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How to Handle Negative Fans on Social Networks

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The core principle of social media is that it’s social. That means lots of people talking about lots of things. This can be a tremendous boon for your business; today’s consumers have the power to spread word of mouth across the country and across the world with a simple click, status update, or tweet.

But there’s a darker side to social media for your business, as well. Sometimes, a disgruntled former customer will say something negative about your business. In some cases, they’ll do it right on your Facebook page or Twitter feed, so that all of the rest of your fans and followers will see.

Here are some things you can do to handle those negative social media interactions:

  • Apologize. When a fan takes the effort to make a negative statement about your business, it means that something is wrong. That something isn’t always your fault; it could be a simple mistake on the fan’s part, misinformation, or even that they’re just having a bad day. Apologizing lets the fan know that you take his or her feelings seriously, and that you’re not just brushing him or her off. You don’t have to apologize for wrongdoing, and you don’t have to make any statements that might, from a legal perspective, imply liability. You just need to demonstrate some empathy.
  • Try to identify the cause of the problem. This is less important than acknowledging the complaint. If you can’t establish an initial empathetic connection, you’re not going to get very far in identifying the problem itself. Try to discover what need the fan has that’s not being met. Was he or she unhappy with the way a product functioned? Did the product not perform as advertised? Did it not function as expected? You can’t do a whole lot for simple failed expectations or even buyer remorse, but if the product isn’t functioning you can certainly make it right.
  • Walk the fan through a solution. There are many instances where a product isn’t functioning because of user error. Those are opportunities to patiently explain how to operate the product and help the fan achieve their unmet need. In other cases, it’s a matter of assisting him or her through the warranty or refund process.
  • Address others’ concerns as they arise. One thing to remember about your social media interactions is that everyone is watching. That means other customers and other potential customers are paying attention to what you do when a customer’s not happy. Sometimes, other fans will jump in to the discussion, either to echo a complaint or problem or to try to help fix it. When that happens, make sure to acknowledge their contributions.
  • Recognize when a negative comment can’t be addressed. In some rare instances, you might have a competitor show up on your social media stream (often posing as a customer) and make complaints or negative comments. In other cases, it might be a disgruntled employee. Sometimes, it will be a fan that’s simply so devoted to a competitor that they take it upon themselves to disparage your product. Those are the folks you simply can’t reach. If a fan immediately rejects your apology and offer to help, there’s a good chance you’re not going to get anywhere. Thank them for voicing their view, and let them know how to contact you directly if they decide they’d like to have your help.
  • Some negative comments should just be ignored or deleted. Comments that are vulgar and provocative can should very often simply be deleted if possible (or ignored if not). Spending your social media marketing time trying to reason with someone willing to post offensive material isn’t a good use of your time, and won’t score you any points with onlookers, either. Consider adding a comment policy to your Facebook page if this is a recurring problem, otherwise the occasional delete or ignore will keep those comments from appearing too often. Just move on, and focus on the types of social interaction that you can actually use to benefit your business.

Even a negative fan interaction has the potential to be used to help promote your company, and demonstrate your customer service ethic to that fan and to any onlookers. Carefully pick and choose which negative interactions you want to deal with, and make sure you deal with them in a way that’s empathetic, helpful, and transparent for everyone else to see.

This post was written by Sydney De Bear, who is Social Media Support at Vistage International. Vistage business coaching groups help CEOs build successful companies. This executive coaching organization is membership-based only and provides high-level development opportunities for executives.

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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Social Networking

7 Quick Tips on How to Use Visuals to Engage Instagram Followers

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If you want to grow a massive following online, you are going to need to not only create content for your audience, but also know where you audience likes to hang out. In most cases, through social media, this is going to be either Instagram, Facebook, or Twitter. In this article we are going to be focusing on how to better engage with your audience through Instagram, and how to best use video and visual marketing in 2019.

It’s one thing to have a ton of Instagram followers, but another to have a ton of engaged followers. The number itself may look impressive, but it’s less about the actual number of followers you have, and how many of them are actually paying attention and interacting with the content you post. The goal is to have people liking and commenting on your content – and if you’re lucky, re-gramming it on their own accounts with credit back to you as the original poster. Use these tips to create visuals that will engage your followers.

1 – Create Animated GIFs from YouTube Video

Millennials are a generation that can also be called Generation GIF. They’re all over publications like Gawker, Buzzfeed, Reddit, and Tumblr. Using them as part of your marketing strategy allows you to increase your chances of going viral on various platforms and getting picked up by major publications.

Use a tool like MakeaGIF to create GIFs using photos, YouTube videos, uploaded videos, and webcam videos. You can even use it to modify existing GIFs. You can also use GIFYT to make GIFs from your YouTube videos – choosing which portion of the video you want to make into a GIF and add a caption.

That said, you’ve got to do a bit of extra work to add animated GIFs to Instagram. Right now, there’s no native support for them – even though Facebook has it. It’s a bit strange that we haven’t seen it yet, but until it happens, here’s what you can do.

Because you can only upload photos and videos to Instagram from your camera roll, it’s best to use GIPHY (and the mobile app makes it super easy!) to upload your GIF to the platform, then get an MP4 added to your camera roll that you can then upload to Instagram.

2 – Look to Fun and Unusual Holidays

Sure, you can do all kinds of marketing promotions around major holidays like Independence Day, Thanksgiving, and Christmas. But, it’s more fun and engaging to take advantage of quirky and fun holidays like, Learn Your Name in Morse Code Day (January 11), Grilled Cheese Day (April 12), and so on. It’s even better if you can find “holidays” that tie into your business or niche.

In addition to creating content for these holidays and events, be sure to also use #hashtags as well. Just by adding a few of these in, your content can start reaching thousands of new customers and audiences around the world.

3 – Use Tools with Instagram Stories

The Instagram Stories feature has some pretty awesome features that make for extra engaging visuals, like the ability to add text, filters, stickers, and use colored backgrounds. But, you can use Boomerang to create something that’s like a GIF. It makes short videos on a repeated loop that you can use in stories or your regular posts. It’s possible to overdo it with Boomerangs, though, so use them sparingly and watch how your audience responds.

Beyond Boomerang, you can also use Rewind, which allows you to record video into your story, and then the footage is instantly reverse to create some pretty cool effects. Both Boomerang and Rewind are accessible from the bottom of your Stories home screen. All you have to do is click the one you want and start recording just by holding down the button. It doesn’t get much simpler than that!

This is also possible to set up with ad campaigns on nearly all social platforms. With Facebook, Twitter, and Instagram all using video to engage with their audiences, be sure to explore your options with paid video content, and using targeted audiences.

4 – Pay Attention to Color

Research shows people make judgements within 90 seconds of seeing a product or a person. That study also found that 62 to 90% of that judgement is based on color, so the colors you choose in your Instagram photos has the potential to make a big difference in your engagement.

Based on that knowledge, a visual analytics platform analyzed 8 million Instagram photos and found that mostly-blue images got 24% more likes than ones that had red as the most prominent color. That said, the study also revealed photos with a single dominate color got 17% more likes than those that had multiple colors – but only 10% of the images in the study had a single dominant color.

5 – Pay Attention to Composition

Instagram is known for their square photo format, which can take a bit of getting used to composition wise. Poor quality photos won’t ever get you the best possible engagement, so learning to take the best photos is never a bad thing.

Central subject placement, which is generally advised against in traditional photography, is great for square photos when the subject is strong enough to stand on its own and keep viewer attention. Make sure you fill the entire frame, make use of symmetry, and shoot photos in landscape then crop them to fit the square.

6 – Use Captions to Tell Stories

People really like to stay on Instagram, and it’s easy to do since you’ve only got one spot for a link and can easily make your posts shoppable so people can buy from you directly in the app. Whenever you have a photo on Instagram, use the caption space to write a story about it. Provide as much detail and context as you can, and expand on your image.

This not only helps engage your followers but keeps them interested in your content – and looking for the next story with the next post.

People expect (and love!) longer stories on Instagram, though this isn’t the case with Facebook. That’s why it’s important to learn and understand the nuances of each network, so you can do each one the right way.

You can, always, direct people to your Instagram Story for more information and detail – then save that story for use as a Highlight later on, if you wish.

With Instagram, it’s clearly not a case of any visual will do. Because everything on the network is visual, only the best of the best, and those related to what your audience wants to see will get you engagement. Practice makes perfect – so do what you can to learn about your audience and perfect your images and you’ll succeed.

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Blogging

9 Blogging Communities You Can Join To Attract More Traffic To Your Blog

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Blogging is essentially building relationships between you and your readers. That’s why it is essential for any blogger to continuously find ways to increase blog traffic and attract a wider audience.

You have to have a substantial number of regular visitors or subscribers to your blog in order for the knowledge you share to gain relevance and authority.

Doing so can be a struggle, especially when you’re barely just starting a blog for the first time.

Don’t you fret. If blogging is about building relationships and sharing knowledge, joining blogging communities wil, help make the job easier for you.

Here are 9 blogging communities you can join to build your network and attract more traffic to your blog

1. Medium

This Twitter-created blogging community lets you connect with like-minded writers and industry professionals. If your blogging style is less formal and less business-like, this is a place that you just might feel comfortable in.

Medium also gives you contributor profiles where you can include links to your website. People can follow you and get updates for every post you make.

2. Blog Engage

Blog Engage is a premium blogging community and social network. Despite the £4.99 monthly fee, the site still continues to grow with almost 3500 members to date.

As a member, once you submit a blog post, your content will be open for votes from all other members. The post that garners the most upvotes gets featured on the site’s homepage.

You can also add friends and join groups for greater community involvement.

3. Kingged

Why join Kingged? Well, there’s the friendly and extremely helpful community members, for one thing. Then, there’s more! Three words, actually. Giveaways, contests and rewards!!! Still need more motivation to join? Here you go:

You can submit fresh or already existing blog posts under any topic of your choice. Great feedback from members regarding immediate results after submitting a post. Plus, you can choose to subscribe to paid packages where your content can be distributed across huge sources such as Mashable, The Huffington Post, CNN, etc.

4. Triberr

Access an endless stream of fresh content from other influencers in your niche. Share your own content with them. If you need fresh ideas for your next blog post, you’ll find a lot of sources for inspiration on Triberr.

With Triberr, you can lookup and join Tribes of your choice via categories on their drop-down menu. Prior to joining, you’ll be able to see the number of members the tribe has and how far their reach is, based on where and how far their posts are being shared.

It’s a great platform to build relationships with because you can tell who shares your posts and how frequently they do. Users can view and share your posts directly to Twitter from the website.

5. DoSplash

Fast-growing and free to use, DoSplash is another blogging community where you can get upvotes upon submitting your content.

The most upvotes your blog post gets, the more natural exposure they receive. With DoSplash, it’s easy to get more engagement for your blog.

6. Google+ Communities

Maybe you don’t find Google+ that enticing as a social media platform compared to Facebook, Twitter or Instagram. But as a blogger, you’ll definitely feel the advantages of joining Google+ communities.

It’s the best blogging community you can use to build millions of audiences. For one thing, almost everyone has a Google account these days.

I’m willing to wager 100% of people who have both android phones and internet access have a Gmail account. That’s potentially millions of people you can reach by joining different communities on Google+ and sharing your content!

7. Inbound

Newbie bloggers rejoice! Inbound.org is a community that you can go to if you want to do more than just connect and build relationships with other bloggers and writers.

Especially if Internet Marketing is what got you interested in creating a blog in the first place, Inbound.org is the place for you. It’s the community where you can learn at the same time as your content gets promoted. Aside from internet and content marketing knowledge, you’ll also be able to exchange other useful information, like suggestions for the best social media marketing software, for example. More traffic to your blog + more high-value internet marketing info for you = win-win!

8. BizSugar

One of the top recommended blogging communities, BizSugar is a meeting place for active small-business administrators and owners. But no worries, membership is still free even if you don’t have a business.

There’s no end to the things you can do with BizSugar. Submit your own posts and blog content, vote, and comment on what other members share, exchange business news and marketing tips.

With a bit of effort, you can make getting into BizSugar’s weekly Top 10 members your goal to maximize the potential for content promotion and engagement.

9. LinkedIn Groups

LinkedIn has continuously evolved throughout the years. It’s not just your online, ever-ready resume anymore.

Unlike the thousands of groups you can find on Facebook, LinkedIn Groups allows you to build a more professional and targeted network.

Share valuable insights in the group forums and share your content with thousands of members. Explore other topics of interest, like the qualities of successful bloggers, for example. That’s a good starting point for conversations and/or posts.

Your blog posts might even make it to LinkedIn Pulse. LinkedIn editors will then promote these for wider visibility and circulation.

Conclusion

There are three basic reasons why you’ll want to join blogging communities:

  1. build friendships and relationships
  2. get support whenever you need a boost
  3. get honest opinions, critiques and helpful suggestions that will go a long way into helping you become the blogger that you dream of becoming

Being a member of a blogging community is a rewarding experience. If you’re not yet one, try and join any of the communities listed above and find out for yourself exactly how beneficial being connected can be.

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Social Networking

Qoruz – Removing the Influencer Brand Vacuum

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Qoruz Brand Engagement

The role of online social influencers as an opinion leader and consumer decision influencer has been increasingly recognized and leveraged by brands in the last few years. Brands proactively seek these influential social media power users to promote their products on platforms like a blog, YouTube, Instagram, and Twitter.

When brands perform outreach marketing with a specific objective such as strengthening their social media followership, driving traffic to their website, or brand engagement effectiveness with reference to earlier branding campaigns, bloggers usually find it difficult to present the data and statistics in a meaningful and an effective manner.

If you are a blogger and have faced this scenario before, there’s a solution for you – Qoruz. Qoruz is a new-age social intelligence platform that enables brand-influencer collaborations in the smartest and simplest ways.

What is Qoruz?

Qoruz has been developed by the India-based firm Datrux Systems Pvt. Ltd. The unique search, discovery, and outreach platform aims to create the largest database of influencers on the planet along with their quantified online social influence, and to connect brands and influencers in a single, easy-to-use and monitor interface, all in an effort to make influencer marketing more prominent and the mainstay for branding efforts.

Once you create an account on Qoruz, the platform synchronizes all your selected social accounts and blog statistics and shows real-time metrics to an interested brand. I like that they call it a blogger’s media kit; the term media kit is something that every brand, advertising/media, and PR agency understand and the term implies that it holds all the information a brand needs to decide whether to engage with the blogger or not.

Qoruz Bloggers Media Kit

Creating the media kit takes a couple of minutes. Sign up for free, here. You can sign up with a social media account, and Qoruz retrieves the details that you can further edit.

Step 1:

Your basic profile details are collected.

Qoruz Media Kit

Step 2:

You move on to synchronize other social accounts. You can choose to skip the step and add these accounts later. Tip: Adding a brief introduction in the ‘About’ section and choosing your category of influence helps brands know exactly who you are and what’s your area of expertise, and accordingly only the most relevant opportunities come your way.

Once done, Qoruz will send an update to the registered email id with a link to your media kit page. For reference, you can see mine here.

Step 3:

Qoruz also integrates a work portfolio equivalent into your media kit. You can add previous brand collaborations from the profile editing page. The Featured In, Contributed In, and Brands Worked With sections are good ways to categorize your work and help a brand understand your work profile in a better way.

As of now, you can connect Twitter, Facebook Page, YouTube, Instagram, and Blog accounts.

To make it easy to spread your profile, you have a media kit link to share with potential clientele.

Points to Note

A couple of things to keep in mind. Note that these factors could change in future; therefore, do your due diligence.

#1 Adding a Blog

Qoruz offers the following three options:

Qoruz Connections

My experience says that brands might not be really interested to associate with bloggers running blogs on the free WordPress and BlogSpot channels. Authoritative and influential bloggers usually don’t run a blog on a free WordPress setup, and BlogSpot doesn’t even come into consideration.

Alternatively, you can synchronize the blogs through Google Analytics API. It will give Qoruz access to the data of the intended blog.

#2 Restrictive Brand Linking

Maybe because Qoruz is new, I couldn’t add many of the brands I worked with in the profile because their automated brand fetching system wouldn’t show the name.

I tried adding Business2Community.com in the section for Contributed In but I couldn’t. Unless they keep updating their database for names, it will be tough for bloggers to present a comprehensive profile influence to an intended brand and vice versa.

Influencer Opportunities

Once your media kit is setup, you can expect to receive opportunities basis your influence and relevance. Since the platform is completely democratized and data-driven, your work and profile will speak for themselves, and bring the most relevant brands to your doorstep. There are six kinds of opportunities to avail:

  1. Event Invitations
  2. Product Reviews
  3. Sponsored Content
  4. Exclusive Passes
  5. Press Release
  6. Gifts & Rewards

Brand Connect

Whenever a brand comes to your Qoruz media page, there is a prompt to Connect. Qoruz offers a unique communication portal called Messenger that helps brands and influencers get in touch and stay connected easily and consistently.

Closing Note

Qoruz is a brand and influencer collaboration platform, with the potential to redefine the way influencer marketing is considered and implemented in India right now. I will recommend it for two reasons:

  1. Concise and updated media kit that is shareable and updates in real-time.
  2. Global exposure to brands.

If you try out Qoruz or have already tried it, tell us about your experience in the comments section below.

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