If you’re looking for ways to increase pageviews on your blog or website, you’re not alone.
Pageviews are an important metric for bloggers and content marketers, as they can indicate the reach and popularity of your content.
More pageviews means more opportunity to monetize your site or sell products and services.
So how do you increase your pageviews?
In this guide, we’ll dive into different strategies, from your blog design and SEO to social media promotion.
- Frequently Asked Questions
- Look at Your Site Design and Content
- Get More Pageviews with SEO
- Use Social Media to Improve Traffic and Pageviews
- Wrapping Up
Frequently Asked Questions
What Are Pageviews and Why Do They Matter?
A pageview is a metric that tells you how often a page on your site is viewed.
Pageviews are important because they can give you insights into the reach and popularity of your content, as well as how engaged your audience is.
More pageviews also generally means more opportunity to monetize your site.
For example, if you have a blog with Adsense ads, more pageviews means more opportunities for people to click on ads and generate revenue for you.
What is Bounce Rate?
Bounce rate is the percentage of people who leave your site after viewing only one page.
A high bounce rate can indicate that people are not finding what they’re looking for on your site, or that your content is not relevant to them.
A low bounce rate, on the other hand, can indicate that people are finding your content helpful and are engaged with what you have to say.
Looking for a more detailed guide covering the ins and outs of your bounce rate and how to improve it? Check out our in-depth guide.
Look at Your Site Design and Content
Your first step should be to take a close look at your content and blog design.
- Are you providing value to your readers?
- Is your content well-written and free of errors?
- Is your design user-friendly and easy to navigate?
If you answered no to any of these questions, making some changes to your content and design could help increase your pageviews.
Create an Excellent User Experience
Attracting more pageviews starts with the way users experience your site or blog.
- Do your pages load quickly, including any rich media content?
- Is your menu easily accessible and clear to navigate?
- Is your content optimized for mobile?
These are all questions you should be asking yourself as you look for ways to improve your user experience.
Focus on Creating High-Quality, Optimized Content
Your blog content should be well-written, informative, and relevant to your niche audience.
If you’re not sure what type of content to write, take a look at what other bloggers in your niche are writing about.
If you can write better, more informative, or more entertaining content than what’s out there, you’re more likely to attract readers.
Include social media buttons on each post, and make sure your content is easy to read by using short paragraphs, clear headings, and bulleted or numbered lists.
You should also optimize your blog posts for search engines by including keywords throughout your content, using keywords in your title and headings, and adding images and alt text to your posts.
Doing this will help more people find your content when they’re searching for information on the web.
Improve User Experience with Links
Links are not just for SEO—they’re for users. Internal links (links to other pages on your site) help users navigate your site and find related content.
External links (links to other sites) can help build relationships with other bloggers and websites, and they can also provide readers with additional information about the topic you’re writing about.
Both types of links can improve the user experience on your site, so be sure to include them in your content.
Including links in your content is also important for SEO.
Search engines use links to crawl the web and determine how well a page should rank in their search results.
Pages with more and higher quality links tend to rank higher than pages with fewer or lower quality links.
Including plenty of the right kind of links can improve your user experience and SEO all in one shot, so don’t neglect this strategy.
Use Evergreen Content to Your Advantage
One way to ensure that your content will continue to attract pageviews is to create evergreen content.
Evergreen content is relevant and useful now and will continue to be relevant and useful in the future.
To create evergreen content, focus on writing about topics that are not tied to current events or trends.
For example, if you’re a personal finance blogger, you might write about budgeting, saving money, or investing, but not about current finance news or trends.
Some examples of evergreen content include:
- How-to guides
- Tips and tricks
To create evergreen content, start by brainstorming topics that would be relevant and useful to your audience now and in the future.
Once you have a list of topics, do some research to see what’s already out there, and look at how you can improve on what others have already done to bring unique, long-lasting value to your audience.
Promote Related Articles with Pop-ups
If you have a blog or website, you can use pop-ups to promote related articles to your readers.
This is a great way to keep people engaged with your content and encourage them to click through to other articles on your site.
When setting up pop-ups or sidebars, be sure to target them to the right audience.
For example, if you have a blog post about saving money, you wouldn’t want to show a popup with a related article about investing to someone who’s just looking for tips on how to save money.
Make Use of Your Sidebar
Your sidebar is a great place to feature popular content from your site.
This can help increase pageviews and keep people engaged with your site.
When adding content to your sidebar, be sure to add a mix of content, including:
- Links to popular articles
- A search bar
- A subscribe button
- Social media buttons
- A contact form
- A list of recent posts
- A list of categories
- A list of tags
Adding a mix of useful content to your sidebar will help you increase pageviews, reduce bounce rates, and keep people engaged with your site.
Match Visitor Expectations
When someone arrives at your blog, they have certain expectations.
For example, if they’re looking for a how-to guide, they expect to find a step-by-step guide that will help them accomplish a specific task.
If they’re looking for a list of the best products, they expect to find a list of items and reviews, with links to where they can buy them.
If you want to keep people engaged with your blog, it’s important to match their expectations.
If you’re a personal finance blogger and you’re writing about food, your visitors are going to be confused, and they’re likely to leave your site and find a blog that offers what they’re looking for instead.
Get More Pageviews with SEO
There are a number of ways to increase traffic to your blog with SEO.
SEO is the process of optimizing your blog for the search engines, so that when people search for keywords related to your blog, your blog will appear higher in the search results.
Some ways to optimize your blog for search engines include:
- Creating high-quality, keyword-rich content
- Optimizing your title tags and meta descriptions
- Adding alt text to your images
- Creating an XML sitemap
- Submitting your blog to directories
- Creating social media accounts and sharing your content
- Creating backlinks to your blog
Let’s explore a few of these strategies in more detail.
New to the world of SEO? We compiled the ultimate beginner’s guide to help you become an expert in no time.
When creating content for your blog, it’s important to target high-quality, relevant keywords.
This will help your blog rank higher in the search results for those keywords, and it will also help you attract more targeted traffic to your blog.
To find high-quality keywords, start by brainstorming a list of relevant keywords, and then use a keyword research tool like Google Keyword Planner to find out how many people are searching for those keywords each month.
Once you’ve found a few high-traffic keywords, create content around those keywords, and be sure to include the keywords in your title tags, meta descriptions, and alt text.
Work on Your SERP Appearance
When people search for keywords related to your blog, your blog’s title and meta description will appear in the search results.
This is known as your blog’s SERP (search engine results page) appearance.
It’s important to optimize your SERP appearance, so that people are more likely to click through to your blog when it appears in the search results.
Your title tag is the text that appears in the search results, and your meta description is the text that appears below your title tag.
Both of these fields are important for optimizing your blog for the search engines.
To optimize your title tags, be sure to include your target keyword and make your title tag as compelling as possible.
To optimize your meta descriptions, be sure to include your target keyword and make your meta description compelling and informative.
Another important SEO strategy is to get backlinks from high-quality websites.
Backlinks are links from other websites to your website.
When a website links to your website, it’s like a vote of confidence for your website.
The more backlinks you have from high-quality websites, the higher your website will rank in the search results.
The best way to get backlinks to your blog is to create great content that other people will want to link to.
But if you’re struggling to establish yourself as an authority on your topic, you can also use guest posting as a way to get more backlinks to your site.
You can also reach out to other bloggers and content creators in your niche and ask them directly to link to your website.
Use Social Media to Improve Traffic and Pageviews
Social media can be a great way to drive traffic to your website.
Here are a few strategies you can use:
- Share your content on social media: When you publish a new blog post, share it on social media and include a link to your website.
- Use social media ads: You can use social media ads to promote your blog posts and drive traffic to your website.
- Join social media groups: There are tons of social media groups for bloggers and business owners. These groups are a great way to connect with other people in your niche and promote your content.
- Run a social media contest: A social media contest is a great way to generate buzz around your brand and drive traffic to your website.
While social media can certainly help bring more people to your site, it’s up to your design and content to make them stay.
Getting more pageviews for your website can be a challenge, but it’s not impossible.
By using the strategies in this article, you can start to see an increase in traffic and a reduced bounce rate in no time.
Start by focusing on your design and content, make sure you’re using SEO best practices, and use social media to your advantage.
Let us know what you think of these tips in the comments!