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How To Make Money On TikTok In 2023 (Easy and Doable)

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TikTok is not just a fun social media platform for creating dance and trending videos.

It is a way to make real money.

If you’ve heard of making thousands per year just by creating TikToks, you are probably intrigued by how to do this.

This article will break down everything you need to know about how to make money on TikTok.

We’ll cover the best tactics so that you can go beyond being a TikTok user and can start earning money through TikTok marketing.

TikTok: The Basics

Before we dive into the details, let’s cover a few of the basics that everybody should know.

What is TikTok?

The app Musical.ly was a popular short-form video streaming app that had over 100 million users until 2018.

ByteDance took this app over and moved it to TikTok.

The TikTok app offers a wide variety of sounds and song snippets with special effects and filters and includes a TikTok live feature.

What is TikTok Used For?

TikTok is for video creation, sharing, and viewing.

Users can create videos that do not take much time and the videos can reach thousands.

Videos types include DIY craft videos, dancing videos, comedic videos, sports, or videos related to any niche you can think of.

Users can watch videos that they enjoy.

The type of videos that they like and watch pop up every time they swipe up on their screen.

Who Uses TikTok?

TikTok has over a billion users, 63% are between the ages of 10-29, and the number of women that use the app doubles the number of men.

Most users are younger, but everyone from comedians, athletes, young kids, and parents create videos on the app.

In recent years, businesses are using Tiktok as a way to reach gen z on social media.

Can you Make Money on TikTok?

Yes, you can make money on TikTok in 2023.

There are a few different ways to make money on TikTok. These include:

It’s easy and doable if you’re an influencer with a large following.

  • TikTok Creator Marketplace: Once you have 10,000 followers, you can apply for TikTok’s Creator Marketplace, which connects brands and creators.
  • Brand Deals: When a brand is interested in working with you, they will contact you. TikTok will support you with a brand deal, and collaboration tool, and help you create content.
  • TikTok Ads: TikTok has a native ad platform that creators can use to monetize their ads, and get paid on a CPM model.

Do you have to be verified to make money on TikTok?

No, you do not have to be verified in order to make money on TikTok.

However, it is a lot easier to make money by applying to TikTok’s Creator Marketplace, which requires 10,000 followers.

There is the possibility to reach out to brands before having this many followers.

How Much Money Can You Make on TikTok?

This depends on how many followers you have and what type of brand partnerships you are offered.

Some creators make as much as a million a year.

The Creator Marketplace pays between 2 and 4 cents for every 1000 views on TikTok videos.

A million views would earn $20 to $40.

How many views do you need to make money on TikTok?

If you join the TikTok Creator Marketplace, you will earn $2 to $4 for every 1000 views on your videos.

To join the creator marketplace, you must have 100 000 views in the past 30 days.

The more views you get, the more money you will make.

How many likes do you need to make money on TikTok?

TikTok likes aren’t as important for getting paid as views or followers are.

However, plan to get more TikTok likes for your videos to make your content pushed out in the algorithm.

Who makes the most money on TikTok?

Charli Damelio is the highest-paid TikTok influencer of 2022 with 135 million followers and an annual earning of $17.5 million.

Dixie D’Amelio is the second-highest paid at 57 million followers and an annual earning of $10 million.

TikTok star, Addison Rae takes third place at 86 million followers and $8.5 million.

How to Make Money on TikTok in 2023 (5 Ways)

Making money on TikTok is going to be a lot easier in 2023 than it was in 2020 or 2021.

That’s because TikTok is quickly becoming one of the most popular social media platforms available, and with that comes more opportunities for influencers to make money.

vector graphic showing elements of how to make money on tiktok

Making money on TikTok is easier than you may think.

In fact, you can start earning revenue with TikTok in a few simple steps.

1. Apply for the TikTok Creator Fund

The TikTok Creator Fund is available once a user has 10,000 TikTok followers.

If they have 100,000 views on their videos in the past month, they are eligible to sign up.

TikTok pays them $2 to $4 for every 1,000 views they get.

2. Sell Products to TikTok Users

If you have your own products, whether physical or digital, you can sell them to your TikTok followers.

This is a great way to monetize your account if you already have an existing product line.

To do this, simply create videos promoting your products and include links to where they can be purchased in the video description.

You can also run TikTok ads promoting your products.

If you don’t have your own products, you can still sell products on TikTok using the affiliate marketing model by becoming an affiliate for another brand.

As an affiliate, you’ll earn a commission on every sale that you generate.

To find affiliate programs, simply search for “TikTok affiliates” online.

Once you’ve found a program that you’re interested in, sign up and start promoting the products.

Include your affiliate link in your video descriptions so that people can purchase the products you’re promoting.

3. Create Sponsored Content

As an influencer, you can make money on TikTok by creating sponsored content.

This is when you create a video that promotes a product or service in exchange for payment.

To find sponsors, you can search for brands that are relevant to your niche and reach out to them directly.

Alternatively, you can work with an influencer marketing agency that can connect you with brands that are a good fit for you.

When creating sponsored content, it’s important to be transparent with your audience and let them know that the video is part of a paid partnership.

This way, your followers will trust you and know that you’re only promoting products that you believe in.

Sponsored content is a great way to make money on TikTok, but it’s not the only way.

4. Make Money From TikTok Ads

If you’ve built up a large enough following on TikTok, you can make money through TikTok ads.

You can be paid to promote products or services in your videos, or run ads before or during your videos.

This is a great way to monetize your TikTok account if you have a large and engaged audience.

To run ads on your TikTok videos, you’ll need to partner with a brand or an advertising agency.

Once you’ve partnered with a brand, they’ll give you creative guidelines to follow when creating your video ad.

You’ll need to make sure that your video ad is high-quality and engaging, as well as compliant with TikTok’s advertising policies.

If you’re successful in running ads on your TikTok videos, you can make a significant amount of money.

However, it’s important to note that not all TikTok users will be able to run ads on their videos.

You’ll need to have a large and engaged following before brands will want to partner with you.

5. Accept Virtual Gifts

Another way to make money on TikTok is by accepting virtual gifts.

Virtual gifts are a big part of the TikTok community and can be given to influencers as a way of showing support.

If you have a large following, you can start accepting virtual gifts from your fans.

To do this, simply enable the “gifts” feature in your TikTok settings.

Once you’ve done this, people will be able to send you virtual gifts which you can then convert into cash.

To withdraw the money, you’ll need to link a PayPal account to your TikTok profile.


  • A TikTok account
  • Access to a reliable internet connection
  • Creative ideas and inspiration

Tips for Creating Meaningful Content that Makes Money

Now that you know how to make money on TikTok, it’s important to create content that will actually generate revenue.

1. Listen to Your Audience

The first step to creating meaningful content is to listen to your audience.

  • What are they saying?
  • What do they want to see more of?

You can find this information by reading comments and analyzing engagement metrics.

Use this information to create content that your audience actually wants to see.

Don’t forget to also include calls-to-action in your videos so that people know how to purchase the products you’re promoting.

2. Form Organic Connections With Users

In order for people to purchase products from you, they need to trust you.

You can build trust by forming organic connections with your audience.

Engage with them in the comments section, by replying to their direct messages, and create videos that show who you are as a person.

The more your audience gets to know you, the more likely they are to make a purchase from you.

3. Be Original (Don’t Copy Content)

Post original content so that viewers want to see more of you.

They don’t want to see what is already out there.

Try to stand out in your niche and be yourself.

People are more inclined to follow someone who is authentic.

4. Be Accurate and Transparent

It’s important to be accurate and transparent when you’re promoting products on TikTok.

Your audience will appreciate your honesty and they’ll be more likely to make a purchase from you if they know that you’re not just trying to sell them something.

When in doubt, always err on the side of transparency.

4. Create an Immersive Experience

Finally, you need to create an immersive experience for your audience.

This means creating videos that are not only informative but also entertaining.

Remember, people are watching TikTok primarily to be entertained.

If you can provide that entertainment while also promoting products, you’ll be successful in monetizing your account.

Wrapping Up

If you’re looking for a way to make money online, you must try TikTok.

Their organic reach allows you to reach many people and get your brand or products across.

Become a content creator and start creating an income for yourself using TikTok today.

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