A shooting guard is far from the only valuable player on a basketball team, right?
Knowing this, if you only judged a player’s worth based on points scored, you’d have a skewed point of view. Yes, scoring points is important; it determines whether you win or lose. But a lot happens before the ball goes through the hoop, and it’s important to pay attention to those contributions.
In ecommerce terms, conversions are major scores for your online store. But what led up to those sales? Let’s talk about the importance of assisted and unassisted conversions in ecommerce, and how to differentiate the two.
When you think of the most cut-and-dried conversion, you see a customer enter your store, add items to their cart and check out. It’s easy to attribute this sale to its source, whether the shopper entered organically from a search engine result or clicked on a paid ad. Whichever channel the customer used will receive the unassisted conversion credit because it prompted the sale. Google defines these unassisted conversions as “the number of conversions for which there was only one interaction that led to the conversion, and no other impressions or clicks assisted in the conversion.”
In an ideal world, tracking all sales would be this easy and straightforward. But in the world of ecommerce, tracking conversions to fine-tune your marketing effort is rarely that simple. We need another way to track the effectiveness of certain channels.
In addition to tracking regular transactions and sales coming through your site, it’s also important to consider how content marketing and product reviews can also increase sales to your site. If you aren’t familiar with this process or currently using it within your own ecommerce marketing efforts, be sure to read through these ecommerce content writing tips. As we all know, Google loves to index content that provides real value to audiences and online customers. Add a blog to your ecommerce site is a great way to improve conversions, attract new audiences and rank content on your site that might not index as well without it.
In a more realistic example, let’s say you run an online book company and want to analyze the effectiveness of various marketing channels so you can decide exactly how to sell ebooks online. While at first glance, one channel may look less successful at generating conversions than another, a closer look may reveal it plays an important assisting role in netting conversions.
Let’s say a shopper sees a Facebook post about a sale on bestsellers and enters your ebook site to check it out. After spending a few minutes looking over your literary offerings, they exit because they’re at work and don’t want to buy anything on the clock.
When they get home, an email in their inbox reminds them your sale is still going on. They click the link to enter your site and look around some more, but don’t purchase. Then, the next day, after asking for a friend’s opinion, they go directly to your site and purchase a book.
While the final conversion counts as “direct,” it would be unfair to write Facebook or email off as unprofitable; after all, they hooked the shopper in the first place and got them to your website. With modern today’s shopping habits, transactions often involve multiple steps like this. Potential customers often leave to compare prices and products around the internet or wait until later to make a purchase.
Tracking Assisted Conversions Key to Determining ROI
Assisted conversions, in other words, are all non-last interactions on the path to a conversion. And your company can track the Assisted Conversion Value in Google Analytics to add up how much value these various channels are adding to your revenue, even if they’re not the final step for shoppers.
As Vertical Rail points out, while these numbers are not set in stone as accurate sales figures, they can help your team gauge how significant each assisting channel is so you know what to focus on for your promotions. Determining whether a channel is an assist channel or not will help you define useful KPIs for that particular channel so you can get an accurate feel for how it’s performing.
Recognizing the importance of both assisted and unassisted conversions in ecommerce is key to planning an effective marketing strategy. Both are vital to the marketing of an online store.
AdPushup Review: How AdPushup Helps Publishers Grow Their Ad Earnings
As a publisher, you produce content because you want it to be seen. Generating traffic for that is the first aspect here. At the same time, you also want to optimize the ads on your site in order to maximize your monetization potential. Hence, figuring out how to monetize the traffic becomes the second aspect.
You can’t just be tossing up random ads anywhere hoping for the best to happen. It takes the right tools with the right technology for the job. AdPushup, one of the fastest-growing revenue optimization tools out there, has been doing exactly that.
Upon trying and testing, I learnt the platform uses automated A/B testing and machine learning in order to create ad layouts that convert. In this post, I’d like to present my thoughts on how I think the platform helps publishers optimize their ad stack, while overcoming common challenges and growing the bottom line.
A Detailed AdPushup Review and How to Use Push Notifications
The objective of AdPushup is quite clear: optimize the ads on a website in a way that they drive the maximum revenue. To accomplish this, AdPushup offers technologies that have been known to ad tech for a while; and are now rapidly gaining traction amongst publishers.
Here’s a glimpse of the technology features that I’ll further discuss in this post:
Conversion Driven Ad Layouts
In my experience, one of AdPushup’s strongest USPs is the Ad Layout Optimization tool.
Being a publisher, you may have a sense of how to make your site look good. But do you have proven data to back your decisionsーwhere should your ads go, what type/format should you choose, and what next after the ads are in place?
If you’re anything like me, you’d want to interact with an easy-to-understand visual interface, than bury yourself elbow-deep in HTML, PHP, or CSS. The Ad Layout Optimization tool offers a point-and-click interface to help laymen like us create new ad units and layouts by ourselves.
Beyond that, the algorithm leverages machine learning to optimize the ad layout through ongoing A/B testing. As a publisher, the more work you can automate, the more time you invest in creating great content!
The Need for Demand
As much as advertisers seek premium, targeted inventory for their ad campaigns, publishers also want their inventory in the right hands. Moreover, header bidding helps garner better value for the inventory. As a result, a lot of inventory-owners are getting started with header bidding.
Upon researching, I came across the demand partnerships AdPushup has to offer to its publishersーindustry-names like IndexExchange, Media.Net, Rubicon, Sovrn, DistrictM, Pubmatic among others. As a publisher, it helps me develop some faith in investing in this practice knowing that my inventory is in safe hands.
Counter to Ad Blockers
In a report by Statista, as of 2019, 25.8% of the Internet users in the US are using ad blockers. That’s like 1/4th of my traffic not being able to see my ads. In my view, this is pretty much enough to cause some serious FOMO around ad impressions to any publisher.
The adblock recovery solution by AdPushup acts as a remedy here. The solution first detects the users who might be using AdBlock. Next, adhering to Acceptable Ads, only shows user-friendly and non-obstructive ads. The best part is, users get to have a last say about whether they want to see the re-inserted ads or not.
But why would users agree to see ads again, when they had them blocked in the first place?
You see, users don’t hate ads. They just hate disrupting, annoying ads. The adblock recovery solution only shows ads that pass the Acceptable Ads Standards’ eligibility and qualify to be called ‘acceptable ads.’
With AdRecover, AdPushup helps publishers recover revenue that would have otherwise been lost, while adhering to high UX standards. The net result is more money in your pocket without having to look for new revenue channels.
Ads that Are Seen
Most of the Internet is flooded with display ads. In an environment where users take seconds to decide to either engage or disconnect with a site, poorly placed ads are very likely to go unnoticed. The industry calls this phenomena banner blindness.
AdPushup provides innovative ad formats as a solution for publishers. Their library includes formats like in-image ads, in-view ads, docked ads, and sticky ads, along with native. These ad formats are unique and help improve ad viewability and CTRs.
Managing Everything on Your Own
Along with the various ad optimization solutions offered by AdPushup, it also has a consolidated app manager. Meaning, you get an interactive interface where you can manage your inventory and take charge of your actions.
For example, if you’re using header bidding, you get to see the option to add/remove demand partners. Or, while using the ad layout editor, you can simply create layouts and see the A/B test results populating in the panel.
The best part is, you get constant guidance from AdPushup. Whether it is about creating layouts, or you need advice with header bidding, the support guys with their professional ad ops expertise lend you a hand at every step. Being a fully-managed platform, they also take on the complete legwork on your behalf.
This empowers publishers with more flexibility, making AdPushup more publisher-friendly. It’s a great fit especially for novice publisher who may otherwise be intimidated by the complex or technical requirements of ad optimization.
Do you use web apps on your computer? These are designed by keeping the end-user in mind, and the AdPushup platform works in much the same way.
In addition to the visual layout editor, you’ll find features like AdRecover—anti-ad-block solution which we just discussed.
Next, the AMP-conversion feature makes it easy to convert web pages to AMP (Accelerated Mobile Pages). The point is, it’s both easy and powerful for you regardless of your level of technical expertise.
In the case you are working with closed networks that don’t participate in header bidding, the Ad Mediation feature leverages machine learning to determine which network is likely to bid the highest.
Many publishers underutilize their ads. Hence, a feature you might enjoy using in the app manager is Innovative Ads. Through a simple step-by-step wizard, you are able to build ad units for high-value placements. The biggest key with AdPushup is to look for the big wins along with the improvements to maximize your earning potential.
What’s more? With AdPushup, you can manage multiple sites under one account. This saves time, making it much more accessible for you to dive deep into the intricacies, and understand what brings you dollars and cents in through the front door.
Seeing the Performance at a Glance
When you log into your account, you are presented with a clean and robust dashboard. What’s great is that you can not only look at your estimated earnings for each individual web property, but also for your account as a whole, right at the top.
This includes comparing yesterday’s earnings against the same day of the last week, comparing the last 7 days versus the previous period. I personally found this quite convenient and effortless.
Similarly, you can review a graph that compares your performance with AdPushup versus your original setup, paying specific attention to your page RPM. Again, this is true for your account as a whole and for individual websites. You can also choose between date settings like yesterday, the last 7 days, the last 30 days, or this month.
Below that, (not shown in the screenshot above) you’ll get to see a pie chart showing your revenue by networks, helping you decide where to focus and how to align your efforts.
The main navigation in the left sidebar is easy enough to understand, showing an interface packed with data in a tidy manner. Reviewing individual sites is straightforward, including viewing individual reports and managing individual sites—accessing AP head code and managing blocklist.
Getting into Detailed Reporting
What we discussed above was the dashboard. The reporting on AdPushup is further more detailed. You can choose reports based on the site, device, network, page group, page variation, and more. Furthermore, you can choose an interval, add filters, review page views, look over ad eCPM, and so much more in reporting data.
If you’d like to analyze the data even further, reports are easily exportable in Excel format. With this data, you can make informed decisions about which opportunities to pursue.
One approach that I find particularly appealing is being able to generate a report based on the revenue channel. This reveals how each channel performed on each date in terms of ad eCPM, impressions and net revenue. (Probably one of the most important things publishers are after.)
This kind of report should reveal your greatest areas of growth, as well as shed light on areas with the biggest potential upside. What are you overlooking? What revenue channels are improving or falling over time? Are you even on the right path of monetizing your ads?
As a robust monetization tool for publishers, AdPushup comes powered with an intuitive user interface, deep reporting options, and several features to elevate your monetization to a whole new level.
With quick integration, continuous optimization powered by machine learning, and a convenient payment schedule, I find that this is the kind of utility you want to have in your arsenal if you want to really raise your bottom line. If you’re not already using AdPushup, you’re leaving money on the table.
Have you really optimized your ads yet? I think it’s never too late to get started.
Build Your Online Business with Marketplace SuperHeroes
Have you ever wanted to run your own online business, but you weren’t sure what to expect or how to get started? The incredible thing about the online world is that you don’t need to be a big, recognizable brand yourself, nor do you need to develop and produce your own unique products. You can leverage all the systems that are already in place and start turning a considerable profit, but you need to know how to do it. And that’s what Marketplace SuperHeroes (MPSH) are all about.
The guys over at MPSH focus on helping their members create a 5-7 figure income stream selling low-competition, high-profit items on Amazon. And the cool thing is, they don’t just teach people to sell in the US – they work on “multiplying” sales and profits, by selling products in the US, UK and Europe, making this a global business model.
A Step-By-Step Comprehensive Guide
Approaching the world of online business can feel daunting and intimidating at first, and rightfully so. But that’s why Marketplace SuperHeroes was developed. Their flagship Core 2.0 Program is an online video course that you can follow, one step at a time, and get yourself moving towards building a successful, sustainable business that continues to make money while you sleep.
When you sign up to The MPSH Core 2.0 Program, you gain access to a number of different products, including Phase 1 and Phase 2 of the Core 2.0 Program, as well as a number of bonus products such as Fuel Your Empire, The 1K Per Day Roadmap, Invincible Importing, and 30 Minute Legendary Listings. For the purposes of this review, we’ll focus mostly on MPSH Core 2.0 Program (Phase 1).
This is where you really get started with the Marketplace SuperHeroes Core Program. It has been divided into six convenient modules, that you make your way through, taking action after each module. Don’t skip any, as each module builds upon the one that came before it, and so forth. There are also helpful building blocks at the end of each module, to make sure you’re ready to move onto the next one. Realistically, you can start your business at any time, building on the knowledge and guidance as you make your way through the program.
As you open the first module, you’ll see that it is further subdivided into a number of parts. Each part comes with a brief write-up, along with a main video. Most videos are around 10 minutes in length, making them easily digestible. Conveniently, audio versions and transcripts are also available for reference, in addition to the videos themselves.
A Closer Look at Module 1
The basic structure of module 1 is mirrored throughout the rest of the MPSH Core Program. The introductory video in each module gives you some sense of what you can expect to learn in that module. That’s also where you’re introduced to your hosts.
After the introduction, you dive into the first video in the module. For example, for this first module, we learn about how you can get the most out of the system. The video course is largely structured like a PowerPoint presentation with voiceover narration. The presentation can include screenshots and screencasts, as well as more basic text-based slides as part of the deck.
At the root of it, Marketplace SuperHeroes is training you to be a successful global seller on Amazon, selling products that you can reliably source and resell in Amazon’s online marketplace. The objective here is not to become a big brand yourself or to grow into a massive company that requires significant management. Instead, it’s about creating a business and system that can generate reliable profit, day after day, from the comfort of your home, on your own schedule.
The videos explain why Robert and Stephen believe that Amazon is the ideal environment for such a business, like how it already has such a strong brand presence and how customers know they’ll get quality support. Each module wraps up with a longer analysis video where the guys provide a deeper dive into the content. Think of it like a post-show discussion or podcast episode about a TV show or movie you just watched.
Key Concepts to Begin
I won’t dive too much into the finer details here, as you really need to make your own way through the entire course to appreciate how much you can learn and apply to your own business. However, I will touch on a couple of key concepts that provide a sort of framework for the type of Amazon business you can expect to build by following this blueprint.
First, they describe the Rule of Five. If you can decide on five products that you can sell in five countries, selling five units per country per day at a $5 net profit per unit, you’re well on your way to online success. That works out to $18,750 per month or $225,000 per year. Remember that this is net profit, not total revenue. The Rule of Five really illustrates the power of multiplication and simple scale. They also mention that you should look for at least a 30% profit margin (they call it POR, or Profit on Return) for the products you choose to sell.
Another key concept is what they call the B.E.S.T. product strategy. This describes how you should go about choosing which products you want to sell. B.E.S.T. stands for Boring, Established, Scalable, and Tangible. In other words, you’re not looking for trendy products that could be a flash in the pan or brand new products that have not yet been adequately tested in the market. Instead, boring is best. These are the products that people will keep buying, outlasting fly-by-night trends.
The 4S Product Gauntlet
Another huge component to how Marketplace SuperHeroes guides your path to building a successful online business is the 4S Product Gauntlet. The 4S’s stands for Search, Shortlist, Select, and Source, and it’s the four-step process that goes into deciding which products you should sell on Amazon and how to get them. This ties into the related tool, which accompanies the online course.
As you can see in the provided screenshot here, the navigation is simple and logical to follow. The four “S” steps are all listed along the left column, so you can work your way through them one by one. There’s also a “Goals” tab at the top for working out some of the numbers you’d like to achieve. For the 4S, it’s easy enough to add products to your list for research purposes.
Remember that product research is an ongoing process, so while the starting objective is the Rule of Five, recognize that there is always room for improvement and refinement too. The videos explain how the 4S Product Gauntlet works, as well as how you can implement that strategy using the provided tool.
Become a Best Seller
This is all just the tip of the iceberg. As you work your way through Phase 1 of Marketplace SuperHeroes Core 2.0 Program and into Phase 2, you’ll be guided through a series of other concepts and frameworks. These include business structure, purchasing and importing, listing optimization, and international expansion. It’s critically important to understand these sorts of logistical matters, as they are part and parcel of running a successful online business.
Marketplace SuperHeroes really is a comprehensive guide to starting your own Amazon seller business. You are provided with hours of video content presented in a format that’s easy to follow and understand. It’s just up to you to put those lessons into action.
How to Drive More eCommerce Sales and Leads with Marketing Automation
Something that you’ll learn very quickly, or at least that you should learn very quickly, is that it pays much more handsomely to work smarter rather than to work harder. If you want to run a successful business, particularly in the realm of eCommerce, you need to get out of the mindset that more hours worked will necessarily lead to more dollars and cents; it doesn’t. Instead, it’s much more about the effectiveness of those hours worked. The more you can automate and outsource, the more hours you’ll have free to focus on higher level, more executive tasks like strategy and positioning.
To that end, Flashy can take your eCommerce business and elevate it to the next level with advanced ecommerce marketing automation and email marketing. It’s positioned as “the smartest way to understand your visitors and customers,” giving you the opportunity to get the results you desire. Let’s take a closer look.
The Flashy Approach to eCommerce
There are a multitude of tools out there that you can use for different facets of your overall marketing plan. You might already use an email marketing platform for your email newsletter, for instance, and another as a customer relationship management (CRM) solution, and another still for optimizing website pop-ups or push notifications. Flashy brings all these components together as an all-in-one eCommerce solution.
One of the more profound and remarkably common challenges that you’ll find with eCommerce is that all of these moving pieces don’t “talk” to one another in the most effective manner. Each platform might maintain its own user list, for example, and you don’t get to capitalize on cross-referencing that data for maximum impact. Flashy overcomes this, because it’s an all-in-one system.
Indeed, the best and most effective forms of automation marketing are heavily reliant on customer and visitor data. The more specific data you can gather on any individual user, the better positioned the system can be in providing just the right message at just the right time. Flashy monitors and saves each and every interaction, crafting a unique customer journey for optimized conversion and the best customer experience.
Email Marketing Platform
Let’s take a look at some of the individual components of the Flashy platform. First, there’s email marketing. You can start with any number of the delightful themes and templates as a starting point, which you can then customize to best suit your specific branding and messaging.
Built right into the Flashy platform is a dynamic, yet easy-to-use email editor with drag and drop functionality. This makes it really easy for you to move the elements around to suit your particular needs. No coding experience or knowledge needed. And the emails are already mobile optimized, so you’ll know they will look great whether your subscribers are accessing them on their smartphones or computers.
Continuing with the mantra of leading with data to optimize the automation, the email platform offers robust and deep segmentation for your contact lists. You can segment your list based on a number of attributes, like geo-location and gender, as well as by actions, like purchase history and website visits. For instance, you may have a special message crafted specifically for a customer who has visited the “women’s jeans” page, is over 22 years of age, is located in Canada, and was last seen more than 30 days ago.
With a personalized message, delivered based on this segmentation and on the specific triggers you define, you give yourself the best shot at increasing leads and sales. You can track all of this through real-time campaign analytics, giving you key insights into who opened the email, who clicked on the links, what they did when they got to your website, and more.
Marketing Automation Platform
Really, the biggest benefit that you’ll see with Flashy is when you take advantage of the marketing automation component of the platform. You can set up the automation to be as complex or as simple as you like, as segmented or as generalized as you like. These specific workflows are really easy to understand and adjust, because they are all visualized in a drag-and-drop editor.
You can customize and segment these types of automations down to the individual customer, giving each and every one of your contact as personalized an experience as possible. For example, you might set up one series of automations that are targeting cart abandonment. From there, you may have one path for customers who have a cart value over $100 and a different one for under $100. You might set up an automation for customers who are subscribed to your emails and have opened them, but maybe they haven’t clicked on any of the links inside.
That one-on-one interaction empowers you to deliver just the right message at exactly the right moment, all happening automatically behind the scenes as you work on other aspects of your business. The deep segmentation and filters available to you are outstanding, from email and website activity to purchase history and customer lifetime value (LTV). Drip campaigns are all a part of this too.
Smart Popups, SMS Marketing, and Push Notifications Too
As alluded to earlier, Flashy isn’t just about email marketing either. The all-in-one eCommerce solution also empowers you to connect with customers in various other ways, including smart popups on your website, SMS marketing to their phones, and push notifications to their desktop and mobile devices as well.
Just as you saw with the marketing automation and email marketing, the smart popups are equally intelligent in their execution. Again, you can take advantage of advanced triggers based on specific activity, like scrolling, purchase behavior or exit-intent. These popups can also be populated with dynamic content based on specific customer activity too. If they browsed around on Product X, you might automatically suggest Product Y.
This improves opportunities for upselling and cross-selling, as well as a chance to reduce cart abandonment and grow your email or SMS list.
Pricing Plans Starting at $0 Per Month
The monthly pricing plans for Flashy depend on the package you want and the number of contacts you wish to manage.
What’s remarkable is that you can literally start for free with the starter plan and 250 contacts. That includes basic marketing automation, unlimited emails, and both email and SMS marketing for up to one user. More features are offered in the Professional, Master, and Enterprise plans, like smart popups, CRM, more users, unlimited history, a custom domain, and more. For context, the starter plan with 1,250 contacts is $13 per month, going up to $251 for 50k contacts and $394 for almost 100k contacts.
No matter the type of eCommerce business you run or the number of contacts you wish to manage, Flashy has a plan for you. And with advanced marketing automation to free up your time and to drive more sales and leads, it’ll pay for itself multi-fold in no time.
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