There are pages upon pages you can read about blogging, how it works, what are considered the best practices and so on. Some of this information is indisputable, some is controversial, some is subjective and works only for a limited number of people, but on average it isn’t too hard to get the sense of what you need to run a successful blog.
Now, affiliate marketing doesn’t differ much from your run-of-the-mill blogs in terms of its functionality, but the subtle differences between a good and a terrible site can make even the most experienced blogger go mad. Instead of focusing on all the SEO on-page practices that you might probably know by heart by now, let’s focus on one important, obvious, and often neglected aspect that is guaranteed to make your affiliate blog pop, and draw much-needed eyes to it:
Simply, how good your blog looks.
What design facets are important
Humans are by their very nature visual beings and we learn and take in most of the information in a visual format. Naturally, this means that we are particularly vulnerable to manipulation and we are all victims of our psychology every now and then.
That’s why we use different fonts, various advertising tricks, pretty ladies in car commercials. We are programmed to identify certain visual cues to mean good things, and to find some other extremely unappealing.
Some of the simplest things you need to pay attention are fonts, spacing and whitespace in general. Most importantly, you want to make your content easy to read, with short paragraphs, nice spacing, fairly big letters, and multiple sections that provide structure to your articles.
In addition, any sort of images, animations, and videos can greatly increase your blog appeal. Stuff like infographics and maps can greatly increase your engagement rates, and even make your content viral. People like to share ideas, but it is far more appealing to share an image than a block of text over social media.
While there is no perfect font type, there are certainly some that are more popular than others. In essence, most of this stuff is pretty much standardized, and you can see a certain type of uniformity in blog design.
What are CSS and HTML, and how blog design was made easier
On the other hand, CSS, or cascading style sheets, are a sort of a style guide that makes the pages look good. It describes colors, layouts, fonts and other visual elements of the page so that it can be adapted to various screen sizes and printers. It is independent of HTML, and can be used with other mark-up languages.
A number of years ago, you had to do most of your page design manually, by coding it. Needless to say, this was quite a chore, and it limited the number of people that took up online writing, and most of those blogs that did exist weren’t especially appealing.
That all changed with the emergence of something that we call a Content Management System, or CMS in short. CMS aren’t used solely for web content distribution, but the likes of WordPress, Squarespace, ghost made this type the most famous.
Instead of having to deal with a lot of manual formatting, CMSs offer various templates, and user interface that makes any changes to design significantly easier. In essence, they allow you to use CSS, and HTML without having to know virtually any of it.
However, it is not a bad idea to invest some time and learn at least the basics, as it can unlock some additional options for your blog design and optimization that would make it unique, compared to pre-established templates that most people use nowadays.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
Why Doing this Works Better than Asking for Business Referrals
After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.
Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.
A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:
- referral-seeking seems to be time-wasting
- referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you
I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:
- the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
- I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified
Top Bloggers Become Ruthlessly Effective with their Time
Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.
12 Times Daily Sales
I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.
The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.
Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.
Why Does It Take Time to Be a Successful Blogger?
Successful bloggers implore you: it takes time to succeed.
I advise following your fun, helping people generously, trusting the process and seeing the blogging journey through. I mention in my eBook how time saving tips make your journey easier. But in the same regard, this journey takes time. Impatient bloggers weed themselves out. Generous, patient, persistent bloggers succeed. Sometimes, successful bloggers realize not the time element and how it works, and never explain in detail why it takes time to succeed. Why do you need to be patient? Why does it take time to succeed? I uncovered 3 reasons why it takes time to be a successful blogger.
1: It Takes Time to Practice a Skill So You Become Really Good At It
Today, I can write 10 to 20 blog posts daily if I so desired. I could easily create 20 videos daily.
10 years ago, I could write 1 blog post weekly and feared doing videos, to where, I never recorded videos as a newbie blogger.
Generous practice plus time made me prolific. Nobody gains skills in 1 day. Humans gain skills practicing 1 craft daily for months, then years. I love basketball. A handful of NBA players disclose how terrible they played after picking up a ball for the first time, 5 or 10 years, prior. Patient, persistent practice and time polished their skills to the point they became successful enough to go pro. Blogging is no different. Successful bloggers practice daily for years before being skilled enough to become a pro.
2: It Takes Time to Gain Big Exposure
Gaining big exposure for success takes time. Every creative act expands your presence a little bit more but those little bits add up over time. New bloggers blind themselves to this concept, believing 1 day and 1 blog post gives them successful exposure enough to make money and gain clout. Nope. Time reveals persistently generous bloggers because getting massive exposure requires months to years of generous, patient, persistent service.
No human can begin blogging at 8 AM as a new blogger and land a Forbes appearance by 12 noon. Nobody knows you. You have no exposure. Humans require time to create and connect in enough spots to gain success promoting exposure. Relax. You are on the way. But allow for time and generosity to leverage your presence. Time is required to be seen in many places.
3: It Takes Time to Uncover and Feel and Release Fears
Do you want to know why I wrote this post? I uncovered this reason a few moments ago. I noticed one income stream yield lesser amounts over the 2 days prior and felt a tiny but palpable surge of fear. Aha! I got you. Feeling fear, I released it and proceeded. I blogged for 10 years. I still feel tiny fears if an income stream yields less money, day to day, based on my expectations. But I needed to face this fear to make more money. New bloggers generally have deep fears concerning money, success and freedom. It takes time to feel and release fears concerning making more than $1 a day until you vibe at the $100, $1000 or $10,000 monthly – or more – level of blogging income.
Time unearths fears for feeling and releasing, to reach the next level of blogging success.
Time is a great blogging ally.
All you need flows to you over time.
Generously create, connect, follow your fun and nudge into fears.
Success is yours.
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