HOW SOCIAL BOOKMARKING STARTED
The latest hot trend in everything to do with site promotion and internet marketing of business websites and blog sites these days seems to be all about social bookmarking. This new site promotion technique has actually been with us since 2003 when Del.icio.us started getting worldwide attention for developing a great way for web surfers to go the Del.icio.us “members” section they put all their personal bookmarks in so they could visit the certain sites that they loved no matter what their physical location was. Since all of your personal bookmarks were located on Del.icio.us, all you had to do was go on their site no matter what computer you happened to be at, and all your bookmarks were right there waiting for you.
A lot of online entrepreneurs took notice of what Del.icio.us was doing and used that business model to start their own social bookmarking services. Companies like Furl, StumbleUpon and Digg put their own individual spins on social bookmarking. These newer online websites share a number of common features. First, they allow individuals to create personal collections of bookmarks and easily share their bookmarks with others from one central hub. Another huge commonality all of these sites share is the fact that you can actually promote your own site or blog to everybody on these sites that are seeking out information that your business or blog site has that is linked to your main site contents or is embedded in your home page.
LET EVERYONE SEE YOUR BLOG!
When all of the general subscribers to these sites sign up, they request to see only specific categories of sites they have an interest in, so it is your job to make sure that if you have a site that promotes horror movies in some capacity, those people with an interest in horror sees your site first.
If your web site or blog pertains to horror comics, for instance, you would go to Del.ic.ous.com and sign up for their service which only takes a few minutes, and you can then make public any site or web page that you really want everybody else to see because you want to promote it for your own web traffic to increase or because you really like the site. You just use a good description of the site or page to make sure you generate the right visitors to the page, or you will not succeed
Nobody knows who first started using this technique to get a lot of self-promotion out of social bookmarking, but everybody is very happy that they figured it out, because if you use this as a site promotion tool in the correct manner, you will go far in reaching your required traffic site goal to put your company or blog in the black. Let’s go over the four main ways you can use social bookmarking to enhance your site traffic right away.
USE THE RIGHT TAGS IN THE PAGE DESCRIPTION AREA
Every one of these social bookmarking sites uses the same applications to generate who sees your pages that you are promoting, so you have to make sure the tags you put in the description are on these bookmarking sites to describe every different page you want to promote are appropriate to that specific page. A good example of a perfect tag for this article would be “social bookmarking”. Remember that tags are almost exactly like keywords, except that they can be longer than two words if you need to be more descriptive than that to get your viewers to your more specific type of blog or web site. Furthermore, multiple tags allow bookmarks to belong to more than one category, a limitation of the traditional hierarchically organized folders found in most Web browsers.
Make sure that if you have more than five tags in a description area of the social bookmarking site, that they are all relevant. You have to make sure that everybody that wants to see those types of articles won’t get turned off when they go a page you are promoting that you have tagged with the term “world history”, for example, and instead they get information regarding the latest Oakland Raiders trade in 2006. This will not benefit your site or the viewer’s interest, so avoid bad tag descriptions at all costs. Tags are also clickable, and when selected will result in a list of all bookmarks that share that tag. The ability to reorient the view by clicking on tags or user names, called pivot browsing, provides a lightweight mechanism to navigate the viewer’s direction to your site.
DON’T JUST PROMOTE YOUR OWN BLOG SITE
Most every subscriber to these social bookmarking sites are very web-savvy when it comes to finding out if a web site owner or blog writer are just trying to get more visitors to their sites using flagrant self-promotion tactics. They will be well aware that you are one of these charlatans if all you do is promote the same page time after time on every social bookmarking site out there, so you must bookmark other sites that you have an actual interest in.
Remember that everybody can see who is promoting every site out there by looking down at your user name in the description area of the bookmark link, so if you are a writer and your site is “sci-finews.bog.com”, then keep your bookmarking to that site down to no more than 3 submissions per week in each social bookmarking site to ensure nobody gets suspicious.
In addition to that, that make sure that every time you promote your own page or site, promote 2 others that you really enjoy to throw everybody off your self-promotion techniques. The reason you must actually like the sites you promote is the fact that when you write a decent description of the web log or site you are linking your bookmark to, you must generate an excitement about the site that does a good job of describing why a subscriber should go there. Otherwise, you have blown your cover!
GET IN A SET ROUTINE
Set up a specific routine for every new article or blog you write so you never forget these important etiquette rules. By systematically submitting these articles the same way every time you finish one, you will be used to the overall best way to get your blog or website promoted without drawing the ire of all of the tech geeks that these social bookmarking sites seem to attract like moths to a flame.
Internet marketing and site promotion is all about finding out what the latest techniques and cutting edge technology out there can do for you, and social bookmarking is just one of many. If you use these four essential social bookmarking promotion tools the correct way, you are one step closer to reaching your high traffic goals that you have always dreamed about.
10 Strategies to Ensure a Strong ROI on Your Email List in 2019
Even in today’s world of countless digital communication channels, email marketing remains one of the most effective ways to reach current and potential customers. When done correctly, building and maintaining an email list can yield a high return on investment. Do it wrong, though, and you risk alienating subscribers and wasting your time, energy and resources.
So how can you ensure that your email marketing efforts pay off? To find out, we asked members of Young Entrepreneur Council the following:
Email lists can be quite a potent tool, but they’re not always worth the investment. What step is crucial for making sure the email list you’re preparing to build will generate a strong return on investment?
Here’s what they advise:
1. Give Subscribers What They Want
Email software programs can be very expensive, especially when you hit 10,000 monthly subscribers. The best way to generate a decent return on investment is by giving subscribers what they want and providing value, whether it’s an exclusive promotion or a great piece of tip-driven content.
2. Build a Funnel
You can get immediate ROI from an email list if you build it with a sales funnel designed to pay for the cost to acquire the email. This funnel walks people through a series of offers that are very valuable to them and allows them to purchase immediately. Then create promotional calendar to give them more value and offers, so they stay on your list and continue to give ROI. – Monica Snyder, Birdsong
3. Use Gated Content
High-quality gated content attracts the right subscribers. You want subscribers who are interested in what you sell, and publishing content valuable to that niche is an excellent way to qualify leads. It can be expensive — good content costs money to create and promote — but you’re far more likely to attract subscribers who convert than with less focused methods of building a list.
4. Use Triggered Emails
To boost the ROI of your email marketing, use triggered emails. Triggered emails are automatically sent to subscribers when they take a certain action. So, if a customer abandons their shopping cart you can send a triggered email right away to convince them to return to buy. Triggered emails will allow you to message subscribers at the perfect time so they’ll be more likely to take action.
5. Hire a Talented Copy Writer
An email list is only valuable if it generates sales either directly or indirectly for your business. The most effective tool for consistently generating sales via email lists is good copy writing and a deep understanding of the psychology of your subscriber base. A good copy writer will be an expert at this and help you to squeeze every dollar out of your list by keeping open rates high.
6. Make It Easy to Sign Up
Have a simple to use, easy to find page where people can sign up for your list on your website. Don’t hide it or make it difficult to find; it should be rather obvious.
7. Segment Your List
Email marketing can generate up to $44 for every $1 spent, which is among the highest ROI you can find in marketing. It’s the one channel where you retain complete control of your brand and core message. So it’s critical that you have a healthy email list, which is organically sourced (no purchased lists!), and segmented so you can send relevant content to specific groups of subscribers.
8. Maintain It
Building an email list is imperative, but it can get out of hand very quickly. Many people have more than one email, which might be hard to keep track of. You want to make sure your email list is updated with the most current email of your leads and customers. Also, be sure to remove any duplicates. This can skew your estimates and reports, which can affect your conversions and business strategy.
9. Keep It Small and Niche
We create small email list of very targeted audience, generally based upon the industry, geolocation and job title. This allows us to target them with very specific messages. These email list works out better than larger lists. We have been doing it for the last four years and we have learned that smaller lists have better ROI than larger ones.
10. Build High-Quality Lead Lists
Having the best email drip campaign will not get you the results you need when the messaging does not resonate with your leads. If the lead lists are also low quality, then that will be an issue. Always build highly targeted lead lists based on your ideal customer profile and have them verified by your sales development rep or outsourced SDR team before sending your emails. Once verified, you won’t waste money.
f you enjoyed this expert round-up article, I recommend you also take a look at our latest how to start a blog article, with advice and tips from over 82 different experts around the world.
Traditional Marketing vs Digital Marketing: Which is Better in 2019?
Out of all businesses, 83% claim digital marketing works for them. When it comes to traditional marketing vs digital marketing, which is better?
People think traditional marketing works better than online marketing. It’s still easier to determine your ROI (return on investment) with digital marketing.
Here’s what you should know about digital marketing vs traditional marketing:
Traditional Marketing vs Digital Marketing 101
What is traditional marketing?
Traditional marketing uses offline advertising and promotions. This includes television, billboards, telephone calls, and radio. Print ads, direct mail, promotional gifts, and brochures are also popular methods.
Digital marketing happens online. It uses images, videos, and custom content. SEO marketing makes this content easy to find on search engines.
Don’t forget about social media marketing. You control who sees your ads with digital marketing. Digital ads then appear on social media feeds and websites.
Pros of Traditional Marketing
Traditional marketing connects with consumers. It exposes your product/service to new audiences.
Traditional advertisements make strong brand impressions.
Consumers remember print ads better. The same goes for commercials.
Brochures are easy. Use free flyer templates to make custom flyers.
Cons of Traditional Marketing
Traditional marketing costs more money. After all, you make advertisements using materials.
There’s no interaction with consumers. You also can’t measure engagement.
It’s hard to determine an ROI with traditional vs digital marketing.
Traditional marketing has limited reach. It’s good for reaching local consumers. Digital ads reach people all over the world.
Measuring engagement is easier online. So is reaching target demographics. You can also connect with consumers easier.
Digital Marketing Madness
Digital marketing is taking the world by storm. You reach more people with digital marketing than with traditional market tactics.
With digital marketing, you’re placing your brand into a consumer’s daily life. The majority of people spend time online. Television viewership and magazine readership are declining.
It’s a better option for a smaller budget. Unlike traditional marketing, you pay as you go along with your campaign. There’s less financial risk involved with digital marketing.
It’s easier to attract, identify, and generate leads on social media. Social media campaign metrics tell you exactly how many people engage with your ads. These metrics tell you which ads are most effective and which ones aren’t.
It’s also easier to customize digital ads for specific demographics. Digital ads usually don’t need physical materials. You only need visual content and quality copy to make effective digital ads.
Online marketing lets you engage with consumers easier. You can respond to tweets and other social media posts. This makes consumers feel a more personal connection with your brand.
Consumers can also give you direct feedback about your service/product/ads online.
Embrace The Digital Marketing Trend
Out of all marketers, only 61% believe their marketing strategy works best. In the battle between traditional marketing vs digital marketing, digital marketing is winning.
Only 22% of businesses are satisfied with their conversion rates. It’s true: traditional marketing also generates leads and conversions. Still, leads and conversions are easier to track with digital marketing.
Boost your business by learning more about social media. Your brand will thank you for it.
The Top 3 Promotional Items Your Business Should Be Using
When it comes to promoting your blog or brand, handing out promotional items is one of the most effective ways to do it. People love free stuff. If you give them something useful for free, they’ll love you, too. This also works well for branding yourself as an expert, or showing off your best content and expertise through your blog.
And each time they use your useful product, they see your brand name. This repetition will leave your brand imprinted in their memory.
While there are many ways to purchase company schwag and bags with your brand name on them, some products will have better success than others. For example, if you’ve ever been to an affiliate or marketing conference, just take a look at the tables that are getting all the attention, and people are flocking to for the free gifts.
Making sure you have a great exhibit it also key. Imagine having one like the Avengers Infinity War showcase below?! This would really wow your audience and leave a lasting impression.
So what are the top promo items to give out at the next trade show? Read on to find out.
Runners Up: Pens and Flash Drives
Before we get to the top 3, promo pens and flash drives deserve honorable mention. Both are cheap and extremely useful. And both can be customized in really cool ways.
Though they’ve been around a long time, flash drives have many benefits that are still relevant today. But as useful and appreciated as flash drives are, their use has declined since the introduction of cloud storage technology.
Promo pens are the most common promotional item. There are many creative ways to distribute them even outside the trade show setting. Entire volumes can be written about using promo pens to market your business.
But let’s face it: no one at the trade show will be excited about pens. And even the coolest pen won’t last longer than a year.
Still, promo pens and flash drives (and flash drive pens!) are a decent cheap option. But they’re not the best.
The following items, however, are sure to wow trade show attendees and get lots of use for a long, long time.
1. Mobile Device Chargers With Power Banks
Device chargers are super useful items that your attendees will use every day. These will be very much appreciated. BUT, if you’re not careful, handing out chargers can backfire for a couple reasons.
For one, you can buy these for a dollar. That means your attendees may already have 3 of them. For two, your trade show may have 3 other booths handing out chargers.
If you’re handing out chargers alone, be competitive. Make sure they are the high-quality ones and not the super-cheap kind.
Better yet, one-up everyone at the trade show by handing out fully-charged, portable power banks with your chargers. These babies make your promo chargers immediately useful.
Anyone at the trade show with a dead phone battery can connect to one of your power banks on the spot and get a few more hours of use.
These will be very appreciated. And it’s doubtful anyone has “too many” power banks.
2. Reusable Water Bottles
Why not be super helpful and environmentally-friendly? Thirsty trade show attendees need to stay hydrated. With reusable water bottles, you’re filling a need and reducing plastic waste.
It will do well for your conscience and your image to do good to the environment. And you can set up refill stations so people keep coming back to your booth. Besides, these are a really great item to hand out anywhere, not just at trade shows.
If you’re anything like us, you’ve never turned down a free shirt. Even if it’s not your favorite, you can still use it as pajamas, workout clothes, even drying your car after a wash.
Plus, we apparently don’t throw them out. A study by the Advertising Specialty Institute found that T-shirts are the most-owned promotional item in the U.S.
But if you really want to steal the show, be awesome. That is, get creative and funny and pump out a variety of fun, branded shirts people will actually enjoy.
You can even set up a laptop with a camera and a printer to make personalized photo shirts. You can also allow attendees to use photos from their phone.
These fun shirts will cost the same as the lame ones you were planning to make, anyway. And, as we said, they will be used regardless.
Steal the Trade Show With These Promotional Items
Do you want to waste time and money pushing unpopular promo items nobody wants? Or do you want to show up with the best promotional items at the trade show and wow attendees and competitors alike? The choice is yours, but we really suggest you choose the latter.
Use these top promo products at your next trade show for the win!
Now check out 11 Brand Building Basics For Entrepreneurs.
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