I was recently catching on my daily reading when I came across the headline Youtube becomes the Top Dog in Mobile Data Traffic.
One thing that we all know is how great and powerful Youtube is, but the above headline says it is now the most influential site when it comes to mobile traffic; in other words, it has dominated the mobile market.
Taking a look at that headline made me realize how much a lot of marketers are missing on just for not using videos on their blogs, and I’ll be sharing a few ways to use Youtube to grow your blog below.
1. Be Ready to Break the Rules
If you’ve taken any time to study video marketing in all phases of it, you’ll notice one thing; less than 98% of the videos that are put online stand a chance to succeed online.
Because these videos are preaching to the choir and are not practical in the real sense of it; they’re telling us what we already know.
When it comes to creating viral videos that work on Youtube, the key isn’t just that your video should have practical advice that works; the key is that your video should make people realize what they’re probably not aware of already.
A great example of a video that was very successful at this is the Kony 2012 video; the video is currently said to be the most viral video in history, yet it goes against almost every rule of viral videos. For one, it is too long, when the recommended viral video length is 2min – 5min. The video also actively channeled people’s emotions towards a common cause, and as a result became an instant sensation.
2. Use Brevity to Your Advantage
While the Kony 2012 video used as an example above is 30 minutes long, that stands against what a lot of viral videos have proven over the year.
We can say that video is a rare example, but that dispel the fact that breaking the rules is key to success.
The key to getting people’s attention is to be brief; don’t waste hours of their time repeating the same thing over and over again.
What is your message? Make it clear in as few words as possible, and don’t leave any room for doubt; also make sure it is very easy to understand your message. Don’t just leave people hanging with brevity as an excuse.
3. Define Clear Goals
One thing is obvious, success doesn’t happen overnight. This, however, doesn’t mean you should ignore possibilities.
The key to success is in knowing what you want to achieve, and how you want to achieve it.
Don’t just start uploading videos to the internet and expect to get results.
Have clear goals, and do everything to bring your goals into fruition.
Your first video might not be a hit, but make sure you don’t give up until you achieve the success you desire; experiment with different options and formats, and try changing your approach after a few tries. This should fast-forward you to success.
4. Have a Story
People don’t want to be lectured, they want to be impacted.
Having a story is one of the best way to teach your lessons to your audience without lecturing them, and it will be better still if they’re a part of the story.
Every viral video has a story, with a major antagonist that people need to fight; depending on your niche, this antagonist could be poverty, obesity or whatever.
Let your audience see that you’re living the story. Let them see how you overcome the major antagonist you all have, and let them know that they can overcome it, too.
5. Use Your Blog URL, and Have Clear Call to Actions
Don’t just include your blog URL in the video description. Mention it at the middle of the video, and at the end of it, too; if possible, use captions to keep your URL visible throughout the end of the video.
The first step is to have your URL visible, and the next step is to get people to check it out.
To get people to check out your blog as a result of watching your videos, you need to give them valid reasons to do so; you also need to actively encourage them to do so.
People are not usually in the mode to visit a website when watching a video, and you need to give them reasons to; let them know why reading your blog will benefit them, use clear call to actions to encourage them to visit your blog, and make it very easy for them to do so.
This post was written by Paul, who is an expert broadband and mobile freelance writer that helps people find the cheapest SIM only deals.