The purpose of every website or blog is the same — to either entertain, inform or allow someone to purchase something.
With all of that in mind, we are going to cover the basics of how to start a financial or investing site with the sole purpose of providing education to those who are looking to get into stock trading or investing. I’ll also be covering some of the best monetization methods as the end goal for most site owners and bloggers is to make money with their own site.
Let’s get started!
Before Launching Your Stock or Forex Related Site
As with any online project, website or business, you need to have a solid foundation before you just start throwing stuff out there and hoping for the best. This is especially true in the financial trading space, as it’s not only competition, but it’s also quite lucrative if you go after the right markets.
The first question you might as is “why financials and stock trading?”
Simple… while many niche markets and businesses come and go, the world of finance and market trading is here to stay. As the internet continues to grow in size and keep us all connected, more people are trading and taking control over their finances than ever before.
With such a demand in this space, there is a world of opportunity out there for when it comes to education and training. So let’s stick with the model of “educating our audience”.
Here’s two quick examples:
- Timothy Sykes is a penny stock trader that turned his $12k bar mitzvah money into over $4 million. Once he mastered the process, he then re-focused his efforts to helping others learn how to do the same. Now he has thousands of people coming to his site, following him through social media and also subscribing to his monthly trading alerts.
- XTrade.com has a model of their own in which they provide education and training for forex trading. Many of us probably understand how the stock market works, and have heard about forex, but still aren’t sure exactly what “forex” means. This is a perfect example of how you can education your audience and funnel them right into your business model. Forex is the trading of financial markets around the world. XTrade not only provides a solution for their users to trade currencies, but also educates their audience in the process.
What do both of these sites have in common? They provide value to a new audience of individuals (looking for information on trading), a solution and also generate millions of dollars per year.
Now let’s discuss how you can start taking advantage of the massive audience and money flowing into the financial markets niche.
Just like every other niche market, you need to understand who your audience is, what they are looking for and how you can provide value to them. The monetization part is also important, but if you don’t first have an audience and know who they are, you aren’t going to make any money with your site in the first place.
For this article example, we are going to have a target audience of someone who is looking to get into forex trading.
Here’s a quick breakdown of why this is a great market to go after.
- Hundreds of new individuals are getting into forex daily
- It’s easy to reach and teach an audience that is just starting out
- There is more room for monetization and growth vs. going after an established trader
- Thousands of reliable and trustworthy sites and services for you to reference
- Once you’ve covered the basics, you can then focus on the marketing of your site and content
To better understand what I mean, take a look at some of the articles available on XTrade.com.
- Discover How to Trade Forex
- Tips on How to Begin Foreign Currency Trading
- Let Us Help You Learn Forex Trading
- The Forex Market and Currency Trading In Australia Continue to Grow
Once these articles are written and the education is provided, it can serve as valuable training to thousands (if not millions) of site users. Millions of searches are made daily on anything you can possibly think of about forex. If your site has the solution to these searches, people will end up on your site and follow what you have to say. In the case of XTrade, their end goal is to get their site traffic to sign up and use their service.
As a site owner, blogger or affiliate, you would have the same goal of educating your audience, but you could refer them to trustworthy financial solutions like Etrade, Ameritrade or even XTrade since they all have affiliate programs of their own.
Another huge benefit to starting a financial or stock trading resource site of your own is knowing that all of the resources and tools you already need are out there and produced in only the highest quality possible. Since most financial and binary options focused sites value their customers in the thousands of dollars range, they are spending massive money on their content.
A good example of this can be seen in the free financial video series offered by OneTwoTrade.com, a site that has made a business out of offering their own binary options trading platform and investing strategy. With all of these videos already created and available for distribution, they could be the perfect compliment to your content and taking your site to the next level.
The great thing about the financial space is that money is just flowing in all over the place. Here are two quick examples of big money transactions by financial institutions.
- The domain name creditcards.com sold for $2.75 million dollars – still one of the highest domain name sales ever.
- Bankaholic.com sold for $15 million — and it was just a credit card blog that had a massive audience and pushed a ton of leads through their site.
The same opportunity for growth and long-term profits still exists in the financial and trading world today. Yes, it will take time — but once you have the traffic flowing, big financial outlets are paying big bucks for traffic, leads and site acquisitions.
Whether you are looking to get started with a financial-based site of your own, or currently working on a project in another niche, be sure to take these same ‘educational’ practices and apply them to your content creation and marketing efforts.
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
Are You Trying to Rank or Help People?
Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?
But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.
Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.
Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.
Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.
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