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How To Make Money On Instagram: Tips You Can Follow In 2023

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Instagram is a powerful platform, and you’ve definitely heard anecdotes of Instagrammers making money off the content they post each day.

So you must be wondering how to make money on Instagram, just like the other creators. Don’t let Instagram’s ever-changing algorithm discourage you; if you maintain consistency and adhere to our tips, you can start earning money on Instagram.

So without further ado, let’s find out how to make money on Instagram.

Do Instagram Users Get Paid?

Absolutely, it is possible to earn money on Instagram since, according to CBInsights, it is one of the best venues for influencers and content creators to monetize their work and gain new followers.

The platform also makes an effort to assist creators in making money from their influence there.

According to Mark Zuckerberg, CEO of Meta, paid online events, fan memberships, badges, and planned independent news products will all remain free for creators until 2023 in order to assist more creators in making a life on their platforms.

How Many Followers Do You Need on Instagram to Make Money?

This is a tricky question to answer, mainly since there isn’t a set rule specifying how many subscribers your Instagram account needs to have to generate income from it.

Several Instagram monetization services, such as “Badges,” Instagram’s tipping option for IG Live, demand that producers have at least 10,000 followers.

However, many of these programs have a minimum age requirement of 18, are prohibited in certain international locations, and demand that users register their accounts as businesses or creators on the app.

The amount of money you make from sponsored posts, affiliate links, and product sales depends on your specialty, the volume of engagements you can produce, and your negotiating skills with potential sponsors.

How Much Money Can You Make on Instagram?

The majority of the time, your Instagram following determines how much money you can make. For instance, if you want to make money on Instagram by becoming a social media influencer, you’ll need at least 1,000 followers.

But, your following count is less important to your ability to make money if you want to create an Instagram shop.

The second aspect of making money on social media is based on different engagement metrics on your social media platform. Divide the number of likes and comments received for every post by the total number of followers you have to determine your engagement rate.

Ideally, it would be best to have a 3% engagement rate when requesting brand sponsorship.

Prioritize developing an engaged group over growing a sizable, inactive following because businesses prefer you to have a highly engaged audience over those.

How Much Do Nano Influencers Make?

The typical Instagram user, or nano-influencer, has between 1000 and 10,000 followers.

This tier frequently focuses on a certain niche and has an established and active community. As a nano-influencer, you need to maintain building your follower base in order to enhance your Instagram revenue.

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According to Plato, the typical Instagram nano-influencer can charge up to $88 for each post. This implies that as your account expands, there is a chance for you to make even more.

How Much Do Micro Influencers Make?

Micro-Influencers are mostly users who have 10,000–50,000 followers.

A micro-influencer can earn $114 for each video post and $43 per Instagram story, according to research by Search Engine Journal.

How Much Do Macro Influencers Make?

According to Influencer Marketing Hub, Macro Influencers have 500,000-1,000,000 followers on Instagram.

Because of their huge following and engagement rate, they can charge anywhere between $5000 – $10,000 per post.

How Much Do Mega Influencers Make?

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But, influencers who have millions of followers can receive $10,000 for each post. Mega influencers have an annual income range of a few hundred thousand to several million dollars.

Kylie Jenner, for instance, apparently gets paid $1 million for each Instagram post. Because of this, if an influencer does well, they commonly earn six figures or more annually.

How to Make Money on Instagram

You can monetize your Instagram account in a variety of ways, some of which we’ll discuss below, depending on your following, your level of dedication, and your special brand of Instagram content:

How to Make Money on Instagram Without Followers

Engaged followers who like, share, and comment on your photos are essential if you want to make money on Instagram, even with just 1,000 followers.

Even if you only have 1,000 followers and they are actively engaging with your posts, you can still make money, especially if your fan base is engaged.

Brands are interested in investing in you because of the lucrative actions you can encourage through your account, no matter how small your fan base may be.

Let’s look at ways you can make money on Instagram without much following:

Sell Things

It’s time to capitalize on your skills if you’re a designer, photographer, or other creative since Instagram is all about the images and reels.

You can sell your own content, such as paintings and illustrations, or you can sell your images to other companies, which is highly widespread in the tourism sector.

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Also, consider Instagram as a “storefront window” for your project if you already have a photojournalism website or online portfolio. This will help you attract additional clients.

Even if you don’t have a company to advertise, you probably regularly sell your used clothing and accessories on platforms like Poshmark. Your buyer pool may grow thanks to Instagram.

Put your clothes and other items on display and take appealing photos of them, and be sure to give as much information in the caption as possible. Each item’s age, brand, and sizes are all important considerations.

Provide a link to that item in your Instagram profile if you’re trying to sell a specific item. If not, simply link to your seller profile on Poshmark or another marketplace.

Join an Affiliate Program

In contrast to influencers, affiliates put more effort into driving sales for their partner brands in exchange for commissions.

To verify that clicks actually result in sales, this is frequently done through a trackable link or special promotional code.

Promo codes are a better alternative for Instagram because you can really use them in your posts, unlike affiliate links, which are limited to just one product at a time due to Instagram’s lack of link-allowing functionality outside of your bio.

Links for Instagram Stories will soon be available, which will equip you as an influencer with new options similar to making money on YouTube.

Consider contacting one of the numerous online retailers who offer affiliate programs in which you might participate. You could also look into well-known markets like:

  • Amazon Affiliate: The popular 10% commission-paying option is the Amazon Affiliate Program.
  • ClickBank: ClickBank is a tier-based commission affiliate program available to everyone.
  • RewardStyle: RewardStyle is an exclusive network of fashion and lifestyle influencers that pays 20% commissions.

Affiliate marketing is both a science and an art, despite the fact that it may seem like a numbers game. You’ll have a better chance of success if you have a plan before you start and increase your online presence by adding a website and other promotional strategies.


Inventory is one aspect of beginning a business that frequently presents logistical and financial challenges. But thanks to the dropshipping business concept, you can operate a store without ever having any inventory.

Starting a dropshipping business allows you to select from a huge variety of products from suppliers, including T-shirts, novels, mugs, and pillows.

You may establish your own prices to optimize revenues and be freed from the hassles of fulfillment and delivery.

Create a separate Instagram page for your dropshipping business when you’re ready to market it to improve sales, exhibit your products, and market your website.

Grow Your Following

Instagram has intense competition as more and more businesses join the platform. Expanding your audience is something that is totally worthwhile. That’s because there are more options to monetize the platform with a larger following.

Here are some tips you should employ to grow your following organically:

  • Enhance your Instagram profile: Do you think your profile “looks the part”? Start by looking at your Instagram bio, which should include your brand’s slogan, catchphrase, or hashtag, as well as your profile image and bio link. These specifics define your brand’s identity on Instagram. They affect the visibility of your account, which is more crucial.
  • Post consistently: Don’t let your Instagram account accumulate cobwebs; instead, give it some momentum by posting regularly. You won’t likely gain followers on Instagram if you upload at irregular intervals. Generating content and offering value is what grows your following; doing it frequently allows you to maintain them.
  • Schedule and publish on Instagram: Content scheduling before improves organization and control. The pattern we previously discussed can be reached with the aid of Instagram scheduling tools. Cross-posting content from other networks is helpful in this regard as well.
  • Interact with consumers, brand ambassadors, and influencers: Engaging your audience is key to learning how to increase your Instagram following. One of the greatest ways to accomplish it is by commenting on and reposting other people’s posts. Another strategy for expanding your own audience is to collaborate with influencers who already have a large following. Content producers could expose your brand to your target market and foster continued interest in your services.
  • Engage your audience in meaningful conversation: Instagram is fantastic for interacting with followers back and forth. Asking questions and starting a discussion is central to many of the most well-liked post topics.

How to Earn Money From Instagram By Post

You can monetize your Instagram account in the following ways, depending on your audience, amount of effort, and distinctive style of Instagram content:

Become a Brand Ambassador and Create Sponsored Posts

Publishing sponsored posts or stories is the primary way Instagram users may earn money from their accounts.

If, for example, the majority of your content consists of images of your outdoor activities, an outdoor gear manufacturer may offer to pay you to upload a photograph of its product.

How does one find a sponsor? In some cases, potential partners might approach you. If you prefer not to wait to be approached, look into companies that may help you locate and work with brands.

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When you advertise a company or product on your Instagram account through a story or post, they may appear as sponsored content or shoutouts.

Reels can be used to promote sponsored content or offer links to your website and products.

The extremely visual aspect of Instagram’s content makes it effective for business promotion.

The key to making money on Instagram is to maximize this visual impact while reaching thousands upon thousands of potential buyers.

Your follower count and engagement rate will typically determine the price per post you receive payment for.

Micro-influencers make between $100 and $500 for each post and often have between 10,000 and 50,000 followers.

Nano Influencers, who have between 500 and 10,000 followers, are compensated $10 to $100 for each post.

Sell Products in Your Posts

Your online store and Instagram account must be connected if you have an Instagram shop. By using posts, stories, or going live, you may directly market your products on Instagram and earn money there.

Instagram Shop eliminates all barriers by making it simple for customers to examine products, and with only a click, they can proceed to your eCommerce store.

You can use Instagram stories and videos for advertising products. Instagram will allow you to tag your product in the post if you share a photo of a model wearing your designed clothing.

For example, if you own a clothing store, you could consider letting your audience know about new clothing goods.

Although it is obvious that this process takes time, the benefits can be tremendous if you can build a loyal and substantial audience.

By later marketing and selling your brand and making use of Instagram, you might earn money.

Frequently Asked Questions

How Do Influencers Make Money on Instagram?

Influencers on Instagram can monetize their accounts by selling a product, being sponsored to promote businesses or goods, earning commissions from affiliate links, and using monetization tools that Meta has developed.

How Many Views Do You Need to Get Paid on Instagram Reels?

Engaged followers who like, share, and comment on your photos are essential if you want to make money on Instagram, even with just 1,000 followers.

Wrapping Up

Combine your knowledge of marketing, photography, narrative, and photo styling with your personal abilities to master how to make money on Instagram.

Increase your following as much as possible, hold competitions, and stay active by publishing fresh photos once or twice daily. Having a solid product and ensuring that all your consumers are satisfied are also essential.

Plan ahead because it can take a few weeks or months for Instagram to start paying off.

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