All of us would agree that the total number of comments on a blog is made up of less than 20-30% of the total number of visitors on the entire blog.
Even the blog which receives the most number of comments(Problogger ,SEOMoz or any other blog), is able to convert only it’s 25% of total traffic into active comenters.
The total unique hits to total number of comments from unique ips is the proof for this.
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Comments are one of the most surest ways to calculate the popularity of articles on a blog.Well, the traffic and link backs are also metrics to measure the popularity but active comments sure gives you an idea of how effectively you managed to get your visitors involved on the topic you wrote about.
Sadly, not every visitor/reader of your blog responds to every article.I think the following reasons can be attributed to it.
- Bad writing skills – well, a very basic point here. If you write in english that not many understand – then obviously, it wouldn’t prompt anyone to comment or even read your articles.If at all it generates any discussions, it would be criticisms on your writing skills.Believe me you don’t have to take a degree in “Bloggerscience” to impress people with your articles. All you need is good industry knowledge and some humour sense with some basic writing skills.(Or you can make it like a average writer like me. 🙂 )
- Another more genuine point is not writing on interesting articles. Everybody likes to read about news on Paris Hilton,but not everyone would prefer “How to avoid Chikun gunea”. When the articles on a blog are not interesting to it’s readers, then it leaves them with no opinion.Since every blog has a niche category – the focus should be on how to make the respective topics more interesting and readable.Of course, you need to put in the boring facts now and then – but make it attractive.
- Deviating from topics – A very common mistake by blogger. Understand that people visit your blog with some expectations already – they know that you write mostly about a topic they like. But when you write about something else they aren’t expecting, it takes time to sink in or they’ll ditch you for what you’ve done.This forms another reason for not responding to your articles.
- Not being interactive – Don’t get carried away with the traffic you recieve . It just shows how many people found you easily on the search engines.It may not be the exact measure of how many people love you site or your articles.Interact with them, ask them questions, or give them an opportunity to talk to you. It’s always good the build a two way feedback system rather than a monologue.
- Stop pretending being a “guru” and talk like a common blogger.Stop preaching but write about your experience.People like to read stories rather than the encyclopedia(a few do!).You asked questions in stories to your grandma right? Same principle goes here.
Being interactive is the key to make people talk.But, even then there would be passive visitors to your site, who are comfortable just reading content rather than talking or interacting with the rest of the bunch.Little do they know that they are missing the action – when they remain dormant and isolated.It’s a fact that many of them would be power houses of knowledge, and if you can extract the best out of them, believe me, your comment interaction in the blog would sky rocket!
How do you woo the passive visitors to interact?
If you had noted the previous post from me – If you are reading this on an RSS reader – your’e a loser! You might just have got the answer already.
After posting that article, i told to Kevin, that this article is going to give you a surprise. It will dig out the passive readers from Bloggingtips and get them commenting.
Precisely, that’s what happened. If you notice, there is something interesting in the comments to that article.
Most(excluding the regular commenters) of the comments came from people with a total of 1-3 comments on blogging tips. Which means that that particular article managed to provoke those passive readers who are most unlikely to comment to a popular post.
The keyword there is “Provoked”. Yes, indeed the very title of the article was a provoking one. I even hurt some regular readers – calling them losers.
Through this article I’d like to make clear that it was only an experiment and i didn’t really mean anything – other than to get the guy with the least comment on bloggingtips , take that extra pain to write a few lines.
Interestingly, there were some one line comments too – like “Thanks for calling me a loser.”, “I’m not a loser” and the like. Though, they are of few lines, i think it’s a commendable effort from their side – to having written down at least that much – they don’t usually do that.
Here, what I’ve done is used the “emotional value” first by writing a – provoking title and second – by writing something that compels you to respond.I must admit that the article was not completely right – in the sense that – you can’t really make a decision on whether reading an article on RSS reader is better than reading the site on the actual site or not. But i intentionally, made it a one-sided view. That reading on a RSS reader is stupid and that who ever reads it is a loser.My only idea was to make an impact in your minds and make you write a few lines.
What I’m trying to say is that – If you use the right tone(friendliness),right language(jargon free common language),right angle(just) and right medium to expressing your views, you can directly connect to your readers.
This is because,after some time of regular reading, a reader/subscriber develops an emotional attachment with the blog(not right in all cases though.) This applies to every reader, not just the active commenters(which is only visible) but even the guy who have not commented yet on the blog.
So next time you want to know how many passive visitors are on your site – select the right topic that will affect them, write a provoking article, and leave space for comments. You’ll come to see the shadow areas(unseen traffic) of your traffic respond to you. Wouldn’t that make you happy?
I must admit – no SEO tips can help you get this sort of reader interaction. 🙁
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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