Connect with us

Blogging

How to Write a Great Blog Bio

Published

on

There are two places where your bio will appear online, and your ability to connect with readers depends on learning how they are similar and how they are different. Sometimes you’ll include you bio at the bottom of your own blog posts in an author box or at the bottom of guest posts. These bios will need to be short and detailed. The same goes for the bio you include on your blog’s About page, but a bio on your blog’s About page will be quite different from a bio at the end of a guest post.

Here are some tips for creating a great bio that you can use on guest posts and on your own blog’s About page:

Clearly State What You Do

A typical bio at the end of a blog post or guest post is written in the third person and aims to provide readers a clear snap shot of who you are and what you do. Chris Brogan suggests that a professional bio should be short and full of details such as your name, your business, a few personal interests, and website or contact information. A bio for an About page is typically written in the first person, but the general form should remain the same, as you need to quickly tell readers what you do before explaining the larger narrative of your blog and business.

Mention Awards You’ve Won

At the top of your biography include details about yourself that will jump off the screen at readers and give you greater credibility. Performancing, a media company, suggests, “Once you’ve explained who you are and what you do, you should include your important accomplishments. These will give your previous statements credibility and intrigue.” This could include an industry accomplishment or an award your blog has gained in its niche.

What Makes an About Page Different from a Bio

While a biography at the end of a blog post is all about providing the most important facts about yourself: what you do, what you care about, and your expertise, an About page conveys those things and does a bit more. Derek Halpern of DIY Themes suggests that an About page can accomplish two important things for a blog, especially a business blog, “If you’re running a blog for business purposes, it’s likely to humanize your blog (that’s vitally important, and I’ll write about that another day) and lead generation.”

An About page takes the basics of your personal bio and then ties in with the bigger story of your blog and company. It ties together who you are and what you write about at your blog. Most About pages lack a cohesive and clear bio at the beginning. Michael Hyatt suggests, one or two sentences about yourself are usually enough. Therefore, an About page begins with a first person version of your bio and then goes on to provide more details about yourself and your blog.

Include a Picture of Yourself

A real picture, not a cartoon or avatar, is a critical part of helping readers connect with you when they view your bio at your About page or at the bottom of your guest posts. Remarkablogger writes, “The point of this presentation is to make your About page sell you. There has to be a ‘you’ there to sell! People don’t care about whether you’re good-looking as much as they care that you’re real.”

Keep Your About Page Personal

Blogs are most effective when they are personalized and adopt a conversational tone with readers. Author and speaker Michael Hyatt suggests, “Blogs are personal; make your About page personal. You should not write in the third person, as though someone else were writing about you. This is a blog not a book.”

Use Video as a Supplement on an About Page

If you have room for a video on the biography on your About page, don’t limit the content to just a video. Sonia Simone of CopyBlogger writes, “Video is a great way to create quick rapport on your About page … for site visitors who like video. But visitors who are coming to your site from work may not want your voice, however melodious, blasting from the speakers in their cube. They also may not have 6:23 minutes to spend figuring out who you are.”

Tell a Story That Connects with Your Readers

If you’re creating a bio for an About page, you can include a lot of information about your personal story, but don’t overwhelm readers with information they don’t need or want. The key is to lead with the essentials about who you are and what readers need to know—your brief bio. Then, if you have room, add extra information about your personal story.

The key to telling an effective story on your blog’s About page is to write for a specific audience who will connect with what you share. Brian Clark of Copyblogger asks about your readers, “What do you need to know? You need to know whom they admire, and what they aspire to, despise, fear, and cherish. Instead of sitting around dreaming up stuff you guess people might react favorably to, you tell an educated story based on one or more archetypal individuals who represent the whole.”

An effective bio at the end of a guest post will convey to readers that you are an authority on your topic and will also draw readers to your blog. An About page will do the same thing, but it will also help sell you and your business so that visitors will be tempted to become subscribers or customers.

This guest post is written by Lior Levin, a marketing consultant for a vacation resort site, vacation secrets, which offers businesses and individuals with discounted vacation packages,  and who also consults for a smart press printing company.

  • 8
  •  
  •  
  •  

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

Continue Reading

Blogging

Long Term Blogging Success: Co-Creation Not Manipulation

Published

on

Every blogger who succeeds over the long haul did so through co-creation.

Two blogger met. Two people make friends. Both friends help each other out, for a co-creation, and see greater success due to the co-creation.

I have seen this happen so much in my blogging life over the past 10 years. I befriended Zac many years ago. He invited me to guest post on Blogging Tips. Years later, all the co-creating I did through 800 plus guest posts helped:

  • increase my blog traffic
  • increase my blogging profits
  • increase my DA
  • increase my brand exposure

Think about it guys; all top bloggers make friends with other bloggers, both parties help each other, and we all win. You win, I win, and our fellow bloggers win.

No Manipulation

You will never create long-term blogging success by trying to manipulate people through fear, smoke, mirrors and other silly tactics, because doing so is like building your blogging business on a house of cards. Even the smallest breeze of resistance knocks down the cards, and your blogging business with it. Bad idea.

What do I mean by manipulation? Imagine you write a blog post filled with bold promises of how to make 6 figures a year, telling bloggers you know the way. You share no specific strategies for making 6 figures. Nope. But you do make big, hyped up claims, filling the 1000 word post with some hefty, silly promises. What are you trying to do? Manipulate humans into following your blog, buying your stuff and giving you money. Your intent is to use fear, greed and desperation to GET money from people. Using fear manipulates people into doing what they do not want to do, for a temporary income boost, for you. But again, imagine a house of cards. A barely detectable breeze knocks down the house, and a seemingly tiny detail knocks down and destroys your blogging business.

When I was a new blogger a LONG time ago, one blogger who claimed to be a 6 figure earner admitted he was lying. He disappeared instantly. His blogging business died because he lied about making 6 figures, because he wanted to manipulate people into giving him money.

Co-Creating Benefits All over the Long Haul

If you guest post on other blogs, you and fellow bloggers create helpful content that promotes lasting success. Imagine building a house on a rock solid foundation, on a granite mountain. Wow! That is a serious foundation. Nothing moves that home. Even a decent earthquake barely makes the house shake. This is what it’s like to co-create content with fellow bloggers.

You both create something together – through a shared post and shared domain name – that is good, and leads to something good and beneficial. Fear and manipulation? No involvement in this process. Love and abundance and service, this is it, and this is why you become successful in building a rock solid foundation, and, in becoming a pro blogger.

How Can You Co-Create?

A few ideas:

  • guest post on your blog
  • guest post on other blogs
  • create joint videos
  • create joint podcasts
  • create joint business ventures

Ultimately, you can co-create with fellow bloggers in countless ways. Being creative is your only requirement.

Think of how the co-creating benefits all of humanity. Think of all the people you can help through your co-creation. Put people ahead of your immediate needs and also, bring other bloggers on board to see the greatest impact over the long haul.

Be generous, help people, make friends and gain exposure. Build a viable, long term, meaningful blogging business. Observe manipulative, flash in the pan bloggers come and go. I have seen thousands of these types die a quick death, like moths flying too close to the flame-temptation of quick, easy riches.

Co-create to out last virtually everybody else in your blogging niche.

  •  
  •  
  •  
  •  
Continue Reading

Blogging

Do You Need to Make a Huge Blogging Shift?

Published

on

Sometimes, you get bogged down with your blogging routine. Routines feel comfortable, right?

But blogging is a feeling game like life is a feeling game. All flows based on your emotions. If you feel really good – first – then you take good feeling blogging actions and over time, with patience and trust, see good feeling blogging results.

Unfortunately, most humans give almost zero thought to their emotions before diving in to a blogging routine. Bloggers believe you need to do something or follow a set routine to succeed, to drive traffic, and to make money. Day after day, year after year, most bloggers follow a routine without giving zero thought to how they are feeling, if they enjoy blogging, if they have fun following the routine, and if they feel detached, patient and trusting in the process.

This is the only reason why as of about 7 years ago, 80% of bloggers never made more than $100 during their blogging careers. If 8 out of 10 humans can not make $100 through blogging over 1, 2, 5 or 10 years, 8 out of 10 bloggers clearly give zero thought to their feelings BEFORE blogging. Feel bad, and you see no money. But those 2 out of 10 bloggers who feel really good make lots of money over the long haul.

Shift

Maybe it is time to make a shift, guys.

2-3 months ago I made one shift. 1 month ago I made an even bigger shift; quite huge, for me. But what I did differently made almost zero difference. How I chose to feel marked the big shift, then, I moved into different blogging actions.

For example, I faced some deep fears, felt the fears, and instantly, after feeling pretty crappy for a short time, I felt better and better. Choosing to face fear, clear it, and feel better, helped me see things clearly. I tired of my blogging schedule, my social sharing groups, blog commenting and heavy cross promotion. In truth, I hated it. I did have some fun with each for a while but the passion long left me. Since how you feel before and while you blog means everything, my mindset-feeling shift told me I’d have so much fun guest posting. So as of about 3-4 weeks ago – maybe less – all I do is guest posting because I have fun guest posting and guest posting comes easily to me.

Making the shift involved facing deep fears of failure, loss and struggle. I had to feel the fear of letting go lifeless activities for me – at the time – to clear out the fear, and properly release these strategies, and to move forward so I could feel good, then, decide what blogging actions would feel fun and easy and enjoyable to me.

All shifts happen emotionally first, by your choice. After feeling some muck and then feeling better, you clearly and intuitively feel through the next fun-feeling, enjoyable step.

What About You?

Do you need to make any shifts with your blogging campaign? Or do you need to make one big, sweeping, all-encompassing shift?

Getting caught up in blogging routines feels comfortable, familiar and safe, sometimes. But do you feel good before you begin the routine? Do you feel good working the routine? Do you feel detached, relaxed, trusting and like you are cared for, and prospering, while following your blogging routine?

Be honest to make a necessary shift. If you love following your routine, cool. Proceed. But most humans are taught – me included – to follow some routine (no matter how you feel) to get something, specifically money, so you can avoid failure, struggle, poverty, going hungry, illness, and embarrassment. This is exactly why most humans work jobs. Follow a routine to get money even if you feel really bad or terrible following the work-routine; aka, even if you hate your job and it feels lifeless, or soul-less.

May be time for a big shift guys.

  •  
  •  
  •  
  • 1
Continue Reading

Blogging

Why Comedians Teach You a Powerful Blogging Lesson

Published

on

Last night I saw a funny comedian perform in Atlantic City.

Chris Delia charmed the audience with his silly, somewhat absurd, level of humor.

He also explained how comedians need thick skin to become successful. Humor is a very personal, subjective topic. Some people find some comedians hysterical but never laugh at other comedians. As you imagine, bombing feels terrible to most comedians. At least until they develop a thick skin.

I once read how Kevin Hart often waited until 1 AM to work an open mic. Sometimes he waited until 1 AM and the place closed down so he never got the chance to do his set. Imagine how thick-skinned you need to be to not let that bother you? Is it any wonder why he is now worth $150 million? He became immune to criticism, failure and rejection. As a matter of fact, after developing a thick skin, he likely did not see criticism, failure or rejection.

All those evenings of 1 AM sets in front of 1-2 lifeless people or all those nights of being told to go home at 1 AM after waiting for hours to do his act purged the fear of criticism, failure and rejection from his being. Void of these fears, he rose up to being one of the most famous, wealthy and powerful comedians on earth.

Bloggers Need Thick Skin

I once promoted a course to the tune of 8000 page views before I sold one copy. Did I quit promoting the course? No. I developed a thick skin during the process. I did not see 8000 rejections. I only saw meeting and helping more human beings through my blog. Even during moments when I felt like giving up I trusted in myself and believed in the blogging process. Quitting and failure were no options for me. But in the same vein, I needed to be thick skinned to see through criticism, rejection and failure.

I needed to be aware of opportunity amid the appearance of nobody reading my blog. Toss in being patient and persistent in helping folks during my most trying times and you have a pretty thick-skinned individual.

Do Not Care What People Think

Chris Delia shared how he could care less what people thought about him. He dressed down a few hecklers during the show.

Comedians succeed because they care less about what people think of their acts; being heckled, ignored or criticized had nothing to do with their belief in self and their belief in their comedic style.

As a blogger, give no thought to what people think of you. Guess what? You cannot control your reputation. No matter how long and hard you work in life to maintain a positive reputation, you can never physically control what people think of you. I am largely a nice guy 99.99% of the time yet some people genuinely hate me. I cannot control their demons. Plus I know we see the world as we see ourselves so if someone hates themselves I cannot do anything about that self-loathing.

Focus on yourself. Focus on what you think about yourself because this is the only thing that matters. Being comfortable in your own skin aligns you with loving, loyal followers who appreciate you for who you are. Let go everybody else. Critics form an energetic yoke if you care about their thoughts but dissolve into thin air when you could care less about what they think of you.

Bloggers become successful because these few folks who have thick skins shine brightly in a world of thin-skinned bloggers who fear criticism, judgment and rejection. The few who step it up do wonders because we all want a piece of free spirits who march to the beat of their own drum without caring what people think, say or do, in response or reaction to them simply being themselves.

  •  
  •  
  •  
  • 1
Continue Reading










Trending