Connect with us

Making Money

How to Sell 465 Audio Books Passively

Published

on

I was pleasantly surprised to see I’m nearly halfway to selling 1,000 audio books.

The cool part? Most sales have been passive.

I had all but forgotten to check metrics until recently.

Save a free giveaway for a week – for my first published audio book – I have given little attention and energy to promoting these bad boys.

Why Sell Audio Books?

  • leverage your presence by converting your eBooks to audio books
  • give readers a convenient way to listen to content as they commute, work around the house or exercise
  • tap into the monstrously large iTunes store on Amazon

How to Sell Audio Books

If you want to develop a passive income stream for an increasingly popular, convenient to consume form of content follow these 7 tips.

1: Have Fun Writing the eBooks

Have fun writing eBooks you later convert to audio books.

I genuinely enjoyed the process of writing and self-publishing 126 eBooks. That fun energy carried over to the audio books, which helped me detach some from selling/outcomes.

Note; I only converted a handful of these eBooks to audio books.

Purify your driver. You may want to generate healthy sales through your audio books but make it about helping folks and having fun to increase your sales over the long run.

2: Co Create with Producers

Do not bother trying to record an audio book unless you have access to a professional recording studio. The folks at ACX (where you co-create the audio books) are sticklers for having the proper setting to produce a quality sounding eBook.

I simply chose to work with producers to ease through the creation process.

How it works: upload a PDF of the eBook you intend to convert to audio. Producers audition for the read. You listen to these voice actors to find a match.

I usually find a good match after 1-2 auditions. Be clear on the voice you wish to convey. Ponder your brand message. I tend to go with light, buoyant voices to match the Blogging From Paradise brand.

3: Volume Publish  (Quality and Quantity)

Once you approve a producer the actor records the audio book. On your approval – and ACX’s approval – your audio book goes live. Excellent.

Feel free to go wild. Write quality eBooks. Convert each eBook to audio book. Think valuable volume. If you help folks persistently by tackling eBooks topics related to your niche why not become a prolific audio book co-creator?

This is one reason why I’ve sold 465 audio books passively. 2 audio books nabbed a healthy chunk of my sales yet my robust library helped me net nearly 500 unit sales, versus relying heavily on 1 or 2 audio books to generate half a thousand sales.

Tackle topics you love writing about – tip #1 – and keep converting those suckers to audio book.

4: Distribute on Audible, Amazon and iTunes

Go with the option to distribute audio books on Audible, Amazon and iTunes to expand your reach far and wide. While observing my sales stats I noted a fairly even distribution between the 3 channels.

Some folks are Apple nuts; these folks shop on your iTunes store. Other fans buy through Amazon while a 3rd crowd chooses Audible as their digital storefront.

Think exposure over immediate profits. Split commissions with Audible, Amazon, iTunes and the producer to reach a huge, targeted audience.

5: Spin the Promotional Top Once in a While

OK; I made a wee little white lie, I reckon.

100% passive profits are nearly impossible until you get really famous. Most bloggers need to spin the promotional top once in a while to keep sales moving forward smoothly.

I publish a guest post here and there on The Huffington Post linking in to one of my audio books on iTunes.

I promote these posts lightly; easy peasy marketing.

Like when you lightly tap a spinning top which has some serious momentum working in its favor, a tiny nudge keeps the top spinning.

6: Create Attention-Grabbing Covers

I have some sweet covers to nab wandering attention spans.

All Blogging From Paradise audio book and eBook covers contain images of tropical paradises personally snapped by me, like this photo I snapped recently in Inlay Lake, Myanmar.

I also add the BFP brand logo to each cover to differentiate myself and to program folks to remember the brand.

Pay money to have a simple, clear, powerful cover designed or craft an attention-grabber on your own to boost passive audio book sales.

7: Don’t Obsess over Sales

I know.

This sounds like a Jedi Knight offering audio book selling advice. Or perhaps a Buddhist monk.

I took a “set it and forget it” approach to selling audio books. My main intent: have fun and help folks.

Today was the first time I checked my unit sales in many months because I wasn’t terribly focused on increasing revenue through this channel.

I may observe my stats more frequently now – perhaps daily – but it’s because I am not emotionally attached to generating sales.

Devote most of your attention to giving. The getting becomes easier.

Over to You

Do you sell audio books?

How are you increasing sales?

Are You in the Market for an Audio Book?

You may want to co-produce audio books. Awesome. Dive into this game.

On the other hand, you may be more of a listening learner who enjoys processing blogging and online money making content audibly.

Buy a Blogging From Paradise Audio Book – or 5 – from my audio book store on iTunes for helpful, practical tips to dissolve your blogging struggles.

Continue Reading

Making Money

How to Increase Your Blogging Income Without Changing a Thing

mm

Published

on

How to increase blogging income

Making more money from blogging is exciting and I figured out that’s what many of us want.  The simple truth is that the more money you make, the more you want to make.

When my blogging income was below $1000/m, I lived in a small apartment with no car. As more money came in, I upgraded my standard. That also brought more responsibilities. I bought a car which had to be fueled and maintained, moved to a bigger and more costly apartment, etc.

I found out I could increase my blogging income without adding new money making channels. What you should know is that you cannot reinvent the wheels.

Over the course of times, wheels have been improved to gain more performance. That’s exactly what we will be sharing in this post.

How to increase your blogging income without reinventing the wheels

Recently, I must mention that I added new money making methods to my online business. This was mainly in the Cryptocurreny industry. But talking about blogging, there has been a remarkable increase in revenue not related to any new method.

Here are my tips that will surely help you grow your income without having to struggle with new money making methods and please, this works so pay attention.

#1. Find out what works for your audience

One of the things you must quickly do is understand your audience. Who are the people reading your blog and what do they want?

Once you get this very crucial information (maybe by running a poll or survey), you will be able to select from the numerous ways bloggers make money. You can’t be doing everything at once and expect improved results.

You may combine three or four money making methods on your blog. But a few of these should be generating more revenue for you than others.

#2. Scale that method that works and be smart

Now, if affiliate marketing is what works for you, you should invest more in this method. Train yourself and create more affiliate blog post types. The more you get into it, you’ll discover little tricks that will help boost your conversion.

One of the things I do in this domain is get in touch with creators of the products I promote for special bonuses for my readers. Needless to mention that this is a great way to increase affiliate marketing sales.

My email list accounts for a huge portion of my affiliate commissions. So I found out that while working toward growing the list with the right category of subscribers, I need to keep it clean to improve my email  deliverability.

One of the products I promote has been doing exceptionally well. So I created a landing page just for it. The results were outstanding. I recommend you read this landing page creation guide by Sophie Krokida

I have generated quite a handsome amount from my blog with sponsored content and I was asking myself what do I do to scale this for more earnings. This brought me to coming up with my unique strategy that gives my clients more exposure and the result has been more income from the same activity.

Some bloggers are known for creating awesome products. If that’s what works for you, focus on creating your products and growing your marketplace. Don’t switch between different methods because you only end up being frustrated or getting very little results.

#3. Promote your blog

What I did that massively gave me more traction was carrying out activities that give my blog more exposure. While we all strive to increase traffic, not every traffic is worth it. Focus on targeted traffic to impact your conversion.

Here are the three main ways I promote my blog:

1 – Guest posting

By far, this is the easiest way to step out and let people quickly find your blog. While many folks focus on guest posting for the sake of SEO backlink (which should come as a bonus) I focus on providing value in my guest articles and connecting with readers.

I have landed many coaching and technical deals as a result of my guest posting activities. Like Ryan of Blogging from paradise, I know it pays to be consistent on some blogs, adding value and creating impact.

That’s why I do not rush behind guest posting on thousands of different blogs (which is good though) That is actually the posture of backlink mongers. But if you pick a few authority blogs, stick on them with helpful content, you won’t be able to avoid being noticed.

One of the main problems we face here is where to find blogs in our niche that are opened to guest posting. You may want to check out this massive list of blogs that accept guest posts in different topics.

2 – SEO (Search engine optimization)

My natural traffic has been on a steady rise, which is a good thing. Though Google and other search engines are on a constant move, stick to SEO best practices will always keep you safe. SEO is hard and at the same time, it is the best source of traffic that converts to customers or clients.

There is a lot to be said about SEO. I will recommend you check out this guide on SEO 101: The Essential SEO FAQ for Bloggers

3 – Social media

Social Media Marketing isn’t any new song except for newbies.  But here there are some errors to avoid:

  • People try to be on every social media platform at once, which is wrong.
  • Users hit and run. They don’t create time to interact with followers. Another error.
  • Many don’t track results. So they would never know what works for them.
  • The constant use of sharing apps is an issue. You must create time to connect on those platforms and spend time on them. Twitter, Facebook, Pinterest, Instagram give preference to users who actually visit and spend time around.

Wrapping up

I just shared with you the three main things I do to increase my blogging income without necessarily trying to do something new. Again, you have to pick up what works for you, develop strategies to scale it and promote.

These will certainly help boost your online earnins

Continue Reading

Making Money

How to Monetize Your Blog Using Finteza

Published

on

Monetizing a blog has always been too overwhelming for an average person to figure out. Too many options, platforms and networks. Too many percentages, numbers and terms to qualify.

Whether you are a new or an experienced blogger, it is always that question “Am I doing enough”?

My dream has always been to set up own independent program without any middleman. After all, if we want to own our content, why wouldn’t we want to own its monetization? I would be willing to select who I advertise and how as well as how much I want to charge.

But how to report to advertisers? What kind of click-through to promise them? How to sell your own ads and own the reports and click fraud protection?

This question had been haunting me for ages until I came across a platform called Finteza and it looked like it was going to solve all my problems.

Finteza allows you to create advertising spaces on your site which will serve your created banners based on your created schedule.

How To Set Up a Campaign

1. Add Finteza Tracking Code

The first step would be adding Finteza analytics to your site which works exactly the same for any analytics suite you are installing: You just need to grab your unique tracking code and paste it to your site the way it appears on all pages.

Here’s an easy way to add code to header or footer of your blog in case you were lost.

Note: Finteza claims it won’t slow down your site as it is using a distributed network of servers. I haven’t had any issues with my page load time with Finteza running in the background.

2. Create Your Ad Zones

Ad zones are actual spots on your site where your ads will be served.

To add a new zones, go Websites – Settings -> Ad Zones and click “Create Ad Zone”.

Finteza ad add zone

Give your ad zone some recognizable name (e.g. footer, right sidebar, etc.) and select “Use banner width” and “Use banner height” for its dimensions.

You’ll be given a code to install exactly where you want the ad to appear. I simply used WordPress widgets to put the code and then dragged the widget to where I wanted the ad to be served.

Create as many ad zones as you want / can. You may want to test many ad placements on your site to create your price list and know what to promise to your advertisers.

3. Create Your Campaign

Now, proceed to “Campaigns” tab to set up your campaign:

Finteza campaigns

Next give:

  • The campaign name (This could be your advertiser or project name you are promoting),
  • Time period you want it to run. This is very helpful if your advertiser only paid for a certain period of time versus a recurring payment. You can even set up time of the day this ad will be activated (which frankly I am not sure when one may need to do but this option still seems impressive).
  • User agents (I simply add all available, as a rule)

Finteza campaign set-up

There are also some advanced settings which I find very nice to have (especially if you run your own project ads and want to serve to a certain type of audience):

Finteza segments

Now you will need to select the ad zones to serve the ads in. Again, for testing purposes select as many zones as you have: You will be able to use Finteza’s analytics to compare how your zones perform.

Mind that if you add several websites to your Finteza account, you’ll be able to manage multiple campaigns across multiple sites of yours from one location which is very neat.

4. Create Your Banners

Next you will be able to create your “Advertising group”, i.e. specify your target link and add your banners.

Creating banners is a fun process: You upload your creative, add your promo message and select your CTA. The resulting banner will be generated and it will fit all kinds of dimensions and screens. This is done for responsiveness: These auto-generated banners will scale depending on the size of the screen and still look nice.

Create banner

You can edit your banners later at any point if you choose so.

Again, there will be performance stats available for all your existing creatives, so the earlier you start the more data you will collect, in terms what seems to engage your audience better.

Once you follow all the steps, simply activate your campaign from “Campaigns” tab and you are done! If you scheduled your campaign to start immediately, it will run right away. Simply open your site and double check everything looks ok.

Collect the Performance Stats

Now, before you have willing advertisers to invest in your site, do run your own campaigns. This will allow you to collect all sorts of data on best ad placement, demographics of your audience, your click-through, etc. This will make your call for advertisers much more effective.

top performing

Once your advertising campaigns start running, you will be able to collect all sorts of data including:

  • Your audience demographics
  • Articles from where ads were clicked from to
  • Your ad engagement based on the traffic source
  • Your click-through depending on the ad location and CTA

All the reports are real-time, you can see current performance stats on any of your campaigns the moment you set them up.

Again the tool is free, so there’s nothing really preventing you from giving it a try.

Continue Reading

Making Money

How to Sell Your Content and Create a Separate Source of Income

Published

on

Bloggers produce tons of content on a weekly or even daily basis.

Is there any way to monetize that effort and create an additional source of income?

There are many ways to sell your content online, and I am listing some options here.

Implementation can still be tricky even if you have a strong vision of your requirements.

One-Time Downloads

Offering your audience an ability to buy a premium content download for a one-time fee is the most common way to monetize your site. It is easy to set up and requires no development budget. You can simply use PayPal buttons to collect payments and offer a download link.

You will have to expand your content for it to be indepth enough to justify the fee. Text Optimizer is a great way to do that. It uses semantic analysis to extract related concepts from Google to prompt you to cover them in your content to achieve a higher score:

Text Optimizer

Use Text Optimizer to expand your article to turn it into a downloadable eBook or whitepaper.

Text Optimizer should be used for both private and public content development as it does a great job helping you optimize for searcher’s intent and driving your content research.

Metered Paywall

With this model, users have free access to content until they reach a certain limit. This could be the amount of time spent on the site, or the number of articles or videos viewed. Newspapers have been trying this model for a while and it seems to be working well for them.

This is actually a good strategy as users have free access to low volumes, allowing them to consume some of your content before having to decide whether they want to pay for more or not.

Do keep in mind that if you try this method, Google will only be able to access and index part of your content, so your SEO may be at stake here. Plus, you really want to produce high-quality content for this method to work.

Leaky Paywall is a nice freemium plugin that helps you monetize your content creation efforts with the metered paywall method.

Leaky Paywall

Set your meter to allow X number of free articles before requiring a subscription. Leaky Paywall can be customized to allow multiple subscription options. Subscribers can pay (or register for free) for access to your content by category, tag, custom post type, and even pay a premium for your archive content.

Paywalls can be presented at a certain part of an article, after a free trial, or may be metered and only appear after a specific number of pages have been browsed. Most newspapers use a metered paywall, allowing them to generate more revenue from ads, rather than preventing visitors from consuming their content.

Subscription Membership

This model allows users to subscribe to a membership site for a fee, typically billed monthly or annually. This gives them access to all content for the subscription period.

Suppliers using this model generally don’t use advertising. When members have paid their subscription fee, they’ll have full access to all content that falls within the membership level.

This model also allows for upselling repeat customers by for example offering VIP membership levels. The payment of a big, one-time fee could provide lifetime access to all content, past and future.

Using the subscription model to sell content is getting more difficult for newspapers, and publishers have to counter disruption from news aggregator apps like Flipboard, Zite and Pulse. Curated news is getting more popular, but it threatens individual publications’ subscription appeal while potentially drawing in new customers at the same time.

Memberful is a nice platform that allows publishers to set up subscription-based membership plans. It also has an easy integration through WordPress plugin.

Memberful

Create a paywall and restrict access to content based on membership level. Protect any posts or pages right from your WordPress edit screen.

Micro Transactions

This model was actually used before the Internet was commonly used, with examples being arcade and sports games, and pay-per-view movies.

The micro transaction model is being used by iTunes. Besides, books by the chapter have been offered by O’Reilly publishing for years. A more recent example is the micro-payments option for Wallet users recently launched by Google.

This model may not work for magazine articles and news as these are typically single reads, while music and video tracks can be used repeatedly. Here’s an easy way to set up a pay-per-view site with WordPress.

pay-per-view site

For this tutorial, we will be using the MemberPress plugin. It is the best WordPress membership plugin in the market because it allows you to create robust membership websites with subscription plans and multiple ways to accept payments.

Conclusion

Content creation is incredibly time-consuming, so finding a way to monetize that effort makes total sense. You don’t have to choose a single method to sell your content and stick to it. You can experiment with and combine multiple ways. Good luck!

Image by mohamed Hassan from Pixabay

Continue Reading






Trending