and energy on the GETTING aspect of their blogging campaign. Terrible idea. Why? The reason why you struggle to get is because you refuse to give generously of your time, energy and talents. The income streams? Nope; not a problem. Your lack of generosity is the problem. The wake up call is most bloggers focus heavily on getting when struggling to drive traffic and profits when they should be focused heavily on giving generously. Giving generously leads to greater blogging profits. Instead of writing and publishing one blog post weekly, how about writing and publishing 2-3 posts weekly, weaving some stories into your blog posts?  How about you spend 4-8 hours daily generously reading blog posts, commenting genuinely on blog posts, promoting other bloggers and yes, promoting yourself, too?

Put in the giving time to make getting easier and easier. No need to slam into the cold, hard wake up call of focusing selfishly inward, trying to pin your struggles on inanimate, lifeless income streams. You have a giving problem, buddy. Time to be generous. Time to step it up. Write a guest post daily or perhaps, every 2-3 days. Go ahead. Do it. Begin video marketing. Build bonds with bloggers. Help them out. Practice writing. Gain invites to guest post on blogs from your niche. Blogging becomes more fun, more enjoyable and flat out easier if you put in the time, generously helping folks.

Focus heavily on giving. Your star will shine if you generously serve people. On the contrary, blogging and life become so much harder if you obsess over your income streams, analyzing, over analyzing, focusing, wasting precious time and energy on getting, when you should be giving more freely. Blogging feels more fun, too, when you focus heavily on giving, because we were designed to give, to be generous and to serve folks. Doesn’t it feel amazing to help people? Of course, it does. Enjoy the blogging journey and avoid this painful wake up call….plus….you get to sleep in, hehehe 😉

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