It can be intimidating to write a complex piece of content with the opportunity for negative criticism, no matter how well-written your text may be.
Writing product reviews requires a thorough understanding of the product in question and an individual perspective on how well it delivers on its promises.
This article will guide you through how to write product reviews.
You can use it as a compelling personal writing guide or adapt it for commercial use on your website or product review blog.
What Is a Product Review?
In the simplest terms, a product review is a piece of content that gives an individual perspective on a product, service, or company.
It should cover the positives and negatives while highlighting features that make the product or service stand out.
Product reviews can span all kinds of industries and products.
Why Do People Read Product Reviews?
Product reviews have become an integral part of the online shopping experience.
Here are four main reasons why people read product reviews:
1. For Insight into the Product Quality
Readers are interested in getting a deeper understanding of the quality and integrity of the product they are considering buying.
They want to ensure that they won’t suffer from some problem or experience an adverse reaction after taking possession of the product.
2. To Help Them Make a Decision
Product reviews can help prospective buyers decide if they want to purchase a product or not.
It helps them decide whether the product is worth the cost and additional time spent or is better to shop around and look at other products that might be more suited for them.
3. To Learn More About a Product
You can use product reviews to help customers understand what makes a product unique and why it is better than its competitors.
Differentiate your review from advertising when writing your product review, and ensure you leave out any promotional or biased statements.
It will help them make more informed decisions on whether or not they should purchase it.
4. To Choose Between Products
There might be multiple products on sale for the same purpose.
There are many variables to consider with these types of products, and it is difficult to determine which one is better suited to their needs just by looking at them.
Product reviews can help them make more informed decisions on which product they should buy to best suit their needs.
What Are the Benefits of Writing Product Review?
Product reviews are a very effective way to get your opinion and get people to pay attention to it.
There are three benefits you can gain from learning how to write an online review:
1. Good Conversion Rates
Writing product review content lets you get your message out there and educate others while getting your opinion heard.
It helps increase your organic traffic and get people to visit your site.
Product reviews are also highly targeted, so readers are more likely to convert from a product review than from other types of content.
2. Improve Your Authority
One of the best ways to build trust and authority is to show that you are an expert in your field.
Readers can quickly identify with you when they discover your personal opinion about a product, which builds trust.
If users trust you and like your reviews, they will follow your recommendations and be likelier to purchase the products you review.
3. Help People Make Decisions
People will read your review and turn to you for advice in their purchase decisions.
They will know precisely where to look when they need information on different products.
What To Include in a Product Review
Product reviews should be well-written, provide helpful information, and let the reader know your opinion.
Here are some things you should include in a product review:
1. An Overview of the Product
The first part of a product review should be an introduction to the product itself.
This description should be unbiased, focusing on the essential details regarding the product.
You can expand on these details in further paragraphs if you have to but keep them concise and to the point.
2. Specific Examples
Use specific examples to explain the positive or negative qualities of a product.
Tell a story showing how you used the product or what it did that impressed you, and give details about how it impacted your life and was helpful.
The more specifically you can describe the product, the more credible your review will be.
3. Honest Opinions
Tell your readers how you feel about the product, what it needs to improve, and which features make it a great purchase.
You can briefly mention facts about the product that makes it stand out from other products in its same category or something personal or interesting about you that relates to your experience.
As a product review blogger, this is a critical reason that people turn to you for information about products, so be honest in sharing that information with them.
4. A CTA
Make your review stand out by using a call to action in the last paragraph of your content.
The CTA could be a specific link or image that encourages readers to click on the highlighted text.
It should let them know what you want them to do next and what they should take away from your review.
5. Some Rating System
Start your review with a rating system to let readers know your feelings about the product and what you think it is worth.
Ratings can range from 1-5 stars, or you can use a simple thumbs up or thumbs down.
Give your rating with an explanation to help them understand how you came to that conclusion.
Rate the product on its features, performance, durability, and cost.
Use images and videos to help illustrate your product review.
These visuals can be screenshots or pictures of the product in use.
Images and videos can help people visualize the product and give them a better understanding of its benefits.
They are most beneficial when they illustrate something specific about the product that is hard to explain in words.
How Many Words Should a Product Review Be?
The best product reviews are in-depth and long enough to help people make informed decisions.
Aim for 1000-2000 words for your review, giving you enough space to discuss all the product details.
It is important to be succinct and keep your reader’s attention throughout your review.
Always organize your content so the reader can easily understand what you are talking about, and your sentences should be short and to the point.
Read More: How long should a blog post be?
How to Write Product Reviews
Given the importance of product reviews, you should spend some time getting familiar with the format.
To make sure that the message you are trying to get across gets heard, follow these steps:
1. Research the Product First
Before you even think about writing a review, it is essential to research the product you want to discuss.
Finding product reviews from other authority websites will also help give you some insight into the product.
This process will help ensure that you give your readers the best information they need to make an informed decision.
2. Use the Product Yourself
It can be challenging to give an honest opinion when you don’t use the product.
You may be unable to address all the problems or benefits of the product because you don’t have enough experience with it.
Use the product for a few days to give yourself enough time and better understand it.
A hands-on approach will help you create great content that is useful to readers.
3. Come Up With a Consistent Rating System
Devise a rating system that is comparable to other review systems online.
Choose a rating system that you can use consistently and can be easily understood.
A clear and concise rating system sets you aside from others and benefits your credibility.
It also helps readers compare different products and find what they should buy.
4. Assess Different Parts of the Product
Review the different components of the product and how they work together.
When evaluating other parts, look at the product from a customer’s point of view.
Tell your readers why certain product parts are significant or not what you expected them to be.
Your review needs to be thorough for people to come away with several valuable lessons from reading it.
5. Take Notes
Make sure to take notes as you use the product. Writing down your first impressions and how the product changes your opinion over time is critical for a comprehensive review covering everything you need to say about the product.
Notekeeping will help you create a more cohesive review than if you only include information without analysis and comparison to other products.
6. Give Your Verdict
The last part of your product review should be your verdict on the product.
Explain your rating and tell readers why you feel that way about the product.
Your verdict should guide your reader toward a final decision without being biased.
Be careful not to over-hype the product, making it seem perfect for everyone.
How Do You Write the Intro to a Product Review?
The first sentence of your product review is crucial in helping readers decide whether or not to read on.
It will set the tone for your review and familiarize the reader with what they will be reading.
Introduce the product or service and tell the reader what you plan to discuss about it.
Keep it short and to the point to engage the reader.
How Do You Write a Conclusion for a Product Review?
The conclusion of your product review should summarize your thoughts on the product.
Express your opinion about whether or not the product is worth buying. Set up your reader for the next step and let them know what they should do next.
Product Review Samples
Find below an example of a product review.
Product Review for an Air Fryer
I’m a big fan of air fryers and, therefore, have a huge collection of recipes. So, I’ve used some of those to test the [product name] air fryer.
The air fryer has a user-friendly panel with all the functions easily accessible. You have some presets such as to cook chicken or fries, but you can also personalize the timing and temperature.
It takes some time to find the perfect settings for each dish, but that’s only normal. I found the basket not very easy to clean, but that’s it in terms of downsides.
Frequently Asked Questions
Let’s look at some important questions you might have when you’re writing a product review. They may help you clarify your thinking and get started.
What do you put in a product review?
Product reviews should contain the product details, rating system, and your verdict.
This format will ensure that people get the information they need to decide on the product.
What is a positive review?
A positive review is a comment highlighting a product’s good points.
Creating product reviews is an excellent way for bloggers to connect with anyone interested in a product and that wants to learn more about it.
When creating effective product reviews, staying focused on the one message you are trying to get across is essential.
Use action words to encourage people to click on your call-to-action to learn more about the product.