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5 Brilliant Tips on How to Design a Newsletter for Your Business

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Email marketing

Making an email newsletter can be great for your business.

Email marking is inexpensive, fast, and really effective in reaching consumers.

If you’re stuck on how to design a newsletter, there are a few staples to keep in mind. From the header to the font, follow these simple rules for a beautifully designed email newsletter.

Designing a newsletter should always start by drafting out your goals and reasons for sending it. If you want to gain more followers or increase traffic to your website, these are all goals you should keep track of.

Once you’ve decided on your goals, you’ll be ready to create a focused email campaign that will help you reach them.

Here are a few tips to help you create an effective email newsletter.

1. Choose a Color Scheme

One of the first steps to designing your newsletter should be to pick a color scheme or template.

A template should mirror some of your website presence so the two are recognizable to your consumers. You can also base this off your logo.

Depending on if you’re working with a professional or attempting a do-it-yourself newsletter, you’ll want to make sure the template and colors compliment the marketing and vibe of your brand.

2. Create a Header

A header is one of the first things your consumers will see on a newsletter.

A header will typically include your logo as well your name or business name. It sets the tone for the rest of the newsletter and it’s a nice place to establish who you are.

3. Keep Fonts Simple for Newsletter Designs

When it comes to newsletters, people are often skimming through them pretty quickly.

To keep things streamlined and easy to read, choose a simple font.

A simple font will help people be able to clearly see your content and move through it quickly if they need to.

4. Use Subheaders

Headlines on a newsletter are a great way to grab someone’s attention. But a subheader will keep them reading past the headline even further down the page.

A subhead will also break up blocks of text and make it easier to read.

5. Try Mobile-Friendly Stacked Content

For a newsletter that is easy to read on a phone, it’s a good idea to stack your content.

Stacking content is where your blocks of text or images are stacked on top of each other down the page.

Most templates are set up this way anyway, so you shouldn’t have to worry too much about the format.

How to Design a Newsletter and Grow Your Business

Email marketing and email newsletters are a great way to keep consumers informed about your business.

Email is an effective and inexpensive tool when used correctly to market your business. With a newsletter, you’ll be able to keep customers informed and also build the branding for your business.

For more great marketing tips, like this one on how to design a newsletter, browse the resources tab for even more ideas and helpful tools.

Srish Agrawal is an entrepreneur, branding consultant, and angel investor. He is also the Founder & CEO of A1 Future Technologies, which includes sites like Logo Design Team and Infographic Design Team, and has helped over 25,000 clients improve how they look online.

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Blogging

What Is a Blogging Tribe?

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Much talk has been bandied about blogging tribes over the years. People like myself say you need a tribe to succeed. This is true. But you may be confused. What is a blogging tribe?

 Today we will break down the definition to help you understand what goes into building a large, loyal, loving blogging tribe.

 So….. What is a blogging tribe? Basically, a blogging tribe is a group of loyal, loving readers who follow your blog posts, read your blog posts, promote your blog posts, and grow your business. Tribemates are friends and fans who read your blog and spread your word. Tribemates also hire you and buy your stuff. Simple definition, right guys?

 Tribes can be fans. Tribes can be friends. Doesn’t matter. The main point to keep in mind is that growing a tribe requires persistent, generous effort every single day on your part. Tribes do not grow organically unless you help people for free. Please impress that idea on your mind. You grow your tribe. Then as you grow your tribe, your tribe grows itself, as you tend to your tribe.

Help People for Free

 I comment genuinely on blogs to add value to posts and to make friends. Friends I find through this strategy join my tribe. I publish a genuine, generous comment on a blog. My fellow bloggers appreciate the comment and comment on my blog. Said blogger tends to share my post on social media. Sometimes, the blogger mentions me on their blog. In other cases, a blogger asked me to guest post on their blog. My tribe just grew by one member. But I also became a member of their tribe by supporting their blog.

 If you want to build a tribe, become a member of other blogger’s tribes. Promote other bloggers. Comment on other blogs. Give whatever you want. Doesn’t that formula just makes sense?

 Help people for free. Make friends. Attract your blogging tribe by embodying the concept of being generous.

Be Persistent

 Be persistent. Being generous for one day or even one week will not cut it. You need to be generous every day for months to slowly, steadily and organically grow your blogging tribe. Grow on people by being helpful. Publish valuable content to give tribemates a reason to follow you. 

Stay on Topic

Stay on topic. People love specialists. Generalists? Not so much. Every time you change topics you confuse tribe members who expect you to cover a single topic. Avoid doing this. Cover one topic every post to slowly and steadily grow your blogging tribe.

Invest in a Resource

 Buy my tribe building ebook to have a resource handy. Invest money in a system that helps you grow your traffic and profits freely thru tribe-building.  I wrote the ebook to cut through any confusion often seen on Triberr. Bloggers join and wonder how in the heck the site works? I lay out 13 practical, simple tips to follow to drive by traffic through the network and to grow your blogging tribe through Triberr.

Tribe-Building Takes Time

 Building a tribe takes time, patience, persistence and generous effort. Do not rush things. Do not force things. Allow your tribe to go organically over time.  People will follow your blog if you stay on topic, solve their problems and spend a good deal of time off site building friendships. Large, loyal, loving tribes do not grow overnight. See the journey through to build your own loyal, loving tribe and to accelerate your blogging success.

Engage Tribe Mates

Engage tribemates regularly to strengthen bonds. This was one of my mistakes during struggling years. I ignored people who loved what I did and those people disappeared. Lesson learned. Now I answer my tribemate’s questions regularly via email and social media. I thank people who buy my eBooks and courses. I also promote these rocking bloggers if they happen to be skilled bloggers, to strengthen our bond. Keep going back to where you are loved. This is the easiest way to grow loyalty, to strengthen bonds and to grow your tribe. 

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Blogging

Should You Use AdSense on Your Blog?

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I admit it. I have waffled on this topic a few times. Back in the day I used to call it Ad Cents. But going forward I do see benefits in adding Google AdSense as a low ticket income stream on your blog. Even for newbies. I know, I know. This seems surprising to you.

Think Abundantly

 Think abundance guys. Why not add a few cents here and there to boost your income stream? Please don’t use AdSense as your prime means of income as a new blogger or if you are struggling as a blogging veteran. Cents do not make up a full-time income, as your sole income stream. But if you create courses, coach, and add Google AdSense as an income stream for driving a few bucks each month in the beginning, you are well on your way to seeing steady profits are the channel.

Detachment

 The key is to think detachment. New bloggers in many developing nations see Google AdSense as the Holy Grail of monetizing. Why? Mostly, because it seems easy to make money through a channel involving no creation or human interaction on your part. Think about it. All you do is post the ad and create content. Money should flow to you easily, right? The ultimate wake up call is experiencing one, two, or three cent AdSense months. Then you realize big earnings flow through blogs with a huge amount of targeted, hyper-focused traffic. This is why you need to detach from Google AdSense as your prime income stream. Big bucks flow through the channel after years of generous, patient, persistent effort on your part.

Take the Cents with AdSense

 As a newbie, pennies will flow through your AdSense profits for your first few months. In most cases. But take the cents because cents add up to dollars. Dollars add up to hundreds of dollars. Hundreds of dollars add up to thousands of dollars. Think like an abundant blogger. Keep adding small ticket and big ticket income streams to boost your overall blogging income.

Everything Adds Up

 I wrote a post recently discussing why wealthy bloggers take the time and effort to add affiliate links even if they earn pennies on the link. Between their ever-expanding presence and abundance mindset, the pennies add up to thousands and even tens of thousands of dollars over the long haul. Think this way with AdSense. Everything adds up. Again, just don’t make Google AdSense your prime income stream because as the pennies add up you’re better off earning more money through channels like coaching, consulting, freelancing, writing and selling eBooks or creating and publishing courses.

Remember This

Ultimately, successful blogging is creating and connecting generously. Never believe that an income stream makes money. Income streams are passive, completely subject to your command, and pretty much worthless on their own. An income stream cannot do anything, including make money. You make the money with your generous effort. Practice writing, create helpful content and build meaningful connections with top blogger generously every single day over the course of years. No matter the income streams you open, your blogging profits will increase over time if you stick to the fundamentals.

eBook 

Do you need a blogging guide? Buy my eBook:

How to Retire to a Life of Island Hopping through Smart Blogging

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Blogging

Why Do People Still Sleep on Blog Commenting?

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Chapters 2 and 3 of my eBook:

How to Build an Online Empire through Blog Commenting

dissect both my commenting success stories and why to comment on blogs from your niche. I lead in with a clear primer prepping you for the blogging journey, commenting-wise.

Why do bloggers still ignore the immense power of commenting? A few reasons reveal themselves but at the core, bloggers fear nobody will read their blog comments. Seriously; do you genuinely believe folks read all blog comments? Of course not because folks sometimes skip over comments. But a percentage of bloggers and readers do scan comments or take apart comments word by word, getting to know fellow bloggers. At the core though, fear rings strong, guys. Bloggers fear wasting time. I get it. I too have to catch myself, to remind myself of these sweet blog commenting benefits.

Benefits of Blog Commenting

Ready guys:

  1. bond with top bloggers through an underused vehicle, often ignored, but totally free of gatekeepers, unlike trying to reach someone through email or phone
  2. anybody can comment on a blog; new blogger, struggling veteran blogger, etc
  3. anybody can impress with comments at any stage of your career; any human being can share their thoughts in genuine fashion
  4. blog comments are forever; evergreen content
  5. blog comments serve as branding and bonding vehicles
  6. blog commenting is a free method for connecting with bloggers
  7. blog commenting on blogs with raving communities ejects you into the blogger’s tribe
  8. people who buy your stuff often need to see you are legit, active and social online; enter blog commenting

Those are but a few reasons why you want to comment on top blogs from your niche. Do your best to dwell on these reasons if you want to mail it in, skipping on blog commenting because you feel like commenting on a top blog wastes your time.

Still?

I just find it weird that years into me discussing blog commenting as a viable means to bond and grow business, bloggers scoff at it. I do have an idea why, though. Bloggers focus on things over people. Bloggers want links and do not put in the time and energy to develop connections with other human beings. Put in the time, and you will be golden. But if you want to deal with things to manipulate people you will have a terrible time getting traction online because business may flow through things, but business originates in humans. Think that one through for just a moment.

Comment Genuinely

Commenting works if you comment genuinely on blogs from your niche. Nobody likes someone who wants to publish a link, and to leave. We call these guys comment drive-bys. Stick around. Write a few sentences. Be genuine. Be helpful. Be warm. The more you give to blog commenting, the more you get from blog commenting. Do you see how it works? The process is quite simple but you need to be onboard, fully, to be a generous, genuine blog commentor.

Be present. Imagine yourself speaking to another human being, in person. How should that feel? Good, methinks. Bask in that feeling as you publish a few sentences or paragraphs via a blog comment. Feel the fun in connecting with humans. Blogging is 100% in the connections. Never forget that.

Clients, customers, business and traffic find you through genuine, generous, frequent comments. I am living proof. Peep my example if you want to comment but believe commenting will be a waste of your time. Trust me; it won’t.

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