Wondering why your blog doesn’t seem to rake in the amount of revenue you want?
Well, if you haven’t whipped up an exceptional landing page for your blog, you shouldn’t expect too much.
Creating high-converting landing pages, after all, is how you can get your target audience to pay attention.
In this article, let’s learn how to set up landing pages that will turn your visitors into subscribers then into paying customers.
In the end, you’ll know how to complete the sales process of your blog. And once that’s taken care of, you could sell a product or service or monetize your blog however you want!
Understand the important types of landing pages
Landing pages are sometimes called lead capture pages and destination pages. It’s up to you to call them whatever you want because the name matters less. It’s what they can do that you should focus on.
What they can do is this:
Appear as a result of search engine optimization to increase conversion rates and sales.
In simple terms, they have the power to help every online business inch closer toward success.
Of more than ten types of landing pages, you need at least two types.
A squeeze page is the first one that you need.
As its name suggests, its purpose is to “squeeze” an email address from a visitor so he becomes a subscriber. If you look past this basic purpose, you’ll notice that you can use it to do more.
Apart from simply handing out their email addresses, an A+ squeeze page pats visitors on the back, too. Then it tells them why it’s an awesome idea to share their personal information.
The second is a sales page.
Its main purpose? Secure the sale of your product.
So if you want nothing more than to attract people to your product, craft a great sales page.
Not only can you easily set up landing pages with this tool, but it also supports useful features. It offers mobile-responsive pages and streamlined analytics dashboards.
But while this tool is a winner, creating landing pages is only a part of the equation. So other than a landing page builder, you also need a tool for email marketing and marketing automation like Drip.
Drip helps you grow your email list. It does this by automating email marketing campaigns. With its help, you can just sit back and relax as it takes care of matters automatically.
Create a connection
Are you part of the 20% of businesses without an effective strategy? If so, it’s time to change that.
For potential customers to go home with your product, you can’t just come up to them and tell them upfront to buy your product. If you’re often this rash, it shouldn’t come off as a surprise to you if you’re not winning customers over.
Well, technically, you can approach them directly. But that is a tactless approach. And it won’t fly and won’t get you the results you want.
So do the opposite of going the easy way out. And that’s by turning to how modern sales funnels do their magic.
You need to build a solid connection with potential customers beforehand. And it’s up to you to build them up first, which means you have to put some value on the table.
Once they can easily see something of value for them, getting them to see value in your product will come easy.
Give something valuable in return
You shouldn’t just let your visitors subscribe to your email list and leave them to walk away with nothing. It won’t get them anywhere. Nor will it do anything in your favor
Instead, use the opportunity to your advantage. It’s at this stage where you can communicate with them and offer them something in return.
If you want a golden piece of advice on how to communicate effectively, understand the customer value proposition. Listen to them and find out what it is that they want. Then give it to them — plain and simple.
If it’s what they want, you could reward them with exclusive content or an ebook. How you play this out is up to you. As long as you provide them with something of value.
Don’t set aside the need to craft landing pages that are nothing short of exceptional.
As Neil Patel puts it, high-converting landing pages can be the foundation of a successful online business.
While they may just be single web pages, make no mistake: they contribute a significant value that will help your blog gear up for its highest potential.
For your efforts to increase conversion rates and sell products through your blog to work, these pages hold the key. How you create and set them up puts a dent on your blog’s overall performance.