What is a niche? When we’re talking about blogging, it means the particular topic your blog is about.
What happens if you don’t have a niche? It’s like walking into a store to buy sour cream but realizing they only sell pet food. If the store had a signpost out front saying “pet food” you wouldn’t go inside looking for sour cream. You would rather go directly to a grocery store.
Do you see the issue here?
Without a signpost or niche, people will come to your blog unsure about what they’re about to find. A niche clarifies which category you fit into and will prevent confusion so your visitors enjoy their time from the start.
So, let’s get started on finding the perfect niche for you.
Where Do You Begin?
Finding a good niche can be hard. Why? Because once you choose a niche, you will have to commit to writing blog posts about it. It will have to be something that will sustain your interest and won’t get boring.
You can’t start a blog on “growing and nurturing rosebuds” and then a month later decide to change it to “keeping a pet tarantula”. That would be ridiculous. You would need to abandon the first blog and start from scratch again.
To avoid these kinds of mishaps, here are a few ideas to help you get niching.
Start With You
Yes, you heard right.
Start with yourself. And why not? You might surprise yourself with how interesting you really are.
Make a list of what you enjoy doing over the weekend.
- If Saturday night football is your thing then “Why men love contact sports” might be a good one.
- If you prefer studying the latest clothing trends then try “Finding creative workwear”.
- If you love watching Zombieland then you might enjoy trying “How to prepare for a zombie invasion”
So, do you still think you’re not interesting?
Why are your interests so important? Finding a topic you’re passionate about will make you feel more confident writing about it. There’s nothing more enthralling than a vibrant blog bursting with interesting content, motivated by passion.
What Do People Want to Read?
Bear in mind that passion on its own isn’t the only indicator of success. What people want to read also has a role to play. Combine these two aspects and you’ll have a powerhouse.
So, how do you find out what people want to read?
One way to is to analyze their behavior:
- If you spot a cycling trend in your city then try out “Cycling in [City Name]” as a topic.
- If you see glossy magazines about cake decorating selling lots of copies, try “Icing cakes for dummies”.
- News articles are also filled with worthwhile possibilities. An example of a hot topic you’ll find in the news at the moment is “Gun laws and how they affect different states.”
Extend your research to the online community. Luckily, many tools help you find accurate information. If your niche is “Golfing for professionals”, use keywords related to your niche like “birdie”, “triple bogey” or “Tiger Woods”.
Run a Google search and find out:
- How many people are reading about pro golf?
- How many blogs about pro golfers are already out there?
- What products relating to pro golf are being marketed?
Some nifty tools to try out for researching are:
- Shows which markets to target and which to avoid
- Shows which keywords to choose
- Shows the level of competition in different markets
- Shows which topics are right for your niche
- Shows your chance of getting a page-one ranking for a specific keyword
This tool shows how often a specific search item is searched for on Google. It compares it to the total search volume all around the world.
Google Keyword Planner:
- Looks for the right keywords that are most suitable for your niche
- Checks how often certain keywords are searched for and sees how much the search volume changes over time
You will find people already writing about your niche. But don’t panic. This could be a good thing. It means there is a demand for your topic. It also provides people you can reach out to for advice.
Having said that, your blog will struggle if the competition is excessive. I’m guessing there are millions of bride blogs out there. You will continually need to think of fresh concepts to stay visible. It takes effort to find ideas that are original and interesting.
- The Beginner’s Guide to Long Tail Keyword Research
- 5 Tips to Write SEO Friendly Content that Ranks Well In Search Engines
Have you thought about who will read your blog?
Who Is Your Reader?
Trying to visualize who will read your work will make the process easier. Once you have an idea of who this is, you will be able to make a better niche selection. You will now be able to keep your target audience completely captivated.
So, who will your target audience be? Here are some ideas.
- Younger people:
- A niche on “Dating on a tight budget”
- “Sports photography”
- “Outstanding ideas for your campaign”
- “Fabulous skin the natural way”
- Animal lovers:
- “How to love your hamster”
How do you get to know them? Find online spots where they enjoy hanging out. This could be a great place to consider advertising your blog and to get some ideas for content.
Look for Problems
Take up the challenge and look for problems to solve. You may get successful blog out of it. Yes, in problems—or rather the solutions—you’ll find lots of opportunity.
According to blogger Bishal Biswas from ViralBlogTips.com, the best niche to look for is one which solves the problem.
Well let’s test out this theory. What are some of the common problems out there?
- We all hate pests. “Learning how to make a DIY rat trap” is something that could be popular.
- Bullies are a universal problem. “How to deal with bullies” will be a hit.
- And we all definitely hate weight gain. “Clothes that will make you look slimmer” will work for sure.
So, solving problems is a great way to go. Well, what are you waiting for? Get out there and start finding some problems.
Make Some Cash
Did you know your selected niche could earn you money? And who doesn’t need some extra cash these days? If your selection is “Healthy eating and exercise” then a vitamin supplement company might be interested in paying you for marketing space.
Especially if they see thousands of fitness fanatics following your blog.
Some tools to consider:
- Google Adsense: Allows bloggers and site owners to make money by displaying Google word, image and video ads.
Why not think about products you can also promote?
- An eBook on “How to Make Gluten-Free Food Taste Good”.
- A training guide on “10 Ways to Lose Debt”.
A clever approach is to go check and out what other bloggers are doing as well. You’ll either come back with potential ideas or a warning that your idea won’t work.
What if I’m Not a Professional?
The good news here is you don’t have to be a professional to write a blog. Your niche selection could be something you’re interested in such as “Zumba classes”. As you learn more about the experience you can teach others. You only need to be one step ahead to teach someone else.
What makes blogs so great is there are different levels of teachers. A person who is at an elementary level might have a tough time keeping up with someone who is advanced. They might rather prefer you being in the learning phases like them.
So, you can relax. There’s no need to go out and get a university degree. I know we live in a world where almost any job we apply for requires years of dedicated study. But remember, blogs work with a completely different ethos.
Finding the Correct Niche Size
It’s best to stay away from using a niche that’s too broad. Something like “DIY” probably won’t work. It would be better to pick a specific topic within DIY.
It’s also important to name your blog clearly. If you have a blog about origami, naming it “Paper Folding System” wouldn’t be very clear.
Why don’t you rather try these options instead?
- “Origami for dummies”
- “Easy and fun paper crafts”
- “Kids party craft ideas”
- ”10 things to make with recycled paper”
You get the picture.
Fight the Fear
Don’t let fear hold you back. Yes, you might feel inadequate at first. You will feel discouraged. It will feel like you’re wasting time and you’ll wonder:
- Why am I doing this?
- Who is going to want to read my blog?
- How am I going to sell anything?
But fight the fear. Guess what: Some of the most successful bloggers today also wrestled through similar doubts. How did they overcome them?
With action, action and more action.
More research, more images, more editing, more refining and more blog posts. They kept working on improving where they fell short. Imagine if they stopped because of their self-doubt. The internet would still be blank.
And look where they are now. Now go ahead and get started yourself.
So now that you’ve found your niche. Welcome to sleepless nights. Be prepared to work hard.
Your blog will be in the front of your mind at all times and you’ll even dream about it. You will be studying your niche from every angle and will find yourself talking to your friends about it.
Your niche selection will frustrate you, making you want to yell and pull your hair out. So, prepare to be bald. Just kidding!
The trick here is to keep writing about it even when you don’t feel like it. Sometimes the best content can come from that place. Surprise yourself.
Are You Sure You’re Comfortable?
I’m sure you know by now that blogs are hard work. So, do a final double-check: Make sure you feel comfortable with your niche choice because you’ll be looking at it every day.
Are you prepared for that? If not, go back to the drawing board. It doesn’t matter how many times you have to keep going back there. What matters is that you find the niche that will really work for you.
The art of choosing a great niche is a juggling act. You have to combine what you enjoy, what people will find interesting and what will be lucrative. If you take your eyes off any of these, everything can collapse:
- Focusing too much on the money will kill your passion
- Only focusing on what you find interesting could mean you miss overlook what other people are looking for
- Focusing on what you enjoy could mean you overlook money-making opportunities and fail to monetize your content
So, my advice is to take time and invest in adequate research and forecasting. You don’t want to regret your blogging journey. There is a great niche story waiting inside you. Get ready to find it and share it with the world.