Demographic targeting has been used by advertisers long before the Internet was even a thing. Demographic targeting is a compilation of information about a certain group of people that the advertiser wants to target, such as their age, income, education level, marital status and so on. Advertisers can home in on one group, such as women, to sell their products, and they can use that targeting information to learn more about that group.
Infographics are visual representations of data, ranging from survey results to demographic information. Instead of just listing the numbers on the page or in a chart, an artist creates images that reflect the data or presents it in an interesting way.
Infographics are a gold mine for blog content, and demographic targeting can help you understand what kind of content your audience wants to read. Here are a few tips for how to use both create your blog content:
Rewrite Infographics Into Narrative Form
Infographics are created for visual learners, but not everyone prefers to process information that way. You can pull the data from the infographic and write a straight blog post with the information, including bolded words and bullet points to break up huge blocks of text.
Even if you have already published the infographic on your site, you can still write the blog post. Google does not count it as duplicate content because it cannot scan the infographic for the words; it only processes it as a picture.
This is actually being done on a daily basis over at MarketingInfographics.org, where they publish a new infographic every day, along with an original 300-500 word article to help with search rankings.
Explore an Interesting Facet of the Data
Infographics usually explore a topic in depth, presenting multiple interesting points. You can write a blog post that focuses in on just one aspect of the data.
For example, this bankruptcy report shows the highest number of bankruptcy filings by county and by state. You could write a blog post about why Tennessee is leading the state in bankruptcy filings. You might find that a major industry there is drying up or that the subprime mortgage crisis hit the state hard. You could then tie what you find back to your demographic information, highlighting the information that is most relevant to your target audience.
You can write multiple blog posts from one infographic using this strategy.
When analyzing the data from an infographic, you might find that trends emerge. For example, the bankruptcy report above shows that many of the states with the most bankruptcy filings are in the south and themidwest. You could explore why that is and write a blog post or series of posts that explain what’s been happening in the economy over the last several years.
Google Trends is a great example of a way to look at different data points and demographics that people are currently searching for on any given day.
Compare and Contrast
The data from every infographic has a source. Usually, it’s a study released by some think tank, government agency or corporation. These groups typically have an agenda, and their research may not always be airtight. You may find other studies that present competing information.
Even if the infographic is being posted on another site that isn’t the original, you can usually find the infographic source at the bottom of the article.
Look for other studies on the same topic, and write a post or series of post that compare and contrast the data. Explore why there are discrepancies and what the information means for your target demographic.
Start a Debate
Find infographics on potentially controversial subjects, like this one on breastfeeding, and use the information to start a debate. For this infographic, you could explore why breastfeeding rates have risen, whether it is beneficial, and what more could be done to promote breastfeeding. You could then invite your readers to share their thoughts. Just take a look at the social shares surrounding this post and topic.
These types of conversations can spark huge debates that will channel plenty of traffic to your site and make your readers feel more engaged.
Infographics and demographic information are a treasure trove of data that you can use to create dynamic content for your blog and grow your readership. Explore all the ways you can use them to create content.