As a blogger and marketer, you need more leads except you want your business to fizzle away.
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In other words, lead generation is what everyone who cares about growing his audience base should never play with!
With effective lead generation, you’ll be able to capture those users by creating a communication channel between your website and the user.
Many successful bloggers and online marketers have confessed that their biggest mistake was not building an email list to capture leads from day one, which is also a mistake you wouldn’t want to make.
Additionally, studies have shown that “over 75% of users visiting your site from search engines will never see it again,” which is why collecting their email address (lead) from their first visit is important.
In this article, you’ll learn how to generate leads from your WordPress blog like a pro.
How to Generate More Leads: A Step-By-Step Guide
Getting Started with Lead Generation in WordPress
The first thing is to get a self-hosted WordPress.org site (if you don’t have one already).
After which you’ll register with an email marketing service provider, which are companies that specialize in sending email campaigns and broadcasts to your list. You can use Aweber or ConvertKit for this.
It’s also important to get lead generation software (marketing automation tools) such as Thrive Leads or Elementor. These services will help you create attractive sign-up forms for lead capturing.
Finally, your lead generation campaign will only be effective if you’re using the right WordPress plugin for this job.
Lead Generation Using Popups and Dynamic Optin Forms
One of the several ways of generating leads from your WordPress blog is to add a plain looking email subscription box to your sidebar. However, visitors don’t notice those forms, in most cases, and this is because they blend in.
This is where a lead generation software comes in. It lets you create and test multiple email opt-in forms for your site and determine the one that converts the most.
With a good lead generation software, your opt-ins can be personalized based on user behavior, so they can see the most targeted offer at the right time.
For instance, you can show customized email capture forms for:
- Different pages, blog categories, or sections
- Based on the user’s previous interactions with your site
- Based on their physical location
- Based on the user’s device (Mobile, Desktop, Tablet)
- Based on where the user is coming from (Facebook, Twitter, Google, etc.)
Lead Generation in WordPress Using Comments
According to research, comments are the simplest way to build user engagement.
However, the default WordPress commenting system is not very effective in bringing back the visitors who comment on your blog.
Now, one of the many ways you can capture leads from comment forms on your WordPress website is by adding comment redirect.
When a visitor comments on your site, they’ll see the same page again with a preview of their own comment. It’s nothing new, really.
So how about converting these users into subscribers?
This can be achieved by redirecting them to another page on your site after they leave a comment. This could be a special offer page or a thank you page like the example below:
Lead Generation Using Contact Form in WordPress
One of the most common ways of generating leads in WordPress is via your contact forms. However, most WordPress contact form plugins are either very tough to use or doesn’t integrate with your email service provider.
This is what WPForms can do for you. It’s one of the most user-friendly contact form plugins for WordPress sites.
With WPForms plugin, you can easily create stunning contact forms and effortlessly integrate them with email service providers like Getresponse, Aweber, MailChimp, etc.
Creating and Using Lead Magnets in WordPress
Lead Magnets (also known as incentives) are special offers given in exchange for the desired action.
This special offer could be anything from an eBook, a helpful resource, Amazon gift cards, discount coupon, etc.
Lead magnets work incredibly well because they are quick and easy, they offer visitors something valuable in return, and they don’t have to pay for the incentives.
Additionally, if you’re a blogger, then you can also use a “content upgrade” as your lead magnet. A content upgrade simply offers visitors extra useful content as an incentive for performing an action.
An easy way to create a content upgrade is by turning your best blog posts into an e-book.
Visitors may want to get a copy of your post so they can read it offline.
A tool that can help you do this is Designrr.
It lets you import your post and convert them into a different format (e-book, video, podcast). You can then edit and customize the presentation of the repurposed content and make it look better.
Now, for your visitors to get their hands on your e-book, they need to give away their email address in exchange.
This approach works as a lead generation strategy for a simple reason:
You scratch their backs, they scratch yours!
You get their email address and they receive the valuable e-book from you in return.
For this reason, this mutually beneficial approach to lead generation is one of the best.
Do you now know how to generate leads using WordPress?
Lead generation does not start and end with using plugins. Rather, it starts with building a comprehensive sales funnel and having a clear understanding of how all the different elements and pieces fit together.
Apart from using tools, you can equally leverage content and nurturing your current leads in order to close them into customers/clients of your blog.
Finally, here’s how to generate more leads for your business.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
Should You Aim for Blog Post Quality or Quantity?
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The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.
Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.
I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.
Avoid Scarcity Thinking
Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity. I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.
Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!
Think abundance. Blog abundance.
I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.
He thought quality and quantity. He did not hold back.
I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.
Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.
Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!
See why it pays to think quality and quantity?
How to Leave Your Blogging Struggles Behind
Exit your comfort zone on a daily basis.
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Leave blogging struggles behind.
I love blogging. Blogging feels fun, freeing and quite easy to me. But sometimes, on this journey, my feelings change a bit. Sometimes, blogging feels uncomfortable and I nudge into resistance. Fear rears its head. Mental blocks arise. Sometimes I fear running out of time or perhaps I fear wasting my time. In these moments, I have 2 choices: remain in my fear-filled comfort zone or leave my comfort zone.
I left most of my blogging struggles behind because I choose to leave my comfort zone on a regular basis. Traffic, profits, and all manner of sweet blogging success greet bloggers who feel their fears, leave their comfort zones and do the blogging task, anyway.
What Is Blogging Struggle?
Blogging struggle is doing things or not doing things based on fear. Fear drives you. You blog from a fear-based, scared energy. You avoid traffic and profit and success boosting activities because you fear the opportunities. Example; you struggle horribly to make money and drive blog traffic. I advise to begin generous, relaxed, enjoyable guest posting, to help you increase traffic and profits and success. The split second you THINK about guest posting, you feel a range of emotions, from excitement, to happiness, then, from terror, to anxiety, to a general fear of wasting your time.
If 2 people visit your blog daily and you see zero blogging profits now, and you say “no” to guest posting because of some fears, you will likely struggle horribly, because you avoided guest posting to stay in your comfort zone of fear.
Traffic and profits sit on the other side of fear, outside of your comfort zone. No way around that one. We all pay a fear tuition doing freeing, success-promoting, uncomfortable things. I remember when Zac invited me to guest post on Blogging Tips. Fear invaded my mind. Would he reject my posts? How about if he hated my posts? What if I wasted my time? Would I be able to follow all the rules? Would he criticize me? Of course Zac is the nicest, kindest, friendliest iconic blogger on earth. He REALLY is, guys. He is an exceptional human being. But fear is irrational, distorting the truths of love, harmony and abundance.
I had to feel all those scary, intense fears, and keep blogging anyway, to write and publish my first few guest posts here. 800 plus guest posts later, I am still going strong. Why? I left my comfort zone those first few times and instantly began leaving blogging struggles behind.
Exit your comfort zone every single day. Do something that scares you. Do something that tests your limits. Publish a 4 paragraph long comment on a top blog, even if you fear:
- nobody is listening
- nobody is reading comments
- nobody will click through to your blog
- you are wasting your time
- the comment won’t get published
This happened to me recently. I spent 15 minutes writing a 9 paragraph comment on Pro Blogger. But Disqus suffered some connection problems and prevented me from publishing the comment. I feared I wasted 15 minutes. But after feeling and releasing the emotion, I let it go, moved on, and devoted 10 minutes to writing and publishing the comment later in the day, when Disqus was working.
Struggles happen if you choose to blog mainly from fear.
Success happens when you nudge into these fears, toward your blogging fun, taking inspired but uncomfortable action on a daily basis.
Go for it!
Exit your comfort zone.
Leave your blogging struggles behind…for good.
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