How to Attract Readers to Your Blog: 17 Proven Ways

By: | Updated: July 23, 2021

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When bloggers sign up for my email list, the first email that goes out asks them what they’re struggling with in their blog.
One of the most common things people who are blogging tell me is that they struggle with figuring out how to get readers to their blog – it’s hard work and takes a lot of time, they say.
It’s one thing to get blog traffic and quite another to get quality traffic – people who are in your ideal audience, and who sign up for your email list and become fans of your blog.
In my 5+ years as a blogger, I’ve learned a lot about what draws a hungry audience to my blog.
These 17 strategies for attracting readers have all proven to be golden.
(Make sure you scroll to the end of the post to enroll in my free 5 day “Build a Blogging Business Crash Course that will go into more depth on this subject)

How to Attract Readers to Your Blog (And Keep Their Attention)

Create Great New Content

1. Epic posts

Epic posts for blog content are the backbone of your blog. They are the posts that you become known for and that readers come back to again and again. (Google and other search engines also like them.)
Epic posts help your target audience with their most pressing pain points. They are typically longer than other posts and contain a whole lot of your know how and blogging tips.
For examples of epic posts, check out these:
The Ultimate Guide To Getting Pinterest Traffic 
The Ultimate Blog Post Publishing Checklist

2. How-to posts

How-to posts are a great way to bring quality content to your readers with your content marketing. They offer clear, step by step instructions for achieving a specific transformation.
When readers get a quick win from your how-to posts, they start to trust you. And trusting readers are loyal readers.
Here are some examples of great How-to posts:
How To Monetize Your Blog: 7 Case Studies For Newbie Bloggers
How To Create An Effective Visual Marketing Strategy For Your Blog

3. List Posts

5 Reasons I love list posts:

  1. Having a number in your headline inspires curiosity.
  2. You can link out to blogs you respect and build relationships with other bloggers. Or even do guest blogging with list posts.
  3. They’re a great way to share a lot of value. (Like in this post, for example.)
  4. You can do list posts in which you curate other content, thereby leaving less writing for yourself. (That’s a win in my book!)
  5. List posts get more shares and traffic. Who doesn’t want more of that?

4. Share your story

Your readers will come back again and again when they feel like they know you. The best way to accomplish that is by sharing your story.

5. Write Great Headlines

No matter how great your quality content is, no one will see it unless you write great headlines. Your headline is what determines whether a reader stops by to check out your blog or not.
For a great resource on headlines, check out Jon Morrow’s Headline Hacks.
Also, try out the Coschedule Headline Analyzer. It’s a fun and free tool that will help you improve your headlines.

6. Optimize for SEO

Search engine optimization isn’t as daunting or as scary as it sounds. To start out, install the Yoast SEO plugin or All-In-One SEO on your WordPress blog. It will help you optimize each blog post for SEO without leaving the post screen.
For more great advice on SEO, email marketing and blog traffic, check out my friend, Brian Deans’ blog, Backlinko.

Be Everywhere

7. Guest post on blogs with a similar readership to your own

When new bloggers ask me how many times they should post per week, I always recommend that they start out by posting on their own blog twice a month and guest posting twice a month.
When you’re just starting your blog, you have a very small audience. The best way to get more eyes on your blog is by writing high-quality guest posts for bloggers with larger audiences than your own.

8. Comment on other blogs every day

Blog commenting not only helps you build relationships with other bloggers (who then come and check out your blog), it also builds back links to your blog, which is great for SEO.
When you comment on other blogs, follow these rules of engagement:

  • Comment on blogs in the same niche as yours (that way you’ll have higher quality back links.)
  • Leave a thoughtful comment that adds to the conversation and creates engagement.
  • If you are commenting on a popular blogger’s post, try to be one of the first to do so. Subscribe to Google Alerts so that you know when they will publish a new post.
  • Make sure to share it on social media so they get some sociaI shares love from you. Social networks are a great place to meet other bloggers without it being time-consuming.

9. Get on Slideshare.net

Slideshare is a great place to share a different type of content with your readers. Over 70 million people use SlideShare, but most bloggers aren’t leveraging it to their benefit.
My Slideshare deck (below) has received over 90k views over the past year. (Infographics also work well)
If you’ve written a highly engaging blog post, put it on SlideShare and find new readers for your blog.

If you’ve written a highly engaging blog post, put it on SlideShare and find new readers for your blog.

10. Use social media (with caution)

I don’t believe in spending a ton of time on social media.
However, if you choose 1 or 2 social media platforms to become an expert on, and then spend all of your social media time there, it can pay off big time. LinkedIn is great if you are a consultant or coach and Facebook groups do great for bloggers.
Check out this massive round-up post where 110 bloggers share their best social media tips.

11. Install Social Warfare on your blog

Social Warfare is the best social media sharing plugin I’ve found for WordPress. You can make the buttons match your blog colors and it loads super fast. Check out Social Warfare here.
But the best thing, you put in several images per post and they are always the right size for each social media channel. Go ahead – share this post on Pinterest and see! Go ahead – I’ll wait 🙂

Build Relationships with Other Bloggers

12. Publish roundup posts

Roundup posts (like the one on social media above) bring tons of new traffic to your blog because the bloggers you feature will often share your piece of content with their audience.
My client Gareth Jones went from 5–10 visitors per day to 5k in a week when he published a roundup post on his blog. They really work.

13. Emailing your favorite bloggers and connecting with them through email

Another great way to build connections is to directly email your favorite bloggers. You can usually use this format for their email: name@websitename.com. For example, my email address is sue@successfulblogging.com.
Of course, you don’t want to email a blogger cold. First, leave some thoughtful comments on their blog. Then reach out and connect through email and ask if you can include them in a roundup post.

14. Do joint webinars with other bloggers in a complementary niche

A great way to grow your audience is to join forces with another blogger and do a joint webinar. You can do a webinar for their audience and have them do one for you as well.
You will offer greater value to your audience and get in front of new people at the same time.

15. Start a mastermind group

A year ago, my blogging friends Andrea BeltramiDaniela Uslan, Tor Refsland, Jane Tabachnick, and I started a mastermind group.
We get together on GoToMeeting every month and talk about what we’re working on in our blogs and businesses. It’s been a great way to grow my business and to get great advice from people I respect.
Start your own mastermind group by reaching out to people you meet in Facebook groups, or join a paid one led by an influencer.

16. Build relationships with course creators

Whenever I take an online course, I make it a point to build a real relationship with the course creator. For example, I took Tara Gentile’s course, Connect to Sell, and then afterward, I reached out to her and asked her to do a guest post for me.
I had already built a relationship with Tara in the course by showing up for live calls and asking lots of questions, and she was happy to guest post for me.
Next time you take an online course, take the extra step of getting to know the course creator is gold. It’s an excellent way of getting more connected online and finding new ways to grow your audience.

17. Make valuable connections between other people

I absolutely love connecting with people. It’s one of the perks of being my client – I always make valuable connections between people whom I think could benefit from knowing each other.
How does that benefit me? Well, I’ve just provided extra value for my friends and colleagues and strengthened my relationships in the process.
When you help people make valuable connections, you will create not just loyal readers, but loyal friends as well. And are well on your way to a successful blog.
Attracting loyal readers is really easy when you know the right steps to make it happen. By creating epic content, being everywhere, and networking in the right places, you will attract more of the right readers to your blog.
By creating epic content, being everywhere, and networking in the right places, you will attract more of the right readers to your blog.

by Brett Helling
Brett has been starting, growing, and monetizing websites since 2014. While in college, he began to learn about digital marketing. After graduating, he continued to build a diverse portfolio of websites while working a full time job. After years of building the portfolio on the side, he made the jump to run his websites full time.

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