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How to Position Yourself as An Expert Using Keyword Research

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keyword research

It took me a week to set up my first blog ten years ago.

My second blog took less than two days.

Creating my third blog was fast. I think it took me less than a few hours to build it.

Today, I can build a decent looking blog within an hour.

I have created many blogs over the past few years.

Only a very few succeeded.

Setting up a blog doesn’t make you a blogger.

Some people start blogs for fun. Their blogs never go beyond the set-up stage.

Blogging is hard. It is much tougher than the process of starting a blog.

That is why only a few people succeed with their blogs.

To blog means to write and publish new, quality content on a regular basis.

But to be a recognized expert or an influencer, it takes more than writing.

For you to be a recognized and respected expert, you should understand keywords.

Wise bloggers use keywords in the appropriate ways.

Keywords are what search users type into that box on Google’s and Bing’s homepages.

Google and Bing are search engines. They depend on keywords to understand what searchers need. Keywords help them present relevant results.

Content-rich sites like blogs rely on search engines to send them targeted traffic on a regular basis

Visits from search engines are better than any other traffic source.

A study from Outbrain shows that reader engagement is very high with search traffic. Search traffic produces the highest number of average page views per session.

Search traffic reader engagement

To become an expert and a successful blogger in your niche, you must know how to use keywords.

The process is called keyword research.

Today’s keyword research is very different than that of years ago because search engines have gone through a lot of transformations due to the constant changing behaviors of web users and the introduction of new technologies.

Keep in mind that search bots must recognize you as an expert before humans do.

That is why you need to understand how to do modern keyword research.

How do you do it right?

Understand the Intent Behind Keywords

“Keywords” are those phrases you type into the box on Google’s homepage.

For example, I want the best electric shaver for men. So, I went to Google to search.

Google search engine

The keyword here is “best electric shaver for men.”

Google wasted no time, presenting relevant results in less than a second.

What did I have in mind when I type this keyword?

I want an electric shaver.

I want the best.

And the shaver must be well suited for men.

My intention is very clear.

A wise blogger will recognize my intent and create a quality piece of content that addresses my needs.

Targeting keywords through intent will help you create the right content that blows readers’ minds. You are giving them what they want. It’s called inbound marketing.

Types of Search Intents

Searcher intent falls into three major categories:

  1. Navigational intent
  2. Informational intent
  3. Transactional intent

searcher intent in keyword

A navigational intent shows the searcher have a brand or website in mind already, and probably looking for the correct link (URL).

An informational intent indicates the searcher is looking for information and want to learn, and don’t have any website or brand in mind.

A transactional intent signifies the searcher is ready to buy something connected to the keyword. The searcher has his/her wallet out.

Another name for transactional intent is “commercial intent.”

For example, I just typed “where to buy electric shaver” into the Google search box.

transactional intent keyword

It means I am ready to buy now.

I only want to know the right place to do that.

My wallet is out.

I don’t care if it’s best.

I also don’t care if it’s not for men.

There are different intents behind the keywords “best electric shaver for men” and “where to buy electric shaver.”

Understanding these intents is more important than just knowing the keywords.

Knowing the intents behind keywords lets you create better content and increase conversions.

Focus on Under-Served Long-Tail Keywords

Smart digital marketers are moving away from broad keywords like “electric shavers.”

They are creating content that targets long-tail keywords.

It’s faster and easier to know the intent behind long-tail keywords like “where to buy electric shaver.” You know that the searcher is looking for a good place to buy an electric shaver.

But a keyword like “electric shavers” tells you nothing about the search, nor the intent behind their query.

It’s much easier to convert visitors from long-tail keywords because you know what they want before their visit.

This makes long-tail keywords more attractive and lucrative.

The most interesting thing about long-tail keywords is that they make up the majority of searches that occur on search engines.

long-tail keywords

Glenn Gabe wrote on Search Engine Journal that long-tail keywords drove 78% of his site organic search traffic, while head terms drove 22%.

long-tail keywords versus head terms

Even more surprising is when Neil Patel wrote that his blog attracted 238,195 organic search visitors in a single month, and 100% came from long-tail keywords.

When you consider the fact that visits from long-tail keywords are more likely to convert than broad keywords, it shows how invaluable they are.

Because long-tail keywords comprise of 3 or more words, the competition often overlooks them.

There are a lot of long-tail keywords in every niche. Most are underserved.

By creating the right and perfect content that targets a specific long-tail keyword, you can quickly position yourself as an expert and influencer.

When you target a lot of underserved long-tail keywords, you immediately become the go-to person in that niche.

By understanding long-tail keywords, Marcus Sheridan, the founder of River Pools and Spas built a multi-million dollar pool business through blogging.

Marcus Sheridan pool business

Sheridan targets long-tail keywords like “problems with fiberglass pools” and ranks at the #1 position for it. This generates a lot targeted traffic for his business.

Marcus Sheridan pool business

How to Find Long Tail Keywords

Finding long tail keywords is easy.

One of my favorite places is Google’s “Searches related to.”

Google searches related to

This little search feature is a goldmine for finding long tail keywords.

Just type a keyword that is related to the topic you are interested in writing about.

Scroll down to the bottom of the search results, and you’ll find “Searches related to” there.

UberSuggest.io is a great tool for finding long tail keywords.

Just type a phrase that relates to the topic.

The tool will present you with plenty of long tail keywords to target.

UberSuggest

And don’t forget Google’s Keyword Planner tool.

Google Keyword Planner

These are all nice places to start from when looking for long tail keywords to target in your content.

Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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Blogging

What Is Your Blog Post Publishing Frequency and Why?

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From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.

I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.

Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.

You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.

But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.

On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.

Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.

Optimal Blog Post Frequency

None exists.

Follow your fun and relaxation.

What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.

I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.

Making Money and Frequency

In my eBook:

How to Find Buyers Online

I break down how you find buyers for your business online.

Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.

Do the inner work and the outer results expand freely and easily over time.

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Blogging Income Tip: How Do You Feel about Money?

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As I promote my eBook:

11 Techniques to Conquer Anxiety

I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.

Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.

How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.

I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.

Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.

Expect to do the same if you want to live your dreams through blogging.

 

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Blogging

What Few Bloggers Understand

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I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?

But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.

Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.

Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.

Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.

Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.

eBook

Do you want to make money blogging?

Buy my eBook:

How to Build a Profitable Blog from the Inside Out

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