The easiest way to ensure Google recognises your blog is targeted towards a specific region is to buy a localised TLD (Top Level Domain). For example, if I was launching a blog about restaurants in London I would register a .co.uk domain so that the blog would list high on Google UK search results.
However, there are times when you will not be using a localised TLD. This may be because the domain you want has already been registered though you may just prefer to register the .com version of the domain for branding purposes. Thankfully, Google lets you tell them what region your blog is targeted towards.
All you need to do is:
- Login to Webmaster Tools
- Click on your blogs profile (add your blog to Webmaster Tools if you haven’t already done so)
- On the left hand side of the page click on ‘Site configuration’ and then ‘Settings’.
- Click on ‘Geographic target’ and choose the Country your blogs region
Google doesn’t only look at the geographic target you set in Webmaster Tools. They also look at the language your blog is written in and the geographic location of incoming links.
Though please note, many webmasters have reported that the tool doesn’t always work. Although I have been aware of this tool for some time, I’ve only had to use it recently for a new mini site I created. Therefore I am not 100% sure if this tool always works as I haven’t tested it myself.
I will let you know how long it takes for my new mini site to get listed in Google UK. I’m particularly curious to see if Google will go with the location you set in Webmaster Tools if there are no incoming links.
Hope you found this post helpful 🙂