Search engine optimization is an ever-changing practice. This means your SEO campaigns have to adapt and change with the times or else you’ll be banished to the bottom of the search engine result pages.
One of the changes you have to make is a shift in focus toward mobile optimization. While traditional forms of SEO are still relevant, Google is moving its attention toward mobile traffic, which means you should too.
We’re going to discuss mobile optimization in this article, touching on what it is, why it’s so important, and how to go about doing it.
So, What Is Mobile Optimization?
The general idea behind mobile optimization isn’t too different from traditional SEO.
If you’re unfamiliar with some of the particulars of search engine optimization, we’ll give you a brief rundown. After all, this is a beginner’s guide!
The Basics of Optimization
Search engine optimization is the act of making your site fit the specifications and preferences of search engines. Most of the time, we’re trying to optimize for Google.
Search engines like Google generate search results through the use of an algorithm, which takes roughly 200 factors into account before creating a list of sites.
When a user types a keyword phrase into the search bar, those terms are run against a search engine’s entire index. The algorithm then uses its numerous search factors to identify the pages on the web that are most relevant to the user search.
Optimization is an effort to rank as the top result for particular keyword phrases.
This entire process is also true for mobile optimization, although there are slightly different actions to take. Mobile optimization is the act of optimizing your pages to be more fit for mobile users, as search engines tend to make the distinction between desktop and mobile searches.
As the web shifts in a mobile direction, the distinction between mobile and desktop may get a little blurrier, which is one of the reasons why it’s time to shift your SEO focus.
We’ll talk more about the specifics of mobile optimization in a bit, but first, let’s talk about why it’s so important to focus on mobile traffic in this day and age.
Why Mobile Optimization Is so Important
Before we give you a layout of what to do for mobile optimization, we’ll give some insight into its importance. Take a look at the following points:
1. Mobile Searches Are Growing
It’s always a great idea to meet user needs. Users are progressively using their phones to access search engines, and the trend doesn’t seem to be slowing. As smartphones and mobile activity ramp up, mobile searches will follow.
In fact, mobile searches have recently surpassed desktop and tablet searches, becoming the most popular search method online. So it makes sense to optimize mobile pages if customers are operating online in a dominantly mobile way.
2. Search Engines Are Indexing Mobile-First
Google has recently stated that it will shift toward a “mobile-first” approach to indexing.
This means they’ll take the mobile version of a page over the desktop page. At this point, that doesn’t mean too much for site owners.
If you don’t have a mobile page on your site, it doesn’t mean you won’t rank well or be indexed. The current shift just means that, given the option, Google will rank your mobile page in place of the desktop page.
Your desktop pages will still work on user cellphones, although your interface might be less responsive to their needs and provide a poorer user experience. So you’ll still be available online, but your site might not be as enjoyable as a competitor’s who has optimized for mobile.
While mobile-first doesn’t have a huge effect yet, it indicates that Google is shifting in a mobile direction. They’re liable to make sweeping changes that heavily favor mobile sites.
If there aren’t grand changes to the algorithm, we can reasonably infer that there will be a progression of small changes that benefit mobile pages. It would be wise to get ahead of the curve and start optimizing for mobile now.
3. Voice Search Is Mobile
You may not be a huge fan of Siri or Alexa, but the fact is, voice search is on the rise. As technology makes voice search easier and more effective, people will begin incorporating it into their lives.
Amazon and Google’s voice search technology is now ubiquitous among family homes with Alexa and Google Assistant.
It’d be wise to get out in front of this trend as well, considering few businesses have considered voice search in their optimization campaigns. It’s important to note that these searches exist under the mobile umbrella, and will be hugely important in years to come.
4. People Shop Mobile
Many consumers are shifting their product research into a mobile activity. In other words, people search, think about, and buy products on their phones these days.
Think about it: when you want to find some kind of product or service, you search “best haircut near me,” or “best ceramics store near me.”
You aren’t the only one doing it either. In fact, mobile “best” searches like the ones listed above have grown 80% in the last couple of years. Those searches have always taken place, but they’re shifting into the mobile domain.
Now that we’ve covered a bit about why mobile is important, let’s get into the nitty-gritty of how to do it.
How to Optimize for Mobile Traffic
There’s a huge overlap between desktop and mobile optimization methods. Again, because this is a beginner’s guide, let’s cover some of the fundamental pieces of your overall SEO campaign.
We’ll begin with the factors that apply both to mobile and desktop optimization.
The foundation of any optimization effort is the keyword phrase. This is the term users type in when they’re searching for something.
Our goal as optimizers is to identify keyword trends, optimize for them, increase web traffic, and increase conversions. The first step in that equation is identifying keyword trends through research.
Google Analytics is the most common interface people use to conduct research. Through interfaces like Google Analytics, it’s possible to see the volume of keyword searches, the areas in which they’re searched, the competition you have when trying to rank for that keyword, and a whole lot more.
Once you find the term to optimize for, you should then create content that relates to the topic and contains well-placed keyword phrases in the correct spots.
However, don’t stuff your content full of keywords where they don’t fit. Try to use the phrase wherever appropriate: in the introduction, at least one header, and in the conclusion.
The next piece in the puzzle is the creation of regular content. When you conduct research and identify a high-volume keyword with low competition, create a blog post or a similar form of content that can be optimized for that term.
Once you get into the swing of things, pumping out well-optimized posts will become second nature. You need this stream of content to spread your content out to each corner of your niche and to push that content on your various social media platforms.
Having relevant, shareable content is an essential piece of both mobile and desktop optimization.
The two practices above are just a couple of the most important pieces of general optimization. If you’re interested in getting more insight into the foundations of SEO, professional optimization sites like SEOexplode are equipped with the comprehensive information you’re looking for.
With those things out of the way, let’s take a look at some mobile-specific practices:
1. Check Your Mobile Usability
The first thing you should do is run your site by the source itself: Google.
Google Search Console allows you to take a peek at some of your metrics, as well as run a search on the viability of your mobile pages. It can be difficult to comb through your website looking for errors that could affect your mobile rankings, especially if you’re new to the process of mobile optimization.
Luckily, Google Search Console gives you the rundown on issues that may be affecting your user experience, search rankings, and more. You’ll get a report that states whether or not your site is mobile-friendly, as well as a read-out of the issues your site contains.
This is the first step you should take in your mobile optimization efforts. You’ll have a clear idea of the work you need to do after your mobile usability report.
2. Get Rid of Those Popup Ads
There may be millions of sites that preach the gospel of popups, and they may lead to marginal increases in conversions, but get rid of them.
Sure, you’ll direct a small percentage of users toward a target page, but most people will get irritated. There’s nothing worse than not being able to read the full text of a page because there’s a constant stream of pop-up advertisements.
Google’s main goal is to rank sites with great user experience, and it knows that popups are the bane of most people’s online experience. So even though your mobile site has well-designed popups, your optimization will improve if you get rid of them altogether.
3. Check Your Site Yourself
It may like an obvious thing, but make sure you browse through each piece of your site yourself. Check with your desktop computer as well as your cell phone and tablet.
If you have a good user experience on your own site, odds are, Google’s algorithm is sophisticated enough to notice the quality of your page. Generally, if your mobile site runs smoothly on all fronts, you’re doing well.
Check all links, page arrangments, text sizes, and any other page elements you may have incorporated.
4. Mobile Keyword Optimization
Remember that people have less space to explore, read, and click when they’re operating on a phone. Meta descriptions, titles, and even keyword phrases in some cases need to be limited when optimized for mobile.
Try to be as concise as you can when thinking of all forms of mobile text.
5. Focus More Heavily on Local
Think about your own experience again. When you’re out and about and looking for a product or service, you’re more likely to conduct a local search than you are when you’re using a desktop.
“Near me” searches and “best” searches are increasingly mobile, and you should factor this into your optimization. This may mean creating more localized pieces of content, focusing your attention on existing locally-optimized pages, and ensuring all of your location-specific pages are optimized for mobile.
Have Faith in the Process
It’s crucial you have faith in the process of SEO and give your campaign time to flourish. Take in as much new SEO information as you can and incorporate it into your efforts as you see fit.
Optimization takes some time to take hold, and various pieces of the process take longer than others to start sending results back to your page.
Additionally, make sure you’re comprehensive and persistent with your campaign. If you’re feeling like optimizing your site will require more effort than you can give, it may be a good idea to talk to a professional.
You don’t have to go through the process alone, and there are skilled individuals out there who have a lot of experience in SEO. These are people who have actually grown a page to reach the top spot in a search result.
While there’s a lot you can do on your own, seeing exceptional rises in traffic is a lot more likely if you work with someone who has a solid understanding of optimization.
Think You’ll Need Some Help?
SEO follows a formula, but it’s a complicated one. It often seems like keeping a well-optimized site is a full-time job. Optimization done right takes time, effort, and skill.
If you’re interested in boosting your mobile traffic with the help of pros, then explore our site for the information you need.
How Much Traffic Do You Need to Make Money Blogging?
But I do know this; if you ask this question you think like employees. Bad mindset for a blogger. Employees think putting in set amounts of work or reaching some specific goal results in receiving income. 100% of the time, this is NOT true as a professional or amateur blogger. Nobody has any idea how your traffic behaves. Is it targeted, or general? How did you attract your readers? Drilling deeper, it is impossible to surmise that a specific amount of traffic leads to some set amount of income.
Traffic and blogging income are only related in that, if you drive titanic amounts of targeted traffic to your blog, you will make some coin. But other than driving monstrous amounts of traffic – and any blogger asking this question is 10,000 to 20,000 hours away from this type of traffic – you need to understand that making money blogging is about generously helping people, building bonds, creating value, trusting in the process and developing your money mindset diligently, vibing abundance.
Do you want to make money blogging? Stop looking at traffic stats. Nobody pays you like an employer if you register 100 visitors daily to your blog. Stop thinking like an employee. Begin thinking like an entrepreneur. Help people generously. Make friends. Trust in the blogging process. Trust yourself. Think abundantly. Keep helping people. Develop your money mindset. Open multiple streams of income. Money will flow your way if you focus less on traffic stats and things, and more on generously helping human beings. Help people generously, patiently and persistently. Make money. This is the secret to successful blogging. But most bloggers fall lost in a world of stats and employee-level thinking, falsely believing generating a specific number of daily blog visitors results in some blogging employer paying them a set salary, a paycheck, for a goal achieved.
Do not fall prey to this common blogging mindset error in error. Money flows to you based on your generous service and based on your trust in the blogging process. Money can and will arrive but only after you relax, detach, help folks and give little or no thought to money, traffic and other blogging outcomes. The less you think about making money through your blog, the more you help people. The more you help people, the more money you eventually make. Successful blogging and making money is simply about helping tons of people for free to increase your blogging skills and exposure. Open multiple streams of income through which to prosper. Eventually, money flows to you.
Do not get distracted by ideas consistent with the blog post title question. Do not get caught up in blogging money and traffic outcomes. Stop looking for your blogging pay day and get busy helping people freely to learn the secret of effective blog monetizing. Money finds generous servants and money sprints away from bloggers routinely obsessed with making money. Sure you want to promote yourself at every turn. Goodness knows, I am always promoting my 100 plus eBooks and 2 blogging courses in all I do. Plus I promote my audio books and paperbacks, too. But my intent is mostly about helping as many bloggers as possible through guest posting, posting to my blog and via podcasting and broadcasting live. Prospering grows easier the more I help folks freely.
How to Develop Super Human Confidence in Your Blog
Baby steps, my Young Blogging Padawans.
New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.
I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.
Follow these tips.
1: Feel and Release Fears-Doubts Aligned with Your Blog
Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.
2: Surround Yourself with Loving Bloggers
Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.
Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.
3: Write Your Butt Off and Publish Content Like the Dickens
Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.
If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.
4: Do Energy Work
I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.
Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.
Should You Search for New Blogging Niche Ideas?
Ask yourself that question and you will get an answer that best suits you.
I went with the blogging tips niche for people who want to circle the globe. But I did not go for this niche to be new, edgy or different. I had lived that life for many years. This made sense for me. I was being genuine, honest and as authentic as one can be. Perfect match. But if I chose a new niche from an energy solely of financial gain, being popular or some other fear-based driver, I would have fallen flat on my blogging face.
Why would you ask someone for new niche ideas? What is the energy or intent there? Do you want the fast track to success? Or are you in a creative space, wishing to do something different? I see searching for new blogging niches as being a waste of time considering the endless, established niches we already have at our disposal. Why waste time and energy searching for some niche if you have all the niches you need right before your cyber eyes? Toss in the fact that you need to research the niche inside-out if you have no prior knowledge and you invest a significant amount of time just to get the blog off of the ground. Makes no sense to me.
What do you love talking about? What is your biggest passion? Start there. Select that niche. You already have an ample supply of information in your noggin and the confidence to discuss the niche in clear, cogent fashion. Who cares if the niche is new or old? The blogging tips niche – my main niche – has been around for a few decades. Who cares? There is nothing new under the sun blogging-wise but thousands of new bloggers join our ranks daily. I also find that I seem to be converting people to blogging the more I persist in creating and connecting, keeping at this gig, being present, helping spread awareness about a pretty cool blogging niche, and, about a pretty cool way to help people and to free yourself.
Go with What You Know
When it comes to picking a blogging niche, go with what you know. Pick a niche inside of your blogging and knowledge wheelhouse because being armed with knowledge, experience, and a pulsating passion for discussing the niche makes you stand out from the blogging crowd in a major league way. I created this blogging course in under a day. Imagine that? 6 hours of recordings and oodles of blogging knowledge, packaged into a course that I created in under 24 hours. Imagine how much I needed to know about blogging and how confident and clear I had to be in myself, to ship in 24 hours? I go with what I know; sure doesn’t hurt me.
But when you pick a new blogging niche you have no knowledge of, it takes you 2 months to create and ship the course. Not good. There is the quick, and the dead, in the blogging world. We need be patient, persistent and generous to succeed online but in the same regard, adding years to your learning curve by deviating from what you know is a foolish blogging idea. Why? Go with what you know to prosper mightily over the long haul and to hit the ground running.
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