How do you get more readers to discover your content and better yet, keep coming back for more?
Building a presence for your blog is really an exercise in personal branding. There’s a real person behind that blog, and it’s you –unique, lovable you.
The more people engage and network directly with you as a person, the more they are endeared to you, connected to you, and want to stay in touch with you.
And that’s why you need to build a Twitter following to nurture that one-on-one and one-on-many networking that results in a loyal readership.
Here Are 5 Tips for Growing a Twitter Following For Your Blog
Tip#1: Spiff up your social profile
Twitter folk make a snap decision when they land on your profile – follow or don’t follow.
So make that first impression counts:
- Make use of imagery for an immediate first impression
- Make your bio very clear about who you are and how you help people. Include the topic you cover, what they’ll get from following you, and a link to your blog.
Sue’s profile is a perfect example of this.
Tip #2: Add “Follow Me” Links…Everywhere
The moral of the story is…don’t make people search for you.
There are so many places you run into people online that offers an opportunity to get a new follower.
Here are a few places where you can add a call to action to follow you:
- On your website header or footer or sidebar (a.k.a. on every-single-page of your site)
- In your emails (both personal email signatures and email blasts like newsletters)
- In your bio (both on your site and anywhere you guest post)
- In presentation slide decks (for webinars, in person presentations, etc)
- Within the body of your posts. I love this one. Just as people are really deep into a post, you hit them with something like this:
“Hey, if you’re liking the tips in this post, follow me on Twitter to get more like it” Follow @RigniteInc
Creating a button like this is super simple. You can do it here with Twitter’s free tool.
Tip #3: Make the First Move
There’s nothing wrong with @tweeting someone you’ve never met. It’s the starting point of a (maybe) relationship.
Look for people you’d like to have as followers and reach out and engage with them.
Here are some ways to find those tweeps:
- Search bios to find the type of people you want to network with using FollowerWonk (e.g. search bios for the keyword phrase: social media blogger)
- Search for people who shared an article you really loved using BuzzSumo. I love this because you share a common interest that you can use to strike up a conversation.
- Search for people talking about the same topics you blog about using Rignite. This is as simple as setting up a search stream to check tweets that mention a keyword phrase.
Tip#4: Follow to Get Followed
This is one of those touchy subjects. Before you rush off on a following bender, please note that this isn’t a quantity game. The idea is not to follow a mass number of people and then go back several days later to unfollow the ones that didn’t follow back.
Instead this is building on what’s recommended in tip#3. Once you’ve put yourself out there by directly and authentically reaching out to people who have similar interests, solidify your new friendship with a follow. Since you’ve had some back and forth with them, following will show them you are interested in staying in touch.
They’ll then be more likely to retweet you and engage with you again in the future which will expose you to their followers.
Simple. Easy. And a must if you plan on building a relationship.
Tip#5: Run lots of fun contests and giveaways
Contests and giveaways are just straight up fun for everyone. You and the participants. It’s a win-win.
And the prizes don’t have to break the bank. Here are some ideas for prizes:
- $20 gift card to Starbucks, Amazon, or other retailer that is relevant to your blog’s topic or industry
- Free copy of your book (if you are an author)
- Free copy of an influencer’s book (bonus: this is great networking for you with the influencer)
- Premium content (like an educational course that you usually offer for a price)
- Free consultation (if you are a consultant or service provider)
- Other people’s products/services (via a partnership where they agree to give away their product in your giveaway).
Once you’ve decided what you’ll give away, you’ll need to decide what you want people to do to participate.
Here are a few ideas:
- Twitter hashtag contest – this is where you ask people to tweet something and include a certain hashtag to be entered. It’s great for getting content shared.
- Hashtag photo contest – similar to the one above, but it includes asking the participant to include a photo of something. These can be really engaging and great at generating buzz on a topic
- Comment to enter – this could be done via your blog’s comment section. Or it could be done on Facebook, by asking people to leave a comment on your post for a chance to win.
Oh, looky here. Here’s a real world example:
We’re offering 6 months free of Rignite to one lucky reader of Sue’s Successful Blogging.
All you have to do to enter is:
- Tweet this blog post
- Include the hashtag #TwitterTips and @RigniteInc
- The winner will be announced on June 21st
In case you don’t know what Rignite is, it’s social media management software for monitoring, engaging, and managing social campaigns.
For more in-depth Twitter tips, check out my mega guide on how to get more Twitter followers. You’ll discover 47 action items to help you grow your following + a Trello board for prioritizing what you want to do first.
Kim Cooper is Sr. Marketing Manager at Rignite. She helps businesses get better results from their social media activity. She blogs about tips, best practices, and social media success stories. You can connect with her on Twitter via @FullyMarketed or @RigniteInc.