Larry Page and Sergey Brin, whose mission statement was “to organize the world’s information and make it universally accessible and useful”, launched Google Inc. on September 7, 1998. It’s safe to say they were successful in doing just that. They have been the search engine market leader over Yahoo! since August 2004 when they raised $1.67 billion in their first initial public offering, which gave Google a net worth of $23 billion.

From the very beginning, Page and Brin wanted to bring to the internet world a sense of urgency that anything is possible in this world if you can get everybody on board with their philosophy that “Work should be challenging and the challenge should be fun.”

With that work ethic in mind, the two partners launched a new program called “AdWords” in 2001. AdWords was a new program that produced the advertisements in Google’s search results pages. The ads were contextual and matched what was on each results page. Google started to make a lot of money for themselves as millions of people that used Google to search the web would click on the text advertising on Google’s result pages. Every time a web surfer clicked on one of the text ads, Google would get around ten cents for every click from the advertiser that put on of their text ads on one of Google’s top twenty ranking pages.

The think tank at Google started wondering if this same business model would work for other people’s websites as well as Google’s, so they started a Beta test of an affiliate program that would enable any website approved by Google to insert contextual advertising into their main web pages like Google already had on their main results pages. That new program was called “AdSense”.

AdSense is basically the term for when Google’s AdWords are put in place on an individual owner’s web pages that agrees to the terms and conditions of the AdSense program. The web owner who has a customer click on one of these AdSense text ads, Google then pays the site owner a large percentage of what the advertiser pays to Google for each click.

There is a downside to the popularity of AdSense these days, and it involves the usual vultures that prey on unsuspecting newbies to the internet scene. A group of ruthless web scammers offer ready-made web sites that have AdSense advertising already written into the main pages of the site.

These sites only cost around $50 on average, but they take all of the AdSense revenue themselves by owning the actual site you have paid for while letting you basically “rent” the web space from an unspecified server. Whatever you do, DON’T get involved with one of these scams! Always retain full ownership of any website that you are involved with, which includes owning the domain name and paying the fees associated with hosting your web space.

The best websites or blog sites for using the AdSense program are sites that deal with a lot of information on a subject or topic that is hugely popular with the millions of web surfers on the internet. For example, if your web site is devoted to obscure Chinese actors that once worked on a John Woo movie in 1985, you are better off not bothering with this program, but if you just want to use it for SEO purposes, you cannot go wrong.

By putting a few AdSense text ads on your site, you are actually adding more relevant
Text to your pages, which the Google search engine readers love. So there is really no downside with anybody using AdSense in their web pages.

You will never be able to make a decent amount of money through AdSense just because the target audience you have selected, big fans of obscure Chinese actors, will only consist of a few hundred, or maybe a couple of thousand fanatics.

You must create or own a website that has an ultimate potential of reaching the same kind of numbers that a mega-site like “Ain’t It Cool.com” generates every week. Now that doesn’t mean that you have to generate that site’s huge number of hits per day, it just means that you have to have the POTENTIAL to hit that number if the planets happen to align for you one day.

But if you do happen to have a website or blog that is generating at least 50 hits a day after the first couple of months of going “live”, you definitely should put Google’s AdSense program on you main site’s web pages to start generating a good amount of money for a secondary income revenue stream. The most important places to embed these contextual ads on your site are on the main page primarily, and then any other page that generates the most clicks per average. This will allow your AdSense money to pile up enough that Google will mail you your first check after reaching that $100 threshold.

A great thing about AdSense is the fact that all of the text generated on your AdSense ads is automatically related to whatever text is on that specific web page. For instance, if your main page has 200 words of content describing the latest version of Windows, then at least two of the AdSense text ads on that page will be related to your customers being able to get a great deal on Microsoft software if they click on that individual text ad.

One of the best ways to make sure that you are getting the most out of your AdSense pay-per-click program is to target the advertising dollars that can generate the highest pay-per-click revenue affiliated with this program. By that I mean that you should go to Google and investigate what the most popular keyword searches are that deal with your market and then put your AdSense ads on the web pages that you have now created using that popular keyword the most times.

Advertisers generally pay more for popular terms because they are searched online more, so be sure to write about popular topics and subjects every week and add AdSense ads to them every time you finish a page. And don’t worry about scaring off customers by including five AdSense text ads to one page. Since the ads are always related to your web page’s main topic, most web visitors will appreciate an ad that will save them money by clicking on it as opposed to an obnoxious banner ad touting the latest Jenna Jameson X-rated DVD currently on sale on at “AdultVideo.com”.

As long as you follow Google’s AdSense guidelines, you will be able to generate an extra income that will definitely help you in reaching your online success goals.