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Search Engine Optimisation

How To Increase Page Rank The Safe Way?

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Increase Page Rank

Hello Bloggers! Are you struggling with your page rank? In this post, I will go over the different techniques I use to get my site page rank 2 in 5 months. The results will vary base on the time you have available. In the past 5 months, I have being working long hours to improve the ranking of my site. My daily tasks include writing articles, guest blogging, and guest commenting, updating my site everyday, replying back to my audience, and creating backlinks, and using social media.

The main reason why I decided to write this article is because we all need some inspiration at times.  Starting a blog can be quite overwhelming in the beginning, which can drive you to give up. As a blogger I know how it can feel overwhelming but I am here to tell you there is a light at the end of the tunnel.

In the beginning, the main focus of your blog is to write high quality articles.  To often many people focus on making money right away.  By focusing on making money right away will get you discourage and your blog will fail.  As a blogger your priority is to create high quality content on your niche.  Be the expertise of your niche because this will make you stand out from your competitors.   The power of becoming an expert on your niche will also help you build credibility with your audience. Read more, On Page Factors for SEO. 

The first step in building a successful website is creating a niche your passionate about. The reason why I choose online marketing as my niche is because I am fascinated with creating a website from scratch and seen the success of the site. I also enjoy learning all about SEO, Word Press, Web Design, and Social Media. A niche in online marketing is the perfect fit for me. Find something your passionate and the writing will flow naturally. I have drifted off explaining how a blog works verses talking about how I improved my page rank. I want to make clear that this post is here to help you improve your page ranking. Your blog will fail if you do not spend the necessarily time to grow your blog.  Enough of the lecture here we go!

Increase Page Rank

The techniques I used to grow my blog and increase my page rank are not anything new you might not have already read before. The main key to my success is been persistent. I work on my site about 10 or more hours a day.  Here are my top strategies and tips to building an authority site.

 

#1.   Work Hard

Treat your blog as a business and take the time out to create high quality post.  In the first few months do not pitch a sale.  Your main focus should be creating a fabulous blog full of great content.  Your main goal is to over deliver great content and become the expert of your niche.

 

#2.  Update Regularly

As a new blog your main focus is to update content on a regular basis. By updating your site on a regular basis it will help search engine crawl to your blog and therefore it will help attract new visitors.  Here are some guidelines you can follow:

  • Create 3-6 Quality Content Per Week
  • The Articles Should Be Around 500 – 1000 Words
  • The Article Should Contain 3 Links Pointing Back To Your Pages
  • Create A Catchy Post Title

 

#3 Find A Mentor

A mentor is a great way to find someone that has been in your place and will guide you in the right path. A mentor will teach you different strategies, tactics, and save you time.  The mentor will also be someone that can encourage you when you want to throw in the towel.

 

#4.  Guest Posting

Guest posting is a powerful way to connect with new people, form new relationships, and expose your blog to large audiences. As you become a regular contributor on other sites, the more people will recognize you as an expert.

  • Guest posting on 1 blog a day

 

#5.  Guest Commenting Strategies

I personally spend a lot of time guest commenting on different sites.  The strategy behind guest commenting is getting to know other individuals in my niche and driving free traffic to my site. So how do I drive traffic?

  1. Leave A Well Thought Comment
  2. Always Use Your Real Name
  3. Make Sure To Sign Up For Gravatar Account
  4. No Stuffing Keywords In the Comment
  5. Never Gamble With A Site That Isn’t Yours

Following these guidelines will help you get your comment approved and not ban from the site.  In addition, you might get lucky by gaining some new visitors from the comment you left.  I personally leave a guest comment on 20 blogs per day.

 

 

#6.  Backlinks

I add all my backlinks myself.  In order, to increase your page rank you must have quality inbound links. The backlinks that are pointing back to you should consist of relevant websites only.  A great way to build natural links is creating 5 backlinks a day. Building too many backlinks in a short period of time will raise a red flag for Google and penalize your site by lowering your page rank.  There are two types of links:

 

  • Primary Links:  (Here are some few samples to get you started)
  1. Blog Post
  2. High Quality Article Directory
  3. Directory Submission

 

  • Secondary Links:
  1. Blog Commenting
  2. Social Media
  3. Forum Post

Read my previous articles on: 35 Social Media Sites That Do Follow and 25 Ways To Build Effective Quality Backlinks

 

#7 Social Media:

Using social media is a powerful tool to distribute your content to thousands of people within minutes. Social media sites like Facebook, Google+, and Twitter have become a mainstream communication tools for marketers.  Social media can be a powerful tool when use the right way.  Social media will help with content strategy, marketing, auto sharing, and much more.

My strategy when it comes to social media is posting every article on various social media sites. The social site I use the most is Facebook Groups. I am able to join multiple groups relevant to my niche. I am actually a member of over 200 groups. I personally post every article I published on each group. It drives tons of free traffic to my website for FREE.  I also love using Twitter. I have an auto program called Tweet Adder that helps me auto share all my post with out the need to be on Twitter.

My personal strategy is to update all my social media sites when I published an article. I post an article everyday on Facebook, Google+, Pinterest, LinkedIn, and Twitter.  I also spend about 2 hours a day in social media conversing with others, liking others post, adding new friends, requesting new friends, and socializing. Many people post on social media but forget to converse with the audience. In the beginning, you need to make your presence online by building interpersonal relationships with others.

Following this tips will help you increase your page rank for your blog. The secret of a successful website is been consistent and creating simple habits that will take your blog to the next level. Feel free to share your opinion and ask any questions you may have on this topic below!

Nancy has a vast background in PPC and SEO. Feel free to visit her site NancyBadillo.com Be sure to stay updated with her most recent posts on PPC.org about the latest changes and trends in online search marketing.

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Search Engine Optimisation

How to Create More Clickable Google Search Snippets

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Google search results are becoming ridiculously competitive. Plus, Google’s search results are becoming incredibly engaging: Many search users prefer to use search results (open “People Also Ask” results, clicks image and video carousels, etc.) that getting a click from search results is getting harder and harder.

With the introduction of new and flashier ways to be seen, you still have to learn how to creatively and dynamically exploit those offered tools. Being seen with so many others attempting the same technique is just as hard as it was when visibility relied only on ranking.

How to get more people click your search listing in SERPs? Here are three really effective ways:

1. Monitor Your Click-Through

The first step to improving your search snippet visibility is to set up monitoring of how your pages are performing right now and get alerted if anything changes.

Finteza is an advanced analytics platform allowing you to keep a close eye on your site performance in search and all the various channels.

To monitor your click-through from organic search:

  • Register an account at Finteza
  • Add their tracking code to your site and give it some time to accumulate some data
  • Click “Sources” and there choose “Search”
  • Go to “Pages” to see how your top landing pages are performing in search:

Finteza

This gives you bird’s eye view on your site organic performance in organic search. It’s a great way to analyze and evaluate your old content. Using Finteza, you can also set up a retargeting campaign to target those search referrals better if they choose to return to your site.

Repeat steps above at least weekly to see if any of those pages start losing clicks from search: These might need some work. Here’s exactly what you may want to do:

2. Use Semantic Analysis

Google uses a variety of analysis methods to identify high-quality content that meets their users’ needs. One of the key components of Google’s content evaluation process is semantic analysis.

Basically speaking, semantic analysis is about clustering your key topic into subtopics and concepts that constitute it. To give a quick example, if we were to apply semantic analysis to [hiking], we’d come up with a variety of underlying concepts including, National Parks, Mountains, picturesque trails, being outdoors, and even birdwatching.

All of those concepts relate to hiking in some way or another.

Broadly speaking, semantic analysis helps machines understand natural language – the way that humans communicate – including context, goals, etc.

When it comes to search optimization, semantic SEO helps:

  • Create more indepth and richer content that meets Google’s expectations
  • Optimize for intent (what’s the end goal behind each search)
  • Give Google enough context for them to create a more clickable search snippet for your listing.

Another example of semantic analysis in action is Google’s results for [where it was filmed]. While the query is seemingly absolutely generic, Google is able to understand this question relates to the movie “It”.

Semantic SEO

Text Optimizer is the semantic analysis tool that goes right to the source, i.e. Google search snippets. For each query you type, it would collect Google’s search snippets and apply semantic analysis to them to come up with the list of underlying concepts:

Text Optimizer

[TextOptimizer’s results for [where it was filmed] – as you can see the tool got the actual context of the query and clustered it into related topics]

Including 20-25 of these concepts into your content will help Google better understand your text, and create richer more clickable search snippets. Here’s a more detailed review of the site I did previously.

3. Optimize for Rich Snippets

Rich snippets have become the new keywords. These little details are what causes your listing to “pop” in a search, catching the eye of the user no matter what place on the first page you occupy. Proper use of rich snippets are a requirement for being seen.

“Rich snippets” are search results providing the user with more answers right within SERPs. To qualify for rich snippets your web page should have rich markup:

Here are the supported types of rich snippets:

Reviews

If you have reviewed a tool or a product, use Aggregate Rating structured data for your search snippet to look like this. This will populate stars in search that definitely draw an eye!

Reviews

Recipes

Recipes will have some nutritional and preparation information, like how long it takes to cook and how many calories are in each serving.

recipes

Events

Events will show dates and times for each event for quick reference. Every event name is linked in search results giving you more clickable links in search.

Event schema

Business

There’s a number of structure data types that allow you to add more details to your brand knowledge graph (NOT for local businesses though).

These include: Official social media accounts, logo, and the corporate contact:

Corporate Contact

Movies and Books

Movies and books will also show off a ranking system, and some product pages have a star rating alongside price.

HowTo

HowTo markup will help Google to locate more information from your tutorial, for example, number of steps, time to complete, etc.:

HowTo

HowTo Schema shouldb’t be used for recipes though. Other than that there are no official restrictions to certain types of tutorials that can have it.

One word of caution here: Only use structured data when it absolutely makes sense. Google frowns upon using Schema just for the sake if rich snippets. If it is not an actual review, don’t use the ratings markup, as it could backfire. Google actually sends manual penalties for a structured abuse, so read the documentation properly to make sure you follow all the rules!

Optimizing for rich snippets relies heavily on whichever website builder and/or CMS you are using. For most of them there are lots of plugins and addons allowing to quickly integrate structured markup.

The above tips will hopefully help you generate more clicks from your current organic positions without having to invest in improving it. See it as a low-hanging fruit opportunity to improving your traffic!

Do you have a tip for optimizing search snippets? Let us know in the comments!

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Search Engine Optimisation

Top the Charts! 5 Must-Know SEO Solutions to Promote Your Managed IT Service

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According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.

When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.

All you need is search engine optimization or SEO!

Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!

Let’s get optimizing.

1. Topics & Keywords

An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.

To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.

Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.

This strategy can help boost your SEO plan and attract people to your Managed IT Services.

That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.

2. On-Site SEO

Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.

Then, there are a number of areas that require review to ensure these SEO solutions work.

Once you’ve studied your target audience to determine your keywords, you also need:

  • Descriptive URLs
  • Keyword-optimized page titles
  • Compelling meta descriptions
  • Content optimization (includes keyword placement in headers, body text, etc.)
  • Good user experience
  • Structured data markup
  • Effective call-to-action language

As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.

3. Off-Site SEO

An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.

To start, make sure your listings are updated with the correct content information.

This includes your Google My Business listing as well.

4. Technical SEO

Technical SEO ensures search engines can find your content. These areas include:

  • Crawling
  • Indexing
  • Mobile-optimization
  • Website speed
  • Hierarchy

Technical SEO solutions are essential for success. Otherwise, how will customers find your website?

5. Content

According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.

Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.

This content should also add value to your business.

Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.

That way, your SEO content shows visitors you’re a valuable resource.

Bring It in: 5 Must-Have SEO Solutions

With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!

That way, your company grows, one SEO strategy at a time.

Check out our latest posts for more effective tips and tricks!

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Search Engine Optimisation

SEO 101: The Essential SEO FAQ for Bloggers

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I don’t provide SEO services and I am self-taught – which hardly makes an expert. But I’ve been blogging for a lifetime and for all these years I’ve been reading about and implementing SEO practices – which means I know more than an average blogger.

With that said, I’ve decided to put together this SEO FAQ for those who want to quickly understand the concept without going too indepth:

What is SEO?

Simply put, SEO is about making a website easy for search engines to discover, go through and understand.

This includes:

  • creating content (based on search engine users’ needs),
  • making your content “link-worthy” (i.e. attract backlinks),
  • using HTML and structured data to make content easier to understand for the machine, etc.

SEO is NOT trying to “fake” any of positive signals search engines use to rank web pages. Search engine friendliness should be authentic and SEO professionals should work together with website owners to achieve that.

Do Bloggers Need to Know SEO?

Yes!

SEO aims at helping a page rank on top of organic search results, and search engines are known to bring the most qualified leads (people turn to Google when they know what they want).

No traffic source is as effective as search traffic. Unlike driving clicks with ads (PPC), organic search is NOT interrupting user’s surfing the web. Instead, it serves them content exactly when they ask

This makes SEO one of the most important digital marketing channels. It can drive highly targeted traffic and pre-qualified leads to your site on a continuous basis (no need to keep investing in ads)

How Has SEO changed over the years?

SEO is maturing fast and it has been exciting to watch. The biggest driving force behind this evolution is Google that has been working hard on their search algorithm to understand natural language and search intent, as well as penalizing any manipulating tactics.

The result: SEO has become more integrated into other marketing channels. Furthermore, SEO is more about focusing on long-term goals rather than quick traffic gains

If ten years ago SEO was all about creating fake signals (keyword stuffing, link buying, etc.), these days it’s all about creating linkable assets that rank and engage potential customers.

The future of SEO is in voice search, artificial intelligence, more diverse content types and channels.

Can SEO Be Handled “At Home”?

WordPress bloggers generally don’t have to worry about getting SEO help. WordPress is pretty well set up and there’s a variety of free plugins to help.

Here’s a detailed guide to get yourself educated: Google SEO: Should it be your only priority?

What is The Most Important SEO Element?

Content… by far! Content is the foundation of any SEO strategy. Content ranks, attracts links, spreads, engages customers and turns them into believers.

Content is not just an article or a blog post. By content I mean any kind of text you put on your site, from a landing page copy to your “About us” page or a product description.

Many businesses jump into digital marketing without willing to invest in content, and this strategy is doomed to failure. Building on-site content should be everyone’s SEO priority.

Text Optimizer is a great tool that helps you create better content by providing you with the mindmap of associated concepts and questions. It uses semantic analysis to process Google’s search snippets and break any keyword into subtopics.

Text Optimizer for content creation

While it’s primarily search intent optimization tool, it’s also helpful for overall content research showing which topics to cover and how to structure your article.

You can read my own Text Optimizer case study here.

What Are the Most Dangerous SEO Myths?

  1. Keyword density… This is one of the most persistent SEO myths out there. Why I dislike it so much is because it fills the web with trash content. Keyword-density focused strategy spoils the brand image and creates lots of problems which take lots of time to fix.
  2. On-page SEO alone will get you to #1. There are so many SEO agencies there that are happy to keep “optimizing” your website but rankings won’t come. The reality, you still need outbound tactics to gain backlinks and external visibility (branding) to achieve higher rankings
  3. SEO is dying… SEO death has been predicted for years now. These days with Google’s new SERPs features that aim at keeping the user using Google, and the fast growth of voice search, SEO is predicted to die soon again

The truth is, SEO is full of ingenuous tools and people. It is evolving together with search engines and it will survive Google’s death one day.

What’s the Best SEO Advice You’ve Received?

There’s a real human being behind each query.

Really if you stop thinking of keywords as “word strings to optimize for” and start seeing them as a real person’s question, SEO becomes much clearer (and more fun).

This mindset helps build more helpful content, optimize for search intent better (why would anyone type this into the search box? What are they willing to do once they find the answer?)

On top of that, by looking at keyword research as something that helps you serve your customer will help you understand your audience better and come up with better products and offers, on a higher-level.

Answer The Public is a nice free tool that turns keyword research into question research helping you to clearer see your readers’ struggles behind their search queries.

answerthepublic

On top of that, the tool also mind-maps the retrieved keywords / questions helping you in brainstorming.

Where Does a Blogger Start with SEO?

As stated above, there’s not much a blogger can do to start with SEO except for creating useful original content.

Here’s also a nice clutter-free introduction into SEO: SEO Basics: Complete Beginner’s Guide to Search Engine Optimization . Here’s a much easier guide but also one that lists the most essential step: 3 Basic Steps to Making Your New Blog SEO-Friendly. Here’s also a helpful writing checklist that will help you handle the basics:

writing checklist

As you may have noticed, I am not listing a ton of tools here as I don’t want this guide to overwhelm the reader. Those mentioned are a good start!

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