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How to Position Yourself as An Expert Using Keyword Research

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keyword research

It took me a week to set up my first blog ten years ago.

My second blog took less than two days.

Creating my third blog was fast. I think it took me less than a few hours to build it.

Today, I can build a decent looking blog within an hour.

I have created many blogs over the past few years.

Only a very few succeeded.

Setting up a blog doesn’t make you a blogger.

Some people start blogs for fun. Their blogs never go beyond the set-up stage.

Blogging is hard. It is much tougher than the process of starting a blog.

That is why only a few people succeed with their blogs.

To blog means to write and publish new, quality content on a regular basis.

But to be a recognized expert or an influencer, it takes more than writing.

For you to be a recognized and respected expert, you should understand keywords.

Wise bloggers use keywords in the appropriate ways.

Keywords are what search users type into that box on Google’s and Bing’s homepages.

Google and Bing are search engines. They depend on keywords to understand what searchers need. Keywords help them present relevant results.

Content-rich sites like blogs rely on search engines to send them targeted traffic on a regular basis

Visits from search engines are better than any other traffic source.

A study from Outbrain shows that reader engagement is very high with search traffic. Search traffic produces the highest number of average page views per session.

Search traffic reader engagement

To become an expert and a successful blogger in your niche, you must know how to use keywords.

The process is called keyword research.

Today’s keyword research is very different than that of years ago because search engines have gone through a lot of transformations due to the constant changing behaviors of web users and the introduction of new technologies.

Keep in mind that search bots must recognize you as an expert before humans do.

That is why you need to understand how to do modern keyword research.

How do you do it right?

Understand the Intent Behind Keywords

“Keywords” are those phrases you type into the box on Google’s homepage.

For example, I want the best electric shaver for men. So, I went to Google to search.

Google search engine

The keyword here is “best electric shaver for men.”

Google wasted no time, presenting relevant results in less than a second.

What did I have in mind when I type this keyword?

I want an electric shaver.

I want the best.

And the shaver must be well suited for men.

My intention is very clear.

A wise blogger will recognize my intent and create a quality piece of content that addresses my needs.

Targeting keywords through intent will help you create the right content that blows readers’ minds. You are giving them what they want. It’s called inbound marketing.

Types of Search Intents

Searcher intent falls into three major categories:

  1. Navigational intent
  2. Informational intent
  3. Transactional intent

searcher intent in keyword

A navigational intent shows the searcher have a brand or website in mind already, and probably looking for the correct link (URL).

An informational intent indicates the searcher is looking for information and want to learn, and don’t have any website or brand in mind.

A transactional intent signifies the searcher is ready to buy something connected to the keyword. The searcher has his/her wallet out.

Another name for transactional intent is “commercial intent.”

For example, I just typed “where to buy electric shaver” into the Google search box.

transactional intent keyword

It means I am ready to buy now.

I only want to know the right place to do that.

My wallet is out.

I don’t care if it’s best.

I also don’t care if it’s not for men.

There are different intents behind the keywords “best electric shaver for men” and “where to buy electric shaver.”

Understanding these intents is more important than just knowing the keywords.

Knowing the intents behind keywords lets you create better content and increase conversions.

Focus on Under-Served Long-Tail Keywords

Smart digital marketers are moving away from broad keywords like “electric shavers.”

They are creating content that targets long-tail keywords.

It’s faster and easier to know the intent behind long-tail keywords like “where to buy electric shaver.” You know that the searcher is looking for a good place to buy an electric shaver.

But a keyword like “electric shavers” tells you nothing about the search, nor the intent behind their query.

It’s much easier to convert visitors from long-tail keywords because you know what they want before their visit.

This makes long-tail keywords more attractive and lucrative.

The most interesting thing about long-tail keywords is that they make up the majority of searches that occur on search engines.

long-tail keywords

Glenn Gabe wrote on Search Engine Journal that long-tail keywords drove 78% of his site organic search traffic, while head terms drove 22%.

long-tail keywords versus head terms

Even more surprising is when Neil Patel wrote that his blog attracted 238,195 organic search visitors in a single month, and 100% came from long-tail keywords.

When you consider the fact that visits from long-tail keywords are more likely to convert than broad keywords, it shows how invaluable they are.

Because long-tail keywords comprise of 3 or more words, the competition often overlooks them.

There are a lot of long-tail keywords in every niche. Most are underserved.

By creating the right and perfect content that targets a specific long-tail keyword, you can quickly position yourself as an expert and influencer.

When you target a lot of underserved long-tail keywords, you immediately become the go-to person in that niche.

By understanding long-tail keywords, Marcus Sheridan, the founder of River Pools and Spas built a multi-million dollar pool business through blogging.

Marcus Sheridan pool business

Sheridan targets long-tail keywords like “problems with fiberglass pools” and ranks at the #1 position for it. This generates a lot targeted traffic for his business.

Marcus Sheridan pool business

How to Find Long Tail Keywords

Finding long tail keywords is easy.

One of my favorite places is Google’s “Searches related to.”

Google searches related to

This little search feature is a goldmine for finding long tail keywords.

Just type a keyword that is related to the topic you are interested in writing about.

Scroll down to the bottom of the search results, and you’ll find “Searches related to” there.

UberSuggest.io is a great tool for finding long tail keywords.

Just type a phrase that relates to the topic.

The tool will present you with plenty of long tail keywords to target.

UberSuggest

And don’t forget Google’s Keyword Planner tool.

Google Keyword Planner

These are all nice places to start from when looking for long tail keywords to target in your content.

Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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Blogging

Should You Use AdSense on Your Blog?

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I admit it. I have waffled on this topic a few times. Back in the day I used to call it Ad Cents. But going forward I do see benefits in adding Google AdSense as a low ticket income stream on your blog. Even for newbies. I know, I know. This seems surprising to you.

Think Abundantly

 Think abundance guys. Why not add a few cents here and there to boost your income stream? Please don’t use AdSense as your prime means of income as a new blogger or if you are struggling as a blogging veteran. Cents do not make up a full-time income, as your sole income stream. But if you create courses, coach, and add Google AdSense as an income stream for driving a few bucks each month in the beginning, you are well on your way to seeing steady profits are the channel.

Detachment

 The key is to think detachment. New bloggers in many developing nations see Google AdSense as the Holy Grail of monetizing. Why? Mostly, because it seems easy to make money through a channel involving no creation or human interaction on your part. Think about it. All you do is post the ad and create content. Money should flow to you easily, right? The ultimate wake up call is experiencing one, two, or three cent AdSense months. Then you realize big earnings flow through blogs with a huge amount of targeted, hyper-focused traffic. This is why you need to detach from Google AdSense as your prime income stream. Big bucks flow through the channel after years of generous, patient, persistent effort on your part.

Take the Cents with AdSense

 As a newbie, pennies will flow through your AdSense profits for your first few months. In most cases. But take the cents because cents add up to dollars. Dollars add up to hundreds of dollars. Hundreds of dollars add up to thousands of dollars. Think like an abundant blogger. Keep adding small ticket and big ticket income streams to boost your overall blogging income.

Everything Adds Up

 I wrote a post recently discussing why wealthy bloggers take the time and effort to add affiliate links even if they earn pennies on the link. Between their ever-expanding presence and abundance mindset, the pennies add up to thousands and even tens of thousands of dollars over the long haul. Think this way with AdSense. Everything adds up. Again, just don’t make Google AdSense your prime income stream because as the pennies add up you’re better off earning more money through channels like coaching, consulting, freelancing, writing and selling eBooks or creating and publishing courses.

Remember This

Ultimately, successful blogging is creating and connecting generously. Never believe that an income stream makes money. Income streams are passive, completely subject to your command, and pretty much worthless on their own. An income stream cannot do anything, including make money. You make the money with your generous effort. Practice writing, create helpful content and build meaningful connections with top blogger generously every single day over the course of years. No matter the income streams you open, your blogging profits will increase over time if you stick to the fundamentals.

eBook 

Do you need a blogging guide? Buy my eBook:

How to Retire to a Life of Island Hopping through Smart Blogging

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Blogging

Why Do People Still Sleep on Blog Commenting?

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Chapters 2 and 3 of my eBook:

How to Build an Online Empire through Blog Commenting

dissect both my commenting success stories and why to comment on blogs from your niche. I lead in with a clear primer prepping you for the blogging journey, commenting-wise.

Why do bloggers still ignore the immense power of commenting? A few reasons reveal themselves but at the core, bloggers fear nobody will read their blog comments. Seriously; do you genuinely believe folks read all blog comments? Of course not because folks sometimes skip over comments. But a percentage of bloggers and readers do scan comments or take apart comments word by word, getting to know fellow bloggers. At the core though, fear rings strong, guys. Bloggers fear wasting time. I get it. I too have to catch myself, to remind myself of these sweet blog commenting benefits.

Benefits of Blog Commenting

Ready guys:

  1. bond with top bloggers through an underused vehicle, often ignored, but totally free of gatekeepers, unlike trying to reach someone through email or phone
  2. anybody can comment on a blog; new blogger, struggling veteran blogger, etc
  3. anybody can impress with comments at any stage of your career; any human being can share their thoughts in genuine fashion
  4. blog comments are forever; evergreen content
  5. blog comments serve as branding and bonding vehicles
  6. blog commenting is a free method for connecting with bloggers
  7. blog commenting on blogs with raving communities ejects you into the blogger’s tribe
  8. people who buy your stuff often need to see you are legit, active and social online; enter blog commenting

Those are but a few reasons why you want to comment on top blogs from your niche. Do your best to dwell on these reasons if you want to mail it in, skipping on blog commenting because you feel like commenting on a top blog wastes your time.

Still?

I just find it weird that years into me discussing blog commenting as a viable means to bond and grow business, bloggers scoff at it. I do have an idea why, though. Bloggers focus on things over people. Bloggers want links and do not put in the time and energy to develop connections with other human beings. Put in the time, and you will be golden. But if you want to deal with things to manipulate people you will have a terrible time getting traction online because business may flow through things, but business originates in humans. Think that one through for just a moment.

Comment Genuinely

Commenting works if you comment genuinely on blogs from your niche. Nobody likes someone who wants to publish a link, and to leave. We call these guys comment drive-bys. Stick around. Write a few sentences. Be genuine. Be helpful. Be warm. The more you give to blog commenting, the more you get from blog commenting. Do you see how it works? The process is quite simple but you need to be onboard, fully, to be a generous, genuine blog commentor.

Be present. Imagine yourself speaking to another human being, in person. How should that feel? Good, methinks. Bask in that feeling as you publish a few sentences or paragraphs via a blog comment. Feel the fun in connecting with humans. Blogging is 100% in the connections. Never forget that.

Clients, customers, business and traffic find you through genuine, generous, frequent comments. I am living proof. Peep my example if you want to comment but believe commenting will be a waste of your time. Trust me; it won’t.

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Blogging

4 Ways to Respond to Blogging Critics

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Critics.

We all have ’em.

Or, if new to blogging, critics will pay you a visit eventually. Being seen online means being criticized sometimes. Part of your successful blogging tax.

Fools waste precious time and energy engaging critics in some way, shape or form. Avoid doing this. Paying, loyal, loving fans deserve your energy. Go to where you are loved.

Follow these 4 tips to respond to blogging critics effectively.

1: Ignore Critics Completely

If I come across a nasty 1 star review of my eBooks, I ignore the barb completely because miserable, angry, unhappy people cannot think clearly and tell the truth. Why trust a raging, mindless, idiotic bull? Ignore these people. Buy my critics eBook too to begin spotting these fools.

2: Listen for a Shred of Stinging Truth

OK guys; following this step feels uncomfortable but you need take the step to become a successful blogger. Listen closely to critic feedback. How does it feel to you? Upsetting? Embarrassing? Does a critic anger you or annoy you? Do you want to debate or debunk those morons? If any negative emotion feels triggered by receiving criticism you believe some or all of their critical feedback. I did tell you; this step/tip feels unpleasant. But how could you ever sell a bunch of eBooks and help people and make money if you genuinely do NOT believe in the value of your eBooks? How can you become a pro blogger if you believe you will always be amateur hour?

Critics trigger false beliefs you need face, feel and release to reach the next stage of your blogging growth. I never had powerful break throughs until a critic tossed some nasty barb my way, triggering some fear I needed to release to gain enough clarity and confidence to reach the next stage of my growth.

3: Psyche Homework

Critics see you as a mirror. What criticism seems doled out to you, on to you, is a critic speaking of themselves. We are connected; all of us. Critics never seem to see this and choose to speak of self via their criticism of you. Do your mindset homework. See how criticism serves as a projection of individual onto you? Relax. Prep yourself for future criticism. Consider writing blog posts discussing problems critics see in self if this topic applies to your blogging niche. Turn criticism into help and profits, too.

4: Never Gang Up

Ganging up on critics with your friends only shows your weakness. Critics fear. Critics are in pain. Imagine taking time to rile the troops and kick a wounded dog? This is what it’s like to get your tribe rounded up to gang up on and belittle critics. Plus, try getting featured on world famous blogs by building a bully image these days. I dare you.

Relax. Critics have issues. Ignore these folks outright. Leave them be, and you will be happier, healthier and wealthier, too. Never waste your time fighting critics; especially with friends. Do something uplifting and enriching with your time, energy and efforts.

Help people. Do not try to hurt, hurt people. Give your attention and energy to love, generosity, abundance and service to experience the greatest blogging success.

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