HOW SOCIAL BOOKMARKING STARTED
The latest hot trend in everything to do with site promotion and internet marketing of business websites and blog sites these days seems to be all about social bookmarking. This new site promotion technique has actually been with us since 2003 when Del.icio.us started getting worldwide attention for developing a great way for web surfers to go the Del.icio.us “members” section they put all their personal bookmarks in so they could visit the certain sites that they loved no matter what their physical location was. Since all of your personal bookmarks were located on Del.icio.us, all you had to do was go on their site no matter what computer you happened to be at, and all your bookmarks were right there waiting for you.
A lot of online entrepreneurs took notice of what Del.icio.us was doing and used that business model to start their own social bookmarking services. Companies like Furl, StumbleUpon and Digg put their own individual spins on social bookmarking. These newer online websites share a number of common features. First, they allow individuals to create personal collections of bookmarks and easily share their bookmarks with others from one central hub. Another huge commonality all of these sites share is the fact that you can actually promote your own site or blog to everybody on these sites that are seeking out information that your business or blog site has that is linked to your main site contents or is embedded in your home page.
LET EVERYONE SEE YOUR BLOG!
When all of the general subscribers to these sites sign up, they request to see only specific categories of sites they have an interest in, so it is your job to make sure that if you have a site that promotes horror movies in some capacity, those people with an interest in horror sees your site first.
If your web site or blog pertains to horror comics, for instance, you would go to Del.ic.ous.com and sign up for their service which only takes a few minutes, and you can then make public any site or web page that you really want everybody else to see because you want to promote it for your own web traffic to increase or because you really like the site. You just use a good description of the site or page to make sure you generate the right visitors to the page, or you will not succeed
Nobody knows who first started using this technique to get a lot of self-promotion out of social bookmarking, but everybody is very happy that they figured it out, because if you use this as a site promotion tool in the correct manner, you will go far in reaching your required traffic site goal to put your company or blog in the black. Let’s go over the four main ways you can use social bookmarking to enhance your site traffic right away.
USE THE RIGHT TAGS IN THE PAGE DESCRIPTION AREA
Every one of these social bookmarking sites uses the same applications to generate who sees your pages that you are promoting, so you have to make sure the tags you put in the description are on these bookmarking sites to describe every different page you want to promote are appropriate to that specific page. A good example of a perfect tag for this article would be “social bookmarking”. Remember that tags are almost exactly like keywords, except that they can be longer than two words if you need to be more descriptive than that to get your viewers to your more specific type of blog or web site. Furthermore, multiple tags allow bookmarks to belong to more than one category, a limitation of the traditional hierarchically organized folders found in most Web browsers.
Make sure that if you have more than five tags in a description area of the social bookmarking site, that they are all relevant. You have to make sure that everybody that wants to see those types of articles won’t get turned off when they go a page you are promoting that you have tagged with the term “world history”, for example, and instead they get information regarding the latest Oakland Raiders trade in 2006. This will not benefit your site or the viewer’s interest, so avoid bad tag descriptions at all costs. Tags are also clickable, and when selected will result in a list of all bookmarks that share that tag. The ability to reorient the view by clicking on tags or user names, called pivot browsing, provides a lightweight mechanism to navigate the viewer’s direction to your site.
DON’T JUST PROMOTE YOUR OWN BLOG SITE
Most every subscriber to these social bookmarking sites are very web-savvy when it comes to finding out if a web site owner or blog writer are just trying to get more visitors to their sites using flagrant self-promotion tactics. They will be well aware that you are one of these charlatans if all you do is promote the same page time after time on every social bookmarking site out there, so you must bookmark other sites that you have an actual interest in.
Remember that everybody can see who is promoting every site out there by looking down at your user name in the description area of the bookmark link, so if you are a writer and your site is “sci-finews.bog.com”, then keep your bookmarking to that site down to no more than 3 submissions per week in each social bookmarking site to ensure nobody gets suspicious.
In addition to that, that make sure that every time you promote your own page or site, promote 2 others that you really enjoy to throw everybody off your self-promotion techniques. The reason you must actually like the sites you promote is the fact that when you write a decent description of the web log or site you are linking your bookmark to, you must generate an excitement about the site that does a good job of describing why a subscriber should go there. Otherwise, you have blown your cover!
GET IN A SET ROUTINE
Set up a specific routine for every new article or blog you write so you never forget these important etiquette rules. By systematically submitting these articles the same way every time you finish one, you will be used to the overall best way to get your blog or website promoted without drawing the ire of all of the tech geeks that these social bookmarking sites seem to attract like moths to a flame.
Internet marketing and site promotion is all about finding out what the latest techniques and cutting edge technology out there can do for you, and social bookmarking is just one of many. If you use these four essential social bookmarking promotion tools the correct way, you are one step closer to reaching your high traffic goals that you have always dreamed about.