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How To Create Super Engaging Blog Content

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Content is still the king of a blog and it will always be.

Having a blog with great readership gives better results than a blog with huge traffic yet no engagement. If you’ve noticed blogs like BasicBlogTips, AdrienneSmith etc., each of the blog posts gets hundreds of comments and the discussion keeps going. It is because, they engage with the readers.

Even Google loves blogs with good readership and engagement. We all know, after all, it is content that makes up a blog.

We’ve been reading the same write-epic-content articles since ages.

When I was a newbie, just like most of the others, I Googled several times with different keywords to find some ways to create some extraordinary content, so as to get readership, engage, rank well and everything. Fortunately, I found dozens of articles and ironically, none of them worked with my blog. I experimented with my blog and then, I got some results. My latest blog, which is just a baby, is getting around 20 and more comments, which is not bad at all. Moreover, ignoring the traffic stats for a second, my bounce rate is very low- which indicates that READERS ARE ACTUALLY READING my blog.

An average person who lands on your blog while searching for something, just wants an answer to his query. Most of such people do not entirely read the article. They just scan it. It has sometimes become hard to keep them reading the series of your blog posts.

It is actually not so difficult to engage with readers when you write so. But how?

Use Catchy Headlines

Write Super Epic ContentLike discussed earlier, when a reader lands on your blog while searching for something…wait! Why should someone land on your blog?

There are two obvious reasons for a person to visit your blog through search engines. Out of the top ten results, why did he/she chose your blog?

  1. You are either familiar/famous
  2. Your post title dragged the person

The first point completely depends on the hard work you do and the strategies you follow. Well, let me complete this too. Start guest blogging, build a loyal audience, be active on social media, interact with readers and promote yourself. These points will obviously create a brand for your blog.

Now, let’s get back to the point. When you have a killer title, the subconscious takes over the conscious part. Because, you don’t actually know what’s inside the post and still, you are likely to read it.

Always write the MOST attractive headline to grab readers. If you notice the term MOST; I want you to use the superlative degrees in your post titles so as to grab readers’ attention. Here’s an example.

  1. 10 Good Ways To Promote Your Blog
  2. 10 Better Ways To Promote Your Blog
  3. 10 Best Ways To Promote Your Blog

Among the three, which one tells you that it has the BEST content. And, no one would ever like to read something which is useful, everyone wants the MOST useful, EASIEST, SIMPLEST; in short, the BEST content.

I’ve recently written an article for ProbloggingSuccess. I’m sure, you’ll change the way you write titles.

How To Write Killer Headlines

Have A Writing Style

Why do you think Seth Godin has such a massive following?

Of course, his writing has the richest value. Also, he has his own unique style of writing, which no one else has.

In his recent interview published on Copyblogger, read his response.

I seldom read his blog and if I were asked to list out three blogs that I regularly follow- he stands top!

So, the ultimate point is- have a write style of your own. Let others inspire you, never let them influence.

Write like you talk! The users will so get connected with your content. Eh, connection! This reminds me of Ravinder Singh, a famous Indian author. If you have never believed in the fact that a piece of writing can make someone cry, I highly recommend reading his books.

Use Short Paragraphs

Refer above paragraphs.

It is because, human brains have a tendency of stepping back on seeing something which takes time or which looks tough.

And, longer paragraph always fall in this category. They might not actually fear. But, they’ll definitely (mostly) skip reading it.

Use short paragraphs and no matter how long your post is. You still have shorter paragraphs and so does the reader keeps reading your content.

Add Humor

Content that Makes People LaughWho doesn’t like to laugh? Kristina Stewart, this one is not for you.

A human brain always looks for refreshment and laughter is one of the best, you could do. When you add a little humor to your blog posts, you may soon go viral too.

Please keep in mind that forced-humor is always different from the humor. Yeah! I know, Hollywood movies have taught this as well.

Start With A Bang

People who STILL read newspapers know the structure of an article. The important thing is all covered in the very first paragraphs and then, they continue with the details.

But, it is not the same in case of writing for the web. We should first create an impression and carry on the recency effect till the end and, put the stuff in the end (I hope, you understand what STUFF means).

The format, while writing for print and the web are completely different.

Key Points

It is already proved that having something catchy at the beginning, makes the audience read the entire post.

Either put up some relevant quote or an interesting statistical date to grab the audience attention. Asking question also isn’t a bad idea, is it?

Use Images

Even while putting images in a blog post, have a style. Some people never add stock images, while some others like me do.

Some bloggers always like to use textual graphics and some others go with vectors. And, TheBadBlogger? You know what he puts.

Read my interview with him either on Koundeenya.com or TheBadBlogger.com (Yes, it is on both the blogs).

But, why should you use images in your blog posts?

Because, sometimes, you may not have words to exhibit data and most of the times, graphics always speak better than words. Infographics can be the best ever example.

Moreover, when you have a page full of content without any headings, images or highlights, I’m gonna mistake it for a thesis paper and so do the readers. We are not here to write reports, we have blogs, write posts and, it needs a format.

When you have a relevant image in your blog post, it attracts more readers.

Even on social media, the great impressions and clicks go to those posts, which have a featured image.

Use Subheadings

As I said earlier, people just look for answers. So, when you use subheadings in your blog posts, it will make it easier for them, to understand and for you, to increase readership.

Make sure, you are not completely giving out the whole contextual message in the subheading. Give them a clue and leave.

They’ll definitely read the entire thing.

Ask Questions

What’s your take?

What do you think is the most important thing to create engaging content?

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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Blogging

What Should You Write about for Your Blogging eBook?

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I have written and self-published over 100 eBooks.

About 40% focus on blogging tips.

As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?

Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.

Popular Topics

I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.

Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.

Listen to Your Readers

Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.

Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.

Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.

Get writing, bloggers.

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Blogging

Advertising Revenue: Yes or No?

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Are you a new blogger ready to hop on the Adsense train?

Pump your breaks a few times. Slow down and think this through.

Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.

Example

Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.

Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.

Advertising Revenue: Yes or No?

I share profitable income streams in my eBook:

15 Ways to Make Money Blogging

Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.

Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.

Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:

  • feel like a match for the blog and brand
  • are highly targeted for your readership
  • add value for your readers

Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.

For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.

As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.

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Blogging

The Ultimate Checklist To Grow Your Blog in 2019

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Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.

Here’s a checklist you can follow:

  1. Venture Into Affiliate Marketing

Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.

  1. Link With Other Bloggers

In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.

Here are other ways for you to also link or engage with other bloggers:

  • Comment on the posts of other bloggers
  • Mention other bloggers in your posts
  • Engage in the social media pages of other bloggers

 

  1. Create Detailed Content

Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.

Some of the best strategies you can employ to ensure detailed content are the following:

  • If you’re talking about technical or serious matters, include statistics and case studies
  • Stay away from broad statements that are going to leave your readers guessing
  • Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)

While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.

 

  1. Enable Social Media Sharing

If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:

  • Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
  • As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
  • Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.

What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.

Conclusion

When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.

 

 

 

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