Having a hard time proving your product or service to the market?
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Nowadays, consumers are wary of buying things on the internet if there are no public customer reviews and testimonials.
This means one thing:
You have to get recommendations to back your credibility up and boost your conversions!
Running a blog means you are running a business. And if you want to drive more sales, you should apply this same logic to your business.
We all heard them say “use social proof” as one of the best practices.
But, how and where are you going to get customer testimonials that you can use as social proof on your blog?
Luckily, we listed these tips to guide you on what you should do:
Five ways on how to get testimonials that convert to sales
Interview customers after your session together
Never miss customer feedbacks.
Your customers are the perfect individuals that you should be chasing for testimonials.
Testimonials come in many forms. Let’s take an example from South Tulsa Dental Dentist where they use video testimonial as social proof.
With a video as testimonial like that, you can actually see how the person feels, and it shows the genuineness of how they think of the service they received. If you can score something like this for your blog, then it’s a bonus!
Here’s another example of a video testimonial from Brucke Flooring.
Video testimonials are harder to get as some people are camera-shy. Don’t fret! You can always use texts and screenshots as your social proof.
We’ll talk about more different ways of getting testimonials below.
Turn blog comments into testimonials
Showcase the glowing comments that readers have about your posts.
Comments on your posts mean your content gets traction and is valuable to some people. Don’t hesitate to use them as your social proof.
Here’s how Ahref blog’s comment section look like.
Even if you don’t have lots of blog comments, what you currently have is still a valuable addition to your testimonials page.
It doesn’t matter whether they are your actual customers or not. What matters is that you are providing evidence that you are someone people can trust!
According to Nielsen, 70% of people will trust a recommendation from someone they don’t even know.
Don’t worry; you have full control over which of your blog comments will be displayed. Make sure omit statements that are too vague and doesn’t add value like “awesome services” or “good job”. These comments don’t give much substance and have less trustworthiness to it.
Document your experience with them into a case study
Case studies are long-form content that strengthens your credibility and serves as a great sales tool. They can even be enhanced further if you include actual testimonials from your case studies.
In your case study, provide specific details on how your business solved your customer’s problem.
What AC Owen Construction did in the screenshot above is write a short blurb about their experience with clients. At the bottom is a link to the client video testimonial that further attests their expertise in the industry.
Taking the cue from this brand, personally reach out to your loyal customers and feature the services you did for them.
As much as possible, feature customers that are also credible. Ask for their permission before doing this as some may prefer to keep their business private.
Incentivize the testimonials
Testimonials are best when given freely. Unfortunately, not all of your customers will remember doing so.
Therefore, send an email to your existing customers asking them to leave a review.
Make sure that you personalize it to the best that you can. They know when the email is just a template that is blasted to everyone.
However, do not offer incentives in exchange for a positive review. This can be deceptive and might just backfire on your blog.
Instead, give incentives after they give you their testimonials.
In the email, say that you would appreciate it if they leave a review about your services. Make no mention of the freebie they’ll receive after sending the review. Once they complete the task, only them should you send them the freebie!
Note that they are using their time to help you. Show your token of appreciation by giving exclusive content or granting discounted prices for one of your services.
BONUS: Testimonial WordPress plugins to use
Social influence plays a huge factor, and it’s critical to feature all your testimonials the right way.
Here are five tools we handpicked for you to consider using:
- Testimonial Rotator – This tool allows you to create a rotating testimonial carousel anywhere on your blog.
- Easy Testimonials – It allows your customers to submit their testimonials to be displayed on your site.
- Strong Testimonials – This plugin is customizable and lets you to display testimonials in a slider, grid layout, masonry, and more.
- WP Testimonials with rotator widget – Easily sort your testimonials into different categories and tags with this tool.
- Testimonial Slider – Display your testimonials anywhere within your blog using a shortcode or a widget.
The truth of the matter is, having good testimonials can get you even more testimonials.
When asking and looking for testimonials, focus on what is so great about your services and how you helped people fixed a problem.
Having these powerful testimonials as social proof, positively raising your brand as a successful online business will become effortless.
Do You Need to Make a Huge Blogging Shift?
Sometimes, you get bogged down with your blogging routine. Routines feel comfortable, right?
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But blogging is a feeling game like life is a feeling game. All flows based on your emotions. If you feel really good – first – then you take good feeling blogging actions and over time, with patience and trust, see good feeling blogging results.
Unfortunately, most humans give almost zero thought to their emotions before diving in to a blogging routine. Bloggers believe you need to do something or follow a set routine to succeed, to drive traffic, and to make money. Day after day, year after year, most bloggers follow a routine without giving zero thought to how they are feeling, if they enjoy blogging, if they have fun following the routine, and if they feel detached, patient and trusting in the process.
This is the only reason why as of about 7 years ago, 80% of bloggers never made more than $100 during their blogging careers. If 8 out of 10 humans can not make $100 through blogging over 1, 2, 5 or 10 years, 8 out of 10 bloggers clearly give zero thought to their feelings BEFORE blogging. Feel bad, and you see no money. But those 2 out of 10 bloggers who feel really good make lots of money over the long haul.
Maybe it is time to make a shift, guys.
2-3 months ago I made one shift. 1 month ago I made an even bigger shift; quite huge, for me. But what I did differently made almost zero difference. How I chose to feel marked the big shift, then, I moved into different blogging actions.
For example, I faced some deep fears, felt the fears, and instantly, after feeling pretty crappy for a short time, I felt better and better. Choosing to face fear, clear it, and feel better, helped me see things clearly. I tired of my blogging schedule, my social sharing groups, blog commenting and heavy cross promotion. In truth, I hated it. I did have some fun with each for a while but the passion long left me. Since how you feel before and while you blog means everything, my mindset-feeling shift told me I’d have so much fun guest posting. So as of about 3-4 weeks ago – maybe less – all I do is guest posting because I have fun guest posting and guest posting comes easily to me.
Making the shift involved facing deep fears of failure, loss and struggle. I had to feel the fear of letting go lifeless activities for me – at the time – to clear out the fear, and properly release these strategies, and to move forward so I could feel good, then, decide what blogging actions would feel fun and easy and enjoyable to me.
All shifts happen emotionally first, by your choice. After feeling some muck and then feeling better, you clearly and intuitively feel through the next fun-feeling, enjoyable step.
What About You?
Do you need to make any shifts with your blogging campaign? Or do you need to make one big, sweeping, all-encompassing shift?
Getting caught up in blogging routines feels comfortable, familiar and safe, sometimes. But do you feel good before you begin the routine? Do you feel good working the routine? Do you feel detached, relaxed, trusting and like you are cared for, and prospering, while following your blogging routine?
Be honest to make a necessary shift. If you love following your routine, cool. Proceed. But most humans are taught – me included – to follow some routine (no matter how you feel) to get something, specifically money, so you can avoid failure, struggle, poverty, going hungry, illness, and embarrassment. This is exactly why most humans work jobs. Follow a routine to get money even if you feel really bad or terrible following the work-routine; aka, even if you hate your job and it feels lifeless, or soul-less.
May be time for a big shift guys.
Why Comedians Teach You a Powerful Blogging Lesson
Last night I saw a funny comedian perform in Atlantic City.
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Chris Delia charmed the audience with his silly, somewhat absurd, level of humor.
He also explained how comedians need thick skin to become successful. Humor is a very personal, subjective topic. Some people find some comedians hysterical but never laugh at other comedians. As you imagine, bombing feels terrible to most comedians. At least until they develop a thick skin.
I once read how Kevin Hart often waited until 1 AM to work an open mic. Sometimes he waited until 1 AM and the place closed down so he never got the chance to do his set. Imagine how thick-skinned you need to be to not let that bother you? Is it any wonder why he is now worth $150 million? He became immune to criticism, failure and rejection. As a matter of fact, after developing a thick skin, he likely did not see criticism, failure or rejection.
All those evenings of 1 AM sets in front of 1-2 lifeless people or all those nights of being told to go home at 1 AM after waiting for hours to do his act purged the fear of criticism, failure and rejection from his being. Void of these fears, he rose up to being one of the most famous, wealthy and powerful comedians on earth.
Bloggers Need Thick Skin
I once promoted a course to the tune of 8000 page views before I sold one copy. Did I quit promoting the course? No. I developed a thick skin during the process. I did not see 8000 rejections. I only saw meeting and helping more human beings through my blog. Even during moments when I felt like giving up I trusted in myself and believed in the blogging process. Quitting and failure were no options for me. But in the same vein, I needed to be thick skinned to see through criticism, rejection and failure.
I needed to be aware of opportunity amid the appearance of nobody reading my blog. Toss in being patient and persistent in helping folks during my most trying times and you have a pretty thick-skinned individual.
Do Not Care What People Think
Chris Delia shared how he could care less what people thought about him. He dressed down a few hecklers during the show.
Comedians succeed because they care less about what people think of their acts; being heckled, ignored or criticized had nothing to do with their belief in self and their belief in their comedic style.
As a blogger, give no thought to what people think of you. Guess what? You cannot control your reputation. No matter how long and hard you work in life to maintain a positive reputation, you can never physically control what people think of you. I am largely a nice guy 99.99% of the time yet some people genuinely hate me. I cannot control their demons. Plus I know we see the world as we see ourselves so if someone hates themselves I cannot do anything about that self-loathing.
Focus on yourself. Focus on what you think about yourself because this is the only thing that matters. Being comfortable in your own skin aligns you with loving, loyal followers who appreciate you for who you are. Let go everybody else. Critics form an energetic yoke if you care about their thoughts but dissolve into thin air when you could care less about what they think of you.
Bloggers become successful because these few folks who have thick skins shine brightly in a world of thin-skinned bloggers who fear criticism, judgment and rejection. The few who step it up do wonders because we all want a piece of free spirits who march to the beat of their own drum without caring what people think, say or do, in response or reaction to them simply being themselves.
Do You Have an Exit Plan for Your Blog?
This past week I ceased sharing posts in blogging tribes.
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I finally got it; I joined tribes because I feared unless I shared other blogger content, nobody would read my content. I feared if nobody shared my content, nobody reads my content, and I needed to share other blogger content to effectively influence bloggers and people to share mine. Ouch.
As you can imagine, I put in many long, hard hours working a job, NEEDING to be online to succeed with my blog. Rewind. Working a job. Did you see this phrase? I worked a job. I needed to be online to succeed. Largely, at least. Does that sound like a business owner to you? Does that sound like leveraging? Sure I drive some passive traffic and profits to my blog but being honest, I largely worked a job and had a job for much of my 10 years online, and I did not have a pure business so I could step away from my blog and business for months, at a time. Or, forever.
I have more of an exit plan now. I have a blogging business. I am writing my tail off to be in as many spots as possible without relying on sharing tribes and other groups that require me to be online, to social share posts, so other people can social share my posts, so I get traffic and profits. I began to think; what am I doing? I mean, if you love joining social sharing tribes, do it. Nice friendship builder. But you need to have some exit plan with your business and need to see how you can step away one day so it is about a 100% passive income machine – or, so you can sell it at a tidy profit – in order for you to be a free entrepreneur, versus a bound employee.
I am having so much fun writing blog posts and guest posts daily. Plus it is easy peasy. Every piece of content is forever, unless all these blogs vanish or get closed out by all these bloggers. Fat chance. Plus I can drive to Atlantic City today with my wife and enjoy a show this afternoon into evening and my business will still grow from a heavy passive element. Even though I am online writing this morning, all my blog posts and guest posts serve as a passive promotional army for the Blogging From Paradise blog and brand.
Imagine me trying to social share other blogger posts as I am driving down the Parkway? Not happening.
Network. Have fun making friends. Build a rock solid foundation for your blog. But eventually, evolve into someone who leverages your presence so you work a business, not a job. Any strategy 100% dependent on you being online, sharing blogger content so other bloggers share your content and boost your success, is a job, not a business, because you are tied to the online world and have no exit strategy, and a light passive element to your blogging business.
Gradually place less emphasis on networking online. Focus on purely passive elements, like writing more blog posts and guest posts, which last forever. Humans change, quit, fail, change tastes; you never want to be at the mercy of the fickle human beast. Unless all blogs close down, all of those blog posts and guest posts you wrote are pretty much forever.
Focusing a bit more on things – things helping people – helps you leverage your blog and business powerfully so you can make an exit plan and step away from your blogging business for 1, 2 or 3 months. I know bloggers who take vacations for months; everything keeps growing money-wise because they leverage, and are not dependent on people for cash flow, because their system creates the cash flow.
Trust in the process plays a big role too.
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