Why does it feel difficult to grow your blogging business?
Why do people have such a tough time building a full time income stream through blogging?
Most bloggers try to be generalists, confusing readers. Most bloggers try to offer complex, difficult to understand solutions, because most bloggers only see difficult problems. Almost all bloggers feel highly uncomfortable with receiving money, fighting, straining and striving to earn cash, versus lessening resistance and receiving smaller but ever-increasing amounts of money, to grow their blogging business.
Build your blogging business by doing simple but sometimes uncomfortable things. Wade into fear. Even if it feels scary to lower prices, to specialize and to solve simple problems with simple solutions, feel the fear and do it anyway to boost blogging profits. Big blogging business sits on the other side of fear.
Follow these 3 tips to grow your blogging business.
Target 1 Reader
Target 1 reader. See this person clearly in your mind. Profit through getting clear.
Seeing a single, targeted reader in mind simply allows you to zero in, help this person again and again, build your credibility in a single niche, gain trust and build business. People see me as a blogger who helps bloggers succeed. I do 1 thing for 1 reader. But I built up that perception by sticking to a single niche, even if my fear tempted me to niche hop, or to attempt solving multiple problems for multiple readers.
Successful bloggers do a single thing so they do that thing really well. Profit. Be a specialist by targeting one reader. Resist any temptation to be a generalist.
Solve Basic Problems
Customers and clients may appear to have complex, difficult problems, but every solution is quite simple. Observe this blog post title. People want to increase blogging business. I offer 3 simple, albeit, sometimes uncomfortable to execute solutions to business problems.
I am promoting this eBook: 10 Stupid Simple Fundamentals of Blogging
to remind you that blogging is crazy simple. Sometimes, blogging feels scary and uncomfortable, but the fundamentals remain simple. Solve simple problems readers struggle with, persistently and generously. People gradually buy your stuff and hire you as you improve your skills and scale effectively.
See the journey through. Increase your blogging business.
Get Comfortable with Receiving Money
Recently, I changed the pricing model of my blogging course for getting featured on top blogs. I went from a one time payment to a subscription model. Quickly, someone signed up. Why? I got comfortable with receiving money at an alleged lower amount versus trying to force money through an alleged higher, one time payment. I had not sold a copy months prior as I have given the course zero promoting attention, so the smaller amount beats zero, and is actually a much bigger amount than prior months. Do you see why it literally pays to lower prices, to lessen resistance to money?
Beware rigid, stiff posturing, if you have not made money through a blogging income stream in a while. Chop prices if it feels good but a bit uncomfortable. See money flow to you quickly through the stream. Get comfortable receiving money through the channel to increase blogging business because if you lessen money resistance through one channel, other channels follow suit.
All business struggles root in a frenzied, desperate, panicked, ineffective mind. Chill out. Slow down. Calm down. Big business build through your relaxed, generous, abundant action and inaction. Help people for free and be clear and routine in promoting income channels.
What Is a Blogging Tribe?
Much talk has been bandied about blogging tribes over the years. People like myself say you need a tribe to succeed. This is true. But you may be confused. What is a blogging tribe?
Today we will break down the definition to help you understand what goes into building a large, loyal, loving blogging tribe.
So….. What is a blogging tribe? Basically, a blogging tribe is a group of loyal, loving readers who follow your blog posts, read your blog posts, promote your blog posts, and grow your business. Tribemates are friends and fans who read your blog and spread your word. Tribemates also hire you and buy your stuff. Simple definition, right guys?
Tribes can be fans. Tribes can be friends. Doesn’t matter. The main point to keep in mind is that growing a tribe requires persistent, generous effort every single day on your part. Tribes do not grow organically unless you help people for free. Please impress that idea on your mind. You grow your tribe. Then as you grow your tribe, your tribe grows itself, as you tend to your tribe.
Help People for Free
I comment genuinely on blogs to add value to posts and to make friends. Friends I find through this strategy join my tribe. I publish a genuine, generous comment on a blog. My fellow bloggers appreciate the comment and comment on my blog. Said blogger tends to share my post on social media. Sometimes, the blogger mentions me on their blog. In other cases, a blogger asked me to guest post on their blog. My tribe just grew by one member. But I also became a member of their tribe by supporting their blog.
If you want to build a tribe, become a member of other blogger’s tribes. Promote other bloggers. Comment on other blogs. Give whatever you want. Doesn’t that formula just makes sense?
Help people for free. Make friends. Attract your blogging tribe by embodying the concept of being generous.
Be persistent. Being generous for one day or even one week will not cut it. You need to be generous every day for months to slowly, steadily and organically grow your blogging tribe. Grow on people by being helpful. Publish valuable content to give tribemates a reason to follow you.
Stay on Topic
Stay on topic. People love specialists. Generalists? Not so much. Every time you change topics you confuse tribe members who expect you to cover a single topic. Avoid doing this. Cover one topic every post to slowly and steadily grow your blogging tribe.
Invest in a Resource
Buy my tribe building ebook to have a resource handy. Invest money in a system that helps you grow your traffic and profits freely thru tribe-building. I wrote the ebook to cut through any confusion often seen on Triberr. Bloggers join and wonder how in the heck the site works? I lay out 13 practical, simple tips to follow to drive by traffic through the network and to grow your blogging tribe through Triberr.
Tribe-Building Takes Time
Building a tribe takes time, patience, persistence and generous effort. Do not rush things. Do not force things. Allow your tribe to go organically over time. People will follow your blog if you stay on topic, solve their problems and spend a good deal of time off site building friendships. Large, loyal, loving tribes do not grow overnight. See the journey through to build your own loyal, loving tribe and to accelerate your blogging success.
Engage Tribe Mates
Engage tribemates regularly to strengthen bonds. This was one of my mistakes during struggling years. I ignored people who loved what I did and those people disappeared. Lesson learned. Now I answer my tribemate’s questions regularly via email and social media. I thank people who buy my eBooks and courses. I also promote these rocking bloggers if they happen to be skilled bloggers, to strengthen our bond. Keep going back to where you are loved. This is the easiest way to grow loyalty, to strengthen bonds and to grow your tribe.
Should You Use AdSense on Your Blog?
I admit it. I have waffled on this topic a few times. Back in the day I used to call it Ad Cents. But going forward I do see benefits in adding Google AdSense as a low ticket income stream on your blog. Even for newbies. I know, I know. This seems surprising to you.
Think abundance guys. Why not add a few cents here and there to boost your income stream? Please don’t use AdSense as your prime means of income as a new blogger or if you are struggling as a blogging veteran. Cents do not make up a full-time income, as your sole income stream. But if you create courses, coach, and add Google AdSense as an income stream for driving a few bucks each month in the beginning, you are well on your way to seeing steady profits are the channel.
The key is to think detachment. New bloggers in many developing nations see Google AdSense as the Holy Grail of monetizing. Why? Mostly, because it seems easy to make money through a channel involving no creation or human interaction on your part. Think about it. All you do is post the ad and create content. Money should flow to you easily, right? The ultimate wake up call is experiencing one, two, or three cent AdSense months. Then you realize big earnings flow through blogs with a huge amount of targeted, hyper-focused traffic. This is why you need to detach from Google AdSense as your prime income stream. Big bucks flow through the channel after years of generous, patient, persistent effort on your part.
Take the Cents with AdSense
As a newbie, pennies will flow through your AdSense profits for your first few months. In most cases. But take the cents because cents add up to dollars. Dollars add up to hundreds of dollars. Hundreds of dollars add up to thousands of dollars. Think like an abundant blogger. Keep adding small ticket and big ticket income streams to boost your overall blogging income.
Everything Adds Up
I wrote a post recently discussing why wealthy bloggers take the time and effort to add affiliate links even if they earn pennies on the link. Between their ever-expanding presence and abundance mindset, the pennies add up to thousands and even tens of thousands of dollars over the long haul. Think this way with AdSense. Everything adds up. Again, just don’t make Google AdSense your prime income stream because as the pennies add up you’re better off earning more money through channels like coaching, consulting, freelancing, writing and selling eBooks or creating and publishing courses.
Ultimately, successful blogging is creating and connecting generously. Never believe that an income stream makes money. Income streams are passive, completely subject to your command, and pretty much worthless on their own. An income stream cannot do anything, including make money. You make the money with your generous effort. Practice writing, create helpful content and build meaningful connections with top blogger generously every single day over the course of years. No matter the income streams you open, your blogging profits will increase over time if you stick to the fundamentals.
Do you need a blogging guide? Buy my eBook:
Why Do People Still Sleep on Blog Commenting?
Chapters 2 and 3 of my eBook:
dissect both my commenting success stories and why to comment on blogs from your niche. I lead in with a clear primer prepping you for the blogging journey, commenting-wise.
Why do bloggers still ignore the immense power of commenting? A few reasons reveal themselves but at the core, bloggers fear nobody will read their blog comments. Seriously; do you genuinely believe folks read all blog comments? Of course not because folks sometimes skip over comments. But a percentage of bloggers and readers do scan comments or take apart comments word by word, getting to know fellow bloggers. At the core though, fear rings strong, guys. Bloggers fear wasting time. I get it. I too have to catch myself, to remind myself of these sweet blog commenting benefits.
Benefits of Blog Commenting
- bond with top bloggers through an underused vehicle, often ignored, but totally free of gatekeepers, unlike trying to reach someone through email or phone
- anybody can comment on a blog; new blogger, struggling veteran blogger, etc
- anybody can impress with comments at any stage of your career; any human being can share their thoughts in genuine fashion
- blog comments are forever; evergreen content
- blog comments serve as branding and bonding vehicles
- blog commenting is a free method for connecting with bloggers
- blog commenting on blogs with raving communities ejects you into the blogger’s tribe
- people who buy your stuff often need to see you are legit, active and social online; enter blog commenting
Those are but a few reasons why you want to comment on top blogs from your niche. Do your best to dwell on these reasons if you want to mail it in, skipping on blog commenting because you feel like commenting on a top blog wastes your time.
I just find it weird that years into me discussing blog commenting as a viable means to bond and grow business, bloggers scoff at it. I do have an idea why, though. Bloggers focus on things over people. Bloggers want links and do not put in the time and energy to develop connections with other human beings. Put in the time, and you will be golden. But if you want to deal with things to manipulate people you will have a terrible time getting traction online because business may flow through things, but business originates in humans. Think that one through for just a moment.
Commenting works if you comment genuinely on blogs from your niche. Nobody likes someone who wants to publish a link, and to leave. We call these guys comment drive-bys. Stick around. Write a few sentences. Be genuine. Be helpful. Be warm. The more you give to blog commenting, the more you get from blog commenting. Do you see how it works? The process is quite simple but you need to be onboard, fully, to be a generous, genuine blog commentor.
Be present. Imagine yourself speaking to another human being, in person. How should that feel? Good, methinks. Bask in that feeling as you publish a few sentences or paragraphs via a blog comment. Feel the fun in connecting with humans. Blogging is 100% in the connections. Never forget that.
Clients, customers, business and traffic find you through genuine, generous, frequent comments. I am living proof. Peep my example if you want to comment but believe commenting will be a waste of your time. Trust me; it won’t.
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