Search engine optimization is an ever-changing practice. This means your SEO campaigns have to adapt and change with the times or else you’ll be banished to the bottom of the search engine result pages.
One of the changes you have to make is a shift in focus toward mobile optimization. While traditional forms of SEO are still relevant, Google is moving its attention toward mobile traffic, which means you should too.
We’re going to discuss mobile optimization in this article, touching on what it is, why it’s so important, and how to go about doing it.
So, What Is Mobile Optimization?
The general idea behind mobile optimization isn’t too different from traditional SEO.
If you’re unfamiliar with some of the particulars of search engine optimization, we’ll give you a brief rundown. After all, this is a beginner’s guide!
The Basics of Optimization
Search engine optimization is the act of making your site fit the specifications and preferences of search engines. Most of the time, we’re trying to optimize for Google.
Search engines like Google generate search results through the use of an algorithm, which takes roughly 200 factors into account before creating a list of sites.
When a user types a keyword phrase into the search bar, those terms are run against a search engine’s entire index. The algorithm then uses its numerous search factors to identify the pages on the web that are most relevant to the user search.
Optimization is an effort to rank as the top result for particular keyword phrases.
This entire process is also true for mobile optimization, although there are slightly different actions to take. Mobile optimization is the act of optimizing your pages to be more fit for mobile users, as search engines tend to make the distinction between desktop and mobile searches.
As the web shifts in a mobile direction, the distinction between mobile and desktop may get a little blurrier, which is one of the reasons why it’s time to shift your SEO focus.
We’ll talk more about the specifics of mobile optimization in a bit, but first, let’s talk about why it’s so important to focus on mobile traffic in this day and age.
Why Mobile Optimization Is so Important
Before we give you a layout of what to do for mobile optimization, we’ll give some insight into its importance. Take a look at the following points:
1. Mobile Searches Are Growing
It’s always a great idea to meet user needs. Users are progressively using their phones to access search engines, and the trend doesn’t seem to be slowing. As smartphones and mobile activity ramp up, mobile searches will follow.
In fact, mobile searches have recently surpassed desktop and tablet searches, becoming the most popular search method online. So it makes sense to optimize mobile pages if customers are operating online in a dominantly mobile way.
2. Search Engines Are Indexing Mobile-First
Google has recently stated that it will shift toward a “mobile-first” approach to indexing.
This means they’ll take the mobile version of a page over the desktop page. At this point, that doesn’t mean too much for site owners.
If you don’t have a mobile page on your site, it doesn’t mean you won’t rank well or be indexed. The current shift just means that, given the option, Google will rank your mobile page in place of the desktop page.
Your desktop pages will still work on user cellphones, although your interface might be less responsive to their needs and provide a poorer user experience. So you’ll still be available online, but your site might not be as enjoyable as a competitor’s who has optimized for mobile.
While mobile-first doesn’t have a huge effect yet, it indicates that Google is shifting in a mobile direction. They’re liable to make sweeping changes that heavily favor mobile sites.
If there aren’t grand changes to the algorithm, we can reasonably infer that there will be a progression of small changes that benefit mobile pages. It would be wise to get ahead of the curve and start optimizing for mobile now.
3. Voice Search Is Mobile
You may not be a huge fan of Siri or Alexa, but the fact is, voice search is on the rise. As technology makes voice search easier and more effective, people will begin incorporating it into their lives.
Amazon and Google’s voice search technology is now ubiquitous among family homes with Alexa and Google Assistant.
It’d be wise to get out in front of this trend as well, considering few businesses have considered voice search in their optimization campaigns. It’s important to note that these searches exist under the mobile umbrella, and will be hugely important in years to come.
4. People Shop Mobile
Many consumers are shifting their product research into a mobile activity. In other words, people search, think about, and buy products on their phones these days.
Think about it: when you want to find some kind of product or service, you search “best haircut near me,” or “best ceramics store near me.”
You aren’t the only one doing it either. In fact, mobile “best” searches like the ones listed above have grown 80% in the last couple of years. Those searches have always taken place, but they’re shifting into the mobile domain.
Now that we’ve covered a bit about why mobile is important, let’s get into the nitty-gritty of how to do it.
How to Optimize for Mobile Traffic
There’s a huge overlap between desktop and mobile optimization methods. Again, because this is a beginner’s guide, let’s cover some of the fundamental pieces of your overall SEO campaign.
We’ll begin with the factors that apply both to mobile and desktop optimization.
The foundation of any optimization effort is the keyword phrase. This is the term users type in when they’re searching for something.
Our goal as optimizers is to identify keyword trends, optimize for them, increase web traffic, and increase conversions. The first step in that equation is identifying keyword trends through research.
Google Analytics is the most common interface people use to conduct research. Through interfaces like Google Analytics, it’s possible to see the volume of keyword searches, the areas in which they’re searched, the competition you have when trying to rank for that keyword, and a whole lot more.
Once you find the term to optimize for, you should then create content that relates to the topic and contains well-placed keyword phrases in the correct spots.
However, don’t stuff your content full of keywords where they don’t fit. Try to use the phrase wherever appropriate: in the introduction, at least one header, and in the conclusion.
The next piece in the puzzle is the creation of regular content. When you conduct research and identify a high-volume keyword with low competition, create a blog post or a similar form of content that can be optimized for that term.
Once you get into the swing of things, pumping out well-optimized posts will become second nature. You need this stream of content to spread your content out to each corner of your niche and to push that content on your various social media platforms.
Having relevant, shareable content is an essential piece of both mobile and desktop optimization.
The two practices above are just a couple of the most important pieces of general optimization. If you’re interested in getting more insight into the foundations of SEO, professional optimization sites like SEOexplode are equipped with the comprehensive information you’re looking for.
With those things out of the way, let’s take a look at some mobile-specific practices:
1. Check Your Mobile Usability
The first thing you should do is run your site by the source itself: Google.
Google Search Console allows you to take a peek at some of your metrics, as well as run a search on the viability of your mobile pages. It can be difficult to comb through your website looking for errors that could affect your mobile rankings, especially if you’re new to the process of mobile optimization.
Luckily, Google Search Console gives you the rundown on issues that may be affecting your user experience, search rankings, and more. You’ll get a report that states whether or not your site is mobile-friendly, as well as a read-out of the issues your site contains.
This is the first step you should take in your mobile optimization efforts. You’ll have a clear idea of the work you need to do after your mobile usability report.
2. Get Rid of Those Popup Ads
There may be millions of sites that preach the gospel of popups, and they may lead to marginal increases in conversions, but get rid of them.
Sure, you’ll direct a small percentage of users toward a target page, but most people will get irritated. There’s nothing worse than not being able to read the full text of a page because there’s a constant stream of pop-up advertisements.
Google’s main goal is to rank sites with great user experience, and it knows that popups are the bane of most people’s online experience. So even though your mobile site has well-designed popups, your optimization will improve if you get rid of them altogether.
3. Check Your Site Yourself
It may like an obvious thing, but make sure you browse through each piece of your site yourself. Check with your desktop computer as well as your cell phone and tablet.
If you have a good user experience on your own site, odds are, Google’s algorithm is sophisticated enough to notice the quality of your page. Generally, if your mobile site runs smoothly on all fronts, you’re doing well.
Check all links, page arrangments, text sizes, and any other page elements you may have incorporated.
4. Mobile Keyword Optimization
Remember that people have less space to explore, read, and click when they’re operating on a phone. Meta descriptions, titles, and even keyword phrases in some cases need to be limited when optimized for mobile.
Try to be as concise as you can when thinking of all forms of mobile text.
5. Focus More Heavily on Local
Think about your own experience again. When you’re out and about and looking for a product or service, you’re more likely to conduct a local search than you are when you’re using a desktop.
“Near me” searches and “best” searches are increasingly mobile, and you should factor this into your optimization. This may mean creating more localized pieces of content, focusing your attention on existing locally-optimized pages, and ensuring all of your location-specific pages are optimized for mobile.
Have Faith in the Process
It’s crucial you have faith in the process of SEO and give your campaign time to flourish. Take in as much new SEO information as you can and incorporate it into your efforts as you see fit.
Optimization takes some time to take hold, and various pieces of the process take longer than others to start sending results back to your page.
Additionally, make sure you’re comprehensive and persistent with your campaign. If you’re feeling like optimizing your site will require more effort than you can give, it may be a good idea to talk to a professional.
You don’t have to go through the process alone, and there are skilled individuals out there who have a lot of experience in SEO. These are people who have actually grown a page to reach the top spot in a search result.
While there’s a lot you can do on your own, seeing exceptional rises in traffic is a lot more likely if you work with someone who has a solid understanding of optimization.
Think You’ll Need Some Help?
SEO follows a formula, but it’s a complicated one. It often seems like keeping a well-optimized site is a full-time job. Optimization done right takes time, effort, and skill.
If you’re interested in boosting your mobile traffic with the help of pros, then explore our site for the information you need.
What Bosch Products and Dishwashers Can Teach Us About Business
Business is what makes the world go round. It’s not just about the money that is generated from a business, it’s the service provided and also learning how to better cater to the needs of your audience, while also evolving over time.
Whether you have an offline retail or service business, a website or blog, or even working as a freelancer to start making some money on the side and doing your own thing — they are all unique in their own ways, and also providing you with a journey that you learn from day after day.
Bosch, one of the most popular electronics and service businesses in the world today has created some of the more important products in millions of households around the world, while also building quite the reputation for themselves.
With this in mind, I thought it would be interesting to take a look at their latest Bosch 800 Series Dishwashing Machines, and comparing it’s features to that of an online business, or to the life of an entrepreneur.
After all, these products are all created for the ideal usage from their customers, which is the same way your blog, brand, or business should be built as well.
What Every Entrepreneur Can Learn from a Dishwasher
When you think of a dishwashing machine, you probably just think about how you have to load dirty dishes into and then click a button.
Much like a business or a marketing strategy, there are many different components to a dishwasher to make sure it’s always working, cleaning as much as possible, and also worth the monetary investment that someone has to make to acquire one.
With all of this in mind, lets take a look at some of the more important features, settings, and factors in place that make Bosch’s line of dishwashing machines not only top of the line, but also for comparing a business to a dish washing machine as well.
Bosch 800 Series Dishwasher Highlights and Features:
Building Your Business Like a High-Quality Dishwashing Machine
Sure, the idea of business your business off the same elements of a dishwashing machine might seem a little off the wall or crazy, but it actually isn’t.
Think about all of the moving cogs and components that make up some of the most important electronics and appliances in your house today. Now think about your business and how many different moving parts are built into that as well.
The more efficient and optimized your business is, like that of a quality dishwashing machine, then the more likely you are to find success with your overall business.
The next time you are loading up your dishes and about to turn the dishwashing machine, why not think about how each peice is similar to that of your business as well?
Do You See Yourself as a Struggling Blogger?
Yeah. Good luck succeeding if you see yourself as a struggling blogger. You cannot outrun your self-image. You cannot outmaneuver your energy. How you see yourself is how the world sees you. If you emit a struggling blogger vibe then people will see you as a struggling blogger and choose to stay away.
In essence, you wave a big red flag that tells people to avoid you because nobody wants to get advice from a struggling blogger. What does a struggling blogger know how to do? Struggle. Why would bloggers want to learn how to struggle? We want to learn how to succeed. We follow successful bloggers. But in the same regard, do not brag about yourself all day long as the most successful bloggers put their attention on their readers most of the time and allow their community to spread their successful word for them. People who brag about themselves all day long just do not believe in themselves. This is low self-esteem at play.
Bizarre bloggers carry some weird idea that bragging about their struggles makes them proud, or attractive, or someone to follow, for other people who struggle. This is a stupid idea. Guess what happens? You and hundreds of other struggling bloggers all get together and complain, whine and moan about your struggles as you struggle forever because nobody is teaching each other How To Succeed. Does that sound like a fun blogging career? I do not think so. I sometimes see these groups on Twitter and Facebook. Struggling bloggers crying in each other’s beer. Who cares? I have compassion for struggling bloggers but I have enough respect for them that I see them in an empowered light. The problem is they are a little bit lost. As a matter of fact, it is because I have compassion for these bloggers that I see them in an empowered, not struggling, light.
Ultimately, nobody cares that you struggle because people want to win. Nobody cares that you struggle because people want to succeed. People will simply exit your blog and follow a winning, successful blogger to learn how to succeed and how to live your dreams. Sure you can share some of your struggle but don’t build your entire freaking brand on being a struggling, broke blogger or you will get to be a struggling, broke blogger for your entire career because where your attention and energy goes, grows. You create your blogging struggles and you create your blogging success depending on where you put your attention and energy. A hundred percent of the time you are the source of your blogging struggles and you are the source of your blogging success. What would you rather do? Struggle or succeed? Any sane human being would rather succeed and live their dreams and live a fun, freeing life over struggling.
Watch as I explain how I retired to paradise from beautiful Bali.
Lose the struggling image. Adopt a new, fun, freeing, successful image. Focus on abundance. Count your blessings. Release the starving artist image and you will also release fellow struggling bloggers who only hold you back, in your comfort zone. These are not true friends. These are fear filled folks who say they mean well but only hold you back because they are not teaching you how to succeed, but how to struggle like them. Let them go. Allow them to find their own way. Your job is to be an empowered, abundant, grateful, generous servant who creates and connects their way to the top of your blogging niche. Why? You get to help other struggling bloggers in increasing numbers leave their struggles behind so they can live their dreams.
Do you want to enjoy a colorful read that will help increase your blogging success?
Buy my eBook:
The Blogger’s Guide to Launching an eBook
eBook marketing is a powerful way to build your personal brand, optin list and even some income (if you do your job right!)
Therefore many bloggers write eBooks in an effort to come up with alternative and self-serving blog monetization method.
However writing an eBook is only first part of the task, arguably the easiest one.
What happens next?
It is time to start preparing your ebook launch… yay! Is there anything more exciting or nerve wracking? The excitement of what could be on the horizon for you. Will the book sell well? Will people like it? Could this be the beginning of something incredible for you?
All of these questions are probably filling your head, and you have every reason to be giddy by the prospect.
But don’t let that giddiness stop you from taking advantage of the moment. There is a lot to consider when preparing for a book to launch. You can improve your visibility, which is turn will improve sales and hype, weeks before your book hits shelves (or ebook databases).
Here are some tips for your pre-launch, which are just as important as the launch itself.
Be prepared for disappointment
It is sad but true: first time authors are rarely given a leg up. Sure, you hear about these writers who publish a novel and explode onto the scene. But they were writing well before that point and already had a foot in the door. Their publishers, whom they had gained before hand, took care of a lot of the work in the PR category.
Besides, the landscape of publishing has changed a lot, thanks to the Internet. If you are publishing digitally, don’t expect a sudden rush of fame and recognition. That has to be worked diligently towards.
Set realistic goals
This goes along with the above tip. When you are preparing to launch, you should have a clear set of goals in mind.
What do you want to accomplish? What are you hoping for, in terms of readership? Profits? Eventual payoff in the long term?
Keep your goals manageable and small (especially if this is your first ebook), and then build on those successes later.
This will keep you from getting discouraged and will motivate you to keep moving forward.
After all, the Internet has given everyone an ability to become a published author, so it is not easy to stand out. It will take a lot of time, work and possibly investments.
Create a powerful landing page
This is crucial. Everything else you do to market your eBook needs to start and end here. You need an ultimate resource talking about you, your book and which problems it solves.
The page needs to be compelling enough for your future readers to optin to receive a free chapter (or to buy/download the book right away).
It is a good idea to get the page ranked in Google for it to become a traffic sources of its own. For that, you will need to identify keywords and optimize its copy.
Use Text Optimizer to build your landing page copy. Text Optimizer is the semantic analysis and search intent optimization tool helping you write content that matches Google (or Bing) users’ expectations. It’s also a great way to optimize your content for it to rank higher in Google:
Get hype started early
The earlier buzz begins to build for your book, the better. Whether you are a blogger launching an ebook, or an author publishing a novel, you want people talking about it.
A couple of months is a good starting point, but a couple of weeks can make a lot of difference, as well. Use social media platforms.
- Share with Facebook followers little excerpts.
- Brand a hashtag. Hold a tweetchat.
- Have giveaways so a few people can get free, advanced copies of the book.
- Share a free chapter.
- Set up an email newsletter to build a community of your loyal readers
- Ask for people to share your updates, and remind them regularly about the coming book.
Get your readers excited.
Remember that gaining readers is more important than profits
This is especially true for first time writers. If your book is good, it will sell. But in the beginning, it is a lot more important to get your work out there and build an audience first.
For example, 1000vultures was a Reddit user who began a long term story on the subreddit NoSleep. He gained a large following and buzz continued to build about his story.
One day, he announced that he would be selling a more complete version in novel format on Amazon, under the name Dan Auberbach. His novel, Penpal, has become quite popular and exists in a physical format.
But he gained his readers before he ever made a profit. That is why so many Amazon ebook writers will allow their works to be lended out as part of the Prime library, or sell for $0.99
Focus on building community and your optin list (while keeping GDPR regulations in mind) rather than getting rich overnight.
Take advantage of connections
Do you know some other bloggers or social media influencers? Start cashing in those favors, because they are going to be important to getting the word out about your work.
Ask bloggers to read and review the book ahead of its release. Offer to write blog posts and include information about the book in your byline. Ask pages to promote it on Facebook, Twitter and other social networks.
Do something quirky
When Random House was promoting the book Zone One by Colson Whitehead, they began to post Twitter updates featuring the hashtag #RHZombies that had to do with the undead.
This quirky little bit of promotion was popular, and led to thousands of favorites and retweets.
Likewise, don’t try to get published. You can start selling your ebook without ever publishing it. There’s no need to follow a traditional route. You can come up with your own!
Think outside the box, and you will be more memorable, and successful.
Have you ever tried to write an (e)book? Do you have you got a tip or two for an ebook pre-launch? Let us know in the comments!
Search Blogging Tips
Blogging2 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging1 year ago
113 Bloggers share their Favorite Email Marketing Tools
Blogging12 years ago
CoComment – The new way to track blog comments
Reviews2 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging3 years ago
6 Tools For Boosting Content Marketing Results Over The Holidays
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging3 years ago
How to Become a Nimble Blogger